Media Planning in Bishampton

Get in touch

Media Planners in Bishampton

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in WR10 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Bishampton for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Bishampton

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Bishampton (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Eight Oaks Ankerdine Hill Windmill Hill Clows Top Lower Town Offmore Farm Pershore Woodrow Kempsey Upper Gambolds North Piddle Stitchin's Hill Finstall Defford Brook End Lickey Hills Great Malvern Redditch Headley Heath Cofton Hackett Overbury Hunt End Heightington Holbeache Hanley Child Lakeside Fladbury Cross Rashwood Caunsall Old Storridge Common Sharpway Gate Shelsley Beauchamp Oddingley Ab Lench Burcot Wilden Low Habberley Waresley Lower Clent Queenhill Cross Bank Huntsbridge Bordesley Stoney Hill Marsh End Ribbesford Stratford Battenton Green Whittington Eldersfield Wadborough Hartle Primsland Elmbridge Alfrick Pound Sidemoor Hollybed Street Hawford Diglis Mill End Littleworth Lower Lightwood Great Comberton Pole Elm Salwarpe Badsey Birch Green Bengeworth Bushley North Littleton Buckridge Hanley William Guarlford Birch Acre Cotheridge Welland Stone Owlhill Gallows Green Lineholt Common Eachway Winterfold Edgiock Habberley Shelsley Walsh Dunley Clent Beach Hay Linthurst Ravenhills Green Hackman's Gate Hoden Eastham Inkford Walcot Lickhill Hill End Horsham Shernal Green Bredon Upper Wyche Elmley Castle Holy Cross West Hagley Bredon's Norton Hurcott Kerswell Green Churchill Gorst Hill Little Eastbury Hollywood Elms Green Bateman's Green Crown East Doverdale Newbridge Green Holt Heath Moor End Hipplecote Berrow Green Bayton Hillpool Goom's Hill Brockamin Wickhamford Upton Warren Drakes Cross Hampton Martley Ryall Kingswood Bewdley Honeybourne Malvern Wells Winyates Green Tanner's Green Cherry Orchard Hook Bank Naunton Beauchamp Uphampton Callow Hill Fladbury Woodgates Green Suckley Yarhampton Cross Spennells Corse Lawn Yieldingtree Lower Bentley Bretforton Wants Green Comhampton Barbourne Romsley Hill Churchill Noah's Green Hill Furze Woodcote Green Green Street Upper Bentley Rainbow Hill Hanley Swan Sankyns Green Lower Broadheath Weatheroak Hill Greenhill Hadley Lea End Drugger's End Far Forest Kemerton Newnham Bridge Birch Berrow Alfred's Well Arrowfield Top Drakelow Frankley Green Severn Stoke Linkend Bastonford Enfield Woodsfield Smallwood Laughern Hill Bank Street Radford Stanklyn St Georges Carpenter's Hill High Green Birtsmorton Harvington Bouts Middle Littleton Fernhill Heath Dunstall Common Lye Head Libbery Grafton Cooksey Green Yarhampton Stock Wood Nash End Aggborough Murcot Aston Fields Pin's Green Upper Lode Newtown Stakenbridge Cleeve Prior Madresfield Kendal End Britannia Square Lindridge Netherton Menithwood Dines Green Bark Hill Worles Common Pink Green Stanbrook Stonebow Frankley Hill Mount Pleasant Dunhampstead Blackwell Brotheridge Green Aston Bank Smite Hill Sinton Shurnock Upper Haselor Teddington Hands Shoulton Little Comberton Sledge Green Moon's Moat Westacre Ramsden Leigh Hopwood Swinesherd St John's Slades Green Shell Broadheath Common Clifton upton Teme Crowle Green Little London Abberton Ham Green Sale Green Gilbert's End Stoulton Abberley Malvern Common Broombank Rednal Little Welland Rushock Doddenham Baylis Green Lower Berrington Lower Hook Matchborough Abbots Morton New End Bricklehampton St Peter the Great Drakes Broughton Lem Hill Darbys Green Spetchley Trotshill Little Witley Lincomb Longdon Hill End Trueman's Heath Lower Howsell Good's Green Shatterford Rumbow Cottages Upper Welland Walkwood Park End Callow End Lineholt Newland Mamble Duckswich Broad Marston Elcock's Brook Hardwick Green Leapgate Upton upon Severn Sneads Green Westlands Cutnall Green Heath Green Low Hill Dunhampton Bransford Greenlands King's Green Aldington Southcrest Upper Berrington Romsley Tolladine Berrow Foley Park West End Bushley Green Powick Alvechurch Chawson Valley Sneachill Shenstone Pie Corner Mere Green Orleton Sytchampton Beckford Cross Ross Green Bluntington Holt End Marl Bank Portway Summerhill Upper Catshill The Rampings Areley Kings Brayswick Norton Red Cross Atch Lench Sinton Green Aston Somerville Drayton Guller's End Frogsmarsh Structon's Heath Cropthorne Wyre Piddle Ashton under Hill Huddington Bockleton Astwood Charlton Lower Wolverton Claines Kidderminster Leigh Sinton Broadway Lower Strensham Astwood Bank Webheath Mustow Green Saxon's Lode Little Malvern Hales Park Upper Strensham Lenchwick Brockencote Hall Flat Withybed Green Hartlebury Common Pinvin Northwick Winyates Lower Heath Titton Birlingham Flyford Flavell Bredon's Hardwick Himbleton Broad Common Upper Marlbrook Low Hill Blackminster Monkwood Green Pebworth Elmley Lovett Besford Bell Heath Bournheath Northampton Buckbury Ombersley Nineveh Catshill Crowle Poolbrook Warndon Kent's Green Kitwell Gilvers Lane Newtown Suckley Knowl Chadbury Branson's Cross Rowney Green Snead Common Stock Green Lime Street Wychbold Catchems End Napleton The Hook Grafton Long Green Upper Wick Park Gate Bell End Pirton Dordale The Burf Priestfield Upper Wolverton Chadwick Earl's Croome Hoobrook Camer's Green Wick Brownheath Common Knighton on Teme St Godwalds Howsen Offenham Ripple Washford Lower Westmancote Lulsley Upper Arley Blakedown Powick Village Longley Green Cooksey Corner Kyrewood Batchley Inkberrow Stockton on Teme Neight Hill Halfkey Hinton on the Green Lydiate Ash Golden Valley Hurcott Village Stoke Heath Piper's Hill Berry Hill Hill Side Clevelode Wildmoor Hagley Stoneybridge Burlish Park Greenhill Madeley Heath Blackmore End Knighton Little Acton Suckley Green Eardiston Chaddesley Corbett Charlton Bishampton Upper Moor Frankley The Grove West Malvern Purshull Green Blackpole Torton Tanwood Footrid Tibberton Grimley Slideslow Kyre Park Tardebigge Dayhouse Bank Oakall Green Upper Howsell Major's Green Rushwick Baynhall Copyholt Briar Hill Greenway Pound Bank Hollybush Upper Ham Outwood Church Lench Brickfields Acton Upper Rochford Stonepits Kinsham Twyford Red Hill Walton Pool Childswickham Hindlip Abbeydale Hunnington Hall Green Timberhonger Apes Dale Stanford on Teme Stoke Bliss Stourport-on-Severn Bank's Green Cladswell Gadfield Elm Riverside Bredicot Copcut Welland Kington Chapman's Hill Blakebrook Tenbury Wells Castle Hill Hatfield Woolmere Green St Michaels Oldwood Strensham Dagtail End Vigo Stoke Wharf Woodmancote Blakeshall Comberton Grimes Hill Harbours Hill Stanford Bridge Bickley Hartlebury Castlemorton Ipsley Offenham Cross Sedgeberrow Baughton Hill Goosehill Green Barnettbrook Broadwaters Wythall Worms Ash Broadwas Perryfields Bevere Kersoe Chase End Street Clifton Park Farm Beckford Wribbenhall Foxlydiate Nineveh Dawshill Sweet Green Little Inkberrow Oakenshaw Bournes Green Hillhampton Crowcroft Whiteleaved Oak Coles Green Woodgate Rous Lench Cobley Hill Baughton Crossway Green Boreley Crabbs Cross Moseley Cruise Hill Wolverley Broad Heath Holt Grafton Flyford Astley Cross Hill Croome Holberrow Green Broughton Green Phepson Tunnel Hill Rhydd Feckenham Evesham Lower Sapey Longdon Heath Oldfield Draycott Collett's Green Broome Cowsden Lower Marlbrook Interfield Lodge Park Tutnall Naunton Rochford Summerfield Hawthorn Bush Worcester The Lakes Ronkswood Netherwich Sutton Farm Ullington Saleway Abbotswood Bell Green Lower Wick Callow Hill Norchard St Peter The Great Bryan's Green Noutard's Green Hawbridge Church Hill Ashfield Beoley Little Beckford Littleworth Norton Lower Moor North Malvern Chatley Bradley Green Lower Illey Trimpley The Vines Woodrow Great Witley Bugle Gate Harpley Broad Green Malvern Link Astley Throckmorton Morton under Hill Egdon Hallow Heath Long Bank Martin Hussingtree Ockeridge Hadzor Shrawley Green Street Henbrook Cookley Pound Green Astley Burf Chandler's Cross Witnells End Longdon The Walshes Eckington Smith End Green Broad Alley Holdfast Rhydd Green Sheriff's Lench Pendock Frith Common Sandford Bridge End Earl's Common Newland Common Birts Street Headless Cross Lower Wyche Barnt Green Badger's Hill Bromsgrove Kyre Green South Littleton Witton Hill Stone Hampton Lovett Holt Fleet Witton Peopleton Shawbrook Harvington Stoke Prior Conderton Pensax Charford Clifton upon Teme Cookhill Bliss Gate Knightwick Droitwich Spa Hinton Cross Bayton Common Stonehall Pensham Hanbury Dodford Sherrard's Green Four Pools White Ladies Aston Barnard's Green Cakebole Wichenford Stoke Pound Knowle Fields Kyre Podmoor Dowles Broom Hill Ladywood Upton Snodsbury Worlds End Cobbler's Corner Alfrick Town's End Kinnersley Birchen Coppice Hanley Castle Dormston Picken End Lickey Willow Green Link Top King's End Pound Bank Wick Episcopi Uckinghall Rock White End Belbroughton Forhill Westmancote Lickey End Franche Astwood Newtown Bury End Hallow Rye Street Broughton Hackett Berrington Green Broadmore Green Deblin's Green Chawson