Media Planning in Cookhill

Get in touch

Media Planners in Cookhill

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in B49 5 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Cookhill for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Cookhill

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Cookhill (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Sandford Slideslow Stoke Heath Elmley Lovett Astwood Upper Wick Chandler's Cross Moon's Moat Sutton Farm Feckenham Bordesley Primsland Huntsbridge Stock Green Belbroughton Upper Arley Churchill Rashwood Sinton Northampton Lindridge Pensax Upper Marlbrook Washford Ribbesford West End Harvington Abbots Morton Mere Green Cleeve Prior Briar Hill Stoke Wharf Barnard's Green Sale Green St Georges Crowle Cross Bank Waresley Beoley Bugle Gate Inkberrow Frankley Hill Redditch Cooksey Green Cookhill West Malvern Holberrow Green Henbrook Stanbrook Barnettbrook Radford Low Hill Netherwich Beckford Cross Broughton Hackett Newbridge Green Kyre Park St Peter the Great Tanwood Hook Bank Blackpole Broughton Green Netherton Shoulton Clifton upton Teme Kinnersley Kingswood Habberley Wickhamford Lea End Pensham Welland Bengeworth Dunhampstead Romsley Brownheath Common Hanley William Pin's Green North Malvern Horsham Blakebrook Upper Rochford Lower Berrington Dordale Frankley Green Brotheridge Green St John's Neight Hill Great Witley Bank's Green Chaddesley Corbett Birtsmorton Branson's Cross Shrawley Napleton Hawford Foxlydiate Sytchampton Callow End Yarhampton Cross Lye Head Woodgates Green Berrow Green Defford Littleworth Link Top Worcester Buckbury Eastham Sheriff's Lench Poolbrook Sinton Green Little Eastbury Crowcroft Holt End Greenhill Bredon Webheath Wolverley Upton Snodsbury Frankley Malvern Link Lineholt Aston Bank Cowsden Woolmere Green Goom's Hill Nineveh Rock King's End Shenstone Rye Street Eight Oaks New End Winterfold Piper's Hill Outwood Cutnall Green Harvington Britannia Square Barnt Green Cotheridge The Grove Salwarpe Broombank Bury End Dunstall Common Bouts Torton Broadwas Eachway Hollybed Street Pink Green Park Gate Rushock Egdon Guarlford Chawson Hoden Stanklyn Powick Linthurst Broadwaters Spennells Grafton Flyford Chatley Abbeydale Worlds End Bradley Green North Littleton Golden Valley Diglis Upper Moor Teddington Hands Camer's Green Dagtail End Uphampton Sledge Green Pirton Shernal Green Callow Hill The Rampings Weatheroak Hill Baylis Green Smallwood Shawbrook Uckinghall Bournheath Crossway Green Hall Flat Stockton on Teme Winyates Dunley Hallow Heath Stratford Stock Wood Hopwood Trimpley Rochford Blackwell Lickey The Lakes St Michaels Pound Bank Newtown Catchems End Upper Wolverton Smite Hill Forhill Lower Wolverton Clent Holt Kyre Gorst Hill Bryan's Green Broad Common Offenham Cross Edgiock Evesham Elcock's Brook Longdon Bayton Common Claines Upper Ham Leigh Tanner's Green Upper Lode Hallow Crabbs Cross Lower Sapey Bushley Cobley Hill Shatterford Lickhill Lincomb Leapgate Rainbow Hill Major's Green Walkwood Stoke Pound Witton Hill Baynhall Yarhampton Alfrick Hartlebury Common Clevelode Whittington Baughton Trueman's Heath Ombersley Lower Moor Bateman's Green Callow Hill Hampton Cofton Hackett Newtown Shell Batchley Queenhill Picken End Astley Cross Guller's End Earl's Croome Stanford on Teme Comberton Summerhill Low Hill Norton Monkwood Green Cookley Besford Brickfields Abberton Pershore Stonepits Wick Episcopi Upper Bentley Holt Heath Park End Oldfield The Hook Whiteleaved Oak Hurcott Gadfield Elm Wilden Wyre Piddle Lower Westmancote Hill Furze Blackmore End Sneachill Alfred's Well Stone Birts Street West Hagley Longley Green Laughern Hill Riverside Ross Green Ramsden Copcut Sankyns Green Hampton Lovett Blakeshall Peopleton Upper Wyche Ullington Cherry Orchard High Green Hinton Cross Ab Lench Oldwood Fladbury Ashton under Hill Bredicot Drakelow Shurnock Pound Green Noutard's Green Dowles Chawson Valley Astwood Bank Atch Lench Alvechurch Huddington The Walshes Hall Green Mount Pleasant Birlingham Hackman's Gate Rhydd Green Hollywood Aggborough Harbours Hill Frogsmarsh Malvern Common Ham Green Eardiston Great Comberton Kendal End Madeley Heath The Vines Bell Green Flyford Flavell Greenway Orleton Brook End Sharpway Gate Structon's Heath Grimes Hill Himbleton Ronkswood Hawthorn Bush Lower Marlbrook Pebworth Woodrow Kidderminster Bridge End Wychbold Carpenter's Hill Churchill Greenhill Arrowfield Top Longdon Hill End Alfrick Pound Holdfast Witton Bell Heath Great Malvern Lower Wick Bewdley Cladswell South Littleton Mamble Knightwick Wythall Honeybourne Hill Side Tardebigge Broadway St Peter The Great Abbotswood Finstall Naunton Beauchamp Stanford Bridge Wichenford Elms Green Linkend Astley Burf Kempsey Upper Gambolds Earl's Common Acton King's Green Dawshill Aldington Fladbury Cross Long Bank Stoney Hill Middle Littleton Burcot Lower Strensham Doverdale Martin Hussingtree Bishampton Catshill Bredon's Norton Leigh Sinton Little Welland Crown East Windmill Hill Stoke Bliss Lulsley Goosehill Green Burlish Park Red Cross Bransford Red Hill Enfield Cruise Hill Broad Alley Town's End Wadborough Wick Oddingley Green Street Foley Park St Godwalds Lower Heath Little Beckford Interfield Kyre Green Shelsley Walsh Westacre Mill End Four Pools Kent's Green Dodford Berrow Stoke Prior Broad Marston Wildmoor Broadmore Green Malvern Wells Castle Hill Lower Broadheath Stakenbridge Comhampton Footrid Offenham Blackminster Hollybush Mustow Green Bluntington Walcot Gallows Green Bredon's Hardwick Little Malvern Lakeside Castlemorton Rous Lench Cooksey Corner White End Kyrewood Brockencote Ryall Trotshill Marl Bank Halfkey Hales Park Warndon Chase End Street Pole Elm Ankerdine Hill Smith End Green Pie Corner Overbury Baughton Hill Sidemoor Little Acton Offmore Farm Upton upon Severn Suckley Rushwick Darbys Green Spetchley Lower Bentley Drayton Owlhill Bromsgrove Saleway Battenton Green Hartle Tibberton Chadwick Hillpool Podmoor Rednal Lower Clent Bickley Pendock Dayhouse Bank Broome Phepson Martley Marsh End Witnells End Rhydd Hanley Swan Ipsley Lower Howsell Lenchwick Bournes Green Kersoe Worles Common Fernhill Heath Morton under Hill Moseley Aston Somerville Church Lench Bricklehampton Dunhampton Hoobrook Newland Perryfields Kerswell Green Hipplecote Collett's Green Bark Hill Tenbury Wells Elmbridge Kemerton Madresfield Priestfield Sneads Green Broad Green Dines Green Southcrest Crowle Green Birch Berrow Upton Warren Cobbler's Corner Coles Green Boreley Lickey End Hawbridge Slades Green Blakedown Inkford Suckley Knowl Hindlip Astley Howsen Oakenshaw Hanley Castle Grafton Eckington Winyates Green Westmancote Vigo Bliss Gate Yieldingtree Long Green Walton Pool Charlton Droitwich Spa Ashfield Ockeridge Sherrard's Green Bockleton Upper Catshill Lydiate Ash Tunnel Hill Clifton Church Hill Stitchin's Hill Beckford Upper Berrington Good's Green Dormston Far Forest Throckmorton Bastonford Norton Hinton on the Green Matchborough Hanley Child Sedgeberrow Cakebole Childswickham Lodge Park Broadheath Common Broad Heath Clows Top Rumbow Cottages Lower Town Woodrow Gilvers Lane Naunton Swinesherd Lineholt Common Lower Illey Tolladine Drakes Broughton Worms Ash Hardwick Green Brockamin Green Street Hadley Harpley Copyholt Stonebow Kinsham Upper Howsell Hunnington Elmley Castle Knighton on Teme Badger's Hill Newtown Broom Hill Hurcott Village North Piddle Hill Croome Deblin's Green Nash End Little London Birchen Coppice Bank Street Hagley Drugger's End Westlands Greenlands Aston Fields Draycott Barbourne Upper Strensham Strensham White Ladies Aston Woodmancote Headless Cross Bayton Lime Street Tutnall Newnham Bridge Northwick Drakes Cross Hadzor Park Farm Hatfield Abberley Hartlebury Little Inkberrow Wants Green Areley Kings The Burf Willow Green Kington Lem Hill Libbery Longdon Heath Kitwell Purshull Green Powick Village Menithwood Clifton upon Teme Astwood Lower Hook Knighton Nineveh Portway Grafton Woodcote Green Headley Heath Ripple Bell End Ladywood Hunt End Pinvin Buckridge Old Storridge Common Grimley Upper Welland Lickey Hills Bevere Woodsfield Frith Common Stoulton Summerfield Holy Cross Shelsley Beauchamp Franche Eldersfield Badsey Duckswich Ravenhills Green Gilbert's End Stoneybridge Noah's Green Caunsall Little Witley Heath Green Beach Hay Rowney Green Corse Lawn Bretforton Suckley Green Holbeache Moor End Bushley Green Upper Haselor Charford Berrington Green Romsley Hill Knowle Fields Birch Acre Apes Dale Titton Doddenham Brayswick Norchard Severn Stoke Berry Hill Hillhampton Sweet Green Twyford Stourport-on-Severn Woodgate Stonehall Lower Wyche Heightington Holt Fleet Murcot Conderton Snead Common Welland Stone Lower Lightwood Hill End Chadbury Wribbenhall Little Comberton Charlton Littleworth Birch Green Hanbury Chapman's Hill Withybed Green Timberhonger Cropthorne Pound Bank Low Habberley Oakall Green Saxon's Lode Newland Common