Brand Marketing in Yaxley

Get in touch

Brand Advertising in Yaxley

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in PE7 3?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Yaxley by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Yaxley (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Cherry Hinton Ickleton Broad Green Old Weston Castle End Godmanchester Chittering Hail Weston Lower Cambourne Gamlingay Pampisford Croxton Westley Waterless Landbeach Bury Shingay Girton Buckworth Elton Badgeney Long Meadow Steeple Morden Badlingham Northborough Chainbridge Litlington Barway Dutter End Folksworth Castor Streetly End Hook Ring's End Bottisham Kings Ripton Great Stukeley Little Chishill Wennington Little Green West Wratting Saxon Street Newnham The Thrift Lode London End Dyer's Green Histon Newnham Waterside Guilden Morden Down Field Bainton Abbotsley Highfields Caldecote Ely Newborough Kennett Linton Norman Cross Christchurch Denny End Stirtloe Mill Green Dry Drayton Islands Common Newtown Cheveley River Bank Sapley Great Chishill Bretton Eaton Ford Sawston Mepal Newnham Croft West End Chettisham Hilton Swavesey Thornhaugh Stanground Brampton Park Milton West Wickham Camps End Yelling Leverington Common Oldeamere Oxlode Newtown Caxton Maxey Romsey Town Willingham Green Freestones Corner Broad Hill Doddington Fen Drayton White Cross Hill Kirtling Green Fitton End Boxworth End Soham Carlton Green Great Paxton Bridgefoot Cardinal's Green Childerley Shudy Camps East End Ellington Four Gotes Foxton Hartford Oakington Upton Upware Swaffham Bulbeck Leighton Bromswold Friday Bridge Orton Goldhay Over End Woodston Teversham Purls Bridge Nene Terrace Wintringham Yaxley Whaddon Bartlow Sutton Upthorpe Madingley Lynch Wood Coppingford Old Wimpole St Neots Little London Benwick North Side Catworth Cross Green Six Mile Bottom Wendy Orchard Park Cottenham Walsoken Alwalton Eye Green Hildersham Little Downham Marholm Water Newton Willingham Glatton Coates North End Sawtry Inham's End Little Ditton Green End Wood End East Fen Common Church End Shepreth Orton Longueville St Ives King's Dyke Castle Camps Stow Longa Reach Peas Hill Stapleford Little Raveley Stretham Commercial End Bunker's Hill Dennis Green Wansford Wyton Upper Cambourne Eynesbury Wisbech St Mary Little Catworth Kneesworth Stonea Great Wilbraham Balsham Stanground South Papworth Everard Crow End Westwick Fen Ditton Hamerton Fulbourn Little Ouse Eastfield Dillington Tydd St Giles Glinton Whittlesford Ravensthorpe Stuntney Fenton Upton Chapel Head Kirtling Peakirk East End Great Eversden Warboys Weston Colville Ridgeway Village Etton Norwoodside Snailwell Diddington High Cross Southorpe Somersham Pidley Ramsey Hollow Great Green Stilton Knight's End Great Shelford Meldreth Harston Dullingham Ley Barham Turves Welches Dam Walton Ellington Thorpe Arrington Mile End Wimpole Offord D'Arcy Keyston East Perry Molesworth Swingbrow Hauxton Ailsworth Arbury Rogues Alley Impington Lolworth Wentworth Orton Northgate Ramsey Forty Foot Dunkirk Newton Thorney West Perry Heathfield Old Fletton Spaldwick Gorefield Elsworth Stukeley Orwell Sutton Peterborough Boxworth Hemingford Abbots Hemingford Grey Nosterfield End Murrow Red Barns Wothorpe Reach Flood's Ferry Barcham Corner Guyhirn Manea Chesterton Wittering Widgham Green Town End Conington Second Drove Burwell East Hatley Huntingdon Pymoor Ramsey St Mary's Church End Bluntisham Chesterton Hardwick Wenny Severals Paston Tholomas Drove Waresley Longstowe Denton Little End Elford Closes Coldham's Common Brampton Abington Pigotts Westry Gunthorpe Haddon Great Abington Dullingham Conington Great Gidding Little Wilbraham Elm Westley Bottom Coveney Woodditton Carlton Morden Green Burrough End Leverington Little Thetford Fenstanton Brington Green End Begdale Staughton Green Way Head Toft Wisbech Pilsgate Ufford Trumpington Horseway Claypit Hill Westlands Hatley St George Holme Bythorn Coton South Bridge Field Frog End Orton Brimbles Great Gransden New England Gatley End Alconbury Little London Littleport Weald Mill End Thriplow Briggate Chiswick End Bar Hill Toseland Stibbington Aldreth Witchford Ditton Green Great Staughton Grafham Graveley Childerley Gate Orton Southgate Odsey Downham Hythe Colne Hardwick Wood Walton Little Gidding Haddenham Coldham Gamlingay Great Heath Eltisley Isleham Offord Cluny Bassingbourn Eye Chapel End Horseheath Werrington Woolley Foul Anchor Westwood Thorney Toll Babraham Comberton Cambourne Pondersbridge Chippenham Over Tilbrook Bourn Tetworth Needingworth Lolham Steeple Gidding Ramsey Mereside Colnefields Little Shelford Barton Tipps End Ramsey Heights Great Boleness Field March Wilburton Little Stukeley Swaffham Prior Abbots Ripton Parson Drove Papworth St Agnes Fordham Holywell Alconbury Weald Knapwell Morborne Waterbeach New Fletton Sutton Gault Milking Nook Easton Belle Isle Soham Cotes Harlton Millfield Green End Kings Hedges Great Raveley Flint Cross Barrington Hampton Hargate Tadlow Upend Little Gransden Fengate Woodhurst North Field Chatteris Ashley Guyhirn Gull Eldernell Northstowe Ashton Burrough Green Duxford Southoe Deeping Gate Stow cum Quy Ramsey End Haslingfield Lark Hall Corner Eaton Socon Eastrea Winwick Houghton Little Eversden Black Horse Drove Old Hurst Cambridge Hinchingbrooke Orton Malborne Farcet Eddington Washingley Orton Wistow North Brook End Prickwillow Earith Staughton Highway Little Abington Little Heath Broughton Queen Adelaide Gold Hill Clayhithe Padney Newton-in-the-Isle Newtown Roman Hill Kingston Caldecote Old Pembroke Farm Haddenham End Field Eastgate Dogsthorpe Quy Waters Longthorpe Wicken Witcham Longstanton Weston Green Black Bank Kimbolton Ramsey Grantchester Eastwood End Rampton Gamlingay Cinques Brinkley Hinxton Wardy Hill Buckden Little Paxton Barnack Stetchworth Caldecote The Lipneas Caldecote Newark Church Field Haroldsbridge Bassenhally Field Heydon Owl End Redmere Fowlmere Horningsea Helpston Croydon Orton Waterville Whaddon Gap Sibson Stonely Melbourn Whittlesey Covington Upwood Wimblington Wistow Alconbury Weston Hampton Vale