Brand Marketing in Leazes

Get in touch

Brand Advertising in Leazes

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in NE16 6?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Leazes by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Leazes (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Dalton-le-Dale The Sands Ferryhill Thwaite Coatham Mundeville Tan Hills Cassop Esh White Kirkley Great Stainton South Side Rift House Hart South Wingate New Kyo Ramshaw Langley Moor Scargill Woodstone Village Startforth East Stanley Perkinsville Sunderland Bridge Waskerley The Middles Cornforth Little Stainton High Stoop Craghead West Park Hett Hamsterley Moorside Longnewton Billy Row Hunstanworth Lowe's Barn Trimdon Grange Muggleswick Bedburn High Grange Sedgefield Binchester Blocks Stanley High Westwood Egglesburn Holmside Embleton Bowlees Lane Side Hutton Henry Little Newsham South Cleatlam Church Kelloe Ragworth Hamsterley Mill Thringarth Longhill Carlbury Greencroft Coronation Lintzford Delves Neasham Bryan's Leap Pittington Preston-le-Skerne Canada Sunnybrow Pelton Fell Grassholme Ludworth Blackhill Mountsett Trimdon Colliery Hedley Hill Broompark Old Durham Shincliffe West Kyo Wackerfield East Butsfield Harelaw New Ho Egglescliffe Oxbridge Woodside South Moor Red Hall Witton Gilbert Owton Manor Rainton Gate Todhills High Haswell Deaf Hill Dean Bank California Norton Carlton Kirk Merrington Cold Hesledon Middridge High Escomb Stainton Low Etherley Gilesgate Holwick High Urpeth Phoenix Row Catchgate New Coundon Ouston Newfield Bradbury Trimdon Kelloe Daddry Shield Woodham Bowburn Etherley Moor Bolam Easington Ebchester Archdeacon Newton Newbiggin Bellevue South Stanley Sherburn Beamish St Helen Auckland Sacriston Low Spennymoor Middlestone Moor Leamside Pity Me Causey Bishopsgarth Wolviston Brasside Plawsworth Gate Blackhall Colliery Lendings High Forge Darlington Hurworth Place Sunniside Binchester Stonebridge Whinfield Branksome Middlestone Romaldkirk Murton High Throston Station Town New Shildon Oxhill Newsham Boldron Broom Hill Town Kelloe Horsleyhope Alum Waters Knitsley Butterknowle Hardwick Stillington Wingate School Aycliffe Beaumont Hill New Hunwick Pickering Nook South Pelaw Westlea Ferryhill Station Morton Tinmouth Woodham Village Fulthorpe Foggy Furze Mainsforth White-le-Head Lintz High Beechburn St Ann's Hill Barnard Castle Forest-in-Teesdale South Church Deanery View Middleton Eldon Stony Heap Staindrop Hesleden Summerhouse Croxdale Seaham East Blackdene Haverton Hill Aykley Heads Heatherycleugh Shildon Chester Moor Lynesack Urpeth Chilton Lane Ingleton Hunwick Garmondsway East Briscoe Bank Top Witton Park Croft on Heugh Billingham Old Town Old Thornley Kinninvie Bridgehill Queen's Park High Clarence Witton-le-Wear Middle Side Haswell Plough High Dyke Sandy Carrs High Hesleden High Lands Hart Station Fir Tree Framwellgate Moor Cotherstone Consett Low Dinsdale Cornsay Colliery Elvet Hill Copley Durham Cowshill Sherburn Hill Lartington West Pasture Kelton Town Head Etherley Dene Waldridge Hummersknott Northlea Sadberge Crook Killerby Newfield Hobson Sherburn Grange Bridge End Sheep Hill Cleatlam Briscoe Wearhead Burnhope Urlay Nook Royal Oak Running Waters Ushaw Moor Greatham Aycliffe Village Barningham Raby Dipton Oak Street Tindale Crescent Oak Tree North Close Coxhoe Whitton Firth Moor Dalton Piercy Quebec Hummerbeck Rowley North End Fleming Field East Hope Green Head Ornsby Hill Evenwood Toft Hill Westgate Leeholme Quaking Houses Newham Grange Whitesmocks High Handenhold Crossgate Moor Thornley Eggleston Newton Ketton Roddymoor Eaglescliffe Denton Spennymoor Houghton-le-Side Leadgate South Hetton Houghall Beech Terrace Port Clarence Benfieldside Sockburn Ramshaw Carrville Lane Head Cowpen Bewley Neville's Cross Stanley Crook Burtree Ford Shield Row Medomsley Edge West Blackdene Hurworth Burn Mickleton Fishburn Lane Head Crawleyside New Town Bournmoor Allensford Newton Aycliffe Esh Winning Brierton Grindon Tudhoe Grange Whinny Hill Ovington Throston Grange Estate Windlestone Inkerman Dawdon Castleside Cornriggs Mordon Old Quarrington The Dene Low Westwood Hurworth-on-Tees Byers Green Coundon Bildershaw New Brancepeth Throston Woodland Hury Blackhall Rocks Townfield Great Burdon Castle Dene Langley Park Wall Nook Oakenshaw North Bitchburn Houghton Bank Tursdale Easington Colliery Newtown Morley Deneside Newton Hall Esperley Lane Ends Elm Tree Chester-le-Street Brignall Bishop Auckland Cornsay Gray Street Aukside East Howle Roseworth Lintzgarth Grangefield Belmont Satley Hope Town Thorpe Thewles Horden Hartlepool Gilmonby Howden-le-Wear Stockton-on-Tees Haswell Moor Middleton St George Redford Heighington Mount Pleasant Redworth Dent Bank Hunderthwaite Wolsingham Wynyard Village Great Lumley Eastgate Foxton High Shincliffe Eastlea Low Lands Thornley Leasingthorne Templetown Coundongate Graythorp Shotley Bridge Brandon Village Crookhall Middleton One Row Mowden Thorpe Larches Elton Ireshopeburn Leazes Elstob Merrington Lane West Butsfield Coal Bank Old Wingate Rise Carr Brafferton Coundon Grange Mount Pleasant Skerne Park West View Gilpin Brown Tanfield Lea Bishopton Lanchester Waterhouses Parkside Barmpton Browney Brandon Hutton Magna Walworth Harrowgate Village Western Hill Snaisgill Shadforth East Kyo Merryoaks Westerton Dyke House Hamsterley Flint Hill Bowes Ruffside Sherburn House Drinkfield Metal Bridge The Grove Eldon Lane Meadowfield Edmondsley Barley Mow High Etherley Burnopfield Bollihope Wycliffe Bowbank High Pittington Elm Terrace Nettlesworth St John's Chapel East Law Wheatley Hill Seaton Howlish Crimdon Park Pierremont Plawsworth Low Beechburn Albert Hill Bearpark Primrose Hill Littleburn Regent Street Aislaby Winston Old Stillington Lime Terrace Willington West Pelton Bishop Middleham Annfield Plain Coppy Ettersgill Close House Littletown Cockfield Tow Law Brotherlee Redmarshall Lanehead Preston-on-Tees Langton Clough Dene No Place Great Chilton Whorlton Gilesgate Moor Newton Bewley Killhope Tudhoe Village Pontop Walworth Gate Sunnydale Toronto Hill End Healeyfield Kip Hill Tanfield Low Pittington Elwick Gainford Escomb Pelton Helmington Row Langdon Beck Davy Lamp West Sherburn West Rainton Harperley Iveston Harrowgate Hill Stranton Castle Eden Evenwood Gate Peterlee Maiden Law Eastbourne Chilton Black Banks Seaton Carew Butterwick Rookhope Haughton le Skerne Frosterley East Hedleyhope High Coniscliffe Sheraton Old Cassop Edmondbyers Woodhouses Stainton Grove Rushyford Copthill Thinford Eden Vale Page Bank Laithkirk Whessoe Monk Hesleden Blackwell Portrack Faverdale Whitehill Middleton-in-Teesdale Piercebridge Malton Craigside Hartburn Shotton Colliery Lumley Thicks Thorpe Tantobie Tudhoe Low Coniscliffe Egglestone Abbey Stanhope Medomsley West Auckland Haswell Northgrain Hudegate Boltshope Park High Friarside Headlam West Cornforth Merrybent Brancepeth Quarrington Hill Cockerton Kimblesworth Westwick Crookgate Bank Greta Bridge Hilton Hawthorn Stockton Grange Old Eldon Little Thorpe Lonton Lane Head Shotton Grange Villa