Brand Marketing in Congdon's Shop

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Brand Advertising in Congdon's Shop

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in PL15 7?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Congdon's Shop by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Congdon's Shop (Cornwall)

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Treneere Trerose Plain-an-Gwarry Duloe Higher Truscott St Ewe St Ive Quintrell Downs Carbis Wendron Thurdon Lelant Downs St Jidgey Trevescan Piece Perranuthnoe Treviscoe Portwrinkle Trevenen Drym Pentewan Little Downs Roseworthy Barton Lower Clicker Holmbush Carne Kerthen Wood Portloe Drift Wearde Cury Mullion Cove Sandylake Merther Lane Barripper Menna Kea Fonston Welltown Morval Withiel Millook Netherton Crafthole Trelissick Polruan Chapel Town Rosevear Escalls St Gluvias Rescassa Freewater Tregatillian Threemilestone Greenwith Common Carpalla Lower Dimson Boscadjack Trussall Parson's Park Tresamble Playing Place Wringworthy Dutson Paramoor Treglasta Idless Burgois No Man's Land Helebridge Grimscott South Tehidy Trenarren Luckett Medlyn Treverbyn Bowithick Mount St Mellion Trebartha Halton Barton Roseworthy Red Post Hornick Coad's Green Ellenglaze St Cleer Traboe Rosevean Chacewater Trencrom Lanivet Herniss Crooklets Higher Downs Old Mill St Michael Caerhays Towednack Tolgullow 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Gilbert's Coombe Trewoodloe Looe Mills Gollawater Tresean Penhale Rezare Trebudannon Molinnis Fraddam Twinbrook Park Trelowia Higher Town Trebarwith Strand Busveal Lower Ninnes Halamanning Clerkenwater Ruan Minor Tregamere Trevemper St Clement St Just Lower Sticker Rosenithon Goonlaze Garker Trenance Ruthernbridge St Minver Stepaside St Stephens Marhamchurch Plusha Hendrabridge Porcupine Delabole North Beer St Agnes Clapper Kenwyn Penponds Treburley Berriowbridge Ladycross West Curry Lower Denzell Lamellion Trebilcock Penberth Wanson Cockwells Veryan Green Fraddon Praa Sands Carthew Polpeor Trenwheal Dolphin Town Boscoppa Higher Troswell Higher Hampt Budock Water Trevena Truscott St Enoder Mongleath Paul Kestle St Ann's Chapel Treal Amalveor Polborder Landrake Widegates Carey Park Withielgoose Mills Treveighan Ruddlemoor St Michael Penkivel Longstone Lowertown Bosoughan St Columb Major Boduel Wadebridge Crowlas Gwithian Menadarva Allet Kestle Hannafore Boswin Edmonton Menagissey Knightsmill Newham Sellan Creegbrawse Polmarth Illogan St Dominick Trenoon Tregunna Polpenwith Lower Crackington West Antony Bakesdown Stibb St Anthony Meudon Lamorna Lanjeth Lower Trebullett Watergate Zelah Melinsey Budge's Shop Polbrock Lower Lank Woodford Harlyn Vogue Tregenna Sharptor Treslothan Larrick Cremyll Penpethy Penhallow Trewithick Perranzabuloe Roserrow Middle Town Two Burrows Trevilder Highertown Little Beside Trewalder Curgurrell Trerulefoot Gracca Alverton Trevanson Skinner's Bottom Deveral Pensilva Sheffield Pendeen Polmear Tregurrian Sennen Cove Helford Passage Lamorick Coxpark Carfury Tremar Pengersick Carloggas Ashton Tresmeer Illogan Highway Goon Gumpas Lawhitton Trevanger Treveal Ventonleague Coombe Hersham Maenporth Kerris Boskednan Treworld Grade Reskadinnick St John Clampit Merry Meeting Durgan Trewoon Sparry Bottom New Polzeath Liskeard Perranwell Coombe Trewithian Trenhorne Trevarrian Tredaule Rilla Mill North Dimson Tremorebridge Wilcove Landulph Cross Little Comfort Townshend Congdon's Shop Tremore Horningtops Halsetown Canon's Town Carminow Cross Treworlas Boswednack Tredannick Tolvaddon Downs Trefula Connon Maders St Breock South Petherwin Trewennack Talland Northward Treen Nancenoy Paynter's Lane End Downgate Penwartha Rose Portscatho Shortacross Goonbell Blackwater Cusgarne Trelan Lynstone Porthcurno Burraton Seaureaugh Moor Lanteglos North Darley Degibna Silverwell Drakewalls St Columb Minor Great Bosullow St Clether Heamoor Carnkief Porthoustock Indian Queens Hugh Town Ponts Mill Botusfleming St Allen Hay Trethewell South Pill Kestle Boslymon Trewidland St Martin Redgate Redtye Levalsa Meor Treween Penpillick Peterville Kenneggy Gluvian Mevagissey Hayle Metherell Woolley Warbstow Cross Bethel Crows-an-wra St Kew Treator Banns St Wenn Quethiock Trenay Tubbs Mill Balnoon Chenhalls Tregreenwell Illand Gam Blunts Perranwell Station Porthilly Carzantic Pentire East Portholland Higher Menadew Treneague Carnsmerry Lidwell Higher Bojewyan Tredrizzick Costislost Tredinnick Helford Porthallow Trevail Three Holes Cross St Tudy Carlyon Bay South Carne St Michael Penkevil Coldvreath Davidstow Widemouth Bay Insworke Sennen Polmassick Trevoll St Stephens Polgooth St Lawrence Ponsanooth Poniou Nantithet Jolly's Bottom Kehelland Tregadgwith Trenault Perran Downs United Downs Hellandbridge Crowntown Sancreed Polmorla Tolskithy Paynter's Cross Bray Shop Treskinnick Cross Seworgan Lower Woon Lower Amble Trendeal St Neot Trebullett Golant St Erth Prussia Cove Gwenter Newton Curry Lane Mount Charles Trerise Boswinger Trenerth Gwinear Trewassa Cawsand Boswyn Treninnick Lanreath Higher Bal Quoit Crahan Kelly Bray Pantersbridge Camborne Phillack Tresavean Budd's Titson Treligga Trewethen Nancemellin Lanescot Saveock Bodilly Currian Vale Trenant Helland Lower Brynn Minions Higher Larrick Guildford Killivose Carclew Rocky Hill Mulberry Marazanvose Plushabridge Trebell Green Carnebone Gang Griggs Porth Roskear Croft Sparnon Westdowns St Erme Lower Bodinnar Penrose Mornick St Thomas Trescoll Foundry Little Polgooth Milltown The Residence Tregeseal Treliske No Man's Land Tregada Sladesbridge Sutton Trew Trevalgan Callestick Rose-in-the-bush Treviskey Pendriscott Carnon Downs Clitters Goonvrea Carland Cross Trispen Mawgan Porth Rosecraddoc Corgee Lower Treluswell Linkinhorne Lesnewth Withnoe Common Moor Newtown Mousehole Chyanvounder Ludgvan St Veep Tregarlandbridge Penpoll Constantine Bay St Eval Meaver South Hill Mount Ambrose Carharrack Tutwell Penweathers Hewas Water Higher Reen Pennance Trematon Marazion Penwithick Highter Bojewyan Lantyan Trescowe Farms Common Gorran Haven Treworgans Plain Street Trewint Gooseham Bugle Newport Rose-an-Grouse Higher Porthpean Ponjeravah Towan Cross Troswell Penare Lanlivery Newlyn Threewaters Polperro Trewint Laddenvean Lanhainsworth Hallew Notter Nanstallon Tregidden Treverva Chapel St Ruan Sparnon Gate Penhalurick Churchtown Goonamarris Forrabury Upton Towans Tregolls Bathpool Treworrick Great Tree Bolitho Launceston Gwallon Higher Keason Fairy Cross Nancledra Trekenning Treskerby Doublebois Waterloo Penbeagle Tomperrow Ladock Treburgie Water Downend Seaton Lewannick Newbridge Pillaton Porthmeor Brent Crean Slaughterbridge Tregatta Trillacott Tresparrett Posts Morwenstow Nine Maidens Downs Downinney Todpool Bealsmill North Petherwin Biscovey Egloskerry Polzeath Crantock Trethewey Poughill Menherion Dizzard Lansallos Tregonce Upton Cross St Day Lavrean Bodinnick Pengegon Muchlarnick St Newlyn East Angarrack Trebehor Winnard's Perch Kensey Valley Meadow Breage Badharlick Tremayne Tregew Bennacott Towan Tredinnick Tregiskey Chyvarloe Trefrew Resugga Green Trewen Bodmin Gunwalloe Fishing Cove St Dennis Criggan Tresparrett Frogpool East Tuelmenna Lanner Balwest Mithian Downs St Winnow Wainhouse Corner Halgabron Penelewey Stratton Bareppa Drawbridge Langore Cowlands Chyandour High Street Rosecare Newtown-in-St Martin Ruan Lanihorne Carleen Lanstephan Week St Mary Trevarrack Belowda Tredinneck Lostwithiel St Hilary Raginnis Trevilla West Tolgus Antron Bodiggo Lower Menadue Lizard New Grimsby Carluddon Box's Shop Stonaford Park Bottom Maryfield Carlidnack Tilland Tremail Millendreath Ashton Newbridge Blisland Dunveth Tremaine Pelynt Trewollock Trethowel Scarcewater Gorran Churchtown St Mawgan Tintagel Lamorran Duporth Landulph London Apprentice Goonhavern Treburgett Porth Kea Carnkie Tregona Retire Trelash Mawla Perranporth Warleggan Narkurs Doddycross Tolcarne Toldish Feock Herodsfoot Fentonadle Amalebra Penmayne Gospenheale Little Petherick Treviskey Redruth St Kew Highway Paul's Green Carn Arthen Bodelva Lower Tremar Latchley Twelvewoods Bilberry Trevollard Trevarth Estate Knave-Go-By Shop Croft Mitchell Gweek Treskillard Tregorrick Little Bosullow South Wheatley Mawgan Rosemelling Porth Navas Portholland Treleigh Penryn Ponsongath Chynhale Trevithal Cross Lanes Tregoss Cox Hill Banns Vale Rosenannon St Agnes Dobwalls Caradon Town Stoke Climsland Trehemborne Foxhole Golden Bank Trevenning Treskilling Holy Vale Lower Rose Georgia Carzise Grillis Coswinsawsin Carn Towan Retallack Goonown Trenewan Kilkhampton Tregear Old Cardinham Castle Great Work Bradford Addington Tresevern Croft Lower Ninnis Wringsdown White Cross Truas Croanford Devoran Penhole Rinsey Coxford Parc Erissey Lockengate Menheniot Newquay Nancegollan Calloose Mountjoy Bowling Green Portreath Perranarworthal Trelill Goonpiper Trevadlock Mabe Burnthouse Wherry Town Rejerrah Treningle Noonvares Highercliff Bishop's Quay Fenton Pits Trethurgy St Ive Cross Roche Treburrick Trevigro Newtown Brightonwater Bottoms Carnhell Green Trevelver Bossiney Lezant Trewornan Trevarrack Sweetshouse Tregajorran Higher Crackington Rosemergy Mulfra Rosewarne Penhallick Lanjew North Hill Penwartha Coombe Porthcothan West Looe Laity Moor Hendra Godolphin Cross Kestle Mill Predannack Wollas Darite Polladras Cadgwith Lank Lower Porthpean Roskorwell Carbis Bay Penhale Charlestown Treworthal Nanpean Botternell Tregellist Copperhouse Trebetherick Bolventor Middle Crackington Middlewood Cardinham St Endellion Polbathic Trewindle Boslowick Mawnan Barkla Shop Tresillian Burras Tresinney Coppathorne Freathy Lescrow Puddle Wheal Kitty Trewedna Water Higher Ninnis Stursdon Treforda Kenneggy Downs Sweets Skewes Millbrook Trevowhan Pencarrow Roseworthy Trehunist Boskenna Cubert Kingsand Tredavoe Porkellis Churchbridge St Mawes Gonamena Woodabridge Comfort East Taphouse Gwedna Tregullon Tredethy Trythogga Brunnion Pennytinney Rame Burniere Tideford Cross Trethillick Torfrey Butteriss Gate Tregavarras Herland Croft Luxulyan St Erney St Blazey Markwell Penstraze St Anthony-in-Meneage Trevowah Keybridge New Mills Bodwen Colan Crackington Haven Treveor Rockhead Penhallick Fletchersbridge Forder Greensplat Trewetha Trenale Kersbrook Cross Cripplesease St Martin Bosleake Sticker Sheviock Comford Sithney Kilhallon Trebursye Treworga Merther Eastcott Old Town Palmersbridge Werrington Halvosso Monkscross Braddock Mount Charles Trelake Rosedinnick Barcelona St Ives Lower Trewellard Polkerris Burnthouse Tregadillett Mellangoose Kents Viscar Gloweth Gothers Burraton Coombe Lantuel Scorrier Restronguet Passage Helston Treovis Varfell Crow's Nest Higher Bosavern Downgate Trevarrick Old Grimsby Caudworthy Higher Boscaswell Edgcumbe Forder North Tamerton Downrow Trezelah Polgear Germoe Tresmorn Nance Coverack Bridges Trebarwith Rumford Hele Trereife Hugus Plaidy Stenalees Saltash Halabezack Lamledra Perranwell Trefrize Sithney Common Canworthy Water Ringwell Truthwall Yeolmbridge Pengover Green Terras Whitecross Collamoor Head Flexbury Trenear Bissoe Lower Croan Tramagenna Chycoose Lower Town Helston Water Sithney Green Grampound Bethany Tregonhawke Bangors Tregurtha Downs Trencreek Warbstow Trenance Gorran High Lanes Crugmeer Calstock Goldsithney Crumplehorn Millpool Trekeivesteps Torwell Carwynnen Knightor Talskiddy Trethellan Water Coverack Penpont Vellanoweth Manhay Carnkie Redmoor Mawnan Smith Summercourt Trebeath Veryan Truro Albaston Connor Downs Penhalvean Trevegean Tresarrett Parkfield Hale Mills Beeny Portherras Trelowth Tregoodwell Castledore Baldhu Pencuke Grumbla Flushing Mineshope Dunslea Dannonchapel Coombe Highlanes Newmills Portmellon Tresawle Clowance Wood Inchs Trevivian Garras Lamanva Prospidnick Caroe Trelissick Sandplace Tredinnick Trewellard Castle Gate Hellescott Pool Newbridge Cutmadoc Lelant Catchall Trevenen Bal Mitchell Treburgie Treknow Tuckingmill Madron Church Coombe Cutmere Boswarthen Gillan Timbrelham Castlegoff Torrpark Perrancoombe Trenance Flushing Cambrose Bosorne Newton Venterdon Hill Cargreen Four Lanes Lezerea St Buryan Tremar Coombe Collery Higher Dimson Trebyan Troan Praze-an-Beeble Rosevine Trelion Bodieve Bunny's Hill Buryas Br Higher Tolcarne Hessenford Ruthvoes Clubworthy Wenfordbridge Chynoweth Gulval Maypole Chapel Amble Bosporthennis Bolenowe Middle Taphouse Haye Fm Badgall Victoria Tregonna Manaccan Wheal Alfred Dunmere Carloggas St Ervan Treen Carclaze West Portholland Millpool Cannalidgey Gwinear Downs Penmarth Daw's House St Blazey Gate