Media Planning in Lindridge

Get in touch

Media Planners in Lindridge

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in WR15 8 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Lindridge for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Lindridge

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

Other locations available for media planning
Lower Illey Stoke Pound Broad Marston Ravenhills Green Lower Wick Chaddesley Corbett Woodrow Bredicot Piper's Hill Stone Hanley Castle Guarlford Conderton Beach Hay Norton Woodcote Green Eastham Cooksey Green Greenhill Kent's Green Britannia Square Stanbrook Dunley Chadbury Boreley Newnham Bridge Slades Green Gadfield Elm Broadwas Crowle Green Wick Dormston Caunsall West End Buckridge Golden Valley Ribbesford Drakes Cross Strensham Upper Bentley Kinsham Cleeve Prior Barnettbrook Crabbs Cross Catshill Purshull Green Shurnock Berrow Green Ashton under Hill Bell End Astley West Malvern Mamble Deblin's Green Martley Eachway Low Hill Kendal End Cutnall Green Eardiston Bickley Brook End Ronkswood Interfield Honeybourne Bretforton Alfrick Ashfield Walcot Madeley Heath High Green Ross Green Saxon's Lode Gilvers Lane Cross Bank Huntsbridge Stanklyn Collett's Green Romsley Hill Bell Green Beoley Rock Shelsley Beauchamp Hill Side Gallows Green Worles Common Chatley Northampton Ryall Coles Green Shelsley Walsh Stoke Bliss Kyre Park Guller's End Wilden Oldfield Bromsgrove Crossway Green Shell Bransford Badger's Hill Astley Burf Littleworth Wichenford Holdfast Withybed Green Tutnall Cherry Orchard Frankley Green Priestfield Bugle Gate Comberton Sidemoor Rhydd Green Street Woodgates Green Drakes Broughton Stockton on Teme Cofton Hackett Low Hill Dowles Alfred's Well Stourport-on-Severn Lower Howsell Shernal Green Holbeache Winyates Green Newtown Lem Hill Newland Earl's Common Marsh End Hurcott North Piddle Charlton St Godwalds Stanford Bridge Copyholt Bliss Gate Lincomb Broadmore Green Lower Marlbrook Woodrow Crown East Brockencote Knighton Callow Hill Twyford Beckford Cross Holt End Kingswood Ombersley Bank's Green Clifton upon Teme Owlhill Suckley Witnells End Dunhampton Sheriff's Lench Blackwell Sherrard's Green Frith Common Alvechurch Sandford Rashwood Chase End Street Libbery Malvern Link Sutton Farm Bridge End Upper Strensham Rous Lench Oldwood Lime Street Abberley Red Hill The Rampings Copcut Cobley Hill Wribbenhall Bournheath Heightington Corse Lawn Berrington Green Broadheath Common Lineholt Common Aston Bank Hipplecote Offenham Cross Willow Green Sweet Green Dayhouse Bank Harvington Little Eastbury Callow End Salwarpe Aldington Blakedown Clifton Harpley Cooksey Corner Upton Snodsbury Red Cross Lindridge Oakall Green Moon's Moat Kerswell Green Tanwood Powick Village Lower Wolverton Bark Hill Clifton upton Teme Ladywood Lower Hook Great Malvern Washford Summerhill Hillpool Church Hill Shenstone Peopleton Hollybush Titton Outwood Upper Berrington Old Storridge Common Stock Wood Nash End Castle Hill Hawford Wildmoor Mill End Lickhill Kyrewood Frogsmarsh Birch Berrow Lye Head Woodmancote Windmill Hill Birtsmorton Buckbury Bell Heath Yarhampton Cross Sytchampton Huddington Bockleton Sankyns Green Cobbler's Corner Egdon Green Street Charlton Kyre Hanbury Pink Green Henbrook Upper Howsell Broad Alley Shrawley The Grove Hill Croome Saleway Pie Corner Weatheroak Hill Drugger's End Droitwich Spa Birlingham Blackpole Upper Wolverton Longdon Bastonford Noah's Green West Hagley Warndon Hoden Grimes Hill Leigh Sinton Ramsden Snead Common Phepson Orleton Uphampton Woodsfield Harbours Hill Park Farm Greenhill Blakeshall Portway Astwood King's End Grafton Sedgeberrow Far Forest Wolverley Grafton Crowcroft Redditch Walkwood Little London Malvern Common Bordesley Catchems End Smith End Green Ab Lench Pinvin Batchley Dunstall Common Berry Hill Dawshill Bengeworth Pound Bank Nineveh Abbotswood Lower Lightwood Hunt End Broad Heath Overbury Ham Green Hook Bank Kyre Green Madresfield Vigo Riverside Forhill Ullington Beckford Lower Heath Wickhamford Hampton Cropthorne Upper Gambolds Neight Hill Mount Pleasant Smite Hill Bevere Wythall Brickfields Morton under Hill Ankerdine Hill Link Top Kitwell Marl Bank Stoneybridge Goom's Hill Romsley Gilbert's End Hartlebury Common Upper Catshill Upper Wyche Long Green King's Green Evesham Pershore Lower Broadheath Teddington Hands Bewdley Mustow Green Battenton Green Diglis Comhampton Chapman's Hill Abbeydale Hadley Suckley Green Dordale Little Welland Wychbold Lakeside Barnt Green Pendock The Vines Astwood Bank Picken End Drayton Elcock's Brook Newland Common Ripple Northwick Offenham Norton Cakebole Tunnel Hill Lower Wyche Headley Heath Tolladine Martin Hussingtree Bank Street Elmley Castle Badsey Upper Moor Leapgate Franche Pound Green Knightwick Charford Hoobrook Defford Astley Cross The Hook Briar Hill Sale Green Upper Lode Broadwaters Baylis Green Little Malvern Waresley Foley Park Broom Hill Hollybed Street Slideslow Napleton Cookhill Newtown Park Gate Noutard's Green Dagtail End The Lakes Foxlydiate Broughton Hackett Holt Heath Queenhill Whittington Feckenham Birts Street Abbots Morton Winyates Hall Flat Barnard's Green Nineveh Leigh Kinnersley Elmbridge Westacre Stonehall Hopwood Churchill Longdon Heath Sharpway Gate Spetchley Middle Littleton Hill End Shoulton Rushwick Cowsden South Littleton Uckinghall Himbleton Kemerton Fladbury Smallwood Darbys Green Bredon's Norton Swinesherd Edgiock Knighton on Teme Brockamin Bradley Green Upper Marlbrook Pensax North Littleton Baughton Grimley Pole Elm Menithwood Pebworth Elms Green Laughern Hill Pensham Hinton on the Green Holt Fleet Throckmorton Abberton Upper Arley Rushock Flyford Flavell Kington Broadway Crowle Doverdale Chandler's Cross Norchard Sinton Camer's Green Habberley Carpenter's Hill Great Witley Goosehill Green Torton Hurcott Village Witton White Ladies Aston Netherton Cotheridge Apes Dale Brotheridge Green Bouts Stoke Heath Lulsley Castlemorton Enfield Witton Hill Wadborough Baynhall Burcot Little Acton Bredon's Hardwick Howsen Rochford Halfkey Baughton Hill Spennells Lea End St Michaels Perryfields Hagley Brayswick Aston Fields Hunnington Aston Somerville Fernhill Heath St Georges Horsham Timberhonger Broome Hanley William St Peter the Great Pin's Green Hanley Swan Dunhampstead Cladswell Churchill Wick Episcopi Hartle Earl's Croome Blackminster Lower Moor Clevelode Broughton Green Hartlebury Hallow Hatfield Stonebow Sledge Green Brownheath Common Tibberton Oakenshaw Low Habberley Bricklehampton Sneachill Radford Draycott Bury End Aggborough Stoulton Shatterford Atch Lench Holberrow Green Belbroughton Finstall Lower Strensham Pirton Lenchwick Town's End Severn Stoke Upper Rochford Hindlip Matchborough Upper Haselor Stoke Wharf Duckswich Worcester Ipsley Moseley Clent Summerfield Newtown Inkberrow Oddingley Powick Bushley Green Greenway Podmoor Rye Street Four Pools Long Bank Bayton Kempsey The Burf Offmore Farm Bluntington Welland Ockeridge Cookley Knowle Fields Bushley Wants Green Arrowfield Top Sneads Green Acton Wyre Piddle Stratford Sinton Green Southcrest Westmancote Callow Hill Walton Pool New End Park End White End Holt Lickey Hills Broad Common North Malvern Hillhampton Trueman's Heath Linthurst Upper Wick Lineholt Footrid Branson's Cross Upper Ham Eldersfield Lower Berrington Lower Town Trimpley Stoney Hill Claines Dodford The Walshes Grafton Flyford Hadzor Little Comberton Woodgate Lodge Park Elmley Lovett Little Inkberrow Westlands Stock Green Upton Warren Linkend Tenbury Wells Clows Top Kidderminster Chawson Suckley Knowl Stonepits Monkwood Green Longdon Hill End Trotshill Bournes Green Birch Green Poolbrook Moor End Kersoe Tanner's Green Shawbrook Longley Green St John's Bayton Common Naunton Beauchamp Tardebigge Structon's Heath Dines Green Lydiate Ash Gorst Hill Rumbow Cottages Greenlands Inkford Worlds End Lower Bentley Headless Cross Stitchin's Hill Doddenham Hardwick Green Bishampton Hackman's Gate Lower Westmancote Alfrick Pound Little Witley Hall Green Hawbridge Church Lench Bryan's Green Fladbury Cross Mere Green Primsland Blackmore End Harvington Upper Welland Rhydd Green Yieldingtree Birch Acre Rainbow Hill Worms Ash Whiteleaved Oak Lickey End Eight Oaks Rowney Green Hallow Heath Good's Green Winterfold Lickey Chadwick Hill Furze Eckington Upton upon Severn Cruise Hill Stanford on Teme Bredon Frankley Hill Drakelow Chawson Valley Hampton Lovett Hanley Child Astwood Besford Major's Green Yarhampton Stoke Prior Frankley Bateman's Green Hales Park Childswickham Hollywood Malvern Wells Newbridge Green Burlish Park Holy Cross Areley Kings Great Comberton Heath Green Berrow Stakenbridge Pound Bank Littleworth Naunton Murcot Barbourne Broad Green Birchen Coppice Hawthorn Bush Rednal Little Beckford Lower Sapey St Peter The Great Lower Clent Webheath Broombank Hinton Cross Woolmere Green Blakebrook Welland Stone Netherwich