Media Planning in Upper Ham

Get in touch

Media Planners in Upper Ham

Media planning is the process of creating the most effective advertising campaigns for a company so that it can achieve its marketing aims. These aims typically include increasing sales and brand awareness and ultimately increasing profits.

The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which normally hits a requested target audience. Different media will be more suitable depending on your industry, sector and budget. At PromoMedia, we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, and Right Price. We believe getting these three factors right is the key to any campaign's success.

Our media planning teams work with a wide range of companies, from retail to sports clubs, small start-ups to NHS contracts, international brands, and more. If you would like us to create a creative and cost-effective marketing campaign for your business and target audience, contact us today. We look forward to hearing from you regarding your target market and budget. 

Contact Us

What is Media Planning?

In a nutshell, effective media planning is the brains behind any successful advertising campaign and media plan. This process is the first step to make sure that the advertising that you choose to do has the desired effect; this usually is to drive awareness and/or increase sales. Once the most suitable media platforms have been identified and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying.  Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.

With years of experience and key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry, one of our media planning team members will give you a call to chat about what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:

  1. Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper, social media, or TV advertising.

  2. Timing - where and when this promotional activity should be carried out to have maximum impact and return on investment. 

Get a Quote

Your Media Planner

Depending on the information we get from you, we will match you and your business with an appropriate media planning handler to help you reach your target audience. Our planners are hand-picked. Sometimes they may be local to you; other times, they may be a specialist in your niche, business area or in the type of media channels that will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want. 

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is entirely normal. Most clients approach us knowing they “need to do something” to improve sales, raise brand awareness and get noticed but are uncertain of the way forward. If you are in this position, this is something our media planning teams take care of; it’s what we do all day, every day. It all starts with a chat and a few ideas, and then we will formulate an effective media plan, which we will send over for you to consider. 

How We Plan Your Advertising - A Bespoke Media Plan

These are the steps we will follow after we receive your media planning enquiry:

  1. We pass it to the media planner we think suits you best – based on what you are looking for, where in the country you are, and what product or service you are looking to advertise, we will match you with the person we think can get you the results you want. 

  2. We talk to you - our friendly planner will call and find out more about you, your company, your aims and your ambitions. You can share what you have done before, any ideas you have likes and dislikes and also an outline of your target audience. 

  3. Create your costed campaign - if you know what you want, our media planning teams will come back with costs on those media options specifically. Otherwise, we will put together a list of suggestions based on your needs, budgets, target audience and what we think will work. 

  4. You look at the options - you review our media plan and the media options we have recommended; you review, make suggestions, and ask us questions until we arrive at a place where you are happy. We can go and backwards and forwards until we have created something you are 100% happy with.

  5. We book the media plan - once we have agreed on the plan, our media planning team will pass it to one of our media buyers, who will book the ads for you at the best prices.

  6. See your ad in action - whether your advert is in a newspaper, on a billboard, online, on TV, social media or on the radio - you can sit back and see marketing in actions!

  7. Enjoy the results!

Make an Enquiry

What Makes Us Different From Other Media Planning Agencies?

Often other advertising agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options: 

Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spending should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you. 

What Makes the Best Media Planning Teams?

A question often raised at marketing conferences, we believe that the following attributes make the best media planners in WR8 0 and media planning teams:

  • An ability to listen to a client’s ideas

  • Understand the business goals of the company

  • Identify the target audience

  • Suggesting proven methods that have worked before in that industry sector

  • Coming up with new ideas

  • Listening to what has, and hasn't worked before (if advertising has been carried out previously)

  • Secure the best rates

We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency. 

Cost-Effective Media Planning

Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign or media plan, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers directly, you would be charged a “rate card”, but our combined media buying and planning teams can get you superb placements and costs for everything on your media plan, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.

Independent Advertising Consultants

As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis and looking at your bespoke target audience. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Upper Ham for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including: 

Frequently Asked Questions About Media Planning in Upper Ham

Here are the most popular questions we get asked about media strategy and about how to reach a target audience: 

What does a media planner do?

They plan and strategise a marketing and media plan, considering a full range of options to make this a success and hit your target market. The options could include a range of options from social media adverts to outdoor, TV to radio ads. Their role is to ultimately identify which forms of media are likely to achieve the best results from your marketing campaign, based on who you are, your target market and your budget. They can incorporate previously successful advertising options, as well as highlight new and exciting options perhaps not considered before. Having identified the correct media outlets, they will plan dates to achieve maximum exposure and return on investment.

What is the media planning process?

Planning media is essentially choosing the right types of advertising media (be it out-of-home, TV, online, social media, radio), to create an effective and successful advertising campaign for a company, business or product to reach a target audience. The process normally starts with a conversation between a planner and a client, at this stage information on the target audience, budgets, aims and ambitions are shared. With this information a planner will then work up a creative and bespoke campaign, this will normally be with the aim of raising awareness or driving sales and a range of media platforms will be considered. This is then sent to the client to review, amend and tweak. Once both parties are happy with the media plan, it will be booked and the agreed dates for the agreed prices.

Why is media planning important?

It is vitally important for a new of reasons, mainly to make sure that the company, business or product who is advertising is selecting the correct media channels and executing this marketing at the right time. Advertising campaigns are only successful when carried out at the Right Time and Right Place. Without having this planning and foresight, the results won't be effective, meaning that return on investment will be below what they should be.

What is media buying and planning?

Put simply, planning is the selection of the media that is most appropriate for a campaign. The next stage, media buying is the purchase of these. Sometimes the same person can handle both of these aspects; it is important to have a planner to make sure that the correct media channels are being employed and then a buyer is also advantageous so that when purchasing the media you are getting the best possible rates. Media buyers obviously work with various media owners every day, this means that they can get beneficial rates often way below rate card, meaning that the client gets excellent value for money and their budget goes further.

We have an internal marketing department but are looking for fresh ideas to add to our media strategy and campaign, plus someone to carry out the booking, can you help?

Yes, we work with individuals as well as in-house marketing teams, we can offer input and fresh ideas if this is helpful or we can just book any required adverts to hit your target audience, as you wish. Many internal marketing teams enjoy the opportunity to bounce ideas around and with new options coming onto the market all the time, it's advisable to keep up to date with them so that your business, brand or company can keep ahead of your competition. Contact us and we can chat through whichever options suit you the best. 

Contact Us

Contact us today and find out how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time with a great media plan. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers.  Remember that all quotes are free so there is nothing to lose from an initial enquiry. 

Contact Us

We cover Upper Ham (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for media planning
Norton Stoulton Pound Green Hadley Blackmore End Neight Hill Baynhall Kyrewood Bredon's Hardwick Lower Berrington Bransford Berrow Green Barnettbrook Primsland Monkwood Green Newnham Bridge Summerfield Birch Berrow Churchill Kemerton Corse Lawn St John's Lower Illey Timberhonger Far Forest Wilden Lower Hook Marsh End Bateman's Green Shelsley Beauchamp Shernal Green Cutnall Green Sneachill Pendock Pebworth Pinvin Noah's Green Beoley White Ladies Aston Mere Green Chadwick Claines Stanklyn Winterfold Hartle Broadway Kyre Knighton on Teme Chawson Valley Greenhill Buckbury Rochford Long Bank Woolmere Green Queenhill Bromsgrove Willow Green Oddingley Crabbs Cross St Peter The Great Bugle Gate Grafton Sedgeberrow Elmley Castle St Godwalds West End Clifton Trueman's Heath Battenton Green Rhydd Pensax Withybed Green Hillpool Bishampton Oakenshaw Hall Green Wychbold Witton Hill Red Cross Chapman's Hill Cropthorne Aldington Crown East Bretforton Nash End Rhydd Green Little Comberton Upper Howsell Dunstall Common Hallow Heath Salwarpe Feckenham Elcock's Brook Abberley Torton West Hagley Elmley Lovett Rainbow Hill Gallows Green Redditch Bredicot Henbrook Comberton Uckinghall Little Malvern Lickey Hills Moon's Moat Suckley Knowl Northampton Upper Wolverton Hindlip Tutnall Yarhampton Cross Holt Alfrick Pound Little Acton Ashfield Grimes Hill Powick Village Lower Moor Stoneybridge Broombank Bryan's Green Cobbler's Corner Bell End Menithwood Doverdale Lindridge Collett's Green Hook Bank Rous Lench Linkend Stockton on Teme Sharpway Gate Hartlebury Common Malvern Common Upper Berrington Orleton Broadheath Common Holt End Rushwick Hollywood Abbeydale Eckington Green Street Hill Furze Malvern Wells Structon's Heath Edgiock Guller's End Beckford Great Malvern Chadbury Lower Wolverton Copcut Pound Bank Blackwell Comhampton Bliss Gate Bluntington St Michaels Saleway Hurcott Village Leigh Sinton Carpenter's Hill Moseley Stonehall Diglis Eldersfield Purshull Green South Littleton Lower Howsell Suckley Abbots Morton Upper Catshill Walkwood New End Charlton St Georges Outwood Ryall Callow End The Hook Grimley Hill Side Dordale Ab Lench Clifton upton Teme Stonebow Strensham Low Hill Earl's Croome Harvington Churchill Finstall Podmoor Hadzor Marl Bank Huntsbridge Honeybourne Hanley Castle Bastonford Birch Acre Hatfield Pie Corner Bournheath Upper Wyche Bournes Green Old Storridge Common Pink Green Astwood Broad Common Woodgates Green Stakenbridge Linthurst Crossway Green Dunhampton Littleworth Branson's Cross Northwick Pole Elm Sheriff's Lench Clifton upon Teme Priestfield Wadborough Slideslow Bayton Baughton Hill Webheath Childswickham Birchen Coppice Kendal End Stoke Bliss Park Farm Baughton Netherton Ankerdine Hill Welland Twyford Pensham Worlds End Grafton Ripple Lower Marlbrook Cross Bank Peopleton Greenhill Apes Dale Kinsham The Burf Broughton Green Dines Green Sherrard's Green Hoden Great Witley Ribbesford Church Lench Oakall Green Yieldingtree Bell Heath Hagley Murcot Pershore Titton Broadmore Green Pirton Uphampton Brockamin Winyates Green Lower Broadheath Knightwick Vigo Bell Green Interfield Stonepits Clevelode Red Hill Batchley Duckswich Dawshill Norton Boreley Broome Smallwood Hanley Swan Trimpley Broad Marston Four Pools Birlingham Hanley William Clows Top Witnells End Martin Hussingtree Dayhouse Bank Ross Green Stoke Pound Park Gate Romsley Hoobrook Berrington Green Frankley Hill North Malvern Alfred's Well Brayswick Kyre Green Sutton Farm Weatheroak Hill Gilbert's End Lydiate Ash Long Green Lickhill Broom Hill Wyre Piddle Shatterford Cleeve Prior Egdon The Vines Beckford Cross Sytchampton Westacre Hill End Slades Green Romsley Hill Grafton Flyford Drakes Cross Franche Gadfield Elm Walcot Footrid Southcrest Bockleton Chase End Street Chatley Greenlands Westlands Lineholt Church Hill Rednal Portway Elms Green Arrowfield Top Swinesherd Blackpole Woodrow Good's Green The Grove Ashton under Hill King's End Bickley Huddington Windmill Hill Cakebole Crowle Madresfield Birch Green Astley Cross Crowcroft Drugger's End Badger's Hill Dowles Harpley Lulsley Hampton Worms Ash Newtown Ockeridge Yarhampton Broad Green Eight Oaks Brook End High Green Tunnel Hill Woodsfield Severn Stoke Dunhampstead Belbroughton Lower Lightwood Woodmancote Bredon Warndon Bayton Common Lower Westmancote Upper Wick Holt Fleet Acton Piper's Hill Howsen Castle Hill Kent's Green Bevere Cookhill Rock Wickhamford Hunt End Wick Episcopi Broad Heath Upper Arley Kerswell Green Fernhill Heath Copyholt Chaddesley Corbett Beach Hay Shoulton Bordesley Flyford Flavell Halfkey Offenham Cross Woodcote Green Birtsmorton Shell Birts Street Netherwich Barbourne Upper Bentley Low Habberley Bouts White End Shawbrook Oldfield Ladywood Astley Burf St Peter the Great Spetchley Ham Green Suckley Green Wolverley Cotheridge Washford Lickey Napleton Westmancote Whiteleaved Oak Longdon Pin's Green Leapgate Lower Bentley Astwood Bank Brownheath Common Woodrow Hackman's Gate Berry Hill Charford The Walshes Baylis Green Shelsley Walsh Lodge Park Sankyns Green Dagtail End Upper Ham Abbotswood Drayton Eastham Charlton Mount Pleasant Lime Street Hollybush Broadwas Riverside Tanwood Hollybed Street Kersoe Little Witley Tibberton Blakeshall Cladswell Gilvers Lane Bengeworth Hinton on the Green Lye Head Bank's Green Kington Waresley Littleworth Eachway Knowle Fields Aston Bank Conderton Brockencote Bredon's Norton Newtown Hopwood Tolladine Hipplecote Habberley Wildmoor Kinnersley Bushley Trotshill Knighton Droitwich Spa Broad Alley Cobley Hill Sale Green Low Hill Chandler's Cross Hampton Lovett Witton Stitchin's Hill Rowney Green Moor End Lower Heath Norchard Goom's Hill Upper Gambolds Mill End Perryfields Inkberrow Poolbrook Briar Hill Stoke Heath Frogsmarsh Radford Barnt Green Upper Lode Alfrick Stanford on Teme Inkford Throckmorton Frankley Green Shrawley Ramsden Bushley Green Welland Stone Bank Street Lower Strensham Rye Street Horsham Kempsey Longdon Heath Areley Kings Hallow Astwood Stone Green Street Evesham Bark Hill Longdon Hill End Wick Stoney Hill Lineholt Common Summerhill Stratford North Piddle Cherry Orchard Libbery Overbury Catchems End Lea End Wribbenhall Hawthorn Bush Picken End Callow Hill Major's Green Cookley Sledge Green Blakebrook Foxlydiate Upper Rochford Tardebigge Aggborough Park End Stanbrook Pound Bank Kitwell Stoke Wharf Lem Hill Lakeside Tenbury Wells Lower Wick Forhill Hillhampton Heightington Wythall Newland Common Whittington Malvern Link Oldwood Lower Clent Phepson Nineveh Elmbridge Fladbury Town's End Alvechurch Eardiston Ullington Cowsden Link Top Aston Fields Middle Littleton Hardwick Green Holbeache Owlhill Bridge End Cofton Hackett Stanford Bridge North Littleton Upper Welland Shurnock Rumbow Cottages Tanner's Green Lickey End Newbridge Green Draycott Mamble Hunnington West Malvern Teddington Hands Astley Harbours Hill Dormston Upper Strensham Drakes Broughton Guarlford Headless Cross Leigh Lincomb Ravenhills Green Sinton Green Badsey Smith End Green Enfield Kidderminster Hurcott Foley Park Little Welland Shenstone Hinton Cross Holdfast Harvington Martley Burcot Barnard's Green Deblin's Green Holberrow Green Snead Common Kingswood Ipsley Dodford Darbys Green Lower Sapey Powick Caunsall The Rampings Offmore Farm Sidemoor King's Green Lower Wyche Drakelow Upton Warren Cooksey Green Morton under Hill Atch Lench Castlemorton Hanley Child Berrow Gorst Hill Bury End Greenway Kyre Park Headley Heath Hanbury Spennells Besford Naunton Little Eastbury Heath Green Buckridge Golden Valley Blackminster Burlish Park Madeley Heath Nineveh Sinton Noutard's Green Hartlebury Camer's Green Chawson Cruise Hill Wants Green Ombersley Worles Common Callow Hill Holt Heath Coles Green Newland Great Comberton Crowle Green Rushock Winyates Worcester Lower Town Earl's Common Little Inkberrow Hawford Newtown Brotheridge Green Stourport-on-Severn Aston Somerville Broughton Hackett Naunton Beauchamp Hales Park Little Beckford The Lakes Abberton Walton Pool Mustow Green Clent Matchborough Sweet Green Ronkswood Bradley Green Upper Moor Defford Upton upon Severn Hall Flat Bricklehampton Hawbridge Blakedown Offenham Upton Snodsbury Fladbury Cross Longley Green Stock Green Doddenham Stock Wood Rashwood Goosehill Green Saxon's Lode Hill Croome Little London Frith Common Broadwaters Lenchwick Laughern Hill Woodgate Upper Haselor Sneads Green Himbleton Stoke Prior Wichenford Catshill Brickfields Smite Hill Britannia Square Upper Marlbrook Holy Cross Frankley Cooksey Corner Sandford Bewdley Dunley