Brand Marketing in Little Wilbraham

Get in touch

Brand Advertising in Little Wilbraham

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in CB21 5?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Little Wilbraham by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Little Wilbraham (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Briggate Werrington Haslingfield Shingay Padney Ramsey Lynch Wood Tholomas Drove Woolley Great Green Westley Bottom Stuntney Wisbech Little Wilbraham Brington Fowlmere Great Eversden Elm Lark Hall Corner Over End Duxford Waterside Church End Great Raveley Frog End Friday Bridge Burwell Clayhithe Murrow Orton Southgate Whittlesford Hildersham Covington Eastwood End Hatley St George Eynesbury North Brook End Eastrea New England Woodhurst Millfield Stonea Orton Waterville Freestones Corner Barrington Little End Wicken Stirtloe Conington Glinton Peas Hill London End March Eye Green Caldecote Bar Hill Newnham Farcet Norwoodside Comberton Cross Green Dogsthorpe Old Weston Caldecote Walsoken Elford Closes Fulbourn Fordham Carlton Walton Wentworth Buckworth Reach Staughton Highway Eye Flood's Ferry Caldecote Fenstanton Lolham Balsham Eaton Ford Upwood Little Gidding Bythorn North Field Southoe Croxton Newton-in-the-Isle Dry Drayton Burrough Green River Bank Guyhirn Gull Aldreth Welches Dam Abbots Ripton Orton Wistow Etton Brinkley Wistow Tydd St Giles Guyhirn Coppingford Highfields Caldecote Chainbridge Stibbington Grantchester Kennett Castor Widgham Green Dyer's Green Upware Badgeney Swaffham Bulbeck Quy Waters Weald Alconbury Little Ouse Swaffham Prior Sapley Commercial End Holywell Bourn Peterborough Red Barns Castle End Steeple Gidding Bottisham Pampisford Dillington Great Boleness Field Burrough End Milton Southorpe Wood Walton Wood End Impington Lower Cambourne Badlingham Cardinal's Green Broad Hill Chatteris White Cross Hill Oakington Dennis Green Ellington Thorpe Tilbrook Haddenham Sutton Babraham Norman Cross Church Field Easton Wendy Fen Ditton East Fen Common Wansford Kneesworth Little Ditton Toft Newborough Upton Catworth Heathfield Barnack Way Head Waresley Bassingbourn Maxey Heydon North Side Barway Saxon Street Bluntisham Crow End Leighton Bromswold Witcham Orton Brimbles Lolworth Hauxton Hardwick Oxlode Green End Manea Leverington Cherry Hinton Bunker's Hill Orton Longueville King's Dyke Stilton Willingham Green Hartford Green End Church End Toseland Camps End Woodditton Dutter End Queen Adelaide Boxworth End Isleham Longthorpe Papworth St Agnes Gamlingay East End Whaddon Haroldsbridge Great Shelford Little London Great Stukeley Cambourne Westry Ramsey End Upton Holme Pilsgate Teversham Barham Linton Stapleford Eastgate Great Gidding Thriplow Boxworth Peakirk Weston Green Littleport Little Heath Gorefield Huntingdon Gamlingay Great Heath Wyton Coveney Hamerton Orton Northgate Westlands Eltisley St Ives Colnefields Weston Colville Longstanton Bretton Foxton Hail Weston Prickwillow Swavesey Inham's End Meldreth Rogues Alley Chesterton Lode Upper Cambourne Graveley Eaton Socon Helpston West Wratting Hemingford Abbots Staughton Green Alconbury Weald Whaddon Gap East End Tetworth North End Morborne Madingley Grafham East Hatley Trumpington Owl End Mill Green Soham Begdale Cambridge Chapel End Morden Green Gamlingay Cinques Newtown Stanground South Romsey Town Wothorpe Nosterfield End Marholm Elsworth Second Drove Yelling Coldham Chiswick End Girton Sawston Pondersbridge Offord Cluny Little Catworth Longstowe The Thrift Arrington Long Meadow Islands Common The Lipneas Old Fletton Snailwell Upthorpe Newnham Yaxley Gatley End New Fletton Kimbolton Ramsey St Mary's Bainton Thorney Dunkirk Bartlow Claypit Hill Elton Little Chishill Little Downham Flint Cross West Wickham Histon Ely Brampton Over Sutton Gault Hampton Vale Old Wimpole Childerley Newtown Swingbrow Barton Stow cum Quy Stretham High Cross Chettisham Orchard Park Ramsey Mereside Hardwick Orwell Godmanchester Downham Hythe Mill End Bassenhally Field Molesworth Chippenham Great Paxton Purls Bridge Westwood Coton Orton Goldhay Coates Coldham's Common Odsey Belle Isle Tadlow Mepal Harlton Little Gransden Fenton Bridgefoot Leverington Common Somersham Little London Cottenham Abington Pigotts Colne Spaldwick Little Eversden Orton Malborne Cheveley Alwalton Milking Nook Ufford Chittering Wilburton Woodston West End Little Abington Ditton Green Steeple Morden Great Staughton Offord D'Arcy Stanground Newton Alconbury Weston Ellington Stow Longa Shepreth Reach West Perry Great Abington Horningsea Wennington Houghton Thorney Toll Green End Abbotsley Sibson Kings Ripton Turves Haddenham End Field Horseway Black Horse Drove Conington Westwick Six Mile Bottom Benwick Deeping Gate Streetly End Newtown Broad Green Whittlesey Newark Buckden East Perry Little Shelford Stonely Hampton Hargate Roman Hill Great Wilbraham Ring's End Stukeley Knapwell Winwick Guilden Morden Earith Diddington Newnham Croft Ramsey Forty Foot Black Bank Caxton Wardy Hill Needingworth Pidley Kingston Parson Drove Hilton Keyston Dullingham Ley South Bridge Field Hinxton Eastfield Ramsey Hollow Soham Cotes Nene Terrace Croydon Brampton Park Wittering Doddington Ailsworth Little Stukeley Ramsey Heights Great Gransden Foul Anchor Dullingham Pymoor Hinchingbrooke Gold Hill Wenny Severals Melbourn Stetchworth Carlton Green Wisbech St Mary Eddington Kirtling Bury Hook St Neots Sutton Kirtling Green Little Green Childerley Gate Willingham Chesterton Christchurch Broughton Harston Ickleton Folksworth Ridgeway Village Upend Town End Westley Waterless Redmere Gunthorpe Fitton End Warboys Thornhaugh Denton Little Thetford Arbury Four Gotes Ashley Old Hurst Denny End Rampton Haddon Glatton Mile End Oldeamere Hemingford Grey Eldernell Kings Hedges Great Chishill Witchford Chapel Head Fen Drayton Wintringham Knight's End Barcham Corner Shudy Camps Castle Camps Ravensthorpe Washingley Northborough Paston Sawtry Old Pembroke Farm Litlington Waterbeach Horseheath Landbeach Down Field Wimpole Northstowe Little Raveley Wimblington Fengate Tipps End Water Newton Little Paxton Ashton Papworth Everard