Media Planning in Winterbourne Monkton

Get in touch

Media Planners in Winterbourne Monkton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in SN4 9 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Winterbourne Monkton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Winterbourne Monkton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Winterbourne Monkton (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Wadswick Eastrip Bishopstone North End Tidworth Brook Waters Abbey Meads Seend Cleeve Homanton Little Horton Cold Harbour Easton Royal Hanging Langford Uffcott Churchfields Fisherton de la Mere Alton East Everleigh Donhead St Mary The Warren Axford Garsdon Membury Tuckingmill Bridgemead East Knoyle Groundwell Faberstown Gare Hill Stoford Bremhill Seend Head New Town Berwick St John Woodsend New Town Ditchampton Rudge Gasper Draycot Cerne Lavington Sands Clench Restrop Kepnal Sturford Strangways Greatfield Ashton Keynes Winterbourne Dauntsey Fittleton Ebbesbourne Wake Lea West End South Newton Easterton Sands Woolley Green Quemerford Long Dean Hoggington Swanborough Birdbush Bishopdown Mildenhall West Grafton Blunsdon St Andrew Common Platt Sutton Row Westrop Bowldown Redstocks Britford Nettleton The Common New Town Easterton Newtown Tockenham Wick Greenhill Bulford Camp Henley Great Durnford Newbury Upper Stratton Whaddon Upper Minety Lover Westwells Ashton Common Rollestone Camp Boscombe Brokerswood Ratford Bowden Hill Lower Stratton Dorcan Peckingell St Paul's Queen Street Orcheston Coped Hall Westdown Camp Etchilhampton Malmesbury Hinton Parva Bullock's Horn Woodminton Rook Street Charlton The Causeway Upper Studley Upper Westwood Crofton Eastcourt Rollestone Gastard Marlborough Bishops Cannings Durrington Chelworth Upper Green Lower Stanton St Quintin The Pitts Lower Chicksgrove Horsedown West Overton Stanley Wilcot Longbridge Deverill Filands Lower Studley Crooked Soley The Stocks Longhedge Studley Longstreet Clench Common Horningsham Mooray Sells Green White Cross West Yatton Warminster Mile Elm Crockerton Green Westbury Leigh Washwell Newtown Vastern Manton Hillmead Royal Wootton Bassett The Prinnels Amesbury Roundway Kingsdown Burton The Shoe Penleigh Rodbourne Bottom Chilmark Enford Castle Woodlands Upton Mid Wilts Way Coate Kingsdown Tytherton Lucas The Ham Fonthill Bishop Pole's Hole Avoncliff Chapel Barton Marr Green Bowerhill Cloatley End Latton Little Cheverell Westlea Yatesbury Chiseldon Ferne Hackthorn Foscote Whitepits Westbrook Cuckoo's Knob Burton Huggler's Hole Bottlesford Easton Town Old Dilton Lower Woodford Barkers Hill Willesley Trowbridge Upton Lovell Henfords Marsh West Kington Wick Lockeridge Dene Larkhill Southbrook Chippenham Crockerton Broad Blunsdon Knook Bremhill Wick Seagry Heath St Katharine's Hilmarton Dogridge Bewley Common Ramleaze Netheravon Wilson and Kennards Yard Bleet Gladstone Parade Lawn Upper Chute Waterhay Chitterne Westcourt Norton Bavant Berwick St James Chittoe Heath Staverton Littlecott Newton Tony Hook Street Foxham Inglesham Bullenhill Park North Beckhampton Bohemia Rivar Spirthill Clatford Wichelstowe Chirton Burton Hill Windmill Hill Teffont Magna Ragnal Barrow Street Catcomb Rodbourne Hamptworth Compton Chamberlayne Sutton Mandeville Upper Castle Combe Ditteridge North Newnton Sopworth Inmarsh Old Sarum Upper Upham Woodcock Straight Soley Dertfords Purton Melksham Forest Luckington Ansty Coombe Widbrook Beechingstoke Zeals Milton Mount Cowdown The Close Avebury Wilsford West Knoyle Easton Piercy Brunton Hodson Maddington Charnage Southcott Brinkworth Hankerton Bowerchalke Tanis Sherston Parva Semley Roughmoor Wylye Lydiard Plain Hoopers Pool Lopcombe Corner Mere Brooklands Derry Hill East Winterslow Great Chalfield Chute Cadley South Marston Westwood Littleton Drew New Town Beanacre Charlton Horpit Thornhill Allington Swallowcliffe Fifield West Winterslow Edington Laverstock East Stowell Marston Upper Town Ash Brake Jockey Green Heddington Wick Elston New Zealand South Tidworth Seend Horton Idmiston Donhead St Andrew Yarnfield Gomeldon Stert Figheldean Turleigh Whitbourne Springs Liden North Tidworth Hyde The Middles Ansty Clearwood Eastleaze Conock Rushall Croucheston Hisomley Knapp Hannington Wick Monkton Farleigh Little Durnford Foxley Cotmarsh Eastrop Greenmeadow Eldene Stibb Green Hawkeridge Porton Upper Wanborough Berwick Bassett Lower Everleigh Farley Chalford New Mill Dilton Marsh Crudwell Greenman's Lane Woodbridge Thingley Chapel Plaister Ram Alley West Grimstead Tidworth Camp Neston Codford St Mary Middle Coombe Penknap Bratton Holloway Blagrove Lower Upham Upper Chicksgrove Middle Woodford Townsend Allington Bar Dauntsey Freshbrook Stoke Farthing Wardour Townsend Gorse Hill Covingham Sutton End Boyton Stratford sub Castle West Ashton Stourton Lower Wraxall Haxton Derry Fields Kingshill Conkwell Chelworth Sevington Calstone Wellington Grittleton Cloatley Dauntsey Lock Cholderton Great Ashley Hampton Park Norton Sheldon Corner Hailstone Hill Alton Priors The Pry Corsley Heath Devizes Codford St Peter Hudswell Lydiard Green The Friary Oare Baydon Steeple Langford Ford Preston Ogbourne St Andrew Dunge Hannington Upper Woodford Melksham Kington St Michael The Splatts Christian Malford Collingbourne Kingston Lower Coombe Nettleton Shrub Little Bedwyn Corsley Stapleford Knapp Hill Poulshot Purton Common Mere Down Berwick St Leonard Little Ashley Ludwell Wingfield Elcombe Hurdcott Downton Faulston Shaw Ballard's Ash Brigmerston Hitcombe Bottom Bishopstone Heddington Manningford Bruce Easton Grey Milkhouse Water East Chisenbury Bodenham Brixton Deverill Chedglow Walcot West Minety Elm Cross Walcot East Zeals Row Farleigh Wick Alvediston Harnham Buck Hill Purton Stoke Marten Cadley The Linleys Stanton St Bernard Fugglestone St Peter Southwick West Sharcott Lower Zeals New Town Chute Forest Upton Scudamore Eastcott Stockley Sherston Murcott Giddeahall All Cannings Warminster Common Coombe Startley Whitbourne Moor Wroughton Brokenborough Petersfinger Hilperton Marsh Green Hill Paxcroft Mead Coombe Bissett The Fox Homington Hill Deverill Overtown Tidcombe Nettleton Green Nursteed West Chisenbury Ugford Westmead Bemerton Whittonditch Sunton Littleton Eysey Limpley Stoke Potterne South Wraxall Ogbourne Maizey Winterbourne Earls Badbury King's Corner Sutton Veny Townsend Winterbourne Monkton West Crudwell Manningford Bohune Leigh Winterbourne Bassett Pie Corner Broad Chalke Lower Blunsdon Avebury Trusloe Monkton Deverill Bishopstrow Low Bridge St Andrews Ridge Lower Moor Everleigh Marridge Hill Fiddington Sands Kingston Deverill Lower Village Shalbourne Bulford Cowesfield Gate Ogbourne St George Chisbury Chittoe Ham Milford Cotswold Community Murhill Winsley Okus Widham Blackland West Kennett Stanton St Quintin Swallett Gate Church End Maiden Bradley Chapmanslade West Kington Salterton Lake Wick Barford St Martin Bapton Charlton St Peter Goatacre Sutton Benger Norleaze Stratton St Margaret Kilmington Upper Pickwick Bulbridge Middle Winterslow Littlecott Middlehill Westwood Cherhill Clevancy Quidhampton Potterne Wick Little Abbots Mead End Ivy Mead Alderbury Clanville The Gibb Aughton Compton Bassett Castle Eaton Steeple Ashton Chute Standen Hook Castle Combe Heywood Ham Green Kington Langley Baverstock Hilperton Dinton Moredon Great Wishford Tytherington Upavon West Gomeldon Sharcott Broadbush Braydon Side Winterbourne Gunner Honeystreet North Wroughton Ratfyn Imber Cricklade Underhill Charlton All Saints Lockeridge Chicksgrove Cleverton Broughton Gifford Milkwell Sem Hill Marden Medbourne Huntenhull Green Liddington Allington Piccadilly Leigh Delamere Stormore Mount Sorrel Chatter Alley Bell Hill Cowesfield Green Newton Chelworth Lower Green Littleworth Clyffe Pypard Perham Down Firsdown Hayes Knoll Thickwood Cadley Netton Rudloe Pinckney Green The Rectangle Rivermead Wilton Norrington Common Chicklade Shute End Bulkington Wedhampton Wolverton Rodbourne Bemerton Heath Great Somerford Sodom Easton Fyfield Grittenham Sedgehill Town's End New Town Pickwick Lower Pertwood Alcombe Huish Limpers Hill Notton Badbury Wick Mannington Nomansland Landford Plaitford Milbourne West Stowell Lower Wanborough Knowl Whiteparish Little London Old Town Salisbury Bushton East Grafton Hindon Lackham Bourton Collingbourne Ducis Higher Coombe Callow Hill Biddestone Horsey Down Lydiard Tregoze Fosbury Westbury Aldbourne Colerne Rockley Box Hill Slaughterford Whaddon Corton Sherrington Lacock Bonham Morgan's Vale Lydeway Fovant Oxenwood Tisbury Keevil Temple Worton Pinehurst Odstock Manningford Abbots Redlynch Even Swindon Brookside Townsend Drynham Upper Seagry Wootton Rivers Bradford-on-Avon Draycot Fitz Payne Portash North Bradley Chapel Knapp Box West Hill The Spa West Hatch Toothill Swan Fonthill Gifford Wilton Sandy Lane Great Cheverell Landfordwood Little Marsh Pitton Tollard Royal Hornbeam Grange West Lavington The Green Corston Well Head Ashley Heytesbury Henley East Grimstead Little Somerford Fox Holes Wilsford Oaksey Higher Pertwood Bradenstoke Market Lavington Charlcutt Martinslade Misselfore Draycot Foliat Whitley Teffont Evias Woolley Theobald's Green Yarnbrook Coulston Ford East Tytherton Hilcott Southend Lye's Green Holt Ridge Calne Little Salisbury Coate Bradford Leigh Broad Town Milston Forewoods Common Lower Seagry Paxcroft Northbrook Sevenhampton Semington Gutch Common Ludgershall Minety Common Fifield Bavant Bisley Burbage Old Wardour Longfield Preston Milton Lilbourne Highway Kellaways Stitchcombe East Hatch Cuckoo's Corner Kinghay Lower Westwood Winterbourne Stoke West End Lane End Tockenham Alderton Pewsham Norton Ferris Nythe Gore Cross Highworth East Sharcott Middleleaze Sedgehill Corner Marston Meysey Swindon Durley Studley Green Thoulstone Thornend Pewsey Alton Barnes Berryfield Woodborough The Square Normanton Fox Hill Upper Wraxall Wexcombe Broad Hinton Charlton Heath North Burcombe Little Chalfield Stockton Pewsey Wharf Mountain Bower Patney Shrewton Perry Green Bromham Great Bedwyn Bagshot Littleton Panell Wild Duck Mead Lydiard Millicent East Kennett Wincombe Trowle Common Erlestoke Rowde Nunton North Wraxall Urchfont Buttermere Kilmington Common Ablington Penhill Westrop Deptford Redlands Froxfield Wyndham Park Blue Vein Netherhampton Serrington Little Langford New Town Chilton Foliat Atworth Ramsbury Burcombe Quemerford Gate Corsham Upper Inglesham East Gomeldon East Town Hullavington Lyneham Short Street Calcutt Compton Langley Burrell Great Hinton Lower Chute Purlpit Outmarsh West Amesbury The Marsh Yatton Keynell Dursley Stratford Tony Allington Wanborough Avon Stopper's Hill Knowle Stanton Fitzwarren Tilshead Calne Marsh Church End Haydon Wick Reybridge

Pages

Legal information