Media Planning in Baile

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Media Planners in Baile

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

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What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

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Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

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What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in HS6 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Baile for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Baile

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

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Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

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Other locations available for media planning
Flodabay / Fleoideabhagh Blackhouse Village Sidnish / Saighdinis Barvas / Barabhas Ceann a Deas Loch Baghasdail Grìminis Gleann St Kilda / Hirta / Hiort Scarista / Sgarasta Garrabost Borrowston / Borghastan North Lochboisdale Snishival / Sniseabhal Ceann a' Ghàraidh Flesherin / Fleisirin Gramsdal Tigharry / Tigh a' Ghearraidh Siabost bho Dheas Tobson Kilerivagh / Cill Eireabhagh Geàrraidh Gadhal Aird Tong / Àird Thunga Baile Mhic' Phàil Tong / Tunga East Kilbride / Taobh a' Chaolais Garenin / Na Gearrannan Geàrraidh na Mònadh Cnoc an Torrain Mangersta / Mangarstadh Port nan Long Five Penny Borve / Coig Peighinnean Bhuirgh Grithean Doune Carloway / Dùn Chàrlabhaigh Tom an Fhuadain Breasclete / Breascleit Brevig / Brèibhig Eishken / Eisgean Portnaguran / Port nan Giùran Aignish / Aiginis Ardroil Beacravik / Beacrabhaic South Locheynort / Taobh a Deas Loch Aineort Rhenigidale / Reinigeadal Tarbert / An Tairbeart Mealasta Sandwick / Sanndabhaig Holmar / Tholmair Sildinis / Shiltenish Finsbay / Fionnsabhagh Upper Coll / Col Uarach Port of Ness / Port Nis Plocrapool / Plocrapol Ardheisker Drinishader / Drinisiadar Meavaig / Miabhaig Kneep / Cnip Grimshader / Griomsiadar Steinis Kyles Stockinish / Caolas Stocinis Linshader / Linsiadar Uidh Balla / Am Baile Cluer / Cliuthar North Tolsta / Tolastadh bho Thuath Shader / Siadar Grìanan Ceann Hurnavay Cnoc nan Gobhar Liniclate / Lionacleit Meavaig / Miabhaig Smerclate / Smeircleit Clachan na Luib Geisiadar Kentangaval / Ceann Tangabhal Giosla Ollag Rubha Ban Howmore / Tobha Mòr Rhughasinish / Rubha Ghaisinis Taobh Tuath Locheport / Loch Euphort Broker / Brocair Àird nan Strùban Baghasdal Allasdale / Allathasdal Bayhead Kallin / Ceallan Barabhas Iarach Coire an Fhuarain Carishader / Cairisiadar Grenitote / Greinetobht Scadabay / Scadabhagh Lackalee / Leac a' Lì Lingarabay / Lingreabhagh Mingearraidh Leth Meadhanach Lionacuidhe Ceann a-muigh Chuil Mullach Chàrlabhaigh Beitearsaig Lochportain Crois Dùghaill Cabharstadh Rubha Dubh An Cnoc Ard Greosabhagh Uachdar Cnoc Cuidhein Keose / Ceòs An t-Ob Cnoc Amhlaigh Frobost Lacasdal Lochskipport / Loch Sgioport Laxdale / Lacasdail Islibhig Gravir / Grabhair Sgallairidh Carnach Carminish / Cairminis Shulishader / Sulaisiadar Cross / Cros Bogach Àird Mhithinis Borsham / Boirseam Stornoway / Steòrnabhagh Eorodale / Eòradal Baghasdail Guershader Creagastrom Cliff / Cliobh Swordale / Suardail Blashaval Baile Iochdrach Baile nan Cailleach Brèbhig Baleshare / Baile Sear Achamore / Acha Mòr Crosbost Balemore Srannda / Strond Siabost bho Thuath Eoropie / Eòropaidh Trumaisgearraidh Craigston / Baile na Creige Balranald / Baile Raghnill Scotvein / Scotbheinn Acairseid Steinis Dalmore / Dail Mòr Port Sgiogarstaigh Habost / Tabost Baile Carloway / Càrlabhagh Cuidhtinis Shawbost / Siabost Àird Adhanais Cliaid Bruernish / Bruairnis South Lochboisdale / Taobh a' Deas Baghasdail Urgha Àird Ormiclate / Ormacleit Upper Bayble / Pabail Uarach Melbost Borve / Mealabost Bhuirgh Ardslave / Àird Shleibhe Borve / Borgh Oratobht Calbost Breinis Castlebay / Bàgh a'Chaisteil Labost Cialla Cearsiadair Stilligarry / Stadhlaigearraidh An Leth Meadhanach Hacklet / Haclait Ranais Paible Coig Peighinnean Ardvourlie / Àird a' Mhulaidh Hacklete / Tacleit Sruth Mòr Bostadh Hushinish / Huisinis Tobha Beag Bunavoneadar / Bun Abhainn Eadarra West Kilbride / Cille Bhrìghde Cladach Chairinis Na Pairceanan Bràigh na h-Aoidhe Newmarket Howbeg / Tobha Beag Baile Raghaill Borve / Borgh Pairc Shiaboist Dail Beag Àird Mhidhinis Tobhtaral Àird Dhail Seilebost Cleat / Cleit Baile Gearr / Ballagarr Cladach a' Bhaile Shear Sheshader / Seisiadar Meavag / Miabhaig Abhainn Suidhe Cliasmol Peninerine / Peighinn nan Aoireann Portvoller / Port Mholair Crothair Torlum Middlequarter / Ceathramh Meadhanach Orinsay / Orasaigh Eanacleit Malacleit Aird Rodel / Roghadail Kyles Flodda / Caolas Fhlodaigh Carnais Melbost / Mealabost Einacleit Kirivick / Cirbhig Eilean Anabaich Creagorry / Creag Ghoraidh Àird Uig Kirkibost / Circebost Arnol Garyvard / Gearraidh Bhaird Aisgernis / Askernish Gress / Griais Àird Choinnich Bornish / Bornais Dòun Chàrlabhaigh Taobh Siar Sliabh na h-Airde Skigersta / Sgiogarstaigh Kildonan / Cill Donnain Callanish / Calanais Lower Bayble / Pabail Iarach Earshader / Iarsiadar Adabroc Griminish / Griminis Gleann Tholastaidh Siadar Iarach Gerinish / Geirinis Cnoc an t-Solais Dunganachy / Dùn Gainmhich Borve / Borgh Dalabrog an Iar Raon na Crèadha Horgabost Urgha Beag South Glen Dale / Gleann Dail bho Dheas Geocrab Samhla Balivanich / Baile a' Mhanaich An Gleann Ur South Dell / Dail bho Dheas Claddach-Knockline / Cladach Chnoc a Lin Earsary / Earsairidh Crùlabhig Bruach Màiri Botarua / Botarubha Àird Cumhang Daliburgh / Dalabrog Caw / Cadha Nask / Nasg Cuidhir Blathaisbhal Brue / Brù Balmartin / Baile Mhàrtainn Ruisgarry / Ruisigearraidh Baile Gharbhaidh Bun a' Mhuillinn Àird na Monadh New Tolsta / Bail' Ur Tholastaidh Eagleton / Baile na h-Iolairne Drimsdale / Dreumasdal Claddach Kyles / Cladach a' Chaolais Losgaintir Garynahine / Gearraidh na h-Aibhne Lionel / Lìonal Ceann nam Buailtean Ardmore / Àird Mhòr Marvig / Marbhig Griomsidar Breaclete / Breacleit Coilleag Valtos / Bhaltos Beinn Casgro Lemreway / Leumrabhagh Lacasaidh Sandwick / Sanndabhaig Seana Bhaile Hosta Leachcan / Leacainn Iolaraigh Àird Mhòr Hougharry / Hogha Gearraidh Ardvey / Àird Mhìghe Camas an t-Saoithein Cnoc a' Lin Keose Glebe / Glib Cheois Torastay / Torastaidh Eoligarry / Eòlaigearraidh Strumore / Struth Mòr Àird a' Mhachair Gearradubh / Gearraidh Dubh Kyles Scalpay / Caolas Scalpaigh Vatisker / Bhatasgeir Sollas / Solas Vatersay / Bhatarsaigh Leideag Gabhsann bho Thuath Croir Cnoc Màiri Sgarasta Mhor Liurbost North Glendale / Gleann dail bho Tuath Manish / Mànais Reef / Riof Holm / Tolm Bàgh a' Chàise Eochar / Iochdar Cromore / Cromor Cnoc Bhuirgh Ballantrushal / Baile an Truiseil Carragreich / Carragraich Cairinis Cradhlastadh Claddach Kirkibost / Cladach Chirceboist Fidigeadh Cill Amhlaidh Haun / Haunn Claddach Illeray / Cladach Iolaraigh Loch a' Ghainmhich Tolsta Chaolais / Tolastadh a' Chaolais Flodaigh North Locheynort / Taobh a Tuath Loch Aineort Ceann-na-Cleithe Borve / Na Buirgh Ceann Loch Tom na Ba Maaruig / Màraig Baile Glas Balnabodach / Buaile nam Bodach Bragar Caolis / Caolas Stoneybridge / Staoinebrig Ness / Nis Càrnan Bac Ceann Shìphoirt South Galson / Gabhsann bho Dheas Col Lochboisdale / Loch Baghasdail Barbhas Uarach Valasay / Bhalasaigh Habost / Tàbost Swainbost / Suainebost Tangasdal Sgarasta Bheag Corunna Timsgarry / Timsgearraidh Culrigrein Baile Ailein Àird Ruairidh Collam High Borve / Bail Àrd Bhuirgh Lundale / Lundal Bayherivagh / Thiarabhagh Scalpay / Sgalpaigh Cille Pheadair Strombane / Srom Ban Diraclett / Direcleit Barraglom Àird Mhìghe Lochmaddy / Loch nam Madadh Pàirceanan Borrisdale / Borghasdal Milton / Gearraidh Bhailteas Glenside / Taobh a' Ghlinne Garry Claddach / Gearraidh Cladach North Dell / Dail bho Thuath Ceann a-staigh Chuil Siadar Uarach Kershader / Cearsiadar Uigen / Uigean Buaile Dhubh Arivruaich / Airidh a Bhruaich Govig / Gobhaig Likisto / Liceasto Ardhasaig / Àird Asaig Ahmore / Athmòr Lochcarnan / Loch a' Chàrnain Knock / An Cnoc Grimsay / Griomasaigh Bàgh Mòr Ceann a Bhàigh Gramasdail Clachan Sands / Clachan Shannda Ceann a' Chòinich