Brand Marketing in Birchett's Green

Get in touch

Brand Advertising in Birchett's Green

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in TN5 6?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Birchett's Green by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Birchett's Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Shover's Green Dale Hill South Malling Clayhill Maresfield Park Mutton Hall Arlington Brede Pevensey Bay Dukes Green Warbleton Mill Corner Sheffield Green Old Town Terrible Down Iden Jevington Splayne's Green Ashton Green Baldslow Down Street Ringmer Hall's Close Swaile's Green Birchett's Green Stonegate Wartling Churches Green Sharpsbridge Moulsecoomb Mayfield Heighton Street Chalvington Bells Yew Green Steven's Crouch Bohemia Pebsham Hooe Common Southease Upperton Rottingdean Bexhill Laughton Pound Green Foul Mile St Anthony's Hill Northease Norton Rushlake Green Landport Forest Row Fairlight Barcombe Cross Whydown Hollingbury Winchelsea Bulverhythe Eastbourne Hollingdean Fairlight Cove Eridge Green Harley Shute Henley's Down Robertsbridge Folkington South Heighton Bodle Street Green Broadland Row High Wickham Kent Street Alciston Foulride Green Red House Common Moulsecomb Oxley's Green Round Hill Crowborough Warren Ratton Village Westham Houghton Green Bishopstone Eason's Green Hale Green Piddinghoe Horsted Green Chapel Row South Chailey Danehill Ditchling Common Marsh Green Danegate Winchelsea Beach Wood's Corner Clive Vale Guestling Thorn Crowborough Vinehall Street Crowhurst Bodiam Burwash Stone Cross Five Ash Down Playden Normans' Bay Downside Beachlands Quabrook East Moulsecoomb North Chailey Durgates Groombridge Teasley Mead Chilley Green Telham Carter's Corner Hooe Plumpton Green Waterhall Roselands Brighton and Hove Fletching Staplecross Three Leg Cross Muddles Green Hamsey Glyndebourne Whatlington Hollingrove Catsfield Stream Witherenden Hill Poundford Dittons Ponts Green Dallington Fairwarp Upper Hartfield Russell's Green West Blatchington Rickney Sleeches Cross Holtye Lyewood Common Friar's Hill Wilmington Potter's Green Birling Gap Jury's Gap Broomgrove Withyham Beddingham Lower Horsebridge Black Rock Hove Peter's Green Darwell Hole Mark Street Lower Dicker Selmeston Friday Street Cackle Street Ringles Cross Withdean Woolbridge Stanmer Halland Pell Green Isfield New Town Woodingdean Penhurst Barcombe Mountfield South Street Tompset's Bank Burlow Pounsley Halton Broadstreet Green Broomham Brightling Camber Broyle Side Thunder's Hill Cackle Street Stunts Green Wannock Alderbrook Northbridge Street Ripe Poundgate St John's Mount Pleasant Newhaven Patcham Aldrington Blackham Caldbec Hill Town Littleworth Cooksbridge Lower Cousley Wood Preston Sidley Berner's Hill Pett Level Sweethaws St Anne's Guestling Green Brownbread Street Old Heathfield Berwick Flackley Ash Nash Street Foxhunt Green Tolhurst Horney Common West Hill Winton Telscombe Ashburnham Forge Maresfield Ginger's Green Bardown Golden Cross Founthill Mile Oak East Guldeford Chelwood Common Hastings Church Wood Sharp's Corner Burwash Common West Firle Peacehaven Heights Pett Hangleton Fisher's Gate Wivelsfield Green Telscombe Cliffs Sedlescombe Langney Village Hollington Park Grisling Common Coldean Roedean Cousley Wood Little Common Salehurst Trolliloes Beacon Down Heathfield Balls Green Crowlink Ninfield Battle Lower Willingdon East Saltdean East Hoathly Rusher's Cross Tidebrook Hammerwood Rye Buckham Hill Godleys Green Peacehaven Steel Cross Belmont Milton Street Little Bayham Budlett's Common Silver Hill Norlington John's Cross Waldron Down Mott's Mill Jenkins' Green Barcombe Mills St Leonards Green Skippers Hill Ore East Dean Hampden Park Chailey Broad Oak Lidham Hill Upper Horsebridge Canadia Chitcombe Portslade Village Herstmonceux Cottenden Balcombe Green Harbour Heights Jumper's Town Wallcrouch Tilsmore Bowlers Town Snagshall Furner's Green Sparrow's Green Kemp Town Wych Cross Hankham Cross in Hand Windmill Hill Rye Harbour Five Ashes North End Golden Cross Uckfield Three Oaks Boarshead Grove Hill Poundfield Marle Green West Marina Punnett's Town Buxted Sutton Glenleigh Park Saltdean Waldron Chiltington Coleman's Hatch Trull's Hatch Duddleswell Stone Cross Riseden Willard's Hill Pevensey Dodd's Hill Pestalozzi International Village The Pound Bexhill-on-Sea Brighton Burwash Weald Wivelsfield St Leonards-on-Sea Etchingham Seaford Filching Rockrobin Westdene Southover Lunce's Common Little London Dodd's Bottom Chapel Cross Lions Green Glyne Gap Peasmarsh Upper Wellingham Newick Cliff End Cowbeech Flimwell Westfield Friston Firle Cogger's Cross Magham Down Whitehawk Highgate Twelve Oaks Castle Hill Marden's Hill Great Maxfield Streat Lewes Gun Hill Cooden Goatham Green Litlington Green Street Newbury's Collier's Green Union Street Denton Chiddingly Horam Rose Hill Northiam Piltdown Newbridge Four Oaks Rotherfield Cliffe Langney St Helen's Wood Holton Hill Icklesham Plumpton Beckley Furnace Meads Blackness East Chiltington Polegate Wilmington Green The America Ground Caneheath Wellbrook Hartwell Park Corner Chapman's Town Cornwell's Bank Wickstreet Cooper's Corner Hazard's Green Shortbridge St Helen's Exceat Maynard's Green Mark Cross The Platt Whitehill Broad Street Alfriston Chelwood Gate Ridgewood Westmeston Glynde Hawkhurst Common Tile Hurst Little Horsted Hartfield Best Beech Hill Framfield Rye Foreign Swiftsden Hailsham Silverhill Park Holmes's Hill Three Cups Corner Hollington Burnt Oak Starr's Green Gallypot Street Willingdon Flowers Green Wallands Park Palehouse Common High Hurstwood Beckley Cock Marling Chilsham Nutley Cade Street Lunsford's Cross North Moulsecoomb Wadhurst Portslade-by-Sea Mount Pleasant Hellingly Millbrook Cackle Street Catsfield Fletching Common Ditchling Southern Cross Shortgate Roser's Cross Falmer Horns Cross Crumbles Little Norlington High Cross Upper Dicker Westdean Iford Rodmell Watermill Vines Cross Broomsgrove Argos Hill Eckington Corner Frant Jarvis Brook Kingston near Lewes Whitesmith Rushy Green Mount Ephraim Udimore Ticehurst Coggins Mill Bevendean Davis's Town Butcher's Cross East Blatchington Cripp's Corner Hurst Green Blackness Town Row Old Town Burgh Hill Cuilfail Mark Cross Tarring Neville Bachelor's Bump North Corner Silverhill Chuck Hatch Ewhurst Green Earl's Down Primmers Green Boreham Street Ely Grange Ovingdean Spithurst Blackboys Wood's Green Rocks Park Blacklands Heron's Ghyll Friar's Gate Broad Oak Laughton Common Etchingwood Offham Hadlow Down Honey's Green Netherfield Cowbeech Hill Birchden