Media Planning in Hook

Get in touch

Media Planners in Hook

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SN4 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Hook for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Hook

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Hook (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Cuckoo's Corner Burton Dertfords Norton Bavant Elm Cross Wootton Rivers Inmarsh Corston Serrington Bodenham Durrington Dauntsey Netton Chippenham Fifield Spirthill Little Bedwyn Redlynch Hudswell Sherston Milbourne Tollard Royal Paxcroft Lockeridge Dene East Grimstead Leigh Delamere Little Chalfield Bapton Covingham Filands Barrow Street South Marston Stopper's Hill Plaitford Bishopstone Gasper North Wroughton Rodbourne Crockerton Blagrove Underhill Alton Nythe The Linleys Oxenwood Wardour Rook Street Sedgehill Corner Greatfield Crooked Soley Wichelstowe Wilsford Durley Easton Great Ashley Medbourne Woodbridge Sedgehill Seend Horsedown Stert Tytherton Lucas Ivy Mead Chalford Zeals Crudwell Lower Wanborough Nunton Shute End East Sharcott Britford Patney Lover Bullock's Horn Gutch Common The Pitts Froxfield Upper Wraxall The Common East Kennett Beanacre Broad Chalke Norleaze Little Durnford Wilcot Shaw Nettleton Clench West Winterslow Dunge Teffont Magna Westwells Dogridge Idmiston Calstone Wellington Fox Holes Elcombe Sutton Benger Lydiard Millicent Mooray Norrington Common Bremhill South Tidworth Badbury Wick Purton Stoke East Knoyle Chilton Foliat Warminster Common Mountain Bower Green Hill Yatesbury Little Cheverell Thoulstone Beechingstoke Northbrook Grittenham Castle Eaton Melksham Longfield Boyton Mere Boscombe Bonham Easton Piercy Pitton Haydon Wick Calcutt Great Somerford The Friary Cowesfield Gate Nettleton Shrub Town's End Mildenhall Bushton Lane End Ramsbury Whitbourne Moor Norton Ferris Erlestoke Alvediston Hamptworth Huggler's Hole The Causeway Lower Chute Rivermead Brixton Deverill The Rectangle Codford St Mary Brooklands Reybridge Lockeridge Monkton Deverill Seend Cleeve Roughmoor Clevancy Berwick Bassett Henley Chilmark Netheravon Hawkeridge Westwood Washwell Westbury Leigh Lower Moor Milton Kilmington Southend The Middles Potterne Wick Wild Duck Mead Milkwell Colerne Draycot Fitz Payne Brookside Lawn Eysey West Lavington Sutton Veny North Wraxall Callow Hill Garsdon Straight Soley Milkhouse Water Lyneham Ram Alley Heytesbury Charlton All Saints West Kington Bemerton Heath White Cross Crockerton Green Great Chalfield Bulford Camp Stoford Long Dean West Hill Coombe Bissett Kinghay Lower Studley Wedhampton Bottlesford Blue Vein New Town Lydiard Green Murhill Buck Hill Old Dilton Easton Royal Dilton Marsh Chapel Knapp Stanley North End Ashton Keynes West Hatch Chicksgrove Forewoods Common Wilton Nursteed Codford St Peter Dinton Redlands Maddington East Tytherton Littleworth Wylye Landford Hook Street Deptford Ablington Bowden Hill King's Corner Berwick St John Homanton Leigh Gorse Hill Normanton Longstreet New Town Larkhill Fovant Eastleaze New Zealand Great Wishford Chitterne Upper Stratton Catcomb Allington Temple Oare Clench Common Yarnfield Upper Minety Box Chelworth Lower Green Keevil Steeple Langford Jockey Green Foscote Zeals Row Corton Lacock Poulshot Middlehill Enford Brigmerston Derry Fields Southbrook Sopworth Bradford-on-Avon Collingbourne Kingston Chelworth Upper Green Biddestone Swallowcliffe Alton Priors Burton Little Salisbury Westmead Compton Bassett New Town Ansty Sutton End Sheldon Corner East Stowell Luckington West Grimstead Market Lavington Cricklade Redstocks Castle Upper Woodford Broad Hinton Coulston Milston Sandy Lane Windmill Hill West Gomeldon Hilperton Marsh Alderton Coate Broadbush Semley Liddington Quemerford Fittleton Ragnal Lydeway Rollestone Camp Tidworth Upton Bemerton Brokenborough New Mill Limpers Hill Everleigh Perry Green Sutton Mandeville Whitley Littleton Panell Calne Marsh Rudloe All Cannings West Kennett Cloatley Stormore Swallett Gate Mount Cowdown Nomansland Worton Landfordwood Morgan's Vale Winterbourne Earls Bridgemead Clearwood Lower Coombe Winterbourne Dauntsey Stockton Teffont Evias Avebury Trusloe Compton Ansty Coombe Mead End Brokerswood Lavington Sands Swanborough Winsley The Shoe Thingley Brinkworth Wadswick Melksham Forest Urchfont Wolverton Sherrington Heywood Higher Coombe Draycot Foliat Upper Chute Kington Langley Fosbury Conkwell Tisbury Rodbourne Bottom Hanging Langford Widham Thornend West Ashton Chittoe Heath Tockenham Stanton St Bernard Sodom Bulford Wincombe West Chisenbury Seagry Heath Pewsey West End Westrop Chute Standen Castle Combe Gore Cross Stibb Green Middle Woodford Hilcott Misselfore Eastrip Bagshot Whittonditch Christian Malford East Hatch Short Street Walcot East Kingshill Littleton Hampton Park Salterton Littlecott Yarnbrook Park North Avebury Clanville Croucheston Marr Green Axford Warminster East Town The Splatts Ashton Common Woodborough Great Hinton Easton Grey New Town St Andrews Ridge Drynham Foxham Fonthill Gifford Lower Everleigh Elston Berwick St Leonard Hitcombe Bottom Horningsham Shalbourne Brook Waters Marston Swan Bleet Upper Upham Lower Pertwood Studley Green Steeple Ashton Shrewton Woolley West Grafton East Chisenbury Great Bedwyn Compton Chamberlayne Kingsdown Broad Town Westbury Dorcan Hornbeam Grange Oaksey St Katharine's West Yatton Chapel Barton Wingfield Alton Barnes Well Head Fox Hill Middle Winterslow Cotmarsh Lower Wraxall Royal Wootton Bassett Upper Inglesham Westrop Porton Church End Manningford Bohune Westdown Camp Chiseldon Draycot Cerne Studley Winterbourne Bassett Bullenhill Malmesbury North Burcombe Monkton Farleigh Netherhampton Brunton Lower Upham Peckingell Vastern Turleigh Homington Pinehurst Hurdcott The Spa Sem Hill Alcombe Lower Stratton Bremhill Wick Langley Burrell Edington Ugford Cholderton Littleton Drew Bell Hill Ditchampton Potterne Henley Hilmarton Bishops Cannings Upper Westwood South Wraxall Cowesfield Green Bewley Common Hook Uffcott Woodlands Easterton Sands Rushall Waterhay Orcheston Even Swindon Pie Corner Piccadilly Hisomley Swindon Church End Toothill Marridge Hill Broad Blunsdon Lower Zeals Charnage Cotswold Community Southwick Stockley Greenmeadow Lower Westwood Barford St Martin Bishopstone Kellaways Hillmead East Grafton Lopcombe Corner Collingbourne Ducis Greenman's Lane Allington Bar Baydon Fugglestone St Peter Lydiard Tregoze Westcourt Blackland Charlton Upton Lovell Mount Sorrel Semington West End Lye's Green Calne Bradenstoke Mere Down Hackthorn Wanborough Overtown Great Durnford Milford Ford Freshbrook Westwood Mile Elm Avon Holt Stanton St Quintin The Prinnels Conock Ford Aughton Manningford Abbots West Sharcott Tanis Little Langford Upavon Gastard Salisbury Middle Coombe Bradford Leigh Burton Hill Winterbourne Monkton Southcott Gomeldon Bulbridge Norton The Gibb Donhead St Andrew Low Bridge New Town Hankerton Minety Lake Wexcombe Restrop Martinslade Horsey Down Seend Head Harnham New Town Lower Woodford South Newton Pickwick Wyndham Park Clyffe Pypard North Tidworth Gare Hill Great Cheverell Devizes Outmarsh Cadley Braydon Side West Crudwell Hoopers Pool Penknap New Town Imber Whaddon Kingsdown Maiden Bradley Townsend Stratford Tony Farleigh Wick Dauntsey Lock Longbridge Deverill Widbrook Mid Wilts Way Membury Minety Common The Marsh Charlton Heath Marston Meysey The Square Beckhampton Ashley The Fox Easterton Eastrop Eastcott Willesley Trowbridge North Newnton Hannington Wick Yatton Keynell Fyfield Hodson North Bradley Ham Green Roundway Newbury Chute Cadley Middleleaze Knapp Hill Chicklade Liden Sells Green Little Ashley Badbury Huish Coped Hall Chatter Alley Staverton West Overton Manningford Bruce St Paul's Stratton St Margaret Sharcott Notton Old Wardour Fiddington Sands Petersfinger Pewsham Charlcutt Whaddon Chelworth Charlton St Peter Perham Down Sunton East Everleigh Bratton Townsend Whitbourne Springs Purton Cherhill Bishopstrow Townsend Penleigh Old Sarum Blunsdon St Andrew Chapel Plaister Kingston Deverill Knowl Westbrook The Green Latton Barkers Hill Ratfyn Little London Amesbury Winterbourne Gunner Hailstone Hill Chedglow Chisbury Chirton Stapleford Farley Hindon Stourton Henfords Marsh Lea Manton Hinton Parva Little Horton Hill Deverill Lydiard Plain Neston Rudge West Amesbury Limpley Stoke West Stowell Corsham Broughton Gifford Figheldean Derry Hill Cold Harbour Newton Bourton Charlton Lower Chicksgrove Downton Upper Wanborough Highworth The Pry Etchilhampton Alderbury Murcott Cuckoo's Knob Little Abbots Whitepits Coombe Kington St Michael Buttermere Higher Pertwood Firsdown Allington Bowldown Lower Stanton St Quintin Wilsford Cadley Okus Upper Seagry Wilson and Kennards Yard Pole's Hole Knapp Burbage Faulston Honeystreet Sturford Stanton Fitzwarren Easton Town Bohemia Upton Scudamore Milton Lilbourne Woodsend Ratford Bulkington Ferne Pinckney Green Knowle Churchfields Penhill Upper Chicksgrove Coate Highway Faberstown Lower Seagry Chittoe Newton Tony Avoncliff Grittleton Hayes Knoll Corsley Ludwell Winterbourne Stoke Tockenham Wick Newtown Eldene Upper Town Purton Common The Ham Sutton Row Thickwood Ebbesbourne Wake Quidhampton Ballard's Ash Stratford sub Castle Bromham Atworth Common Platt Thornhill Donhead St Mary Tilshead Nettleton Green Aldbourne Rockley Wroughton Littlecott Newtown Little Somerford Sevington Heddington Wick Woolley Green Ridge Whiteparish Heddington Marlborough Bishopdown Strangways Burcombe Woodminton Chute Forest Horpit Tuckingmill Goatacre Sherston Parva Huntenhull Green Dursley The Close Fonthill Bishop Rowde Hannington Corsley Heath Holloway Little Marsh Rollestone Paxcroft Mead Abbey Meads Longhedge West Kington Wick Lower Village Slaughterford East Winterslow Theobald's Green Tytherington Groundwell Haxton Laverstock Marten Marden Bowerhill Purlpit Queen Street Moredon Hyde Upper Pickwick Rodbourne Lower Blunsdon Upper Castle Combe Tidcombe Baverstock Upper Studley Eastcourt Crofton Stoke Farthing Ditteridge Wilton Clatford Bowerchalke Allington East Gomeldon Woodcock Ogbourne St George Ramleaze Kilmington Common Berwick St James Cloatley End Stitchcombe Gladstone Parade Bisley Fisherton de la Mere Knook Berryfield Giddeahall Rivar Wick Lackham Odstock Fifield Bavant Ash Brake The Warren Ludgershall Birdbush Mannington Preston Ogbourne St Andrew Ogbourne Maizey Cleverton Foxley Kepnal Preston Westlea Walcot West Sevenhampton Old Town Trowle Common Townsend Horton Greenhill Quemerford Gate Chapmanslade Ham Hoggington Tidworth Camp West Knoyle Hullavington Portash Inglesham Startley Pewsey Wharf Hilperton Box Hill The Stocks