Media Planning in Upper Catshill

Get in touch

Media Planners in Upper Catshill

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in B61 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Upper Catshill for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Upper Catshill

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Upper Catshill (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Evesham Birtsmorton The Walshes Upper Catshill Overbury Naunton Goom's Hill Witton Hill Eckington Kinnersley Twyford Churchill Worcester Little Beckford Earl's Croome Bredon's Norton Abberley Kingswood Upton Warren Noutard's Green Grafton Battenton Green Broadwas Littleworth Kempsey Hinton on the Green Sale Green Frith Common Ryall Woodmancote Lickey Hills Berrow Pole Elm Leapgate Kitwell Eardiston Gallows Green Sneads Green Holdfast Aggborough St Peter the Great Hagley Beckford Cross Corse Lawn Broad Common Abbeydale Broome Castlemorton Baynhall Spennells Buckridge Trueman's Heath Woolmere Green Egdon Hill Croome Timberhonger Pensax Bretforton Matchborough Perryfields Carpenter's Hill Upper Marlbrook Broom Hill Bury End Copcut Harpley Little Eastbury Sandford Hook Bank Kersoe Lower Hook Norton Sharpway Gate Red Hill Washford Holt Fleet Shrawley Astley Cross Walkwood Great Malvern Tolladine Alfrick Far Forest Mount Pleasant Wolverley Vigo South Littleton Ankerdine Hill Habberley Red Cross Broadway Holy Cross Stoney Hill Offenham Cross Apes Dale Bickley Hallow Heath Lickey Gorst Hill Laughern Hill Woodgates Green Tanner's Green Boreley Lower Bentley Alvechurch Frankley Frankley Hill Newbridge Green Priestfield North Littleton St Peter The Great Netherton Uckinghall Lower Clent King's Green Neight Hill Bredicot Blakebrook Weatheroak Hill Dordale Blakedown Marl Bank Pound Bank Lodge Park Teddington Hands Portway Beach Hay Queenhill Charlton Cutnall Green Yarhampton Cross Bryan's Green Elcock's Brook Pound Green Bevere Brotheridge Green St Michaels Kyre Park Cobbler's Corner Flyford Flavell Bark Hill Dormston Powick Village Bournes Green Offmore Farm Oakenshaw Winyates Green Chadwick Hill End Primsland Barnettbrook Hartlebury Moor End Kinsham Bastonford Stonepits Abberton Stoke Wharf Napleton Cakebole Alfred's Well Little Comberton Darbys Green Goosehill Green Wildmoor Brickfields Naunton Beauchamp Broadmore Green St John's Bouts Rock Blackwell Atch Lench Lower Berrington Greenlands Birchen Coppice Hanley Child Norchard Low Hill Howsen Poolbrook Churchill Elmbridge Lower Town Rashwood Church Hill Mill End Arrowfield Top Good's Green Owlhill Bateman's Green Trotshill Droitwich Spa Wick Pendock Upper Welland Newnham Bridge St Georges King's End Briar Hill Sheriff's Lench Holt Heath Church Lench Lickey End Little Acton Shelsley Beauchamp The Grove Radford Tutnall Franche Malvern Wells Wants Green Pirton Wribbenhall Belbroughton Camer's Green Rushock Blackminster Witton Nineveh Ladywood Elmley Lovett Stock Green Peopleton Orleton Brockencote Wichenford Shenstone Drugger's End Westmancote Rowney Green Beckford Littleworth Greenhill Cross Bank Hall Green Harvington Bricklehampton Comhampton Slideslow Bushley Ombersley Netherwich Baughton Areley Kings Upton upon Severn Northwick Brockamin Little Welland Lickhill Shell Walcot Lower Wyche Branson's Cross Hopwood Bredon's Hardwick Pound Bank Lem Hill Park End Picken End Salwarpe Wickhamford Ashfield Grimes Hill Lower Illey Suckley Green Shatterford Romsley Hill Windmill Hill Astwood Bliss Gate Madeley Heath Coles Green Lye Head Stoke Heath Bell End High Green Stoke Bliss Blakeshall Callow Hill Bengeworth Chaddesley Corbett Stonehall Newtown Kendal End Bockleton Cooksey Corner Hartlebury Common Winterfold Draycott Fladbury Crabbs Cross Hatfield Clevelode Guller's End Chawson Wythall Sinton Green Kyre Foley Park Bayton Newtown Romsley Upper Rochford Sankyns Green Broughton Hackett Kidderminster Tardebigge Hallow Besford Slades Green Lower Wolverton Pershore Drakes Cross Withybed Green Cowsden Rye Street Earl's Common Gadfield Elm Sweet Green Wick Episcopi Footrid Cofton Hackett Shelsley Walsh Trimpley Cleeve Prior Worles Common Brayswick Whittington Bushley Green Broadwaters Pebworth Hackman's Gate Childswickham Doddenham Ham Green Burcot Knowle Fields Golden Valley Hanbury Astwood Pin's Green Castle Hill Wilden Copyholt Low Habberley Horsham Halfkey Monkwood Green Broadheath Common Astwood Bank Birch Acre Stoke Prior Dawshill Badsey Harvington Eight Oaks Cruise Hill Upper Bentley Welland Ribbesford Shawbrook Yarhampton Ockeridge Headley Heath Long Green Marsh End Diglis Summerhill The Lakes Cookhill Claines Upper Wyche Callow Hill Birch Green North Malvern Lower Moor Shernal Green Doverdale Tunnel Hill Bradley Green Offenham Hawthorn Bush Pensham Dunhampton Upper Strensham Smite Hill Upper Haselor Morton under Hill Hardwick Green Witnells End Mere Green Moon's Moat Longley Green Lower Heath Hales Park Worms Ash Walton Pool Bugle Gate Upper Moor Catshill Hanley Swan Lower Strensham Westacre Acton Old Storridge Common Hill Side Broad Heath Four Pools Collett's Green Crossway Green Wadborough Grafton Flyford Ronkswood Leigh Menithwood Great Comberton Stakenbridge Dunstall Common Yieldingtree Tibberton Hollybed Street Upton Snodsbury Dagtail End Hawbridge Purshull Green Hollywood Bromsgrove Eldersfield Bournheath Stanklyn Chadbury Bredon Rhydd Green Woodgate Little London Drakes Broughton Ravenhills Green Major's Green Comberton Ramsden Woodcote Green Shoulton Outwood Welland Stone Rushwick Lime Street Baughton Hill Headless Cross Leigh Sinton Torton Woodrow Rochford Link Top Webheath Knighton Cobley Hill Dunley Feckenham Bishampton Sherrard's Green Lakeside Inkberrow Little Malvern Edgiock Kington Elmley Castle Knightwick Abbots Morton Enfield Oldfield Upper Wolverton Whiteleaved Oak Hawford Astley Burf Aston Somerville Pinvin Heath Green Town's End Bell Heath Hollybush Aston Bank Clifton upon Teme Cooksey Green Sidemoor Park Gate Rumbow Cottages Ross Green Greenway Rous Lench Sneachill Titton Longdon Charlton Gilvers Lane Stitchin's Hill Newland Ripple Cladswell Aldington Dayhouse Bank Blackpole Uphampton Kyre Green Burlish Park Tenbury Wells Lineholt Common Upper Berrington Drayton Brownheath Common Birlingham Stratford Astley Bluntington The Vines Huntsbridge Westlands Finstall Cropthorne St Godwalds Stourport-on-Severn Hillhampton Fernhill Heath Frogsmarsh Elms Green Hoobrook Stone Stoke Pound Crowcroft Severn Stoke Blackmore End Chatley Grafton Broad Marston Crowle Green Malvern Common Linkend Inkford Crown East Mustow Green Britannia Square Hinton Cross Madresfield Broad Green Hall Flat Broombank Clent Chase End Street Woodrow Hoden Lower Westmancote Green Street Bewdley Holt End Barbourne Barnard's Green Structon's Heath Bransford Clifton Barnt Green Little Inkberrow Cookley Woodsfield Heightington Hurcott Charford Sutton Farm Dines Green Foxlydiate Warndon Batchley Hampton Lovett Lower Broadheath Oldwood Duckswich Hurcott Village Northampton Oddingley Longdon Heath Shurnock Berrington Green Lower Sapey Grimley Snead Common Broughton Green Rhydd Libbery Clows Top Interfield Callow End Willow Green Eastham Saxon's Lode Mamble Linthurst Murcot Berrow Green Rednal Stoulton Norton Honeybourne Hampton Holbeache Lydiate Ash Caunsall Sedgeberrow Harbours Hill The Rampings New End Smith End Green Drakelow Chawson Valley Noah's Green Ullington Badger's Hill Long Bank Piper's Hill Newtown Greenhill Swinesherd Stock Wood Hadley Wyre Piddle Broad Alley Kent's Green Southcrest Newland Common Bank's Green Oakall Green Dowles Bordesley Bank Street Stanford on Teme Hill Furze The Burf Sinton Little Witley Ipsley The Hook Ab Lench West Hagley Winyates Fladbury Cross Martin Hussingtree Pink Green Hanley William Hindlip West Malvern Bayton Common Defford Knighton on Teme Brook End Holt Saleway Summerfield Upper Ham Lower Marlbrook Upper Wick Hartle West End Rainbow Hill Conderton Upper Howsell Himbleton Lea End Redditch Chapman's Hill Malvern Link Worlds End Smallwood Alfrick Pound Lineholt Dodford Chandler's Cross Upper Arley Stonebow Holberrow Green Hunt End Nineveh Throckmorton White Ladies Aston Stanbrook Aston Fields Stanford Bridge Cotheridge Hadzor Birts Street Sledge Green Riverside Hanley Castle Phepson Hillpool Kemerton Lower Howsell Suckley Lulsley Moseley Frankley Green Buckbury Lower Wick Birch Berrow Great Witley Waresley Nash End Henbrook Sytchampton Park Farm Martley Catchems End Eachway Kerswell Green Low Hill Bridge End Lincomb Lindridge Spetchley Huddington Abbotswood Hunnington Ashton under Hill Clifton upton Teme Wychbold Upper Lode Bell Green Stockton on Teme Stoneybridge Guarlford Powick North Piddle Gilbert's End Middle Littleton Baylis Green Hipplecote Strensham Forhill Longdon Hill End Lenchwick Dunhampstead Crowle White End Berry Hill Tanwood Green Street Upper Gambolds Deblin's Green Kyrewood Pie Corner Suckley Knowl Lower Lightwood Podmoor Beoley Cherry Orchard