Media Planning in Bristnall Fields

Get in touch

Media Planners in Bristnall Fields

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in B68 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Bristnall Fields for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Bristnall Fields

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Bristnall Fields (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Shirley Street The Woods New Town Row Wolverhampton Ettingshall Park Fallings Park Shard End Stow Lawn Ward End Edgwick Soho Pelsall Brownshill Green Wallington Heath Chad Valley Elmdon Heath Hart's Hill Berkswell Packwood Doe Bank Darlaston Green Dickens Heath Pelsall Wood Mushroom Green Ulverley Green Walsall Lower Bradley Pinkett's Booth The Delves Friar Park Wood End Burnt Tree Goldthorn Hill Ley Hill Knowle Grove Balsall Coombeswood Castlecroft Lyndon Green Heath End Alderman's Green Tipton Moor Hall Washwood Heath Compton Portway Londonderry Highter's Heath Langley Green Lower Stoke Grove Vale Hawne Heath Town The Leys Brownhills Fallings Heath Hay Mills Dudley's Fields Titford Park Village Woodcross The Lunt New Cross Ladywood Newtown Pendeford Bordesley Colehall Blakeley Green Leighswood Middle Bickenhill Winson Green Kineton Green Copt Heath Pickford Green Cheswick Green Weoley Castle Four Oaks Shelfield Kingshurst Low Hill Finham Harvest Hill Tidbury Green London Fields Stubber's Green Swan Village Marston Green Thimble End Tilehouse Green Pinley Gardens Short Cross Handsworth Falcon Lodge Golds Hill Gravelly Hill Little London Smethwick Lee Bank Canley Gardens Netherwood Heath Frankley Ten Acres Oldwich Lane Gospel Oak Hall Green Foxford South Yardley Draper's Fields Little Bromwich Caldmore Pleck Yew Tree Windmill End Whitley Stoke Aldermoor Highgate Old Fallings Round's Green Little Bloxwich Henley Green Greets Green Bristnall Fields Brookfields Oscott Stivichall Woods Bank Gib Heath Upper Witton Tudor Hill Cradley Heath Bentley Ladymoor Blackheath Banners Gate Eve Hill Tower Hill Pensnett Churchfield Tividale Hall Church End King's Norton Woodway Park Upper Gornal The Manor Chapel Fields Hateley Heath Fordhouses Coundon Green Yardley Eastcote Brockmoor Stoke Heath Illey Tibbington Rowley Regis Baptist End Wake Green Monmore Green West Coseley Ashmore Park Russell's Hall Springfield Bourne Vale Walsall Wood Balsall Common Balsall Heath Bournbrook Norton Lyndon Highfields Freezeland Horseley Heath Harden Yardley Fields Vauxhall Cheylesmore Erdington Woodshires Green Greenleighs Underhill Palmers Cross Reddicap Heath Garrets Green Halesowen Wednesbury Oak Westwood Gardens Beech Lanes Lodge Green New Town Mount Pleasant Hillfields Deepfields Swan Village Little Heath Ryders Green Streetly Shirley Oldbury Knowle Primrose Hill Tyburn Springfield Queslett Dudley Port Kingswinford Dudley Wood Buckland End Mesty Croft Walsgrave on Sowe Selly Oak Hollyberry End Alum Rock Stow Heath Carol Green Coseley Shire Oak St Chads Great Heath Woodsetton Newton Blakenhall Loxdale Kirby Corner Turves Green New Town Hilltop Holly Bank Stambermill Moxley Oxbarn Merry Hill Lodge Hill Hall Green Tettenhall Allesley Green Catherine-de-Barnes Warley Woods Bentley Heath Cape Hill Rood End Selly Park Perry Castle Vale Middle Stoke Moseley Acocks Green Summer Hill Hall End Moseley Village Short Heath Chester Road Hall Green Maney Woodside Hasluck's Green Darby End Old Swinford Penn Gilbertstone Bacon's End The Knowle Sparkhill Dorridge Oxley Perry Barr Old Dock Catherine Cross Salter Street Bramford Church Hill Spon End Brandwood End Hodgehill Spring Vale Darlaston Longbridge Benton Green Stockwell End Chadwick End Stockland Green Rotten Row Wightwick Allesley Bradmore Hayley Green Warstock Great Bridge Parkes Hall Stirchley Whiteheath Gate Whoberley Hill Hook Whitmore Park Billesley Common Paradise Ashmore Lake Birmingham Hurst Green Rubery Upper Eastern Green Tividale Garretts Green Claregate Black Lake Sandwell Pickford Hockley Sutton Coldfield Coventry Portobello Nechells Beechwood Gardens Bishopgate Green Griffin's Hill Cawney Hill Olton Gibbet Hill Roseville Hurst Hill Langley Upper Ettingshall Deritend Holbrooks Green Lane Spring Vale Perry Common Bournville Solihull Dixon's Green Princes End Brandhall Wood Hayes Witton Bell Green Causeway Green Bradnock's Marsh Aldersley Hill Top Lea Hall Cinder Hill Leamore Saltley Four Oaks Lower Eastern Green Golds Green Glebe Farm Dunstall Hill Barston Roughley Cannon Hill Dudley Brickhouse Farm Upper Stoke Ettingshall Woodgate Valley Cotteridge Hall Green Brierley Hill Green Lanes Blossomfield Sparkbrook Tettenhall Wood West Smethwick Alcester Lane's End Walmley Kates Hill Harvills Hawthorn Shirley Heath Bickenhill Lime Tree Park Stockfield March End New Oscott Tyseley Balsall Street King's Heath Lozells Aldridge Court House Green Ruiton Wergs Springfield Castle Bromwich Hill Wood Toll End Shenley Fields Mere Green Wednesbury Bromley Quarry Bank Hasbury Lambert's End New Dock Old Hill Summerfield Park Batmans Hill Bearwood Tipton Green Sheldon Handsworth Wood Wellington Place Finchfield Charlemont Coal Pool Fishley Birches Green Tollbar End Rotton Park Elston Hall Tansley Hill Pedmore Illshaw Heath Barr Common Balls Hill Old Oscott Wordsley Chelmsley Wood Bromford Rushall Holly Hall Hockley Bushbury Hill Woodgate Hamstead Wallbrook Beechwood Brades Village Palfrey The Flatts Blowers Green Rumbush Merridale Stoke Park Daw End The Chuckery Amblecote Wollescote Priory Stechford All Saints Whitehouse Common Fen End Sharmans Cross Meriden Wednesfield Bescot Dibdale Three Maypoles Edgbaston Blakenall Heath Haden Cross Hill and Cakemore Norton Green Bordesley Green East Priestfield Foleshill Canley Rowley's Green Packwood Gullet Darby's Hill Bloomfield Darley Green Lapal Lower Gornal Lode Heath Cradley Catshill Solihull Lodge Bushbury Ocker Hill Wren's Nest Short Heath Nordley Hill Heronfield Hampton in Arden Parting of the Heaths Birchfield Hill Potter's Green Guns Village Earlsdon King's Hill Goldthorn Park Elmdon Monkspath Coundon Bordesley Green Bloxwich Temple Balsall Oakeswell End Kingstanding Whitlock's End Woodcock Hill Daisy Bank Cofton Common Sedgley Lye Stone Cross Wall Heath Vigo Yardley Wood Brownhills West Greet Bunker's Hill Millfields Pheasey Clayhanger Meer End West Bromwich Oakham The Coppice Wyken Showell Green Binley Aston New Town Mayer's Green Pinley Harborne Ridge Hill Bilston Billesley California Gornalwood Shepwell Green Wood Green Willenhall Tile Cross Streetly Wootton Green Bartley Green Summerford Place County Bridge Longford Chapel Green Wollaston Mill Green Radford Waring's Green West Heath Box Trees Newbolds Lanesfield Scotlands Ryecroft Fordbridge Westwood Heath Brown's Green Parkfield Eaves Green Tippity Green Wyken Green Rough Hills Boldmere New Mills Walker's Heath Hockley Heath Springs Mire Four Oaks Park Penn Fields Bowling Green Kitt's Green Stoke Goscote Millison's Wood Sedgemere Nechells Green Monks Park Scott's Green Bradley Neachells Merry Hill Digbeth Spring Bank Northfield Minworth Black Patch Grace Mary Estate Aston Lutley Small Heath Moseley Hawkes End The Straits Catchems Corner Flint's Green Royal Sutton Coldfield Tile Hill Newbridge Ladywood Lifford Vicarage Willenhall Ridgacre Pype Hayes Tat Bank Walsal End Lane Head Stourbridge Wood End New Invention Watford Gap Birchills Albion Withymoor Village Perry Beeches Moor Green Gosford Green Netherton Keresley Rough Hay Hawkesley Manor House Whitmore Reans Great Barr Reeves Green Hardwick Red Hill Wylde Green