Brand Marketing in Southover

Get in touch

Brand Advertising in Southover

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DT2 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Southover by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Southover (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Fifehead St Quintin Knighton Fiddleford Bramblecombe Cann Haythorne Sixpenny Handley Minterne Parva Hurn Fleet Muscliffe Throop Stratton Alton Pancras Cripplestyle Bovington Camp Littlemoor Long Cross Okeford Fitzpaine Lane End Parkstone Marshwood Hamworthy Pleck Green East Stour Common Portland Bill Hamlet Chalbury Tiley The Mount Chalbury Common Pallington Drive End Seaborough Waddon Bere Regis Chilcombe Rolls Mill Lower Eype Leweston Tarrant Crawford Chickerell Long Bredy Newtown Wooth Colesbrook Tarrant Monkton Northport Ringstead Hartgrove Furzehill Walkford Almer Colehill Leigh Lillington Tollerford Columbia Farm Margaret Marsh Westham Higher Woodsford Higher Totnell Pymore East End Bryanston Halstock Rodwell Frome St Quintin Talbot Heath Westbourne Pleck Matchams Longburton Waytown Chaldon Herring Dottery West Melbury Burleston Winterborne Houghton Broadstone Whitmore Newtown Clift Broadmayne Dorchester Poundbury Crossways Hains Bookham Holt Lambs' Green Ham Cruxton Allington Edmondsham West Bay The Folly West End Blandford St Mary Muscliff Kingston Russell Lake Salway Ash Overcombe Bourton Pimperne Mapperton Canford Bottom Lower Halstock Leigh Spetisbury Cann Common Maiden Newton Tolpuddle Church Knowle Toller Fratrum Langton Matravers Dibberford East Brook Buckland Ripers Hillbourne New Town Dewlands Common Mill Throop Upton Haddon Hill Madjeston Up Sydling Alcester Stanley Green Sleight Crab Orchard Silton St Johns Filford Wonston Bishop's Caundle Three Legged Cross Stony Knaps Miles Cross Sandford Furleigh Cross Langham Turners Puddle Higher Eype The Common Dragon's Hill Winterborne Whitechurch Rampisham Cosmore Trickett's Cross Compton Valence Stallen Ryall Springbourne Mudeford Redford Nettlecombe Sutton Poyntz Mangerton Easton Eype's Mouth Gaunts Yetminster West Parley Middlemarsh Uppington Ansty Littlebredy Lulworth Camp Hill Street Holditch Leigh Elm Hill Tarrant Rawston Blackney Avon Common Lilliput Milton Abbas Atrim Wimborne Minster Combe Almer Winterborne Monkton Nether Compton St Catherine's Hill North Poorton Hooke Melbury Sampford Langton Herring Uphall East Morden Brockhampton Green Wick Lower Wraxall Lyme Regis Moorside Weston Rowlands Sherborne Litton Cheney Branksome Park Higher Holnest Child Okeford Foxholes Shave Cross Huntingford West Compton The Borough Steeple Ridge Hermitage Burton Blandford Camp Frampton Christchurch East Orchard Shaftesbury West Milton Blacknoll Holt Wood Champernhayes Marsh Coombe East Knighton Uploders Post Green Wych Hayes Cocknowle Woolland Whitcombe Camel Green Newtown Upton North Bockhampton Totnell Ham Common Holmebridge Lodbourne Up Cerne Haydon Long Crichel Owermoigne Stoke Water Kittwhistle Charlestown Lulworth Cove Lower Blandford St Mary Creech Bottom Bearwood Merriott White Lackington Crouch Hill Frome Whitfield Moreton Hincknowle East Melbury Sandpit Sutton Waldron Bagber West Pulham Hartmoor Osehill Green Woolford's Water Poxwell Red Hill Lower Strode Crooked Withies Sandbanks Hinton Martell Chalmington Meerhay Stour Row Hammoon Oakdale Poyntington Minchington Stokeford South Bowood Northbourne Corfe Mullen Maudlin Cross Canford Magna Shipton Gorge Nottington St Leonard's Farm Park Templeman's Ash Castletown Southover Hazelbury Bryan Thornford Merry Field Hill Winterborne Tomson East Fleet East Chelborough Hardy Country Park Evershot Durweston Primrose Hill Hinton St Mary Sturminster Common Ameysford Charlton Marshall Arne Tincleton Worth Matravers Nuffield Tarrant Gunville God's Blessing Green Woolcombe Loscombe Whetley Cross Rew Knowlton St Leonards East Holme East Creech Longfleet Birch Close Pulham Bourne Valley Blandford Forum Mapperton Marshalsea Hummer Winterborne Came Toller Porcorum Gussage All Saints Chetnole Manston Glebeland Estate Tarrant Launceston Hilton St Ives Studland Higher Row Motcombe Coldharbour East Cliff Stour Meadows Woodbridge Lower Bockhampton Talbot Village Littleton East Shilvinghampton Beaumont Village Leigh Knighton Lower Holwell Dudsbury Shitterton Hampreston Bettiscombe Shillingstone Lodge Copse Estate Horton Wootton Fitzpaine Wallisdown Godmanstone Tyneham Pamphill Wynford Eagle Cross Lanes Beacon Hill Piddlehinton Old Town Hursey East Lulworth Bishop's Down Kingsland Pilford Alweston Haydon Stourpaine White Post West Woodsford Bowridge Hill Saddle Street Lower Hamworthy Monkton Wyld Mount Pleasant Beaminster Coker's Frome Burton Bradstock Woodbridge Sockety Woolgarston Putton Woodlands Common Tadden Twyford Newton Peveril Alderholt Poolestown Anderson Holworth Lower Nyland King's Stag Toller Whelme Bloxworth Piddletrenthide Charmouth Mosterton Middle Bockhampton Birdsmoorgate Horton Heath West Stour St James Holdenhurst Wraxall Grimstone East Pulham Notton Tuckton Pokesdown Acton Gaunt's Common Southwell Stanpit Wool Deanland Portesham Cranborne Boveridge Puxey Spyway Gotham Seatown Sandhills Aller Lytchett Matravers Friars Cliff Ensbury Park Mappowder Synderford Lake Abbotsbury Broadwindsor Waterloo Manning's Heath Burstock Caundle Marsh Gore Stubhampton Dewlish Drimpton Fontmell Magna Holton Heath Mounters Hengistbury Head Woodlands Steepleton Iwerne Oakley Braytown Kitford Hillbutts Stoborough Lytchett Minster Redbridge Watton Rushcombe Bottom Tarrant Hinton West Knighton Verwood Horton Common East Stour Hedge End Lower Mannington Cashmoor Milborne St Andrew East Stoke Sturminster Marshall Stoborough Heath Broom Hill Coombe Keynes Melplash Southbourne Coneygar Langton Long Blandford Oxbridge New Town Purse Caundle Highcliffe Todber Bradford Abbas Creekmoor Bournemouth Bittles Green Avon Castle Ibberton Holway Broad Oak Gussage St Andrew Melbury Abbas Kit Hill Hollow Oak Stoke Abbott Quarr Poole Whitchurch Canonicorum Broadoak Mount Pleasant Pilsdon Buckland Newton Holnest Buckhorn Weston Blackdown Three Gates Ansty Cross Muckleford Ebblake Cold Harbour Whitefield Winterborne Herringston Turnworth Milton on Stour Upper Parkstone School House Oborne Littledown Merley Cobb Kingston Corscombe Lower Row Tarrant Keyneston Blackwater New Town Kington Magna West Holme Galton Fifehead Magdalen Cobley Wyke Regis Woodrow West Chaldon Ashley Winton Southlands Parley Green Lower Street Stoborough Green Throop Fortuneswell Lower Whatcombe East Bloxworth Burton Forston Lyon's Gate Oathill Little Canford Sharnhill Green Charlton Down Hewood East Parley Merritown Rivers' Corner Loders Winterbourne Abbas Skilling Knackers Hole Talbot Woods Canford Cliffs Hound Hill Walditch Giddy Green North End Beaulieu Wood Wareham Hinton Parva White Moor Preston Higher Melcombe Warren Holway Enmore Green Daggons Pleck Yewstock Kinson Lower Ansty West Cliff Melcombe Bingham Higher Nyland Puddletown Higher Bockhampton Newtown Chilbridge Tadnoll Higher Coombe Wimborne St Giles New Town Meyrick Park Farrington Longham Pig Oak Ashington Moordown Hogstock Nether Cerne Ensbury Ulwell Fishpond Bottom Monkton Up Wimborne Winterborne Kingston Sturminster Newton West Chelborough Hilfield Bowleaze Weston North Wootton Woodlake Holywell Winterbourne Steepleton Friar Waddon Droop Hemsworth Gussage St Michael Melcombe Regis Dean Park Portway Strouden Powerstock Cerne Abbas Weymouth Swyre Lewcombe Turlin Moor Lower Holditch Bradpole Woodsford West Lulworth Shaggs Cowgrove St Andrew's Well Higher Halstock Leigh South Poorton Higher Chalmington South Perrott East Burton Moor Crichel Worgret Lower Kingcombe West Southbourne Affpuddle Grove Tollard Farnham Netherbury Henley Osmington West Howe Compton Abbas Broadwey Burngate Little Ansty Alderney Beer Hackett Holt Heath Cold Harbour Buckham Charlton on the Hill Wigbeth Portland Port Walton Elm Eccliffe Chideock Slepe Puncknowle West Bourton Clifton Maybank Shroton Purewell Gillingham Binnegar Melbury Osmond Charminster Trent Tarrant Rushton Rodden Yondover West Morden Witchampton Worbarrow Stourton Caundle Higher Wraxall Minterne Magna North Bowood Stone Pleck Whitcombe Stinsford Gannetts East Holton Winfrith Newburgh South Bockhampton Ranston Bincombe Bothenhampton Athelhampton Lydlinch Winterborne St Martin Sandford Woods Gibbs Marsh Horn Ash Dunbury Ferndown Charminster Littlewindsor Somerford Boscombe Winterborne Zelston Holwell Turbary Common Newton Fontmell Parva Chettle Sydling St Nicholas Belchalwell Rew Higher Sandford Stockwood Bingham's Melcombe Gribb Stoke Wake Woodville Rossmore Caundle Wake Court Orchard Park Gate Stanbridge Canford Heath Westfields Pentridge Branksome Lanehouse Guy's Marsh Sutton Holms Adam's Green Sandford Orcas Batcombe West Orchard Kimmeridge Huish Upwey Higher Kingcombe Herston Happy Bottom Adber Higher Whatcombe Farnham Sterte Chedington Higher Ansty Whitecross Grange Wyke Stafford's Green Well Bottom Osmington Mills Knob's Crook Fairmile Deanend Goathill West Bexington Bradford Peverell Cattistock Newland Hopsfield Bluntshay Duntish Thorncombe Clapgate Manswood Belchalwell Street Bugley Silkhay Melbury Bubb Alum Chine East Compton Folly New Swanage West Moors Briantspuddle Organford Winterborne Muston Winterborne Stickland Grange Estate Furzebrook Stour Provost Thornicombe Southill Townsend Bear Cross Greenham Plush Swanage Netherhay Warmwell Marnhull Over Compton Stalbridge Stapehill Winyard's Gap West Shilvinghampton Westford Henbury Iford East Howe Chilfrome Winterborne Clenston Little Woolgarston West Stafford Packers Hill Rockley Sands Glanvilles Wootton Ash Crendell Creech Askerswell Queen Oak Sandhills Redlands Rushton Penn Benville Laymore Ilsington Winkton Hurst Pleck Jumpers Common West Hurn Ashley Heath Pillwell Peacemarsh Bridport Boys Hill Quarleston Ham Hill Fifehead Neville Woolsbridge Ashmore Pimperne Ivy Cross Catherston Leweston Shapwick Rixon Dean Iwerne Minster Mannington Kingston Maurward Camesworth Kingston Norden Ryme Intrinseca Morcombelake Bedchester Coryates Netherstoke Stalbridge Weston Shothole Folke Corfe Castle Cheselbourne Hanford Glue Hill Woodcutts Symondsbury Radipole Moorbath Durlston Romford Woodyates Pidney North Chideock Harman's Cross Chiswell