Brand Marketing in Hooe

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Brand Advertising in Hooe

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in PL9 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Hooe by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Cott Sherford Street Garliford East Putford Lower Town Easton Gosford Higher Brixham Sector East Charleton Ugborough Westcott Down St Mary Cotford Lustleigh Willand Ellacombe Bolham Dean Cross South Milton Petrockstowe Coarsewell Bridgend Collipriest Kingsett Milford Goveton Whipton Martinhoe Columbjohn Mackham Landkey Crapstone Salcombe Regis Cheglinch Thornbury Allercombe Clovelly Alfardisworthy Uffculme Churchwater Liftondown Rickham Ivybridge Exton Luton Alston Higher Metcombe Peat Cot Higher Rocombe Barton Yealmbridge Beeson Higher Muddiford Kemacott Craze Lowman Luxton Fishleigh Castle Woolfardisworthy Alphington Higher Yalberton Chaddlehanger Elburton Penninn Higher Town Lower Cheriton North Molton Ash Poundsgate Higher Dunstone Teignmouth Hagginton Hill Langridgeford Rewe Beare Payhembury Bickham Sigford Bantham Cowley Chivenor Alswear South Huish Mount Gould Luppitt Cotleigh Silford Kenton Raleigh Estate Lydford Lovacott Green Hardisworthy Poughill Bonehill Bottreaux Mill Milton Damerel Tosberry Stockley Hamlet Hollocombe Town Sycamore Combebow St Jude's Berner's Cross Hookway Bigbury Littletown Hoo Meavy Dunsford Ash Thomas Buckland in the Moor Barnfield Nymet Rowland Pool Docton Holcombe Pattard Water Gooseham Mill Whitchurch Venton Inwardleigh Olchard Frankaborough Powderham Marwood Hallspill Swimbridge Newland Ashculme Iddlecott Parkham Ash Shinner's Bridge Outer Hope Stonyland Glenholt Dubbs Cross Meshaw Madford East Butterleigh Redhills Hook Furley Dean Stony Cross Upcott Kingscott Thrushelton Chawleigh Great Fossend Yelverton Manor Bourne Landkey Newland Shelly Atherington Cudlipptown Zeal Monachorum Lana Tawstock Poltimore Dunstone Stokenham Weston Nadderwater Tipton St John Hatch Brownston Kitbridge West Down Sourton Smallmarsh Glanvill's Close Hawley Bottom Heavitree Eastleigh Pennsylvania Offwell Cory West Panson Woolwell Newport Sampford Peverell Countess Wear True Street Merrivale Lumburn Shute Blackpool Chevithorne Halwell Silverton Uppacott Hooe Burridge Stoneyford Fordton Higher Lovacott Ashill Lynmouth Plymouth Harcombe Allaleigh Bradwell Whimple Kingston Ramsley Eastdown Stockland Berry Derby South Wonford Wolverstone Bolham Water Gammaton North Tawton Dolton Estover West Anstey Abbey Higher Coombe Ossaborough Rawridge Ham Torre Ford Park Hoops Stoodleigh Woodleigh Prixford Hele Derril Chasty Stevenstone Bickham Milton Abbot Dainton Sutton Forder Oakford Oak Cross Marldon Millbay Kennford Chittlehamholt Brendon Colscott Nomansland Alverdiscott Northcott Cheriton Cross Brownsham West Sandford Jack-in-the-Green Yeo Vale Craddock East Worlington Lobhillcross St Giles in the Wood Aish Hele Lane Heathpark Chudleigh Heathfield Camp Smithaleigh Bellever Woolsgrove Westweekmoor Westlake Teigngrace Colebrook Caute Nether Exe Moorhayes Park Stoneycombe Roborough Seaton Two Bridges Haccombe Two Pots Stentwood Netherton High Bullen Twitchen Mill Cheriton Batsworthy Velly Northam Stenhill Mary Tavy Churchill Venn Ottery 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Knowle Newtown Dartmouth Littlehempston Newton Ferrers Shirwell Tredown Hittisleigh Trusham Cotmaton Tiverton Westleigh Herner St Dympna's Newton St Cyres Bowden Broadhempston North Whilborough Rackenford Berry Pomeroy Colyford Easton Fullabrook Ashreigney Duryard Middle Luxton Redmonsford Sloncombe Sheldon Colliton South Hole Arlington Southville Beacon Horwood Stockleigh Pomeroy Stowford Meddon Bradaford Buckerell Farway Marsh Wembworthy Mouth Mill Grenofen Pennymoor Westwood Stoke Combpyne Haven Banks Newtown Peter's Finger Riverton Teigncombe Cattedown Bish Mill Trimstone St. Stephens Place Green Lane Buckleigh Hollacombe Northcote Staddon Torcross Peters Marland Upham Roborough Bishopsteignton Babeny Marsh Belstone Corner Hand and Pen Staple Cross Polsloe Bridge Tillworth Aller Croyde Bay Newbuildings Hiscott Turnchapel Whitestone Orchard Hill Town Barton Cadeleigh Haytor Vale Furzehill Middlewood Whiddon Nine Oaks Hill Brixington Monkton Mutterton Heath Cross Challaborough Culm 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Clayhanger Tuckermarsh Newton Tracey Paignton Petton Hillmoor Penstone Red Ball Holmsleigh Green Sidbury Great Torrington North Buckland Wyke Green Lower Hookner The Point Filleigh Landkey Town Upton Hellions Drewsteignton Oreston Abbotsbury Sidmouth Huntshaw Water Woodbury Woodmanton Pennycomequick Eggesford Station Brixton Pottington Laira Hele Mile End Morchard Road Lana Ringmore Buck's Mills Rock Wrinkleberry Newton St Petrock East Buckland Aller Park Lower Compton Batworthy Simonsburrow Lipson Hollacombe Hill Exbourne Northmostown Dodbrooke Westwoods Longbridge Crowder Park Galmpton Church Green Venngreen Moorhaven Village Ashford Stopgate Cranford Guineaford Woolston Woodtown Heathercombe Exeter Higher Rocombe Chivelstone Huxham's Cross Estate Berry Cross Bridge Ball Bow Littleham Coleford Ashmansworthy Thurlestone Avonwick Buck's Cross Alfington Ermington Odam Barton Morebath Fairy Cross Taddiport Warcombe Yondercott Lurley Lee Sherford Sutcombe Lettaford Foxhayes Higher 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Landhill Meadwell Oldways End Lynton Mortehoe Parkham Holcombe Goodleigh Whipcott Leigh Cross Brixham Marystow Shirwell Cross Starcross Kingford Broadclyst Willand Moor Beesands Woolston Green Belliver Bickleton Newtown Uton Merton Eastacott East Ilkerton Week Torbay Great Weeke Gunn Mount Batten Clyst Heath East Youlstone Ernesettle Churchill Huddisford Pennycross Higher Burrowtown Plymstock Churscombe Crockernwell Chillington Land Part Combe Raleigh Lewdown Witheridge Sutcombemill Enis Shobrooke Uplyme Riverside Langtree Whiddon Down Frost Vale Down Derriford Woodland Head Barne Barton Sweetham Bigbury-on-Sea Muddlebridge Axmouth Chillaton Chipshop Fremington East Leigh Roundswell Plympton St Maurice Furze Templeton Bridge Dittisham Tedburn St Mary Yalberton Brownston Higher Prestacott Stowford Sticklepath Tytherleigh South Yeo Cullompton Old Beat Smeatharpe St George's Well Northleigh Holsworthy Beacon Longdown Crockers Hugglepit Patchole Chestwood Bridfordmills Ashbury Stockleigh 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East Cornworthy Landcross Mutley Widewell Bovey Tracey Birchill Modbury Ringmore Upcott Wilminstone Snapper Ide Stoke Fleming Barbican Wiggaton Way Village Brealeys Clannaborough Mothecombe Fairmile Crabtree Bridgetown Bittaford Saltrens Kelly Lower Gabwell Burraton Clawton Wrangaton Darracott Milber Folly Gate Romansleigh Farringdon Churchstow Southdown Cofton Smallridge Staverton Kenn Prowse Berry Down Cross Bishop's Tawton Knighton Huntshaw Natcott Higher Weaver Dog Village Knowles Hill Priestacott Marsh Green Brent Mill Warkleigh Tuckenhay Clifton Barbrook Stowford Stroxworthy Bickingcott Knightacott Crawley Preston Watcombe North Waterhayne Tinhay Bridgerule West Hoe Garlandhayes Farleigh Meadows Mount Pleasant Sowton Clyst St Mary Diddywell South Radworthy Ash Moor Higher Molland Middlemoor Bocombe Little Bray Honiton Cove Little Knowle Western Town Tavistock Ashmill Rundlestone Cornwood Mead Jurston Trill Blagaton Shaugh Prior Cadbury Roborough Down Horsebridge Tythecott Daccombe Guscott St Thomas Hartley Ebford Barton Town Clapham Tillislow Dulford Higher Gabwell Buckhorn Meavy Quoditch Lewthorn Cross Broadhembury Kingsdon Holcombe Rogus Branscombe Gooseford Coombe Colestocks Dunstone Lower Wear Splatt Cheldon Pinhoe Lutton Cockington Stretch Down Staddiscombe Prescott Torbryan Torr West Hill Woodgate Sampford Chapple Ash Mill Liverton Clapworthy Hallsands Morice Town Humber Loxhore Bickleigh Boasley Cross Stoke Canon East Anstey Carlingwark Pilton Okehampton Glebelands South Common Twist Gipsy Town Weston Mill Nomansland Dean Harcombe Bottom Foxhole High Bickington New Inn Dexbeer Bursdon Buckfastleigh Huntsham Yondertown Walreddon Venton Odham Bradninch Holsworthy Hillhead Blackmoor Gate Watchcombe Ottery St Mary Murchington Totnes Calverleigh Pickwell Higher Slade Hennock Bradiford Kingswear Eastdon Cornworthy Yealmpton Monkleigh Millhayes Trecott Peverell Stonecombe West Blackdown Rattery North Brentor St Ann's Chapel Membury Knowle West Charleton Alderford Week Little Torrington Chenson Barton Exmansworthy Seaton Junction Hockworthy Hartland Bulverton Newtake Dunterton Holne Turn Edginswell Blackpool West Park Hatherleigh West Town Holmacott Harbertonford Kennerleigh Hansel King's Tamerton Doddiscombsleigh Salcombe Ham Hayne Waggs Plot Drakeland Corner Taw Green Lupridge Upton Bickleigh Down Bittadon Forder Green Whitnage Sydenham Damerel East-the-Water Harleston East Ogwell Marsh Barton Holwell Bishop's Nympton Withleigh Rosemary Lane Ticket Wood Dawlish Warren Axminster Lower Batson Ellerhayes Belsford Weeke East Down Cheriton Bishop Widewell Taleford Chapelton Ashford Lobb Lower Cator Broadsands Lake Bishop's Clyst West Clyst Combe Henaford Sampford Courtenay Goodshelter Tweenaways Clyst St Lawrence Strete Ralegh Westwood Westacott Uplowman Thorndon Cross Forda Gidleigh Christow North Heasley Langage Wolborough Reedy Cheriton Fitzpaine Arlington Beccott Noss Mayo Westward Ho! 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