Media Planning in Bell Green

Get in touch

Media Planners in Bell Green

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in B38 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Bell Green for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Bell Green

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Bell Green (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Four Pools Webheath Ronkswood Sneads Green Sherrard's Green Habberley Catshill Bell End Charford Hollybed Street Smith End Green Astwood Wants Green Worcester Martley Severn Stoke Dunley Oddingley Upper Wick Warndon Shell Welland Riverside Netherton Park Farm Little Acton Linthurst Worms Ash Longdon St Godwalds Lower Moor Stitchin's Hill Shrawley Bugle Gate Upper Bentley Structon's Heath Lenchwick Darbys Green Honeybourne Lime Street Areley Kings Beach Hay Headley Heath Baylis Green Blakebrook Winyates Green Hall Flat Grafton Upper Wyche Copcut Draycott Crowle Stanford Bridge West Hagley Abberley Westmancote Kyre Park Alfred's Well Little Beckford Stock Green Wickhamford Bromsgrove Kinnersley St John's Naunton Lower Illey Upper Lode Stakenbridge Ab Lench Franche Birts Street Abbeydale Callow Hill Knightwick Holt End Guller's End Hagley Hopwood Twyford Upper Welland Great Comberton Cowsden Lydiate Ash Offmore Farm Overbury Bayton Common Broadwaters Withybed Green Comberton Kyrewood Drugger's End Bournes Green Priestfield Lower Wyche Bradley Green Sheriff's Lench Ashton under Hill Welland Stone Broughton Hackett Northwick Holbeache Bushley Church Hill Baynhall Doddenham Mere Green Lye Head Burlish Park Stoke Bliss Battenton Green Corse Lawn Greenway Lea End Bastonford Ankerdine Hill Wadborough Sharpway Gate Newland Common Abbotswood Earl's Common Bransford Upper Catshill Great Malvern The Burf Harpley Aston Fields Astley Burf Headless Cross Newbridge Green Mount Pleasant Lineholt Common Spennells Sandford Upper Marlbrook Ravenhills Green Malvern Common Bredon Bank Street Britannia Square Town's End West Malvern Frankley Willow Green Holberrow Green Hanley Swan Astwood Clifton upton Teme Aldington Low Hill Yarhampton Cross Upper Gambolds Pebworth Whiteleaved Oak Chaddesley Corbett Carpenter's Hill Eight Oaks Chandler's Cross Wyre Piddle Newtown Marl Bank Henbrook Brownheath Common Slades Green Stratford Footrid Tardebigge Clifton upon Teme Menithwood Throckmorton Little Comberton Walton Pool Powick Cakebole Lower Marlbrook Pershore Evesham Brickfields Badger's Hill Long Green Windmill Hill Rushock Barbourne Woodrow Tutnall Park End Lower Heath Broad Heath Woolmere Green Phepson Elmley Lovett Hartle Belbroughton Wychbold Green Street Feckenham Hawthorn Bush Birch Green Shenstone Clows Top Burcot Purshull Green Hillhampton Eardiston Goom's Hill Rock Lower Hook Ham Green St Michaels Ockeridge Noutard's Green Wick Fladbury Cross Lem Hill Romsley Dodford Cooksey Green Gilbert's End Tanwood Brockencote Blackmore End Westlands North Malvern Harvington Suckley Knowl The Walshes Nineveh The Hook Tibberton Birch Acre Madresfield Wythall Kerswell Green Caunsall Berrow Green Leigh Clent Stanklyn Apes Dale Teddington Hands Sankyns Green Aston Somerville Bricklehampton Bengeworth Gallows Green Cotheridge Hampton Clifton Castlemorton Crowcroft Kyre Moseley Rainbow Hill Woodgates Green Lower Berrington Lower Broadheath Hall Green Upton Warren Lineholt Redditch Hallow Heath Trotshill Weatheroak Hill Huntsbridge Grimley Madeley Heath Bredicot West End Crowle Green Offenham Bell Green Birch Berrow Leapgate Pound Bank The Lakes Ross Green The Grove Broad Marston Golden Valley Callow End Hawford Bickley Arrowfield Top Harbours Hill Little Welland Bluntington Sinton Powick Village Hook Bank Little Malvern Hindlip Littleworth Sneachill Bevere Worlds End Winyates St Georges The Vines Woodsfield Ladywood Hales Park Callow Hill Diglis North Piddle Comhampton Branson's Cross Beckford Cross Collett's Green Longdon Heath Kitwell Kyre Green Major's Green Low Hill Greenlands Stonebow Cherry Orchard Upper Howsell Broadheath Common Gadfield Elm Libbery Shoulton Horsham Lower Westmancote Chadbury Chase End Street Dagtail End Witnells End Waresley Broad Alley Wilden Charlton Sytchampton Foxlydiate Vigo Walcot Broombank Brockamin Stone Cooksey Corner Leigh Sinton Blakedown Egdon Rushwick Gilvers Lane New End Witton Hill Clevelode Kent's Green Kingswood Mamble Elms Green Pensham Lickey Hills Grafton Flyford Netherwich Ryall Lickey End Upper Rochford St Peter the Great Broom Hill Pensax Great Witley Copyholt Hallow Park Gate Dines Green Flyford Flavell Lower Strensham Good's Green Norton Ipsley Swinesherd Lulsley Morton under Hill Fernhill Heath King's End Hinton on the Green Pin's Green Bouts Woodcote Green Noah's Green Stoulton Longley Green Sledge Green Eckington Eastham Upper Strensham Crossway Green Bewdley Bayton Brayswick Picken End Beoley Oakall Green Hill Side Hawbridge Holdfast Low Habberley Barnard's Green Enfield Newtown Spetchley Lower Sapey Upper Ham St Peter The Great Yieldingtree Broadmore Green Kersoe Nash End Foley Park Hurcott Village Primsland Sale Green Brook End Podmoor Stoke Pound Broadwas Forhill Berry Hill Mill End Crown East Frankley Hill Hollybush Ramsden Strensham Bank's Green Westacre Broome Rowney Green Blackpole Stockton on Teme Woodgate Stock Wood Southcrest Romsley Hill Cofton Hackett Northampton Smite Hill Red Cross Broad Common Lower Howsell Bishampton Rumbow Cottages Deblin's Green Far Forest Rhydd Stourport-on-Severn Frogsmarsh Catchems End Suckley Broad Green Lakeside Cladswell Pink Green Woodrow Upper Moor Lincomb Droitwich Spa Blackminster Grafton Smallwood Crabbs Cross Finstall Barnt Green Holt Norchard Briar Hill Pendock Outwood Frankley Green Stonepits Huddington Conderton Winterfold Fladbury Coles Green Alfrick Pound Cookley Birtsmorton Churchill Aggborough Offenham Cross Barnettbrook Drakelow Berrington Green Sweet Green Brotheridge Green Dunhampstead Malvern Link Berrow Lower Clent Ashfield Portway Bark Hill Halfkey Sidemoor Hollywood Holt Fleet Shatterford Pinvin Buckridge Gorst Hill Newnham Bridge Hipplecote Cruise Hill Matchborough Astley Cross Oldfield Bell Heath Kempsey Bliss Gate Ullington Rochford Wribbenhall Moor End Malvern Wells Cleeve Prior Childswickham Birlingham Bryan's Green Camer's Green Radford Rednal Cutnall Green Saleway Marsh End Queenhill Tunnel Hill Claines Newland Little Witley Doverdale Stanford on Teme Bredon's Norton Green Street Lower Lightwood Cobbler's Corner Dayhouse Bank Lower Wolverton Walkwood Hadzor Ribbesford Stoke Prior Heightington Baughton Hill Eachway Shelsley Walsh Tanner's Green Astley White Ladies Aston Cropthorne Pole Elm Harvington Link Top Owlhill Monkwood Green Knowle Fields Rous Lench Elcock's Brook Hartlebury Kinsham Cross Bank Churchill Chapman's Hill Hatfield Cobley Hill Timberhonger Upton upon Severn Buckbury Trueman's Heath Witton Dowles Hampton Lovett Hunnington Church Lench Dunstall Common Oakenshaw Shelsley Beauchamp Rashwood Lower Bentley Stoneybridge Lower Town Chadwick Atch Lench Alfrick Ombersley Hackman's Gate Bournheath South Littleton Stonehall Heath Green Drakes Cross Howsen King's Green Holy Cross Elmbridge Upton Snodsbury White End Wichenford Greenhill Laughern Hill Upper Arley Piper's Hill Dunhampton Bockleton Lower Wick Pound Bank Shawbrook Chawson Valley Uckinghall Besford Littleworth Duckswich Alvechurch Hadley Hill Furze Broughton Green Tenbury Wells Suckley Green Yarhampton Kemerton Bridge End Titton Slideslow Martin Hussingtree Hoden Guarlford Chatley Lindridge Knighton Pie Corner Baughton Little London Snead Common Ripple Upper Wolverton Aston Bank Hanbury Naunton Beauchamp Defford Greenhill Newtown Worles Common Interfield Frith Common Bredon's Hardwick Linkend Napleton Salwarpe Badsey Hardwick Green Chawson Hillpool Birchen Coppice Abberton Upper Berrington Sinton Green Peopleton Stanbrook Bordesley Astwood Bank Lodge Park Kidderminster Batchley Whittington Shernal Green Murcot Lickhill Kington Washford Tolladine Goosehill Green Abbots Morton The Rampings Longdon Hill End Kendal End Wildmoor Hartlebury Common Rhydd Green Hanley Castle Charlton Cookhill Inkberrow Mustow Green Hoobrook Sutton Farm Dormston Hurcott Inkford Neight Hill Bury End Stoke Wharf Beckford Woodmancote High Green Knighton on Teme Elmley Castle Little Inkberrow Little Eastbury Hunt End Hill End Pound Green Hinton Cross Bushley Green Long Bank Hill Croome Norton Red Hill Drakes Broughton Bretforton Lickey Blackwell Boreley Dordale Holt Heath Oldwood Grimes Hill Drayton Bateman's Green Broadway Shurnock Poolbrook Stoney Hill Summerhill Summerfield Uphampton Wolverley Perryfields Moon's Moat Torton Nineveh Dawshill Trimpley Wick Episcopi Hanley Child Saxon's Lode Acton Pirton Rye Street Hanley William Himbleton Orleton Edgiock Castle Hill Middle Littleton Stoke Heath Eldersfield Old Storridge Common Earl's Croome Sedgeberrow Blakeshall North Littleton Upper Haselor