Brand Marketing in High Haswell

Get in touch

Brand Advertising in High Haswell

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DH6 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in High Haswell by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover High Haswell (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Hunstanworth Templetown Elstob Whorlton Beech Terrace West Pelton Crimdon Park Plawsworth Gate Alum Waters Langley Moor St Ann's Hill Sherburn Grange Shadforth Page Bank Embleton Witton-le-Wear Brignall Hummerbeck Lanchester Darlington Stainton Grove Neville's Cross Cowshill Bearpark New Hunwick Little Newsham Low Westwood Coundon Ettersgill Merryoaks Sedgefield California Townfield Bowburn Shincliffe Holmside Coppy High Haswell Crawleyside Quebec Lintz High Shincliffe Langton Framwellgate Moor Briscoe Broompark Crookhall Leamside St John's Chapel Faverdale Woodham Hilton Craigside Chester Moor Northgrain Lumley Thicks Hudegate Egglesburn Hesleden Killhope Hunderthwaite Dyke House Brandon The Dene Wynyard Village Garmondsway Hamsterley Mill Davy Lamp Wolsingham Mountsett Craghead Roddymoor Horden Bridgehill Bowes Etherley Moor Lowe's Barn Throston Dipton Ireshopeburn Daddry Shield Morton Tinmouth Fishburn Hope Town Old Quarrington Mount Pleasant Cotherstone Tudhoe Grange Royal Oak Cornriggs Inkerman Little Thorpe Ushaw Moor Witton Gilbert Beaumont Hill Town Head Merrybent Norton Hurworth Place Barley Mow Littleburn East Blackdene Whitehill Great Lumley Oakenshaw Shotton Chester-le-Street Bradbury Ferryhill Station Hury Thornley Middleton-in-Teesdale Gilesgate Moor North End Albert Hill Peterlee Queen's Park Etherley Dene Deneside Elm Tree Portrack Iveston East Stanley Langley Park Horsleyhope White Kirkley Waldridge Old Town Ornsby Hill Boldron Woodland Brancepeth Spennymoor Bolam Foggy Furze Ramshaw Toronto Dent Bank High Pittington Stainton Ludworth Redmarshall Kinninvie Clough Dene Old Thornley Pittington Foxton Pelton Redworth Broom Hill Snaisgill Winston Haswell Shildon Deaf Hill Pity Me Hardwick Eastgate Westgate Whitesmocks Burnopfield East Kyo Causey Sunnydale Hart Station Chilton Lane Low Dinsdale Grindon Cold Hesledon Consett Ovington Sunderland Bridge Eastbourne Haughton le Skerne Phoenix Row Great Stainton Sandy Carrs New Coundon Tanfield Edmondbyers West Park Mount Pleasant Blackwell Middlestone Seaham The Sands Aycliffe Village St Helen Auckland Rowley Cornforth South Church Beamish Dalton Piercy Old Stillington Woodham Village Eaglescliffe Lane Head Startforth Urpeth School Aycliffe Elm Terrace Tow Law Tudhoe Cleatlam Middleton Brafferton Willington Leasingthorne West Sherburn Escomb Easington Croxdale Oak Tree Old Wingate Woodstone Village Nettlesworth Pontop Oak Street Lendings Maiden Law Binchester Blocks Staindrop Hutton Henry Forest-in-Teesdale The Middles Meadowfield South Cleatlam Elton Romaldkirk Durham Low Pittington Newham Grange Medomsley Mickleton Stanhope Stony Heap Hutton Magna Shield Row Low Coniscliffe Sockburn Running Waters Billy Row Stockton-on-Tees Cockerton Stranton Thinford Crook Gilpin Brown Ragworth Hawthorn Lime Terrace Trimdon Colliery Castleside Blackhill New Ho Cornsay Colliery Woodhouses Wycliffe Bollihope Oxbridge Newton Aycliffe Hobson Haswell Moor Black Banks Preston-le-Skerne Walworth Gate Parkside Shotley Bridge Owton Manor East Law Fleming Field Coatham Mundeville Blackhall Colliery Quaking Houses Crookgate Bank High Grange Scargill Aislaby Bournmoor New Shildon High Dyke Houghton-le-Side Bryan's Leap High Handenhold Copthill Shotton Colliery Archdeacon Newton Castle Eden Grassholme Ramshaw Annfield Plain East Hope Kimblesworth Bowlees High Beechburn Allensford Malton Regent Street Great Burdon Dawdon Eastlea Greatham Ebchester Stockton Grange Laithkirk Lonton Sherburn Hill Lanehead Haswell Plough Stonebridge Seaton Hurworth Burn Trimdon Grange Knitsley Thorpe The Grove Dalton-le-Dale Burnhope Moorside Perkinsville Hurworth-on-Tees South Pelaw Plawsworth Whitton Carlton Grange Villa New Town High Stoop Brotherlee Boltshope Park Denton Frosterley Elwick West Blackdene Leazes Stanley Crook Copley Sacriston High Urpeth Heatherycleugh Butterknowle White-le-Head Westlea Lane Head Graythorp Coundon Grange Headlam Sherburn House Low Beechburn Bishop Middleham Rookhope Edmondsley Thringarth Lintzgarth Old Durham Stillington Sadberge Toft Hill North Close Langdon Beck Thornley Tan Hills Gainford Neasham Longhill Thorpe Thewles Church Kelloe Lartington Witton Park Browney Waterhouses Newton Ketton Coal Bank Low Spennymoor Little Stainton Red Hall Preston-on-Tees Egglescliffe Howden-le-Wear High Throston Pierremont Killerby Fulthorpe Mowden Wheatley Hill Bank Top Station Town Redford Healeyfield Town Kelloe Satley Burtree Ford Barnard Castle West Rainton Kelloe Sunnybrow Ferryhill Brierton Piercebridge Longnewton High Escomb Monk Hesleden Tudhoe Village Castle Dene Wolviston Lane Side Carlbury Kip Hill High Clarence Quarrington Hill South Side Bedburn South Moor Newtown Bowbank Hartlepool Tindale Crescent Mordon Middleton St George Heighington Wingate Tanfield Lea Metal Bridge Gilesgate Hunwick Sunniside Cockfield High Lands Houghall Dean Bank Catchgate Kirk Merrington Aykley Heads Binchester Seaton Carew No Place Lynesack Carrville Belmont Mainsforth Wackerfield Kelton Hartburn Coundongate Fir Tree Rise Carr Sheraton Whinfield Old Cassop Byers Green Bishopsgarth Windlestone Harrowgate Village Bishop Auckland Rainton Gate Cowpen Bewley Rushyford High Forge Grangefield High Hesleden Ruffside West View Hamsterley Wearhead Cornsay Low Lands West Pasture Billingham Old Eldon Gilmonby Esh Westwick South Stanley Evenwood Raby Waskerley Benfieldside Westerton Howlish East Butsfield Woodside New Kyo Deanery View Littletown Great Chilton Gray Street Greta Bridge Leeholme Medomsley Edge Roseworth Walworth Hummersknott Newton Hall Low Etherley Barmpton Coxhoe Helmington Row Newton Bewley Bildershaw Brandon Village Eldon Lane Morley Middleton One Row Thwaite Throston Grange Estate Thorpe Larches Newfield Sherburn New Brancepeth Holwick Firth Moor East Hedleyhope Urlay Nook Middlestone Moor Pelton Fell Close House Easington Colliery Rift House Haverton Hill Esh Winning Port Clarence Barningham West Kyo Oxhill Ingleton Whinny Hill Primrose Hill Northlea Hedley Hill Croft on Heugh Branksome Trimdon Evenwood Gate Coronation Wall Nook Butterwick Middle Side Chilton High Coniscliffe Crossgate Moor Summerhouse Pickering Nook Murton Harrowgate Hill Hamsterley Houghton Bank Flint Hill South Wingate Merrington Lane Western Hill Delves Brasside West Butsfield East Briscoe Todhills Bishopton Lane Head Green Head High Westwood Harelaw West Cornforth Skerne Park Newfield Bellevue Elvet Hill Whessoe Harperley Lintzford High Friarside East Howle Middridge Sheep Hill Drinkfield Stanley Eldon Hett North Bitchburn Aukside Esperley Lane Ends Canada High Etherley Greencroft Blackhall Rocks Tantobie South Hetton Cassop Eden Vale West Auckland Tursdale Hill End Muggleswick Bridge End Egglestone Abbey Newbiggin Newsham Eggleston Ouston Leadgate Hart