Brand Marketing in Holmside

Get in touch

Brand Advertising in Holmside

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DH7 6?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Holmside by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Holmside (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Pelton Fell Quebec Littletown Ingleton Houghton-le-Side Allensford Gilmonby The Sands Greatham New Kyo Rushyford Edmondsley West Rainton Merrington Lane Romaldkirk Ludworth Ferryhill Westgate Crawleyside Sedgefield Oak Tree Great Burdon Newton Aycliffe Low Lands Crook Murton Muggleswick Whessoe Old Eldon Headlam Delves Beech Terrace Pittington Summerhouse Bildershaw Fir Tree Embleton Mowden Low Coniscliffe Eldon Chilton Sadberge Holmside Eastbourne Leadgate Brafferton Boldron Tindale Crescent Throston Grange Estate Hudegate Urpeth Coatham Mundeville Darlington Forest-in-Teesdale Mountsett Craigside Old Quarrington Whinfield Waskerley Woodham Village Neasham New Hunwick Croft on Heugh Thorpe Larches South Side Castle Dene Tudhoe Village Longhill Plawsworth Hummersknott California High Haswell Ruffside Wynyard Village Kip Hill Crossgate Moor Elwick High Etherley Bournmoor High Urpeth Wolsingham Hamsterley Mount Pleasant Harperley Hurworth Burn Bishopsgarth Copthill Egglestone Abbey Dean Bank Ragworth Blackwell Deaf Hill Beaumont Hill Brotherlee Craghead Coppy Redmarshall Brierton Thornley Binchester Blocks Gilpin Brown Trimdon Grange Port Clarence Great Lumley Low Dinsdale Thornley High Friarside High Beechburn Elm Tree Queen's Park Howden-le-Wear North End Lanchester Edmondbyers Cassop East Blackdene Faverdale High Clarence Bowes Elvet Hill Eastgate The Dene Stanley Dawdon Newton Hall White-le-Head East Hedleyhope Tursdale Northgrain Monk Hesleden Bryan's Leap Sacriston Green Head Eggleston Metal Bridge Burtree Ford Aukside Newfield Scargill Ushaw Moor Sunnybrow Page Bank High Stoop Thinford High Handenhold Tanfield Lintz Chester-le-Street Tanfield Lea Langdon Beck Little Newsham Walworth Gate Wycliffe Bishopton Etherley Dene Horden Gainford Woodham Cornforth Newton Bewley The Middles Middleton One Row Cold Hesledon Redworth Bank Top Newton Ketton Ramshaw Thwaite Ovington Lintzford Stanley Crook Running Waters Cotherstone Spennymoor Shadforth Hury Carlbury Hobson Coal Bank South Cleatlam Seaton Carew Carrville Burnhope Owton Manor Garmondsway Bearpark Old Cassop South Church Davy Lamp Deanery View West Auckland Elton Healeyfield Stony Heap Barningham Coronation Lime Terrace Denton Foggy Furze Thorpe Coundon Grange St Helen Auckland Sheep Hill Egglescliffe Haswell Plough Evenwood Gate Canada Helmington Row St John's Chapel Esh Winning High Lands High Grange Whitton Lumley Thicks Ouston Old Stillington Eastlea Crookhall Whinny Hill Deneside High Throston Frosterley Heatherycleugh Bowburn Hamsterley Annfield Plain Nettlesworth Merrybent Wheatley Hill Boltshope Park Bridgehill Old Durham Elm Terrace Walworth Durham Witton-le-Wear Tudhoe Sunniside Rowley Low Beechburn Framwellgate Moor Throston Whitesmocks Woodland Lane Head Church Kelloe Barmpton Esh Skerne Park Portrack Old Town Blackhill New Brancepeth Carlton Cornsay Colliery Shotton Colliery Hart Station Byers Green Littleburn Barley Mow Beamish Lendings Oxhill Hartlepool Piercebridge Hilton Langton Clough Dene Kimblesworth Esperley Lane Ends Tudhoe Grange Peterlee East Hope Royal Oak Hutton Henry Rift House Roddymoor Egglesburn Town Kelloe Seaton Coundon Hutton Magna Tow Law Middleton Perkinsville High Coniscliffe Knitsley Satley Medomsley Eaglescliffe Old Thornley Pelton Roseworth Langley Moor Brandon Northlea Middleton St George Bolam Blackhall Colliery Mickleton Ferryhill Station Wearhead Tan Hills High Forge Daddry Shield Firth Moor Red Hall Ramshaw Morton Tinmouth Meadowfield Aycliffe Village Whitehill Dyke House Western Hill Hunstanworth Foxton Horsleyhope Broom Hill Stockton-on-Tees Mount Pleasant Hardwick Coundongate Dipton Causey Copley Castleside Brancepeth Bowbank South Hetton White Kirkley Chester Moor Quaking Houses Holwick Coxhoe Maiden Law Bellevue Town Head Shincliffe Sherburn Grange Kirk Merrington Lane Side Hunderthwaite Croxdale Grindon Stonebridge Inkerman Bridge End Whorlton North Bitchburn Thorpe Thewles Hope Town North Close Hamsterley Mill Neville's Cross Longnewton Hartburn Preston-le-Skerne High Shincliffe Cornsay Lane Head High Westwood New Coundon Gilesgate Moor Old Wingate Cockerton Great Chilton East Law Fleming Field Westwick Haverton Hill Thringarth Plawsworth Gate South Stanley Heighington Lonton Leeholme Aislaby Todhills Trimdon New Shildon West Cornforth Leasingthorne Lintzgarth Mordon Station Town Pity Me East Howle Hill End Stillington Eden Vale Witton Park Lowe's Barn Bishop Auckland Oxbridge Butterknowle Fulthorpe Shield Row School Aycliffe Alum Waters Hummerbeck Brignall Dent Bank Mainsforth Windlestone Butterwick West Pelton Grange Villa Morley Kinninvie Seaham Gilesgate Barnard Castle Newham Grange Stainton Waldridge Ebchester Stockton Grange Belmont Rookhope Malton Newtown Shildon Woodstone Village Westerton Haughton le Skerne Binchester Chilton Lane Lynesack Shotley Bridge High Escomb Dalton Piercy Laithkirk Newsham Westlea Wolviston Sockburn Woodhouses Sandy Carrs Middridge Urlay Nook Gray Street Preston-on-Tees Greencroft Templetown St Ann's Hill Fishburn Waterhouses Witton Gilbert Elstob Rise Carr Wingate The Grove Hesleden Leamside Woodside Albert Hill Pickering Nook New Town No Place Langley Park Sheraton Low Pittington Stranton Lanehead Snaisgill Billingham Townfield West Park Low Etherley Stainton Grove Drinkfield Pontop Newfield Winston Redford West Pasture Trimdon Colliery Burnopfield Evenwood Billy Row Cockfield Bishop Middleham Phoenix Row Middlestone Moor South Wingate Crimdon Park Flint Hill Benfieldside High Dyke Parkside Cleatlam Grangefield East Briscoe Catchgate Newbiggin New Ho Ornsby Hill Greta Bridge Hart Regent Street Great Stainton Black Banks Graythorp Haswell Brasside Dalton-le-Dale Low Spennymoor Tantobie Moorside Killhope Harrowgate Hill Consett Toronto Archdeacon Newton Merryoaks Pierremont Wackerfield Cornriggs Hurworth-on-Tees Brandon Village Middle Side Lane Head Harrowgate Village Sherburn House Lartington Norton Willington Easington Cowshill Middlestone Crookgate Bank Medomsley Edge Wall Nook Branksome Hett Bedburn West Butsfield Staindrop Houghall Sunderland Bridge Briscoe Bowlees Leazes West View East Kyo Eldon Lane Low Westwood Escomb Sherburn Hill Shotton Oakenshaw Stanhope Ettersgill Howlish South Moor Bollihope High Pittington Quarrington Hill Browney Raby Etherley Moor Little Stainton Rainton Gate East Butsfield Ireshopeburn Middleton-in-Teesdale Houghton Bank Hedley Hill High Hesleden Hunwick Killerby Broompark Harelaw East Stanley Iveston Oak Street Toft Hill West Blackdene West Kyo Primrose Hill Little Thorpe Grassholme Bradbury Kelloe Aykley Heads Kelton Cowpen Bewley Easington Colliery Castle Eden Haswell Moor South Pelaw Hurworth Place Sunnydale Startforth Hawthorn Blackhall Rocks Sherburn West Sherburn Close House