Media Planning in Lye Head

Get in touch

Media Planners in Lye Head

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in DY12 2 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Lye Head for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Lye Head

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Lye Head (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Crowcroft Low Hill Crabbs Cross Sutton Farm Shelsley Walsh Hanley William St Michaels Hardwick Green Barnettbrook Chaddesley Corbett Radford Lodge Park Rushock Dordale Walcot Bishampton Rednal Madresfield Southcrest Bark Hill Forhill Broome Lower Bentley Windmill Hill Heightington Headley Heath Astwood Lime Street Shatterford Stoney Hill Uphampton Park Gate Huddington Severn Stoke Westlands South Littleton Bouts Elmley Castle Berry Hill Longdon Hill End Alfrick Cherry Orchard Stoke Bliss Blakebrook Primsland Great Comberton Pound Bank Town's End Lindridge Mill End Dowles Worms Ash Bank's Green Newbridge Green Stanford Bridge Catshill Sankyns Green The Hook Feckenham Major's Green Cooksey Corner West End Apes Dale Ashfield Dunhampton Westmancote Cooksey Green Brayswick Brotheridge Green Birts Street Eckington Corse Lawn Hillpool Bevere Rainbow Hill Hadzor Upper Bentley Phepson Sinton Drugger's End Bredon's Hardwick Leapgate Walkwood Gallows Green Alfred's Well Eardiston Oakenshaw Shrawley Lower Wolverton Brickfields Stoneybridge Stockton on Teme Chapman's Hill Strensham Bradley Green Buckbury Cleeve Prior Mustow Green Guller's End Shurnock Tenbury Wells Bewdley Spennells Upper Haselor Upton upon Severn Stoke Prior Netherwich Shoulton Kyre Kitwell Draycott Hook Bank Bell End Broughton Green Elmbridge Great Witley Bricklehampton Offmore Farm Bournes Green Dormston Pirton Beach Hay Sytchampton Crown East Hartle Earl's Croome Yarhampton Cross Stakenbridge Upper Strensham Stourport-on-Severn Sheriff's Lench Pensham Swinesherd Lydiate Ash Kyre Green Podmoor Hall Green Cropthorne Crowle Winyates Twyford Little London Sherrard's Green Woodrow Waresley Rumbow Cottages Kent's Green Blakedown Nineveh Copcut Battenton Green Dunstall Common Netherton Blackmore End Hawbridge Low Habberley Interfield Goosehill Green Longley Green Catchems End Berrington Green Newtown Martley White Ladies Aston Barnard's Green Lower Clent Vigo Stoke Heath Foley Park Eldersfield Horsham Drakelow Callow Hill Worlds End Wychbold Monkwood Green Baughton Hill Sweet Green Little Witley Dunhampstead Camer's Green Cotheridge Burcot Ham Green Upton Snodsbury Fladbury Cross Mere Green Lickhill Broad Green Moor End Oldfield Warndon Norton Tolladine Droitwich Spa Woolmere Green St Godwalds Hinton on the Green Tanner's Green Hanley Castle Lower Moor Grafton Flyford Riverside Tibberton Wildmoor Broadheath Common Romsley Hill St Peter the Great Bell Green Conderton Churchill Pershore Badsey Baylis Green Shawbrook Wribbenhall Morton under Hill Sidemoor Noah's Green Withybed Green Lenchwick Lea End Cutnall Green Egdon Barbourne Suckley Malvern Common Oakall Green Wyre Piddle Stanbrook Edgiock Guarlford Birlingham Dodford Sandford Malvern Link Cobbler's Corner Pin's Green Greenhill Upper Rochford Little Beckford Shell Chawson Pensax Wadborough Offenham Gilbert's End The Grove Lower Wick Bickley Darbys Green Yarhampton Upper Gambolds Upper Howsell Knightwick Hall Flat Ribbesford Brockamin Upper Lode Birch Acre Madeley Heath Astley Cross High Green Worles Common Greenhill Boreley Rous Lench Abbots Morton Rochford Kinsham Rhydd Green Lower Lightwood The Lakes Middle Littleton Abberton Hillhampton Hill Side Hunnington Hurcott Village Witnells End Winyates Green Littleworth Ross Green Pink Green Collett's Green Hurcott Holt Mamble Gilvers Lane Astley Burf Coles Green Smallwood Gadfield Elm Holt End The Walshes Hill End Sale Green Uckinghall Barnt Green Bredon's Norton Stanford on Teme Oldwood Frankley Green Whittington Whiteleaved Oak Bridge End Lower Heath Saxon's Lode Lower Hook Ramsden Upper Wolverton Little Inkberrow Lincomb Upper Ham Newnham Bridge Upper Catshill Broom Hill Diglis Lulsley Pole Elm Chadbury Walton Pool Lickey Bransford Besford Tardebigge Broughton Hackett Hawford Ryall Ullington Kersoe Stitchin's Hill Buckridge West Hagley Marsh End Good's Green Redditch Blackpole Burlish Park Great Malvern Briar Hill Tunnel Hill Woodrow Libbery Charlton Acton Inkford St John's Smith End Green Clifton upton Teme Bushley Kyre Park Rhydd Northampton Orleton Snead Common Aldington Upper Moor Comhampton Kingswood Throckmorton Park Farm Norton Gorst Hill Bluntington Brook End Newtown Priestfield Rushwick Pendock Pinvin Bank Street Lower Wyche Stonepits Salwarpe Stonebow Huntsbridge Spetchley Kemerton Owlhill Tutnall Goom's Hill Martin Hussingtree Matchborough Clifton Doddenham Low Hill Powick Ab Lench Bromsgrove Naunton Carpenter's Hill Foxlydiate Newland Astley Lower Berrington Astwood Bank Piper's Hill Lower Westmancote Callow End The Burf Ombersley Stratford Clows Top Birchen Coppice Churchill Arrowfield Top Alvechurch Kinnersley Areley Kings Hadley Charford Lower Broadheath Himbleton Link Top Nineveh Torton Woodsfield Greenlands Bury End Lye Head Titton Little Acton Stone Trimpley Hoden Sneachill Eight Oaks The Rampings Far Forest Ockeridge Overbury Aston Bank Birch Green Berrow Green Grimes Hill Leigh Bliss Gate Clent Worcester Napleton Clifton upon Teme Knighton Sinton Green Evesham Frogsmarsh Mount Pleasant Littleworth Oddingley Chatley Hawthorn Bush Neight Hill Picken End Frankley Hill Ipsley Hollybed Street Stock Green Sharpway Gate Fernhill Heath Knighton on Teme North Malvern Britannia Square Harpley Shenstone Little Eastbury Hales Park Naunton Beauchamp Berrow Woodcote Green Dagtail End Rowney Green Poolbrook Habberley Queenhill Ripple Clevelode Charlton Chandler's Cross Bushley Green Nash End Malvern Wells Green Street Kerswell Green Long Green Bockleton Hipplecote Slideslow Kempsey Lem Hill Holberrow Green Bateman's Green Stock Wood Broadway Broadwaters Wickhamford Little Malvern Blackwell Beckford Abbeydale Dunley Hill Croome Henbrook Teddington Hands Earl's Common Leigh Sinton Bredon Bayton Common Sneads Green Moseley Woodgates Green Bournheath Harvington Upper Wyche Doverdale Duckswich Upper Marlbrook Abberley Bryan's Green Woodmancote Eastham Hindlip Brockencote Washford Lower Sapey Inkberrow Abbotswood Birch Berrow Greenway Hunt End Pebworth Comberton Baynhall Batchley North Piddle Caunsall Hopwood Holdfast Trotshill Bretforton Drayton Northwick Witton Hill Copyholt Lickey Hills Saleway Footrid Chadwick Hanley Swan Longdon Rye Street Aston Somerville Suckley Green Ashton under Hill Newtown Grafton Purshull Green Slades Green Dines Green Hallow Heath Cookley Perryfields Willow Green Wolverley Dawshill Bayton Lower Town Pound Bank Aggborough Badger's Hill Headless Cross Hagley Lower Strensham Bredicot Flyford Flavell Lineholt Common Elmley Lovett Stoke Wharf Yieldingtree Laughern Hill Beoley Upper Wick Shelsley Beauchamp Weatheroak Hill Red Cross Hanbury Newland Common Defford Kington Broad Heath Stonehall Park End Harbours Hill Holt Fleet Birtsmorton Frankley Brownheath Common Outwood Chawson Valley Lickey End Belbroughton Powick Village Fladbury Noutard's Green Broad Common Wichenford Childswickham North Littleton Grimley Rashwood Suckley Knowl Heath Green Enfield The Vines Offenham Cross Knowle Fields Stanklyn Old Storridge Common Dayhouse Bank Blakeshall Ronkswood West Malvern Upper Arley Elms Green Hollywood Kendal End Romsley Tanwood Lower Howsell Grafton Pie Corner Linthurst Halfkey Ravenhills Green Wick Episcopi Blackminster Cofton Hackett Stoulton Wythall Peopleton Longdon Heath Sedgeberrow Winterfold Little Welland Upper Welland Hatfield Webheath Hallow Wick Deblin's Green Wilden Holt Heath Kyrewood Lower Marlbrook Norchard Bordesley Atch Lench Hartlebury St Peter The Great Green Street Timberhonger Franche Red Hill Harvington Hinton Cross Summerfield King's Green Holbeache Branson's Cross White End Cross Bank Frith Common Lakeside Hartlebury Common Ladywood Wants Green Hackman's Gate Welland Aston Fields Broombank Hanley Child Cakebole Holy Cross Broadwas Hill Furze Castle Hill Hampton Lovett Cookhill Church Lench Bugle Gate Marl Bank Four Pools Chase End Street Golden Valley Upton Warren Astwood Little Comberton Smite Hill Woodgate Summerhill Structon's Heath Bengeworth Hampton Trueman's Heath Drakes Broughton Crossway Green Pound Green Welland Stone Alfrick Pound Shernal Green Eachway Upper Berrington Finstall Honeybourne Howsen Crowle Green Hollybush Broad Alley Church Hill Cowsden Portway Ankerdine Hill New End Cladswell Bell Heath St Georges Broadmore Green Cruise Hill Broad Marston Long Bank Stoke Pound Menithwood Cobley Hill Baughton Callow Hill Witton King's End Beckford Cross Westacre Lower Illey Rock Bastonford Drakes Cross Linkend Castlemorton Moon's Moat Claines Lineholt Murcot Elcock's Brook Sledge Green Hoobrook Kidderminster