Brand Marketing in Splatt

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Brand Advertising in Splatt

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in PL15 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Splatt by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Splatt (Cornwall)

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Ashton Launcells Carlyon Bay St Wenn Larrick Little Beside St Teath Carbis Bay Relubbus Trefrize Mawla Hendra Trecangate Rinsey Trewithick Leedstown Meudon Perran Downs Sheviock Melinsey Trevilson Burlorne Tregoose Port Gaverne Holmbush Trengune Killaworgey Cadgwith Darleyford Billacott Truas Treskinnick Cross West Tolgus Medlyn Corgee Sparnon Gwallon Constantine Bay St Lawrence Netherton Roskorwell Boswin Stursdon Trenault Flushing Bealsmill New Mills Threemilestone Ladock Tregavarah Philleigh Pentewan Millpool Coombe Hendrabridge Ponjeravah Lynstone Chapel Town Plain-an-Gwarry Devoran Lower Denzell Trevarrick Castle Gate Old Mill Constantine Rosecare Lanteglos Highway St Stephen St Thomas Higher Porthpean Downgate Ponsanooth Bolitho Rilla Mill Barkla Shop Mullion Cove Crowan Godolphin Cross Newlyn Mountjoy Trewen Crowlas Trelowth Langore Newport Gwinear Cockwells Chapel Couch's Mill Trewoon Trethewell Harlyn Tredavoe Malpas Trevena Carnkief Rocky Hill Ventonleague Sithney Green 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Higher Bosavern Amalveor Nancegollan Ashton Trenear Tregidden Thurdon Polyphant Lower Trefrize Praa Sands Trewalder Little Comfort Bealbury Church Cove Newtown-in-St Martin St Keverne Pensilva Trenarren Come-to-Good Wainhouse Corner Trenance Newquay Kilkhampton Canworthy Water Bethel Helscott Peterville Tregarland Cusveorth Coombe Porkellis St Michael Caerhays Tregarlandbridge Foxhole Gunnislake Ruan Major Trispen Upton Cross Kents Boswednack St Veep St Dominick Boquio Carey Park Gunwalloe Trendeal Goonown Polgear Polkerris Tresmeer Lanner Fraddam Trefula Trevarrack Porthloo Boscadjack East Portholland Wanson Trethowel Calstock Tremar Millbrook Cambrose Withielgoose Torpoint Eastcott Morwenstow Kerthen Wood Crows-an-wra South Carne Portlooe Tresawsen Treveighan Trevenning Antony Lanhainsworth White Cross Trevillett Molinnis Tregorrick Woodford Kenwyn Troan Knightor Sparnon Gate Penhale Pengersick Polgigga Carclaze Mount Charles Tregadillett Tintagel Tencreek Trebarwith Blowinghouse 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Ruan Hersham Tutwell Threewaters Wilcove Lowertown London Apprentice Altarnun Carminow Cross North Beer Withielgoose Mills Raginnis Trequite Boscastle St Mawgan Helston Water Lower Treworrick Higher Troswell Church Town Redruth The Residence Mornick Pengegon Sennen Zoar Clampits Mawgan Gracca St Erme Rosewarne Penweathers Week St Mary Greensplat Bolventor Breage Piece Higher Bal Roserrow Millendreath Stithians Treburley Tremayne Falmouth Trelill South Hill Tredethy Trevone Polpenwith Scorrier Hugh Town Carbis Angarrick Towednack Sheffield Carnhell Green Tomperrow Mulberry Bosavern St Anthony Varfell Porthgwarra Tremorebridge Trefrew Winnard's Perch Antron Grampound Road Mingoose Whipsiderry Budock Water Calloose Mawnan Smith Gwavas Perranporth Treworlas Newtown Connon Caradon Town Lanreath Polbrock Harcourt Jacobstow Pont Little Polgooth Cross Three Holes Cross Hay Veryan Wadebridge South Wheatley Hendra Goonabarn Newhall Green Treforda Tresean Tolcarne Wartha Canon's Town Pantersbridge Halamanning Tresawle Cawsand Rescassa Lower Ninnis Treworga Lower Woon Antony Passage Tresillian Rock Goon Gumpas Kennards House Treviskey Nanpean Daw's House Ellenglaze Copperhouse Restronguet Passage Trenance Treningle Duloe Maxworthy Burraton Coombe Forder Veryan Green Stonaford Carthamartha Tregeare Bush Tregurrian Bodiggo Nanquidno Pelynt Liskeard Bosoughan Castallack Whitecross Carzise Farms Common South Tehidy Redpost Penmarth Tresarrett Clubworthy St Just Darite Lower Lank Porthleven Ventongimps Hayle Camelford Polwheveral Insworke Sancreed Polmear Heamoor Cardinham Trewetha Crean Crofthandy Treyarnon Silverwell St Columb Minor Clowance Wood Trelissick Great Tree Porthallow Towan Brunnion Bridgend Trussall Carloggas Torfrey Comford Holy Vale Trethevey Penrose Hill Valley Truckle Trevellas Trethosa Treneglos Lower Bodinnar Trencreek Treburgie Water Marazanvose Trerulefoot Boskenna Bakesdown St Austell North Dimson Gloweth St Newlyn East Gweek Truthwall Illogan Redgate The Town St Martin Woodabridge Sandplace Tolcarne Carnsmerry Venterdon Lizard Colan The Towans St Gluvias New Polzeath Crugmeer Tywardreath Catchall Lezerea Tolvaddon Upton Collamoor Head Trewethern Treliver Higher Cransworth Lanjeth Penhallick Trelowia Trenoweth Lidwell Trewollock Washaway Portherras Trebarwith Strand Baldhu Treen Halabezack Tredinnick Cutmere Treligga Goosewell Black Cross Pityme United Downs North Petherwin Treworgans Trematon Gwedna Nanceddan Tregamere Polpeor Scarcewater Tregenna White Cross Gulval Old Town Harrowbarrow Rosecraddoc St Stephens Boduel Bottoms Kenneggy Downs Polmorla Herland Croft Buryas Br Menna Trevilley Dobwalls Illand Trythogga North Darley Treverbyn Barbican Treskilling Bossiney Cannalidgey Lower Ninnes Lower Tremar Zennor Charaton Cross Trebell Green Newtown Traboe Sennen Cove Tregonna Predannack Wollas St Martin Tregellist Whitstone Fairy Cross St Columb Major Penwithick Hallworthy Polperro Scredda Boswarthen Perranuthnoe Blisland Morvah Lane Gonamena Hendra Croft Latchley Cusgarne Tolvaddon Downs Trewidland East Taphouse Botternell St Minver Petherwin Gate Trehemborne Foundry Bodwen Gorran Haven Talland Treninnick Mount Hawke Inchs Clerkenwater Meaver Trevanger Highercliff Trewassa Higher Truscott Delabole Clampit Markwell Middle Town Cripplesease Goonpiper Boslymon Treloquithack Bishop's Quay Tremaine Retallack Albaston Mawnan Downinney Lamorna Poniou Dizzard Tredrizzick Rame Trewey St Agnes Trevigro Higher Downs Coverack Bridges Trevescan Park Bottom Church Coombe Goonamarris Trenhorne Perranarworthal St Germans Horningtops Marazion Boscoppa Treskerby Allet Trevarren Porth Carnkie Carloggas Trembraze Boslowick Higher Town Higher Menadew Penhalurick Lanstephan Treesmill St Neot Tregear Connor Downs Angarrack St Eval Cross Lanes Nancenoy Rose-in-the-bush Higher Larrick Durgan Treverva Croanford Trenoon Northward Porthoustock Temple Old Grimsby St John Higher Crackington Parson's Park Otterham Station Trelion Croft Mitchell St Keyne Biscovey Portwrinkle Trefanny Hill Castlegoff St Blazey Edgcumbe Trevelmond Porthilly Quintrell Downs Trevithal Nancledra Laity Moor Belowda St Stephens Callington Doublebois Treburrick Madron Talskiddy Helland Treskillard Trewint Brillwater Mixtow St Winnow Redtye Ruan High Lanes Lower Sticker Trebullett Ladycross Caroe Polbathic Polborder Brighton Church Town Marhamchurch Looe Mills High Street Halgabron Gam Treworld Treknow Wheal Rose Burniere Pengover Green Laneast West Antony Coverack Maders Lower Croan Brea Perranwell Bodinnick Chycoose Crow's Nest Tresowes Green St Jidgey Churchtown Coombe Rumford Halsetown Rosevine Pengelly St Ervan Warleggan Tregajorran Lower Tregunnon Crumplehorn Plaidy Launceston Hick's Mill Trevarrack Trewedna Water Butteriss Gate Guildford Bodelva Mount Charles Widegates Trewen Sithney Common Stennack Mena Bohortha Tresmorn Frogwell Stratton Rescorla Feock Coombe Lower Treluswell Watergate Maryfield Pipers Pool Hendra Porthallow Lower Woodley Canworthy Pengold Tregarne Portscatho Releath Newton Merrymeet Dunslea Tolskithy Plain-an-Gwarry Higher Hampt Trew Housel Bay Muchlarnick Seaton Menherion Trewennan Highertown Barripper Lower Porthpean St Just in Roseland Trebilcock Twelvewoods Pendeen Trevenen Longrock Tregonce Perrancoombe Tremore Comfort Treath Lezant Carluddon Newmills Summercourt Coswinsawsin Pentire Mineshope Demelza Chapel Amble Great Bosullow Box's Shop Stenalees Penryn Vellanoweth Trevegean Seworgan Penhale Trewennack St Mewan Lane-end Trekeivesteps Tregoss Balwest Tresevern Croft Burnthouse Drym Bethany Dolphin Town Mongleath Gunwalloe Fishing Cove Michaelstow Gilbert's Coombe Week Green Roscroggan Lamorran Sandylake Trebartha Old Kea Penzance Porcupine Rose-an-Grouse Goverseth Middle Town St Erth Mithian Perranwell Trerose St Levan Probus Trevail St Breward West Taphouse Fraddon Tregardock Puddle Slaughterbridge Fowey Lower Dimson Treovis Treworthal Gummow's Shop Gwenter Wheal Busy Trillacott Trevorrick Trebeath Freewater Boswinger Killivose Kensey Valley Meadow Lesnewth Tregatillian Cross Coombe Tredinnick New Grimsby Manhay St Issey Chilsworthy Trereife Bosporthennis Degibna Resugga Green Kersbrook Cross Boscreege Stoke Climsland Paul Porthcurno Milltown Shutta Sutton Pennytinney Fonston Helston Trewint Redmoor Cocks Parkengear Caudworthy Penhalvean Metherell Paynter's Lane End Hannafore Bunny's Hill Ruddlemoor Hale Mills Morval Bennacott Retire Higher Reen Sweetshouse Lanescot Coldvreath Manaccan Lower Trewellard Trerise Lamorick Tregony Bodilly Notter Skewes Parc Erissey Busveal Penpont Trevowah Newton Trevowhan Kehelland Trewoon Treween Crelly Penberth Penelewey Bolingey Upton Broadlane Truscott Trevalga Halton Barton St Blazey Gate Swanvale Cox Hill Lostwithiel Higher Dimson Botallack Penhale Jakes Burras Par Treworrick Tredaule Brightonwater Kerley Downs Crimp Penhallow Badgall Carn Brea Village Sweets Gothers Ringwell Trekenning Troon Tregatta Wringworthy Treveal 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Bal Carwynnen Trezelah St Day Millpool Holywell Kilhallon Truro Engollan Tolgullow Lower Clicker Chyvarloe Tramagenna Tregonhawke Bodieve Mellangoose Goonhavern Welltown