Brand Marketing in Bryan's Leap

Get in touch

Brand Advertising in Bryan's Leap

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in NE16 6?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Bryan's Leap by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Bryan's Leap (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Woodhouses Chilton Lane Barley Mow Kinninvie Forest-in-Teesdale Longhill Neasham Houghton-le-Side Fulthorpe Drinkfield Bridge End Fir Tree Cowpen Bewley West Rainton Old Cassop Oak Tree Blackhill Harrowgate Village Bowes Embleton Tow Law Hutton Magna Raby Low Beechburn Carrville Oak Street Delves Peterlee Brafferton Barningham Laithkirk Beamish New Coundon Stanley Esh Winning Plawsworth Binchester Mount Pleasant West Butsfield Barnard Castle Longnewton Oakenshaw Old Durham Trimdon Colliery Running Waters Seaton High Westwood Eden Vale Thinford High Pittington Pickering Nook Elm Tree Kelton Heatherycleugh Thornley Clough Dene Healeyfield Billingham Norton Haswell Cornsay Grassholme Lartington Woodham Village Stanhope Bearpark Town Head Belmont Moorside Branksome Framwellgate Moor Lynesack Esh Bridgehill Whinfield Leadgate Station Town Northlea Hedley Hill West Park Crimdon Park Cowshill Tantobie Wolsingham Old Wingate South Side Deanery View Boltshope Park Old Town West Pelton Dalton-le-Dale Newton Ketton Whitehill High Coniscliffe Morley Church Kelloe Byers Green Hope Town Woodham Staindrop Port Clarence Tudhoe Grange Hill End Metal Bridge Toft Hill Ovington Ragworth Houghton Bank Thornley Newfield Broompark Low Etherley Gilmonby Todhills Butterwick Davy Lamp Hummerbeck New Shildon High Escomb Redmarshall Lanehead Cockerton Hurworth-on-Tees Dalton Piercy Cotherstone Middridge Western Hill Gray Street Quebec Middleton-in-Teesdale Old Eldon Bournmoor Burnopfield Grindon Waldridge Roddymoor South Cleatlam Trimdon Grange Wearhead Brignall Ornsby Hill California Low Dinsdale Tan Hills Aykley Heads East Blackdene Eastgate Leasingthorne Townfield Low Westwood Lonton Leazes Westlea Witton Gilbert Dyke House Middlestone Moor Pity Me Pelton Witton-le-Wear Butterknowle New Town Tursdale Thringarth Frosterley Elm Terrace Eastbourne Sacriston School Aycliffe Sockburn Shotton Colliery Egglestone Abbey Oxbridge Willington Faverdale Hart Station Stranton Chilton Eggleston Dawdon New Hunwick Mordon Houghall Middlestone The Dene Sadberge Gainford Nettlesworth Redworth High Friarside Toronto Sheraton No Place Muggleswick Great Chilton Leamside Hesleden Winston High Forge Pontop Bishop Auckland Queen's Park Skerne Park Coundon Grange Brandon Great Burdon Cornsay Colliery Newtown New Kyo Summerhouse Crawleyside Evenwood Gate New Brancepeth Lane Head Tanfield Lea Stony Heap Hury Eastlea Ferryhill Crookgate Bank Beaumont Hill West Kyo South Pelaw Sheep Hill Etherley Moor Stillington Castleside Bellevue Sherburn Grange Shotley Bridge Seaton Carew Medomsley Edge Burtree Ford Lane Head Bowlees Maiden Law Benfieldside Egglescliffe Coatham Mundeville Sunnybrow Hummersknott Middleton Lumley Thicks Hunderthwaite Blackwell Broom Hill West View Shincliffe Middle Side Sunniside Pittington Whitesmocks Barmpton Gilesgate Newham Grange Heighington Redford Aislaby Ramshaw Hutton Henry Etherley Dene High Beechburn Langley Moor Piercebridge Foxton Whitton Merryoaks Westerton West Auckland Bishopton Cold Hesledon East Butsfield Elton Newton Aycliffe Hartlepool Coppy Primrose Hill Castle Eden Coronation Craghead Quaking Houses Knitsley Harelaw Little Thorpe Wingate Billy Row Boldron Sherburn Durham Garmondsway Low Pittington Low Coniscliffe West Blackdene Edmondsley Sherburn House Cornforth Inkerman Chester Moor Urlay Nook Hett Lintz North End Parkside High Stoop Close House South Wingate Throston Plawsworth Gate Neville's Cross Wynyard Village Ushaw Moor Bollihope Leeholme Shadforth Northgrain Tanfield Crossgate Moor Daddry Shield Brierton Meadowfield Eldon Blackhall Colliery Sherburn Hill Perkinsville Elstob Low Spennymoor Westgate Old Thornley Craigside High Shincliffe Ruffside Bedburn Bank Top Cassop Foggy Furze Alum Waters Copley Howden-le-Wear Hardwick Archdeacon Newton Aycliffe Village Dipton St Ann's Hill Darlington Shildon Copthill Dean Bank Egglesburn Owton Manor Catchgate Woodside Black Banks The Middles Coxhoe Wheatley Hill Mount Pleasant Newbiggin High Grange Flint Hill Satley Greatham South Stanley Denton Witton Park Ettersgill Urpeth Mickleton Lime Terrace Haswell Moor Preston-on-Tees Murton Lane Head Tindale Crescent Bowburn Beech Terrace High Lands Croft on Heugh Low Lands Mainsforth Langley Park St John's Chapel Killhope Castle Dene Thorpe Thewles Elvet Hill Briscoe Ludworth Newton Bewley Brandon Village Harperley Roseworth Little Newsham Crook Lintzford Ireshopeburn Haverton Hill Phoenix Row Annfield Plain Easington Colliery High Hesleden Bowbank East Briscoe Bildershaw Holwick Easington Windlestone Merrybent Stainton Mowden White Kirkley Brasside Mountsett Causey Littletown Woodstone Village Romaldkirk Hamsterley Throston Grange Estate Shotton High Clarence Gilesgate Moor Rushyford Trimdon The Grove Brancepeth Hilton Sandy Carrs West Sherburn Thorpe Whinny Hill Chester-le-Street Canada Coundon Howlish Cornriggs Haswell Plough Allensford Holmside Wycliffe Brotherlee New Ho Oxhill Woodland High Urpeth Helmington Row South Hetton Walworth Page Bank Spennymoor Sedgefield East Hope High Dyke Lintzgarth Rookhope Ramshaw Hurworth Burn Sunnydale Kirk Merrington Wackerfield St Helen Auckland Grange Villa Monk Hesleden Haughton le Skerne The Sands Iveston Kip Hill Hamsterley Killerby Eldon Lane Bryan's Leap Littleburn Hamsterley Mill Kimblesworth Horsleyhope Middleton St George Fishburn Consett Waskerley Ouston Fleming Field Headlam Elwick Lowe's Barn Deneside North Bitchburn High Etherley Harrowgate Hill Dent Bank Langton East Kyo Firth Moor Hurworth Place Rainton Gate Cleatlam Shield Row Newfield Graythorp Ebchester Carlbury Town Kelloe Scargill Hunstanworth Greta Bridge Newton Hall Cockfield South Church Croxdale Rise Carr Hart Stainton Grove Evenwood Lendings Hunwick Stonebridge High Throston Langdon Beck Aukside Bradbury Preston-le-Skerne Escomb Old Stillington Newsham Horden Snaisgill Hudegate Pelton Fell Lanchester Kelloe Malton Bishopsgarth Little Stainton Portrack West Cornforth Wall Nook Royal Oak High Haswell Middleton One Row Grangefield White-le-Head Eaglescliffe Carlton Deaf Hill Coundongate Red Hall Gilpin Brown Sunderland Bridge East Hedleyhope Old Quarrington Binchester Blocks Burnhope South Moor Morton Tinmouth West Pasture Waterhouses Quarrington Hill Wolviston Whorlton Esperley Lane Ends Ingleton High Handenhold Blackhall Rocks Crookhall Lane Side Coal Bank Thwaite Edmondbyers Bolam Green Head Hawthorn Great Lumley Templetown Stanley Crook Stockton-on-Tees Pierremont Thorpe Larches East Law Rift House Rowley Great Stainton Stockton Grange Startforth Tudhoe Village Greencroft Hobson Westwick Merrington Lane Whessoe North Close Tudhoe Bishop Middleham East Stanley Ferryhill Station Hartburn Regent Street Browney Seaham Medomsley Walworth Gate Albert Hill East Howle