Brand Marketing in Thorney

Get in touch

Brand Advertising in Thorney

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in PE6 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Thorney by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Thorney (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Little Gidding Westwick Fen Drayton Woodditton New England Chapel Head Dry Drayton Manea Stow cum Quy Sawtry Helpston Lolham Kings Ripton Stetchworth Quy Waters Witcham Lode Soham Cotes Coton Stanground South Milking Nook Great Staughton Lolworth Little Wilbraham Babraham Chatteris Southorpe Padney Little Ditton Wimpole Church End Bainton Benwick Wilburton Farcet Eaton Socon Lower Cambourne Alwalton Abbots Ripton Isleham Kings Hedges Swavesey Chiswick End Little Heath St Neots North End Glinton Orchard Park Eye Newborough Caldecote Weston Colville Bury Water Newton White Cross Hill Ramsey End Fengate Roman Hill Swaffham Bulbeck Hinchingbrooke Fordham Hemingford Abbots Papworth Everard Southoe East Fen Common Newnham Croft King's Dyke Heydon Ramsey St Mary's Gunthorpe Gamlingay High Cross Stonely London End Walsoken Little Gransden Godmanchester March Little Paxton Bunker's Hill Mill Green West Wratting Stapleford Knight's End Ashton Mill End Westwood Little Shelford Leverington South Bridge Field Wentworth Doddington Down Field Church End Ditton Green Brinkley Whittlesey Witchford Cherry Hinton Nosterfield End Elm Sapley Leighton Bromswold Pilsgate Hauxton Mepal Houghton Eastfield Boxworth Cheveley Guyhirn Eynesbury Woolley West Wickham Warboys Thorney Leverington Common Conington Girton Brington Whaddon Eaton Ford Ashley Orton Longueville Prickwillow Longstanton Somersham East Hatley Great Green Offord D'Arcy Thornhaugh Burrough End Cambridge Folksworth Broad Green Great Eversden Colne Haddenham Highfields Caldecote Wood End Old Fletton Molesworth Great Wilbraham Gamlingay Great Heath Great Raveley Aldreth Hampton Vale Fenton Bluntisham Graveley Redmere Freestones Corner Little Eversden Queen Adelaide Sutton Gault Wansford Tydd St Giles Lark Hall Corner Dullingham Werrington Willingham Green Willingham Rampton Wisbech St Mary Balsham Madingley Eltisley Carlton Toft Upwood Dutter End Thriplow Grantchester Little London Little London Saxon Street Sutton Woodhurst Kennett River Bank Wardy Hill Ring's End North Field Dunkirk Trumpington Camps End Red Barns Ramsey Forty Foot Barcham Corner Heathfield Mile End Widgham Green Yelling Stanground Ramsey Heights Dogsthorpe Islands Common Upper Cambourne Swingbrow Keyston Stibbington Arrington Hartford Fulbourn Christchurch Cross Green North Brook End Little Abington Horseheath Elton Stuntney North Side Catworth Impington East End Waterside Norwoodside Stirtloe Needingworth Wendy Peakirk Elsworth Elford Closes Denton Green End Yaxley Little Thetford Tholomas Drove Ramsey Knapwell Wennington Crow End Abington Pigotts Ellington Stretham Winwick Owl End Pidley Ridgeway Village Chainbridge Dullingham Ley Bourn Holywell Sutton Gold Hill Eastrea Clayhithe Wothorpe East End Weston Green Castor Over Brampton Coldham Newtown Reach Guilden Morden Old Weston Harlton Flint Cross Washingley Covington Shingay Great Stukeley Friday Bridge Buckworth Hemingford Grey Croydon Chippenham Histon Childerley Orton Goldhay Lynch Wood Wisbech Great Abington Second Drove Kirtling Streetly End Hamerton Caxton Arbury Wintringham Norman Cross Stukeley Fenstanton Old Hurst Long Meadow Gamlingay Cinques Colnefields Hardwick Huntingdon Burwell Sibson Tadlow Milton Fowlmere Teversham Wyton Chettisham Black Bank Orton Southgate Offord Cluny Newton-in-the-Isle Frog End Duxford Hinxton Upton Great Shelford Four Gotes Etton Northborough Belle Isle The Thrift Wimblington Black Horse Drove Meldreth Little Downham Barway Shudy Camps Westry Shepreth Steeple Morden Ravensthorpe Newtown Oldeamere Upend Papworth St Agnes Eddington Great Paxton Rogues Alley Little Ouse Way Head Longthorpe Bretton Tetworth Castle End Fen Ditton Deeping Gate Staughton Green Pampisford Reach Bottisham Chapel End Coveney Newtown Badlingham Ramsey Mereside Westley Waterless Briggate Kneesworth Longstowe Great Boleness Field Linton Litlington Swaffham Prior Upton Marholm Barton Barrington Stilton Whittlesford Eye Green Paston Little Green Westlands Waterbeach Parson Drove Bridgefoot Romsey Town Broad Hill Stow Longa Denny End Eastwood End Dennis Green Morborne Flood's Ferry Millfield Bassingbourn Great Gidding Walton Orton Malborne Ramsey Hollow Coppingford Landbeach Orton Brimbles Grafham Westley Bottom Over End Badgeney Glatton Buckden Whaddon Gap Barham Tilbrook Toseland Woodston Commercial End New Fletton Pondersbridge Broughton Alconbury Weston Newton Foul Anchor Kirtling Green Holme Eastgate Coates Staughton Highway Guyhirn Gull Childerley Gate Brampton Park Little Catworth Haslingfield Pymoor Upware Old Pembroke Farm Church Field Hardwick Newark Little End Gatley End Earith Ailsworth Gorefield Diddington Bar Hill Claypit Hill Peas Hill Boxworth End Morden Green Barnack Caldecote Kimbolton Green End Welches Dam Orwell Eldernell East Perry Chesterton St Ives The Lipneas Odsey Newnham Turves Great Chishill Cardinal's Green Burrough Green Fitton End Hook Alconbury Horseway Hail Weston Oxlode Comberton Stonea Alconbury Weald Bythorn Haroldsbridge Littleport Wenny Severals Waresley Wicken Ellington Thorpe Little Chishill Great Gransden Chesterton Conington Oakington Old Wimpole Inham's End Ufford Spaldwick Caldecote Northstowe Dyer's Green Bassenhally Field Castle Camps Wood Walton Purls Bridge Six Mile Bottom Melbourn Orton Waterville West End Downham Hythe Orton Wistow Kingston Chittering Easton Tipps End Hatley St George Wittering Coldham's Common Town End Sawston Green End Dillington Newnham Weald Ely Snailwell Haddon Croxton Haddenham End Field Upthorpe Bartlow Orton Northgate Cottenham Begdale Hildersham Little Raveley Hampton Hargate Carlton Green Soham Murrow Peterborough Foxton Little Stukeley Wistow Abbotsley Cambourne West Perry Steeple Gidding Horningsea Nene Terrace Maxey Thorney Toll Ickleton Harston Hilton