Media Planning in Figheldean

Get in touch

Media Planners in Figheldean

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SP4 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Figheldean for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Figheldean

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Figheldean (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Common Platt Little Horton Melksham Forest Newbury Whiteparish Orcheston Mead End Castle Combe Wilton Church End Odstock Upper Westwood Stockley Highworth Sharcott Littleton Bulford Manningford Bohune Chute Forest Potterne Wick Sheldon Corner Fosbury Walcot East Town's End Littleworth Covingham Heddington Faulston Penknap Wolverton Stormore Toothill Easton Grey Startley Norrington Common Sevington Filands Chippenham Berwick St James Avebury Lopcombe Corner St Katharine's Chiseldon Brooklands Paxcroft Mead Tytherton Lucas Westrop West Overton The Linleys Hudswell Bradford-on-Avon Yarnfield Nythe Wilsford Potterne Newtown Bishopstrow Kingsdown Kington St Michael Hannington Wick Chapel Knapp Lower Chicksgrove Mildenhall East Kennett East Sharcott Luckington Serrington Cadley Chute Standen Imber Chelworth Perham Down Upper Seagry Swanborough The Common Norton Wootton Rivers Westrop The Causeway Perry Green West Stowell Hayes Knoll Eastcott Trowbridge Gasper East Grafton Bishops Cannings Dorcan New Town Porton Drynham Paxcroft Landfordwood Corsley Heath Rivar Mannington Rushall Leigh Delamere Clench Everleigh Lower Coombe Blue Vein East Everleigh Leigh Goatacre Ansty Coombe Thornend Cotmarsh Brixton Deverill Stanton St Quintin Bleet Westbury Upton Scudamore Draycot Fitz Payne Staverton Charnage Willesley Hodson Woodbridge Low Bridge West Kington Erlestoke Burton Ogbourne Maizey Huntenhull Green Haydon Wick Tilshead Preston Chatter Alley Eastleaze Ashton Keynes Sodom Boyton Hoggington Redlands Milbourne Northbrook Woodlands Brunton Kington Langley St Andrews Ridge Horsey Down Ford Stourton Pinehurst Compton Bassett Wardour Milkwell The Ham Yarnbrook Bewley Common New Town Ditchampton Hitcombe Bottom Upper Woodford Swallett Gate Castle Broad Hinton Winterbourne Stoke Barford St Martin South Newton Colerne North Wraxall Burcombe West Grimstead The Rectangle Tidcombe Avebury Trusloe Longstreet Liddington Knapp Hill Petersfinger Medbourne Old Wardour Lower Woodford Dinton Purton Derry Fields Upper Minety Amesbury Southcott Bulbridge New Town Collingbourne Ducis Chapel Barton Ferne Westlea Notton Blunsdon St Andrew Hillmead The Splatts Chelworth Upper Green Purton Common South Wraxall Mid Wilts Way Old Dilton Fonthill Bishop Roundway Dauntsey Lock Dursley Lacock Ditteridge Homanton Westbrook Seagry Heath Easterton Sands Cuckoo's Knob Manningford Bruce Hook Fifield Cowesfield Green Greenmeadow Wilson and Kennards Yard Nunton Southbrook Heytesbury Grittleton Rudge North Newnton Steeple Langford The Green Holt Aldbourne Neston Marston Clatford Downton Landford Fifield Bavant Semington Ridge Durrington Fox Holes Lower Chute Chittoe The Square Crockerton Lydiard Tregoze The Prinnels Milton West Sharcott Oxenwood Moredon East Knoyle Little Somerford Pewsham Calstone Wellington Bottlesford Winterbourne Monkton Elm Cross Kinghay Sherrington Membury Buttermere Broadbush Chitterne Rollestone Southend Sedgehill Corsham Honeystreet Royal Wootton Bassett Elston Fugglestone St Peter Lydiard Plain Milton Lilbourne Littleton Drew Woolley Green Hindon Garsdon Kepnal Brook Waters Middlehill Clanville Widham Bourton West Chisenbury Alderbury Chedglow Charlton All Saints Sherston Stratford sub Castle West Kennett Milford Great Wishford Knook Henfords Marsh Sells Green East Winterslow Foxley Minety Common Conock Little Marsh Horpit Old Town Chapmanslade Longfield Hook Street Park North Foscote Chalford Stratton St Margaret Hilperton Broad Blunsdon Buck Hill Rockley Fox Hill Sopworth East Stowell Holloway West Knoyle Underhill Overtown Idmiston Whitepits Lydeway Aughton Corton Quemerford Gate East Tytherton Ansty Townsend Chute Cadley Charlton Heath Whittonditch Kilmington Milston Alton Barnes Inglesham Wexcombe Upper Inglesham East Chisenbury Wilton Monkton Deverill Ramleaze Quidhampton Nettleton Green Mere Nettleton Zeals Row Green Hill Rudloe Faberstown Highway Seend Head Berwick St Leonard Easton Royal Clearwood Chicksgrove Easton Town Deptford West Amesbury Trowle Common Littleton Panell Bowerchalke Rodbourne Nomansland North Burcombe Cloatley Lydiard Millicent Lake Gomeldon Teffont Magna Rowde Church End Eastcourt Redlynch Homington Dunge Winterbourne Gunner Ballard's Ash Broad Chalke Gladstone Parade Upton Bulkington Langley Burrell Tisbury Sturford Alton Littlecott Keevil Shrewton Laverstock Whitbourne Moor Gutch Common Netton Whaddon Tidworth Camp Britford Beechingstoke Groundwell Market Lavington Charlton Compton Avoncliff Westwood Penleigh Heywood Wedhampton Salisbury Berwick Bassett Okus Sem Hill Wroughton Clench Common Murhill Pinckney Green Little Salisbury South Tidworth West Lavington Lower Westwood Chicklade Jockey Green Bromham Sevenhampton Higher Coombe North Bradley Fisherton de la Mere Sutton Benger Beckhampton Pitton Gare Hill Westdown Camp Great Durnford Woolley Blackland West Hill Bishopstone Restrop Bullock's Horn Cowesfield Gate Calne Bradenstoke Warminster Crudwell The Close Burton Hill East Town Maddington Outmarsh Rodbourne Lye's Green Charlcutt Chittoe Heath Tanis North End Little Cheverell Compton Chamberlayne Rodbourne Bottom Ashley Chelworth Lower Green Bremhill Short Street Badbury Wick Bulford Camp Limpers Hill The Shoe Lea Easton Piercy West Crudwell Mount Sorrel Studley Green Blagrove Purton Stoke Little Bedwyn Little Ashley Seend Cleeve Firsdown Ebbesbourne Wake North Wroughton Alton Priors Lower Pertwood Steeple Ashton Collingbourne Kingston Cuckoo's Corner Chilton Foliat Codford St Peter Marridge Hill Corston Redstocks Chilmark Clyffe Pypard Inmarsh Tollard Royal Donhead St Andrew Ham Green Bullenhill Sunton Bowldown Baydon Thingley Worton Hornbeam Grange Morgan's Vale Stibb Green Hyde West Gomeldon Longbridge Deverill Swindon Lower Studley Wick Cold Harbour Great Bedwyn Alvediston Abbey Meads Atworth Fovant Coulston Nursteed Figheldean New Town Badbury Christian Malford Townsend Ludgershall Hisomley Huggler's Hole Windmill Hill Winsley Ash Brake Walcot West Castle Eaton Penhill Bishopdown Roughmoor Normanton Lower Moor The Warren Wylye Wyndham Park Upper Stratton Gore Cross Lyneham Gastard Cadley Lackham Hannington West End Cotswold Community Westwood Harnham Coombe Bissett Dauntsey Preston Widbrook Upper Town Henley Ham Grittenham Marten Hilmarton Ramsbury Lower Zeals Enford Littlecott Cholderton Great Hinton Bratton Dilton Marsh Ludwell New Town Shute End Bemerton Ivy Mead Tuckingmill Ogbourne St Andrew Liden Beanacre Calcutt Shaw Farleigh Wick Tockenham Strangways Horsedown Cherhill Chirton West Yatton Great Somerford Lower Stratton Woodminton Westwells Urchfont Maiden Bradley Manningford Abbots Hullavington Giddeahall Longhedge Limpley Stoke Oaksey Minety Barrow Street Thoulstone Lower Wraxall Pole's Hole Upper Chicksgrove Ugford Brigmerston Dogridge Woodborough Stratford Tony Alcombe Sutton Veny Coate Broad Town Wild Duck Mead Middle Woodford Lower Village Temple Lover Bowden Hill Ogbourne St George Theobald's Green Wingfield Stert Greenhill Edington Sutton End Misselfore Fyfield Ablington Huish Woodsend Upper Studley Upton Lovell Stopper's Hill Marston Meysey Eastrop Brinkworth West Ashton Whitley The Stocks Bapton Westcourt Middle Winterslow Sherston Parva Lower Wanborough St Paul's Biddestone Stapleford Easterton Little Abbots Pie Corner Pewsey Baverstock Durley Wilsford Sutton Row East Hatch The Gibb Boscombe Lower Blunsdon Allington Draycot Foliat Codford St Mary Eldene Studley Malmesbury Nettleton Shrub Chapel Plaister Kellaways Dertfords Coombe Woodcock Wilcot Bemerton Heath Little London Southwick Berryfield Winterbourne Dauntsey Burbage Fittleton Sedgehill Corner Charlton Newtown Townsend Wichelstowe Hanging Langford Ashton Common Hawkeridge Bodenham Wincombe Rivermead Bonham Ram Alley Stoford Reybridge Burton Brokerswood Seend Stitchcombe Calne Marsh Elcombe Crooked Soley The Friary Well Head Brokenborough Gorse Hill Donhead St Mary Westmead Lane End Alderton Eysey Vastern Little Langford West Kington Wick Bishopstone Box Hill Eastrip Upavon Little Durnford Ragnal Latton Tytherington Piccadilly Teffont Evias New Mill Stoke Farthing Freshbrook Axford Wanborough Zeals Bagshot Kingshill Marden Ratfyn King's Corner Bell Hill Upper Wraxall North Tidworth Lawn Quemerford Upper Castle Combe Lower Everleigh Hurdcott West End East Grimstead The Marsh Larkhill Slaughterford Greatfield The Pry Cricklade Marr Green Old Sarum Avon Monkton Farleigh Foxham Yatesbury Plaitford South Marston Portash Broughton Gifford Hailstone Hill The Middles Lavington Sands Coped Hall Catcomb Waterhay Hackthorn Patney Milkhouse Water Marlborough All Cannings Manton Netherhampton Shalbourne Hill Deverill Barkers Hill Great Cheverell Newton Whitbourne Springs Charlton St Peter Mount Cowdown Yatton Keynell Norton Bavant Newton Tony The Pitts Bridgemead Coate Middle Coombe Wadswick Thickwood Salterton Warminster Common New Town Lower Stanton St Quintin Hilperton Marsh Upper Chute Allington Lower Upham Queen Street Derry Hill Haxton West Winterslow Braydon Side Allington Callow Hill Clevancy Bremhill Wick Kilmington Common Pewsey Wharf Etchilhampton Greenman's Lane Box Washwell Stanley Knapp Heddington Wick Tockenham Wick Ford Lydiard Green Rook Street Hamptworth Winterbourne Bassett Lower Seagry Brookside Hinton Parva East Gomeldon Swallowcliffe Bradford Leigh Easton Mountain Bower Knowle Whaddon Kingston Deverill Hampton Park Great Chalfield Allington Bar Berwick St John Hoopers Pool Townsend White Cross Mile Elm Henley Horton Churchfields Lockeridge Dene Winterbourne Earls Middleleaze Crofton Netheravon Ratford Melksham Turleigh Froxfield Purlpit Stanton Fitzwarren Birdbush Bisley Poulshot Straight Soley Forewoods Common Sutton Mandeville Westbury Leigh Croucheston Mooray Bowerhill Upper Pickwick Bushton Cloatley End The Spa Crockerton Green Peckingell Higher Pertwood Even Swindon Devizes Norleaze Rollestone Camp Norton Ferris Hankerton Upper Upham Swan Conkwell Great Ashley Stockton Uffcott Sandy Lane Martinslade West Grafton Knowl Spirthill Fonthill Gifford Semley Upper Wanborough Fiddington Sands Farley Draycot Cerne Hilcott Stanton St Bernard New Town Bohemia Chisbury Oare Horningsham Murcott Mere Down Long Dean New Zealand Corsley Tidworth The Fox Pickwick Kingsdown Cleverton Lockeridge West Hatch Little Chalfield Thornhill