Brand Marketing in Chilton Lane

Get in touch

Brand Advertising in Chilton Lane

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DL17 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Chilton Lane by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Chilton Lane (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Lane Head Houghton Bank Leasingthorne Wingate Crook West Pelton Ramshaw Craigside Thornley Westwick Hamsterley Mill Fir Tree Mainsforth Murton Foxton Staindrop Spennymoor Pierremont Little Newsham Stillington Bowes Romaldkirk Stainton Ireshopeburn Langley Moor Bildershaw Burtree Ford Haswell Bryan's Leap Cockerton Coatham Mundeville Crimdon Park Witton-le-Wear Merrington Lane South Hetton Dent Bank Wackerfield Medomsley Edge Lowe's Barn Tow Law Royal Oak Thorpe Larches Cowshill Billy Row Craghead Broom Hill Running Waters Old Cassop Eaglescliffe Templetown Fleming Field Todhills Snaisgill Preston-on-Tees Briscoe Brafferton Whinny Hill Harelaw Merrybent Cockfield Binchester Blocks Inkerman Blackhall Colliery Townfield Sunnybrow Barley Mow Leazes Broompark Dean Bank Hope Town Stainton Grove St Helen Auckland Easington Colliery Throston Grange Estate Denton Aukside Hartlepool Harrowgate Village High Clarence Middleton One Row Winston Rookhope Tudhoe Grange Hury Gainford Willington Blackwell Barningham Aycliffe Village Longhill Ingleton Houghall Primrose Hill Hurworth Burn Ferryhill Quarrington Hill Crossgate Moor Shincliffe Ornsby Hill Archdeacon Newton Gray Street Stanley Forest-in-Teesdale Haswell Moor Copthill High Forge Bishopton Pity Me Low Lands Helmington Row Cornforth St Ann's Hill Etherley Dene New Brancepeth Station Town Thringarth High Friarside Tan Hills Bowlees Cassop Middridge Kirk Merrington Witton Park East Hedleyhope Croxdale Sadberge Old Eldon Parkside Barmpton Old Quarrington Haughton le Skerne Woodside Evenwood Hutton Magna Mordon Quebec Lane Head West Kyo High Etherley Coppy Woodstone Village Eastlea Cleatlam Newbiggin Cotherstone Billingham Woodham Village High Coniscliffe Eldon Lane Oakenshaw Lane Head Maiden Law Ferryhill Station Lime Terrace Portrack New Kyo Pelton Sunniside High Pittington Lumley Thicks Kip Hill Horsleyhope Bishop Middleham West Park New Coundon South Pelaw Durham North Close Hart Knitsley Etherley Moor Windlestone Monk Hesleden Low Dinsdale Holwick Old Durham Hunstanworth The Sands Middle Side Urpeth Regent Street Bowbank Sheep Hill Great Stainton Town Kelloe Low Westwood Hett Lonton Fulthorpe Lartington Grindon Whitton Hobson Stony Heap Town Head Owton Manor Metal Bridge Merryoaks Clough Dene Walworth Hutton Henry Sherburn Grange High Escomb Satley Copley Healeyfield Great Lumley Shadforth Toft Hill Castle Eden Plawsworth Gate Stanley Crook Roddymoor Chester Moor Redmarshall Bridgehill Allensford Bedburn Malton Hamsterley Red Hall Perkinsville Brotherlee Beech Terrace Cold Hesledon Dalton-le-Dale Kelton Tanfield Lea West Pasture Eden Vale Tudhoe Village Newton Aycliffe South Wingate Newton Ketton The Middles Trimdon Grange Newton Hall Chilton High Haswell Ragworth Hudegate Whinfield Byers Green Thinford Whitehill Muggleswick Aykley Heads Oxbridge Hurworth-on-Tees Grassholme Gilmonby Castle Dene Blackhill Branksome Tursdale Sandy Carrs East Butsfield School Aycliffe Bollihope Carlton Lynesack Coal Bank Little Stainton Davy Lamp Close House Greta Bridge Egglescliffe Ovington Gilesgate Moor Grangefield Kelloe Egglestone Abbey Toronto Old Wingate Dawdon Elvet Hill Hill End Brasside Shotton Colliery Browney Western Hill Boldron Lintzford Rushyford East Kyo Medomsley Howlish Lane Side Lintz Cornriggs West Blackdene East Hope Tudhoe Holmside Pittington Bank Top Old Stillington Sockburn Newham Grange New Ho Phoenix Row Beaumont Hill Hurworth Place Coxhoe Greatham Low Coniscliffe Dipton Langdon Beck High Grange Waterhouses Low Etherley Scargill Consett Shotton Oak Street Beamish Rift House South Moor Newton Bewley Sheraton Greencroft North End Bournmoor Low Pittington East Law Wycliffe Crookgate Bank Stanhope Newsham Waskerley Bishop Auckland No Place Middlestone Houghton-le-Side Aislaby Shield Row High Urpeth Wheatley Hill Elm Terrace Coundon Castleside Quaking Houses Causey Black Banks Delves Tanfield Crookhall Woodhouses New Town Trimdon East Howle Esh Winning Seaton Carew Killerby Piercebridge Woodham Sherburn Rise Carr Gilesgate Ramshaw Hummerbeck Thorpe Esperley Lane Ends Seaham Framwellgate Moor Rowley Hesleden Bolam Plawsworth Green Head High Hesleden Dyke House Ouston Lanehead Pickering Nook Middleton-in-Teesdale Whessoe Hedley Hill Leeholme Whitesmocks Stockton-on-Tees Howden-le-Wear Roseworth Old Thornley South Stanley White Kirkley Daddry Shield Lendings South Cleatlam Littletown Cornsay Page Bank Harperley East Blackdene Stonebridge The Dene Foggy Furze Catchgate Pelton Fell Leamside Hardwick Mowden Ludworth Elwick Old Town Belmont Wall Nook Brancepeth Hawthorn Northgrain Seaton Mickleton Headlam Great Chilton Ruffside Mount Pleasant Redworth Binchester Neville's Cross Skerne Park Queen's Park Easington Low Beechburn East Stanley Raby Ebchester Killhope Thorpe Thewles Hart Station Graythorp Morley Meadowfield Witton Gilbert Middlestone Moor Escomb Walworth Gate Kinninvie Nettlesworth East Briscoe Evenwood Gate Oak Tree Tindale Crescent Eastbourne Leadgate Carlbury Hilton Hummersknott Gilpin Brown Heatherycleugh Canada Horden Westgate Newtown Esh High Stoop Sunderland Bridge Eggleston Deneside West Sherburn Bellevue Boltshope Park Cornsay Colliery Kimblesworth Newfield Firth Moor Stranton Haswell Plough High Handenhold Laithkirk Barnard Castle Preston-le-Skerne Sunnydale Northlea St John's Chapel Morton Tinmouth West Cornforth Egglesburn New Shildon Stockton Grange Edmondbyers Chester-le-Street Alum Waters Ushaw Moor Heighington West Auckland Summerhouse Mount Pleasant Bishopsgarth Trimdon Colliery Sedgefield Harrowgate Hill High Westwood Brignall Westerton Garmondsway High Lands Burnopfield Frosterley Chilton Lane Hunwick Redford High Beechburn High Dyke Hamsterley Ettersgill Langley Park Crawleyside West Butsfield Moorside Butterknowle Thwaite Whorlton Rainton Gate Edmondsley Elton Wynyard Village Fishburn Port Clarence Croft on Heugh Lintzgarth Wearhead The Grove West View Wolviston Brandon Village Faverdale Haverton Hill Darlington Deaf Hill White-le-Head South Side Eastgate Carrville Hunderthwaite Sherburn House Elm Tree Coronation Urlay Nook Eldon Wolsingham Sacriston Elstob High Shincliffe Coundongate Peterlee Annfield Plain Littleburn Iveston Norton Thornley Embleton Bridge End Mountsett Middleton St George New Hunwick Grange Villa Church Kelloe Drinkfield Middleton Coundon Grange Newfield Tantobie High Throston Blackhall Rocks Bradbury Throston Shildon Great Burdon Neasham West Rainton Langton Oxhill Longnewton Startforth Brandon Low Spennymoor North Bitchburn Butterwick Little Thorpe Brierton California Woodland Waldridge Pontop Lanchester Sherburn Hill Cowpen Bewley Deanery View Flint Hill Albert Hill Bearpark Bowburn Dalton Piercy Burnhope Hartburn Westlea South Church Benfieldside Shotley Bridge