Brand Marketing in Canada

Get in touch

Brand Advertising in Canada

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DH3 3?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Canada by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Canada (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
South Moor Tudhoe Albert Hill Walworth Wolviston Frosterley North Bitchburn Sockburn Stony Heap Crossgate Moor Billy Row Kip Hill Raby Leeholme Fleming Field High Coniscliffe Newtown Tursdale Mount Pleasant Brierton Port Clarence Newton Aycliffe Sandy Carrs Hart Station Cockfield Brandon High Haswell Brandon Village Lumley Thicks New Kyo Beaumont Hill Coundon Grange West Cornforth Whinny Hill Esh Wearhead Norton Harperley Rowley High Friarside Toft Hill Station Town Rift House Northlea Blackhill Low Pittington Dipton Cornforth Windlestone Bournmoor Consett East Kyo Lane Head High Shincliffe Eldon Oxbridge Ramshaw Trimdon Grange Branksome Byers Green Sunniside Escomb South Side Broom Hill Chilton Northgrain Oakenshaw Leamside Ornsby Hill Pickering Nook Heighington Woodstone Village Craigside Ludworth Lane Head Whorlton Elwick Sherburn Gray Street Middle Side Low Coniscliffe Lonton Croft on Heugh Eden Vale Ireshopeburn Old Wingate Middridge Moorside Bollihope Delves Haswell Plough St Helen Auckland Haughton le Skerne Quarrington Hill Maiden Law Easington Colliery Hawthorn Carlton Low Etherley Garmondsway Romaldkirk New Shildon North End Ouston Laithkirk Crookgate Bank Woodland Seaton Seaham Aukside Harrowgate Village Woodham Piercebridge Dalton-le-Dale Stonebridge Todhills The Sands Hurworth Burn Shadforth Low Westwood Houghton-le-Side Lartington South Wingate Archdeacon Newton Mainsforth Perkinsville Flint Hill Benfieldside Evenwood Gate Bridgehill Coronation New Brancepeth Dean Bank High Handenhold West Auckland Evenwood Eggleston Sheep Hill Iveston Mowden Copthill Scargill Sunnydale Meadowfield North Close Castleside Grange Villa Forest-in-Teesdale Nettlesworth Mountsett Greatham Sedgefield Castle Eden Langley Moor St John's Chapel Newsham Plawsworth Littleburn South Church Old Cassop Bradbury Shotton Colliery West Kyo Crawleyside West View White Kirkley Killhope Portrack Wolsingham Low Spennymoor Blackhall Rocks Tindale Crescent Pontop Aycliffe Village Lime Terrace Foxton Boltshope Park Whessoe High Dyke Pittington Rushyford Whitton Middlestone Moor Wheatley Hill Hummersknott South Cleatlam West Sherburn Stainton Grove Preston-le-Skerne Haverton Hill Butterwick Hury Newton Hall New Hunwick Great Burdon New Town Sherburn House High Beechburn Hamsterley Ferryhill Browney Black Banks Littletown Leasingthorne The Grove Lane Head Shield Row Seaton Carew Holwick Coppy Lowe's Barn Wingate Oak Street Edmondbyers Hett Coundon Greta Bridge Hunstanworth Helmington Row Wall Nook Mickleton Western Hill Hummerbeck East Law Cowpen Bewley Hutton Henry Old Stillington Elvet Hill Queen's Park Roddymoor Lane Side Lanchester Barley Mow Brancepeth Haswell Faverdale Egglescliffe Elm Tree Brasside Edmondsley Cotherstone Old Thornley Bowburn Bryan's Leap Little Stainton Bolam Tudhoe Village Leazes Bildershaw Hedley Hill Cornsay Peterlee Townfield Langton Causey Bowes Elstob Bishopton Muggleswick Catchgate Hurworth Place Barmpton Westwick Summerhouse Thwaite Murton Eastbourne East Hedleyhope Little Newsham Brotherlee Gainford Sherburn Hill Howden-le-Wear Ingleton The Middles Billingham Lanehead Newham Grange East Briscoe Deneside Hunwick Hunderthwaite High Etherley Gilesgate Eastgate Blackhall Colliery Ruffside Wackerfield Oak Tree Witton Park Phoenix Row Medomsley Waskerley Boldron High Escomb Harrowgate Hill Canada Ovington Hart Dalton Piercy Westgate Whitehill Morley Dyke House Stranton Neville's Cross High Throston Hesleden Inkerman Embleton Morton Tinmouth Pelton Bearpark Templetown Trimdon Colliery Kimblesworth Urpeth Sunnybrow Stanley Merryoaks Butterknowle Middleton One Row West Pelton Lintzford Cockerton Copley Tanfield Lea Brignall Blackwell Redmarshall Bowbank Horsleyhope New Ho Briscoe Grindon Ferryhill Station High Westwood Middlestone Stillington Pelton Fell Barningham Running Waters Etherley Dene Thornley Skerne Park Winston Grangefield Low Dinsdale California Sheraton High Hesleden Malton Grassholme Stainton Pierremont School Aycliffe East Blackdene Metal Bridge Shotley Bridge Hamsterley Redford Clough Dene Beech Terrace Whinfield Page Bank Hurworth-on-Tees High Urpeth No Place Newton Ketton Longhill Shotton Coxhoe High Clarence Eastlea Thorpe Thewles South Pelaw Healeyfield Throston Grange Estate Drinkfield Binchester Blocks Thinford Harelaw Coundongate Eldon Lane Killerby Ettersgill Carrville Ramshaw Langley Park Howlish Brafferton Fishburn Cold Hesledon Tanfield Stockton-on-Tees Hobson Etherley Moor Heatherycleugh Thorpe Rookhope Parkside Red Hall Merrybent Holmside Church Kelloe Mount Pleasant Witton Gilbert Firth Moor Medomsley Edge Close House Sunderland Bridge Tudhoe Grange Castle Dene Bridge End Redworth Stockton Grange High Grange Newton Bewley Houghall Hardwick Fulthorpe Esperley Lane Ends Willington Witton-le-Wear Rainton Gate Waterhouses Tan Hills East Howle Newfield Crookhall Low Beechburn South Stanley Great Lumley High Lands Kinninvie Low Lands Little Thorpe Crook Cassop Thorpe Larches Carlbury Westerton Fir Tree Kelloe Bellevue West Park Cornriggs Easington Binchester Bishop Middleham Newbiggin Startforth Leadgate Burnopfield Aislaby Burtree Ford Cowshill Bedburn Tow Law Deanery View Preston-on-Tees Shildon Allensford Green Head Sadberge The Dene West Rainton Shincliffe Oxhill Ebchester Deaf Hill Framwellgate Moor Craghead Great Stainton South Hetton Toronto Ushaw Moor Chilton Lane East Hope Roseworth Hope Town Trimdon Headlam Knitsley Plawsworth Gate Whitesmocks Daddry Shield Town Head Regent Street Beamish Greencroft Gilpin Brown Old Quarrington Chester-le-Street Pity Me Eaglescliffe Primrose Hill High Pittington Wycliffe Bank Top Staindrop Alum Waters Great Chilton Houghton Bank Gilesgate Moor Town Kelloe Elm Terrace Thornley Hudegate Wynyard Village Lynesack Coatham Mundeville Dent Bank Haswell Moor Satley Hilton New Coundon Old Town Durham Darlington Lendings St Ann's Hill Hartburn Gilmonby Belmont Stanley Crook Middleton-in-Teesdale Lintz Langdon Beck Spennymoor High Forge Throston Cornsay Colliery Stanhope Walworth Gate Dawdon Hill End Davy Lamp Woodham Village Bowlees Owton Manor Neasham Westlea Newfield Monk Hesleden Hutton Magna Egglesburn Tantobie Urlay Nook Bishop Auckland East Stanley Rise Carr Chester Moor West Blackdene Coal Bank Woodside Bishopsgarth White-le-Head Elton Snaisgill Hartlepool Denton Merrington Lane Cleatlam Quaking Houses Royal Oak Old Eldon Middleton St George Sacriston Hamsterley Mill West Pasture Graythorp Aykley Heads Old Durham Thringarth Ragworth Annfield Plain Broompark Egglestone Abbey High Stoop Waldridge Barnard Castle West Butsfield Kelton East Butsfield Lintzgarth Middleton Sherburn Grange Quebec Croxdale Foggy Furze Esh Winning Kirk Merrington Woodhouses Mordon Longnewton Burnhope Crimdon Park Horden