Brand Marketing in Castletown

Get in touch

Brand Advertising in Castletown

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DT5 1?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Castletown by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Castletown (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Melbury Osmond Elm Hill Kittwhistle Southlands Dewlish Bourton Higher Row Charminster Piddlehinton Grange Estate Huish Hummer Langton Herring Lane End Blackdown Westham Newton Folly Bluntshay Bradpole White Post East Shilvinghampton Sandford Woods Stanley Green Winterborne Came Trent Higher Bockhampton Huntingford Witchampton Mapperton Kingston Caundle Wake Kingston Russell Weymouth Holwell Plush Littledown Southbourne Woodlake Higher Halstock Leigh Bingham's Melcombe Pimperne Tadden Tarrant Launceston Compton Valence Milton on Stour Woolgarston Grove Burton Higher Melcombe Steepleton Iwerne Lanehouse Crab Orchard Hillbutts Coldharbour Dudsbury Hammoon Talbot Village Guy's Marsh Stockwood Iwerne Minster Higher Coombe Lulworth Camp Rew Horton Common West Shilvinghampton South Bowood God's Blessing Green Gannetts West Southbourne Talbot Woods Talbot Heath Colehill Hanford Pilsdon Wooth Greenham Frome St Quintin Mappowder Sixpenny Handley Whitchurch Canonicorum Watton Easton Sturminster Common Sydling St Nicholas Winterborne Clenston Higher Ansty East Fleet Whitefield Westford Hurn Walditch Pidney Melcombe Regis Chalbury Cocknowle Upton West Melbury Horn Ash Hedge End Holnest Broadmayne Winterborne Monkton Portland Port Lake Long Crichel New Swanage East Compton Whitcombe Glebeland Estate Dorchester Woolland Fairmile Yewstock North Chideock Hilton Cold Harbour Pleck Higher Sandford New Town Oxbridge Ham Hill Long Cross Upton Winton Manswood Pentridge Trickett's Cross Askerswell Alton Pancras Shitterton Moorbath Sandhills Toller Whelme Galton Beer Hackett Cruxton Templeman's Ash Yondover Longburton Nether Cerne Kinson Maudlin Cross Hinton Parva Chettle Hartgrove Stallen Rodden Weston Winterborne Whitechurch Bothenhampton West Stafford Westfields Ivy Cross Canford Bottom South Poorton Lillington Mannington Winterborne Zelston Beaminster Cosmore Waytown Haythorne Holworth Coneygar Mounters Purewell Studland Chetnole Springbourne Moreton Tarrant Crawford Broad Oak Dunbury East Parley Furzebrook Upper Parkstone Shaggs White Lackington Moor Crichel Higher Kingcombe Rixon Wool Lower Eype Allington Meyrick Park Ibberton Rolls Mill Osmington Alderney Chalbury Common Hampreston Cobb Red Hill Beaumont Village Glanvilles Wootton Athelhampton Owermoigne Chickerell Milborne St Andrew Langham Throop Osehill Green Fiddleford Holton Heath Sturminster Newton Loscombe Worth Matravers Sandhills Southill Bradford Abbas Lilliput Longham West End Hogstock Poolestown Hollow Oak Oathill Tarrant Hinton Adber Wigbeth King's Stag Branksome Redbridge East Chelborough Hill Street Ulwell Netherstoke Lower Kingcombe Muscliffe Powerstock Ilsington Ansty East Creech Goathill Ridge East Knighton Stourton Caundle Wonston Southover Lower Mannington Stony Knaps Winyard's Gap Leigh North Bowood Shapwick Holditch Enmore Green Wyke Regis Lower Hamworthy Middle Bockhampton Norden Strouden Worgret Woodville Turners Puddle Benville Ash Tollerford Knob's Crook Portland Bill Durweston Leigh St James Brockhampton Green Fortuneswell Wraxall Stokeford Lower Row Woodbridge Rushcombe Bottom Margaret Marsh Dean Park Holway West Chelborough Ashley Heath Ham Common Townsend Longfleet Sutton Waldron Briantspuddle Manston Sherborne Warren Putton Broadwindsor Parley Green Stalbridge Weston Alcester Wynford Eagle Hillbourne Hewood Rowlands Tarrant Monkton Hound Hill Stapehill Old Town Gussage All Saints Dragon's Hill Child Okeford West Parley Chalmington Cobley Langton Long Blandford Almer Upwey Bearwood Rockley Sands Whitcombe Hopsfield Clapgate Okeford Fitzpaine Burstock Buckland Newton Droop Swanage Twyford Bere Regis Woolford's Water Champernhayes Marsh Hemsworth Holmebridge Bagber Coombe Keynes Beacon Hill Gribb West Moors Shave Cross Wyke Marnhull Overcombe Castletown Kingston Verwood Bournemouth Iford Haddon Hill The Mount Pleck Cripplestyle Bishop's Caundle Ebblake East Melbury Court Orchard Redford Winterbourne Abbas Bowridge Hill South Perrott Eype's Mouth Filford Bishop's Down The Common Holdenhurst Birch Close Osmington Mills Mosterton Uppington Wimborne St Giles Worbarrow Silkhay Waterloo East Brook Little Canford Warmwell Lydlinch Steeple West Pulham Farnham Winterborne Herringston Burton Belchalwell Bourne Valley Shothole Wimborne Minster Whetley Cross Whitecross Cerne Abbas Tadnoll East Lulworth Spyway Hursey Muscliff Cowgrove Holt Holt Wood Little Woolgarston Turnworth Monkton Up Wimborne North Poorton Littleton Beaulieu Wood Lodbourne Hardy Country Park Corfe Mullen Primrose Hill Winterbourne Steepleton Ansty Cross Hengistbury Head Deanend Up Sydling Ensbury Mount Pleasant Tyneham Throop Ensbury Park Lower Ansty Coker's Frome Moorside Poole Crendell St Andrew's Well Creech Horton Pleck Green Motcombe Chedington Haydon Furleigh Cross Boys Hill Buckham Woolsbridge Gaunt's Common Melbury Abbas East Orchard Rew Sutton Holms Cattistock Higher Woodsford Lyon's Gate Cross Lanes Ferndown Charmouth Somerford Monkton Wyld Stour Meadows Marshwood Coryates East Burton Newtown Binnegar Blandford St Mary Maiden Newton West Bourton Henbury Corfe Castle Rampisham Manning's Heath Birdsmoorgate Lewcombe Lulworth Cove Morcombelake East Pulham St Leonard's Farm Park West Knighton Drimpton School House Bugley Catherston Leweston Netherhay Blackney North Bockhampton Stoke Water Pallington East Holton Cann Common Holway Crooked Withies Poxwell Happy Bottom Todber Arne Knighton Totnell Radipole East Stoke Blackwater Leweston Furzehill Adam's Green Lower Strode Shillingstone Broom Hill Hilfield Wallisdown Friar Waddon Lyme Regis Newtown Durlston Litton Cheney Friars Cliff Hooke Littlewindsor West Hurn East Holme Rivers' Corner Rushton Bincombe Melcombe Bingham Edmondsham Minchington West Woodsford Knowlton Godmanstone Aller Toller Fratrum North Wootton Chilfrome Lower Halstock Leigh Drive End Meerhay Wareham Synderford West Bexington Poundbury Bovington Camp New Town Woolcombe Sockety Merry Field Hill Lower Wraxall Gussage St Andrew Woodlands Quarleston Tarrant Rawston Hermitage Ashley Blandford Forum Wick Forston Muckleford West Stour Stubhampton Affpuddle Moordown Bridport Halstock Creech Bottom Newtown Charlton Marshall Piddletrenthide Dibberford Stratton Tuckton Winterborne Stickland Cann Loders Blacknoll Higher Nyland Herston Thornicombe Alum Chine Grimstone Stafford's Green Lower Nyland Newtown Gibbs Marsh Parkstone Gore Kington Magna Portway Lower Whatcombe Well Bottom Lower Blandford St Mary Pig Oak East Morden Avon Common Organford Stourpaine Mudeford West Morden Higher Totnell East Stour Camesworth Christchurch Tiley Higher Holnest Creekmoor Church Knowle Lambs' Green Southwell Over Compton Seaborough Winkton East Stour Common Gillingham Hartmoor Braytown Lower Holwell Ryme Intrinseca Compton Abbas Lytchett Minster Stanpit Little Ansty Merriott Mapperton Turlin Moor Branksome Park West Compton Leigh Chideock Hamlet St Catherine's Hill Littlebredy Fifehead Magdalen Melbury Bubb Folke Miles Cross Kit Hill Lower Street Broadoak Bloxworth South Bockhampton West Bay Quarr Harman's Cross Pamphill Laymore Turbary Common Uphall Lower Holditch Stoborough Pokesdown Camel Green Giddy Green Belchalwell Street Newton Peveril Boveridge The Folly Woodrow Chilcombe Hayes White Moor Minterne Magna Nettlecombe Atrim Hazelbury Bryan Matchams Queen Oak West Cliff Fifehead St Quintin Foxholes West Milton Rodwell Charlton on the Hill Shroton Dottery Frome Whitfield Alweston Bradford Peverell Kingsland Winterborne St Martin Lodge Copse Estate Columbia Farm Farrington Frampton Langton Matravers Hains Puxey Chilbridge Shipton Gorge Three Gates West Holme Sutton Poyntz Fifehead Neville Woodbridge Bedchester North End Tarrant Gunville West Howe The Borough Pymore Pleck Saddle Street Stinsford Stour Provost Northbourne East Cliff Bear Cross Corscombe Charlestown St Johns Peacemarsh Pillwell West Orchard Coombe Winfrith Newburgh Seatown Combe Almer Charlton Down Stanbridge Winterborne Muston Tolpuddle Broadwey Thorncombe Mill Throop Dewlands Common Nether Compton Cashmoor Burngate Clift Henley Dean Thornford Jumpers Common Stoborough Heath Mount Pleasant Rossmore Chaldon Herring Fishpond Bottom Mangerton Higher Wraxall Portesham Oakley Boscombe Woodyates Skilling Holywell Fleet Oborne Middlemarsh Preston Ashmore Highcliffe Higher Chalmington Bryanston Yetminster Melplash Kimmeridge Duntish Kitford Acton Lower Bockhampton Merley Lytchett Matravers Slepe Kingston Maurward Ham Swyre Ameysford Bowleaze Winterborne Houghton Spetisbury Salway Ash Bittles Green Charminster Higher Eype Stalbridge Daggons Alderholt Blandford Camp Walton Elm Sharnhill Green Waddon Weston Westbourne Sleight Cold Harbour Newland Puddletown Bramblecombe Wych Woodcutts Hincknowle Canford Magna Uploders Silton East Bloxworth Abbotsbury Ringstead Ryall Burleston New Town Broadstone Long Bredy Winterborne Tomson Chiswell Canford Cliffs Poyntington Milton Abbas Sandbanks Crossways Woodsford Higher Whatcombe Romford Penn Batcombe Stoke Wake Up Cerne Stoke Abbott Three Legged Cross Haydon Sturminster Marshall Ashington Caundle Marsh Canford Heath Tincleton Woodlands Common Knackers Hole Post Green Madjeston Hurst Horton Heath Shaftesbury Melbury Sampford Littlemoor Pulham Fontmell Parva Holt Heath Stour Row Buckland Ripers Sandford Clifton Maybank Winterborne Kingston Glue Hill Marshalsea Minterne Parva St Ives Cranborne Cheselbourne Wootton Fitzpaine Merritown Bettiscombe Whitmore West Lulworth Oakdale Nottington Gaunts Pleck Hinton St Mary Deanland Pilford Hamworthy Eccliffe Redlands Hinton Martell Park Gate Notton Anderson Sandford Orcas Nuffield Tarrant Keyneston Ranston Crouch Hill Evershot Buckhorn Weston Lake Avon Castle West Chaldon Walkford Burton Bradstock St Leonards Bookham Gussage St Michael East Howe Toller Porcorum Stone Symondsbury Purse Caundle East End Pimperne Gotham Puncknowle Tollard Farnham New Town Knighton Sterte Packers Hill Stoborough Green Netherbury Grange Northport Sandpit Fontmell Magna Tarrant Rushton Colesbrook