Brand Marketing in Madingley

Get in touch

Brand Advertising in Madingley

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in CB23 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Madingley by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Madingley (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Dullingham Ley Stonely Leighton Bromswold Barrington Ramsey End Broughton Briggate Eltisley Croxton Westry Camps End Melbourn Wistow Pilsgate Glinton Fordham Dunkirk Mill End Thorney Conington Peas Hill Kennett Oxlode Haddon Little Raveley Comberton Haddenham Buckden Great Gidding Bassenhally Field Westlands Ravensthorpe Little Green Alconbury Weald Orton Brimbles Arbury Second Drove Houghton Church Field Witcham Rogues Alley Commercial End Badgeney Isleham Bassingbourn Black Horse Drove Foxton Huntingdon Kneesworth Gunthorpe Orton Malborne Little Chishill Little Ouse Longstowe Chettisham Tadlow Gamlingay Chesterton Church End Newtown Wentworth Balsham Ramsey Forty Foot Coldham Westwood Earith Bridgefoot Islands Common Tholomas Drove Burwell Wenny Severals Yelling Grantchester Eye Castle Camps Horningsea Bottisham Rampton Dutter End Fenstanton Werrington Fenton Odsey Maxey Tydd St Giles Little Abington East Fen Common Chapel End Childerley Gate Purls Bridge Cardinal's Green Elford Closes Stibbington Leverington Common Ring's End Broad Green Little Shelford Heathfield Landbeach Fen Drayton Chapel Head Morborne Eastgate Newton-in-the-Isle Mile End Lolworth Cheveley Ickleton Brinkley Old Pembroke Farm Stonea Newnham The Thrift Whittlesey Lolham Boxworth End Wood End St Ives Leverington Caxton Begdale Elsworth Upwood Glatton Boxworth Chittering Conington Ellington Thorpe South Bridge Field Great Abington Cross Green Newnham Stirtloe Orwell Old Weston Linton Dyer's Green Swingbrow Wilburton Eastwood End Hemingford Abbots Ramsey Newtown Oldeamere Gorefield Great Boleness Field Stow cum Quy Old Fletton Orton Wistow Northborough Wimblington Buckworth Broad Hill Guilden Morden Elton Colne Little Gransden Holme Hail Weston Orton Longueville Bythorn Dennis Green Wicken North Brook End Bainton Eldernell Sawston Bartlow Saxon Street Hinchingbrooke Graveley Wisbech St Mary Bourn Whaddon Gap Wintringham West Wickham Town End Woodston Willingham Green Witchford Upper Cambourne Stilton Prickwillow Long Meadow Wood Walton Bunker's Hill Christchurch Foul Anchor Teversham Horseheath Hinxton Croydon St Neots Winwick Sutton Gault Haslingfield Fitton End Godmanchester Lynch Wood Madingley Stanground Elm Easton Colnefields London End Coppingford Toseland Little Heath Hartford Shepreth Redmere Nosterfield End Dry Drayton Barway Little End Brampton Newton Flint Cross Upend Brampton Park Stuntney Great Gransden Staughton Green Over End Hampton Hargate Horseway Cottenham Over Offord Cluny Coveney Wimpole Paston Little Downham Newborough Southorpe Red Barns Murrow Upware Parson Drove Needingworth Walton Tipps End Hauxton Molesworth Newark Alwalton Chatteris Oakington Hamerton Orton Southgate Bluntisham Downham Hythe Gatley End Church End Somersham Highfields Caldecote Chesterton Steeple Morden Diddington Hardwick Stow Longa Yaxley Orton Goldhay Swaffham Prior Badlingham Little Gidding West End Frog End Waterbeach Inham's End Alconbury Little Catworth Stapleford Way Head King's Dyke Stetchworth Catworth Wennington High Cross Upthorpe Guyhirn Gull Fengate Ashley Kings Ripton Orton Northgate Crow End Friday Bridge Toft Gamlingay Great Heath Little Wilbraham Meldreth Hardwick Great Paxton Trumpington Claypit Hill Reach Guyhirn Peterborough Wittering Helpston Chainbridge Caldecote Thornhaugh Ely Folksworth Staughton Highway Burrough Green Abington Pigotts Ufford West Wratting Ramsey St Mary's Sapley Whittlesford East Perry Knapwell Padney Morden Green Little Thetford Barcham Corner Old Hurst Orchard Park Papworth St Agnes Ramsey Heights Roman Hill Whaddon Kings Hedges Chiswick End Reach Great Eversden Chippenham Longthorpe Abbotsley Longstanton Kirtling Green Newnham Croft Haddenham End Field Brington Dullingham Streetly End Steeple Gidding Wardy Hill North Side Upton Down Field Sutton The Lipneas Queen Adelaide Haroldsbridge Kimbolton Barton Ridgeway Village Old Wimpole Littleport Eynesbury Upton Water Newton Knight's End Abbots Ripton Great Chishill Six Mile Bottom Doddington Hemingford Grey Mill Green Stukeley Soham Milton Hatley St George Offord D'Arcy East End West Perry Soham Cotes Norman Cross Barham Stretham Milking Nook Thorney Toll Heydon Thriplow Coldham's Common Girton Tetworth Stanground South Pidley Orton Waterville Eastfield Spaldwick Duxford North End Little Eversden Swavesey Freestones Corner Childerley Ramsey Hollow Aldreth Turves Hilton Hampton Vale Gamlingay Cinques Mepal North Field Newtown Cherry Hinton Woolley Woodditton Waresley Caldecote Wyton Alconbury Weston Litlington Little Paxton Hook Four Gotes East Hatley Grafham Woodhurst Manea Westley Bottom Bar Hill Eastrea Shingay Castor East End Eddington Little London Fen Ditton Eye Green Wothorpe Green End Quy Waters Impington Willingham Harlton Walsoken Little Stukeley Warboys Pymoor Southoe Hildersham Wansford Wendy White Cross Hill Widgham Green Castle End Sibson Ailsworth Shudy Camps Lower Cambourne Norwoodside Ditton Green Sawtry New England Westley Waterless Kirtling Owl End Dillington Westwick March Peakirk Weston Green Bretton Denton Pondersbridge Barnack Harston Papworth Everard Histon Gold Hill Weston Colville Deeping Gate Romsey Town Fowlmere Wisbech Weald Carlton Kingston Welches Dam Little London Lark Hall Corner Covington Waterside Ashton Great Raveley Coton Belle Isle River Bank Swaffham Bulbeck Fulbourn Eaton Socon Tilbrook Cambourne Burrough End Pampisford Great Shelford Green End Bury Eaton Ford Holywell Little Ditton Arrington Benwick Dogsthorpe Keyston Millfield Great Staughton Marholm Clayhithe New Fletton Ellington Coates Cambridge Snailwell Northstowe Great Stukeley Great Green Babraham Flood's Ferry Denny End Carlton Green Green End Great Wilbraham Nene Terrace Washingley Farcet Etton Ramsey Mereside Lode Black Bank Caldecote Sutton