Brand Marketing in Drumligair

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Brand Advertising in Drumligair

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in AB21 7?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Drumligair by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Cuminestown Forgue Cross of Jackston Craigmaud Longside Drumblade Muir of Kinellar Bridgend Lonmay Middle Grange Auldyoch Clola Teuchar Sauchen Tornaveen Dunshillock Netherbrae Cruden Bay Durno Balnamoon Lethenty Rothney Keith Inch Corrennie Croft Backhill Methlick Newburgh Millbank Alford Craigdam Cairnborrow Youlieburn Lumphanan Rhynie Lyne of Skene Meiklemill Logie Coldstone Fyvie Peterhead Monkshill Leslie Duncanstone Pitmunie Ardoyne Allanaquoich Ythanbank St Fergus Spittal of Glenmuick Clerkhill New Pitsligo Ballater Inverenzie Corse Auchleven Cuttyhill Comers Garbh Allt Shiel Sittyton Tillygarmond Whitemyres Old Kinnernie Perkhill Tarland Crathie Tarty Millburn Tyrie Ironside Udny Station Tullynessle Oldtown Pitfichie Green Hill Invernettie Flushing Kinellar Braemar Sandfordhill Hassiewells St Combs Badenscoth Upper Boddam Netherton Tipperty Upper Woodend Corse Pennan Crudie Meethill Kirkton of Skene Grantlodge Coull Garmond Chapel Hill Charleston Broadmuir Cromlet Fetterangus Stothill Croft Muirtack Mintlaw Station Roughpark New Leeds Fraserburgh Oldmeldrum Ardo Ord Mill Durie Aquhythie Wedderlairs Tillydrine Dinnet Balgaveny Cairnie Inchmarnoch Kirkton of Oyne Belfatton Gartly Crofts of Haddo Balmedie Kinharrachie Broadsea Lumsden King Edward Kirkton of Tough Kirkney Cothal Ardallie Ythsie Toddlehills Bulwark Drumdollo Fiddler's Green Whiteford Largue Port Erroll Tarves Muir of Fowlis Craighall Westhill Towie South Flobbets Milton of Campfield Annochie Migvie Barrack Auchendryne Ythanwells Mossat Drumligair Glenkindie Shiels Coplandhill Thistledae Belhelvie Hattoncrook Kemnay Crossfields Cookston Bonnykelly Kirkton of Bourtie Rothienorman Buchanhaven Kildrummy Clatt Cairnorrie Longhaven Huntly Mill of Echt Bogniebrae Ardonald Rosehearty Redhill Millbreck Elrick Monymusk Arnage Landerberry Folla Rule Kirkton of Glenbuchat Keig Bridgend Waterside Hillhead of Pitcow Mill of Pitcaple St Katherines Old Westhall North Rayne Blackburn Torphins Hardgate Pitmachie Pittulie Grange Gardens Hill of Keir Overhill Overbrae Forbestown Slacks of Cairnbanno Whinnyfold Pitcaple Daviot Upper Boyndlie Coilacriech Mid Beltie Memsie Belnacraig Cairnhill Corrie Crofts Thornroan New Byth Fisherford Wheedlemont Kinmuck Clochcan Old Deer Mid Broadleyhill Echt Birsemore Thomastown Greens Easter Balmoral Schoolhill Midmar Keyhead Mill of Fintray Craigearn Kennethmont Denhead Udny Green Whitefield Smallburn Stevensburn Mosshead Kirktown Dykeside Newburgh Torry Affleck Colliestown Croft Whitestones Potarch Corsehill Damhead Kirkton Whitehouse Nether Crimond Hatton Milltown of Auchreddie Chapel of Garioch Marionburgh Waterside Ordie Gorrachie Arthrath Kirkton of Rayne Cairnleith Crofts Muir Nethermill of Tillyhilt Gariochsford Garlogie Coynach Milltown of Kildrummy Drum Bridge of Gairn Corgarff Berefold Ardlawhill Fedderate Gight Boddam Brownhill Crimond Hillbrae Auchmaliddie Invergelder Oldwhat Corsegight Ballochan Cults Bogside Barthol Chapel Bankhead Gowanwell Kinnadie Keilhill Cowbog Maud Millbrex Quilquox Skelmuir Blackdog Knaven Nether Kinmundy Culsh Moss-side of Monellie New Rayne Kirktown Birse Dunecht Rathen Drimmies Knockenbaird Gallowhills Pitmedden Cairnhill Marywell Crofts of Brainjohn Mintlaw Pitblae Kirkton of Culsalmond Moor of Balvack Strichen Foveran Backhill of Fortrie Upper Park Fingask Crimonmogate Tillymauld Mountsolie Heugh-head Middlemuir Finzean Milton of Cushnie Insch Cultercullen Montgarrie New Deer Turriff Meikle Wartle Aldie Woodhead Tillybirloch Fortrie Glen Tanar Colpy Bainshole Greeness Cock Bridge Hillbrae Millden Drumoak Balmellie Crofts Tocher Whitecairns Jackstown Gordonstown Kinnoir Old Rayne Bonnyton Backhill of Clackriach Clovenstone Burnhervie Torterston Abergeldie Auchnagatt South Quilquox Cotburn Leochel Cushnie Cottown Kingseat Eastertown Leylodge Kinmundy Muir of Alford Aucharnie Tifty Cauldwells Ballogie Waterside Redmoss Turfhill Backburn Roanheads Idoch Drymuir Kincardine O'Neil Stuartfield Oyne Kinknockie Plaidy Culdrain Boyndlie Inverallochy Hillhead Easterton of Auchleuchries Potterton Bullers o' Buchan North Flobbets Cairnie Strathdon Slack Inverugie Kirkton of Logie Buchan Whitehill Largie Rosehill Bellabeg Cortes Village Ordhead Sandhaven Blairdaff Logie Newton Kintore New Aberdour Dunandhu Inverurie Mid Ardlaw Cottown Howe of Teuchar Bridge of Alford South Kirkton Hatton of Fintray Esslemont Cottown Bograxie Stirling Village Braegarie Peathill Balthangie Newmachar Torries Ellon Kiddshill Port Elphinstone Ruthven Nittanshead Tillyfourie Balhalgardy Cairnbulg Rora Blackhouse Aboyne Hallmoss Brideswell Cambus O'May Collieston Hythie Craigie Pettymuick Inverythan Blackhills Blackhills Whiterashes Nethermuir Letter Inverey Kirkton of Auchterless Westertown