Media Planning in Kingsdown

Get in touch

Media Planners in Kingsdown

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SN2 7 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Kingsdown for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Kingsdown

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Kingsdown (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Charlton Heath Brixton Deverill Lower Village Bleet Lyneham Westbury Leigh Fisherton de la Mere East Winterslow Groundwell Great Cheverell Christian Malford South Marston Lower Stanton St Quintin Alvediston Poulshot Chute Cadley Great Ashley Hamptworth Upper Woodford Waterhay Coate Swindon Short Street Pitton Porton Cotswold Community Bradford Leigh Rudge Wootton Rivers Hoggington Knowl South Newton Dogridge Higher Coombe Stormore Sheldon Corner Melksham Gutch Common Littleton Drew Little Cheverell Ludwell Churchfields Charlton Cowesfield Green Restrop Easterton Sands Worton Alcombe Brooklands Portash Marston Ogbourne St George Castle Combe Avoncliff Lower Westwood Abbey Meads Chapel Knapp Rook Street Whittonditch Blackland Hisomley Longfield Buck Hill New Town Liden Bullock's Horn Walcot East Yarnfield Chitterne Hinton Parva Sherston Parva Inmarsh North End Chapmanslade Elston Stratton St Margaret Bremhill Wick Lye's Green Garsdon Giddeahall Beckhampton Hitcombe Bottom Windmill Hill Upper Inglesham Berwick Bassett Easton Piercy Cleverton Knapp Hill New Town Westdown Camp Lydeway Wilcot Corsham Lower Studley Spirthill Alton Barnes Little Langford Old Dilton Oaksey Bell Hill Shaw Covingham West Lavington Broughton Gifford Little Horton Chilmark Ramleaze Sherston Castle Eaton Braydon Side Little Salisbury Mid Wilts Way Milton Liddington Ashley Paxcroft Mead Colerne St Andrews Ridge Kilmington The Ham New Mill Royal Wootton Bassett Lopcombe Corner Queen Street Latton Upper Upham Erlestoke Lower Wraxall Stitchcombe Lydiard Tregoze Norrington Common Upton Lovell Longstreet Great Bedwyn Stanton St Quintin Melksham Forest South Tidworth Steeple Ashton Minety Chapel Barton Marston Meysey Upper Town Derry Hill Ratfyn Murcott Southbrook Stanton St Bernard Farleigh Wick Faberstown Little Durnford Wroughton Hoopers Pool Milkhouse Water The Pry Rodbourne Bottom Faulston Huggler's Hole Luckington Cherhill Mildenhall Nettleton Mooray Rockley Wild Duck Mead West Kington Wick Burbage East Hatch King's Corner Market Lavington Bewley Common Honeystreet Upper Castle Combe The Prinnels Slaughterford Lower Coombe Lockeridge Dene Thornend Codford St Peter Bonham Calne Seend Head Charlton All Saints Milford West Ashton Kington St Michael Hackthorn Morgan's Vale Crockerton Green Lower Wanborough Seagry Heath Cloatley Stratford Tony Bulford Netherhampton Grittenham Little London Bromham Lower Moor Stanton Fitzwarren Manningford Bruce Avon Kington Langley Upper Wanborough Newtown Little Abbots Box Hill Seend Cleeve Buttermere Dorcan Hawkeridge Littlecott Nettleton Green Winterbourne Stoke Mead End Greenman's Lane New Town Eastcott Underhill Bohemia Whaddon Orcheston Lower Pertwood Bishops Cannings Lover Henley Purton Stoke Bishopstrow Boyton Straight Soley All Cannings Stapleford Ram Alley Nythe Woodsend Whitbourne Moor The Stocks Okus Milkwell Hankerton Hodson Norton Haxton Hanging Langford Eastrop Rodbourne Lower Upham West Yatton Cuckoo's Corner Bagshot Theobald's Green Corton Etchilhampton Boscombe Hayes Knoll Clyffe Pypard Huntenhull Green Cowesfield Gate Ash Brake Hampton Park The Rectangle Great Hinton Ansty Coombe Brunton Redlynch Little Ashley Newton Tony Easton Grey Larkhill Ballard's Ash Landfordwood Thoulstone Coate Wilson and Kennards Yard Newtown Hook Street Old Wardour Gore Cross Sells Green Pie Corner Tidworth Camp Netheravon Harnham Hill Deverill Stockley Milton Lilbourne Donhead St Andrew Horningsham Chisbury Milbourne Wedhampton Bratton Woodcock Drynham Edington Chirton Staverton Berwick St Leonard Toothill Bowldown Seend Trowbridge Bowerchalke Stanley Crooked Soley Outmarsh Perry Green Crudwell Heytesbury Wichelstowe Grittleton Stratford sub Castle North Burcombe Fonthill Gifford Farley Bodenham Clench Common Southend Lower Chute Ogbourne St Andrew Knapp Durley Norton Bavant Quemerford Gate Broad Hinton Cuckoo's Knob Berwick St James Badbury Wick Tidcombe Medbourne Britford Horsedown Monkton Deverill Bridgemead Little Somerford Upton Brokerswood Birdbush Lydiard Green Avebury Trusloe Townsend Mount Cowdown Upper Seagry Kinghay Alton Shute End Widbrook Swallett Gate Westcourt Holloway East Stowell Wingfield Thornhill Petersfinger Ragnal Fittleton Upavon Ridge Wardour Middleleaze Crofton The Linleys Charlton St Peter Sandy Lane Peckingell Allington Lower Blunsdon Mountain Bower Dertfords Rivar Cricklade Westbrook East Grimstead Clatford Hudswell North Newnton Hilperton Bushton Teffont Magna Barkers Hill Codford St Mary Perham Down New Town Clevancy Vastern Littleton Ansty Coombe Clench Westwood Bishopstone Idmiston Lower Stratton Donhead St Mary Imber Collingbourne Ducis Lockeridge Aughton Norleaze Blagrove Upper Pickwick Swan Coulston Widham Turleigh Westbury Ablington Monkton Farleigh Serrington Compton Catcomb Easton Alderbury Wilton Croucheston Derry Fields Mannington Knook Kellaways Filands Swanborough Wilsford Wadswick Alton Priors Wick Semley Berwick St John Tockenham Wick Enford Marlborough Hurdcott Bradford-on-Avon Tockenham Bemerton Heath St Paul's Pewsey Wharf Rollestone Bulbridge Blunsdon St Andrew Figheldean Fifield Barford St Martin Greenhill The Splatts Hilmarton Woolley Well Head The Causeway Sunton Zeals Row Thickwood East Chisenbury Dilton Marsh Leigh Reybridge Lower Chicksgrove Upper Chute Hannington Westwood Baydon Teffont Evias Oxenwood Zeals Calstone Wellington Sharcott Alderton Bulkington Chelworth Lower Green Leigh Delamere Heddington Lydiard Millicent Upper Stratton Brigmerston Lane End Avebury West Amesbury Thingley Wilsford Chedglow Green Hill Devizes Lake Winterbourne Gunner Henfords Marsh The Square Lydiard Plain Moredon Temple Upper Studley Lower Seagry The Marsh Warminster Common Common Platt West Hill Kilmington Common Rowde Ogbourne Maizey Church End Gastard Bradenstoke Stoford Eysey The Gibb Coombe Bissett Gasper Kingshill Plaitford Southcott Bemerton West End Freshbrook Cotmarsh East Gomeldon Fyfield Preston Hyde Lacock Elcombe Redstocks Penhill Foscote The Middles Brookside Rushall Middle Winterslow Greenmeadow Brinkworth Chittoe Stibb Green Netton Woodminton Highworth Corston Chicksgrove The Pitts Axford Chiseldon Willesley Hilperton Marsh Stert Easton Royal Tytherington Haydon Wick Roughmoor Kingsdown Malmesbury Henley Winsley Marten Martinslade Hilcott Compton Bassett Calne Marsh Chicklade East Grafton Barrow Street Limpley Stoke Fox Hill Chelworth Huish Hullavington Bishopstone East Sharcott Fugglestone St Peter Great Wishford The Spa Bulford Camp Goatacre Semington Draycot Foliat Jockey Green Whitepits Box Membury Corsley Tisbury Pewsham Manton Studley Green Winterbourne Earls Sutton End Mount Sorrel The Warren Southwick Horpit Bowden Hill Dunge Foxley Bowerhill North Bradley Nettleton Shrub Ashton Keynes Eastleaze Littleworth Wanborough Lower Woodford Lea Upton Scudamore Amesbury Ebbesbourne Wake New Town Charlton Westmead Bapton Littlecott West Chisenbury Beechingstoke Lavington Sands White Cross Hillmead The Friary Longbridge Deverill West Stowell Allington The Common Great Chalfield Bremhill Normanton Chatter Alley Allington Yatton Keynell Wincombe Purlpit Stockton Wylye Blue Vein Stoke Farthing Fovant Woolley Green East Kennett Purton Common Kepnal Burcombe Berryfield Forewoods Common Marridge Hill Woodborough Clanville Eastcourt Ludgershall Chute Standen Dauntsey Lock Tanis Nursteed Lower Zeals Stourton Chittoe Heath Castle Deptford Draycot Cerne Preston West Grimstead Notton Homington Westrop Bullenhill Tytherton Lucas Penknap Rudloe Whiteparish Salisbury Compton Chamberlayne Newton Fosbury Church End Easton Town Little Bedwyn Upper Westwood East Everleigh Foxham Cold Harbour Manningford Abbots Mere Pole's Hole Chelworth Upper Green Old Town Pinckney Green Sopworth Dursley Paxcroft Broadbush Maddington Purton Durrington Little Marsh Sutton Mandeville Chippenham Bottlesford The Green Townsend Hannington Wick Piccadilly Collingbourne Kingston Neston Winterbourne Monkton Hook Ivy Mead Brook Waters Knowle Maiden Bradley Burton Hindon Middle Woodford Langley Burrell Nunton Studley Misselfore Higher Pertwood Gladstone Parade Lackham Milston Cloatley End Middlehill Highway Potterne Wick Holt East Tytherton New Town Callow Hill Rodbourne Sedgehill Corner Ham Green Whaddon Westrop Yarnbrook Heywood Horsey Down Westlea Wexcombe Odstock Ashton Common Steeple Langford Startley South Wraxall Mere Down Fiddington Sands Strangways Upper Chicksgrove West Sharcott Homanton Laverstock Old Sarum Long Dean Marden Heddington Wick Chilton Foliat Stopper's Hill Sutton Benger North Tidworth Shalbourne Uffcott Low Bridge Marr Green Badbury Oare Cholderton Conkwell Nomansland The Close Kingsdown Easterton Greatfield Gomeldon West Crudwell Sevenhampton Middle Coombe Minety Common Sherrington Murhill Sutton Row Chapel Plaister Little Chalfield Townsend Pinehurst Charlcutt Brokenborough Northbrook Ramsbury Froxfield Ferne Bishopdown Sodom Tuckingmill Longhedge Wilton Tidworth Sevington Everleigh Inglesham Baverstock Keevil West Winterslow Roundway Rivermead Firsdown Patney Urchfont Atworth Quidhampton Dinton Crockerton Park North Upper Wraxall Wolverton Sturford Town's End Downton Sedgehill Woodbridge Whitbourne Springs Shrewton North Wraxall Manningford Bohune Fonthill Bishop The Shoe Great Somerford West Grafton Eastrip Winterbourne Dauntsey Overtown Ham Rollestone Camp Chalford Corsley Heath Hailstone Hill Woodlands Fox Holes Sem Hill Tilshead Swallowcliffe New Zealand Allington Bar West Gomeldon Salterton Pickwick Aldbourne Broad Chalke Ditchampton Calcutt Beanacre Penleigh Pewsey Cadley West Kennett Clearwood Ford West Knoyle Washwell Even Swindon Lawn Cadley Warminster Eldene Upper Minety Ugford Mile Elm West Hatch St Katharine's Burton Hill Winterbourne Bassett West Overton Ratford The Fox Tollard Royal Broad Blunsdon Dauntsey Redlands Quemerford Norton Ferris East Knoyle Chute Forest Conock Coped Hall Littleton Panell Gare Hill Ditteridge Draycot Fitz Payne Bisley Lower Everleigh Hornbeam Grange Horton Limpers Hill Trowle Common Great Durnford Potterne West End Charnage New Town Walcot West Wyndham Park Burton Broad Town Elm Cross Newbury East Town Landford Gorse Hill Kingston Deverill Sutton Veny Yatesbury Ford Townsend Biddestone Bourton Westwells North Wroughton Fifield Bavant West Kington Whitley