Brand Marketing in Russell's Green

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Brand Advertising in Russell's Green

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in TN33 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Russell's Green by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Whatlington Beddingham Burwash Downside Hadlow Down Rye Cripp's Corner Bohemia Hartwell Sheffield Green Eckington Corner Poundford Boarshead Pevensey Bay Shover's Green Crumbles Horns Cross Heighton Street Danehill Rye Harbour Bexhill St Anne's Hurst Green Belmont Ridgewood Watermill Mott's Mill Maresfield Hampden Park Northbridge Street Tarring Neville Crowborough Muddles Green Buckham Hill Founthill Golden Cross Tidebrook Folkington Dodd's Hill Goatham Green Mayfield Flimwell Friday Street Hangleton Broad Street Peacehaven Heights Heathfield Blackness Lidham Hill Ditchling Common Winchelsea Beach Boreham Street Marden's Hill Terrible Down Cackle Street Baldslow Windmill Hill Sweethaws Brighton and Hove Lewes Rushy Green Plumpton Green South Heighton Hale Green Seaford Winchelsea Rickney Sharp's Corner Gun Hill Lions Green Hazard's Green Best Beech Hill Snagshall Rusher's Cross Witherenden Hill Fisher's Gate Chelwood Common Caneheath Laughton Common Telham Tolhurst Primmers Green Upper Horsebridge Grove Hill Crowhurst Brede Wood's Green Wilmington Green Birling Gap Chelwood Gate Warbleton St John's Cuilfail The Platt Penhurst Chapman's Town Friar's Gate Broad Oak Framfield Ginger's Green Hawkhurst Common Friston Guestling Green Cade Street East Blatchington Marle Green Horney Common Riseden Dukes Green Etchingwood Laughton Flackley Ash Westdene Ovingdean Streat Fletching Common Hamsey East Dean Exceat Beachlands Winton Mount Ephraim Camber Iden Ore Icklesham Houghton Green Piddinghoe John's Cross Swiftsden Willingdon Ashburnham Forge East Guldeford Brownbread Street Bexhill-on-Sea Battle Harbour Heights West Blatchington Bevendean Potter's Green Little Common Barcombe Newbridge Alfriston Millbrook St Anthony's Hill Silverhill Pett Crowlink Piltdown Church Wood Little Norlington New Town Earl's Down Henley's Down East Chiltington Mutton Hall Four Oaks Mount Pleasant Mountfield Peter's Green Ticehurst Waldron Harley Shute Westmeston Netherfield Birchden Cooper's Corner Upper Hartfield Burwash Common Rocks Park Langney Village Salehurst Starr's Green Palehouse Common Filching Little Horsted Wood's Corner Mark Cross Moulsecomb Poundgate Steel Cross Clayhill Old Town Tile Hurst South Malling Sleeches Cross Trolliloes Norton Fletching Canadia Forest Row Durgates Wartling Udimore Bells Yew Green Cooden Cowbeech Hill Pell Green Hall's Close Northiam Churches Green Oxley's Green North Corner Southern Cross St Helen's Wood Clive Vale Shortgate Lower Willingdon Cliff End Litlington Hooe Common Patcham Ripe Bishopstone Selmeston Telscombe Beckley Falmer Collier's Green Eason's Green Foxhunt Green Firle Beacon Down North End Peasmarsh Three Oaks Waterhall Brightling Whitesmith Glenleigh Park Staplecross Chilsham Alciston Rose Hill Black Rock Nash Street Dodd's Bottom Twelve Oaks Chiddingly Teasley Mead Horsted Green Holton Hill South Street Russell's Green The Pound Burlow Five Ash Down Hollington Park Hooe Lunsford's Cross Park Corner Magham Down Chitcombe Bowlers Town Wallands Park East Moulsecoomb High Wickham The America Ground East Saltdean Burgh Hill Newbury's Ponts Green Broadland Row Upper Dicker Wannock Southover Norlington Normans' Bay Trull's Hatch Stone Cross Aldrington Westham Thunder's Hill Iford Jumper's Town Chapel Cross Balcombe Green Broad Oak Gallypot Street Marsh Green Broomsgrove Lunce's Common Guestling Thorn Butcher's Cross West Marina Three Leg Cross Groombridge Pett Level Rockrobin Meads Cornwell's Bank Chuck Hatch Poundfield Holmes's Hill Ely Grange Coleman's Hatch Blackboys Willard's Hill Wilmington Mile Oak Rye Foreign Hollington Kingston near Lewes Fairwarp Holtye Cackle Street Glynde South Chailey Jevington Spithurst Stanmer Hailsham Newhaven Saltdean Portslade-by-Sea Great Maxfield Milton Street Portslade Village Newick Bodle Street Green Carter's Corner Mark Cross Hastings Whydown Kemp Town Southease Old Heathfield Tilsmore Buxted Cousley Wood Roselands Flowers Green Honey's Green East Hoathly Moulsecoomb Chailey Blackness Peacehaven Cowbeech Foulride Green Hammerwood Telscombe Cliffs Bulverhythe Round Hill Brighton Punnett's Town Shortbridge Wivelsfield Splayne's Green St Leonards Green Ninfield Upper Wellingham Horam Jarvis Brook Mill Corner Cackle Street Cooksbridge Blackham Hankham Kent Street Little Bayham Rotherfield North Chailey Burwash Weald Rushlake Green Preston North Moulsecoomb Bardown Westfield Danegate Barcombe Cross Bodiam Glyndebourne Friar's Hill Union Street Silverhill Park Davis's Town Castle Hill Dittons Ratton Village Halland Uckfield Blacklands Maynard's Green Sedlescombe Rottingdean Vines Cross Playden Swaile's Green Stonegate Chilley Green Frant Foul Mile Alderbrook Halton Pound Green Broyle Side Down Street Pestalozzi International Village Barcombe Mills Lyewood Common Ewhurst Green Etchingham Nutley Three Cups Corner Eastbourne Wallcrouch Hartfield Sparrow's Green Offham Town Row Pounsley Catsfield Cross in Hand Steven's Crouch Berwick Ringles Cross Catsfield Stream Arlington Westdean Broomham Broadstreet Green Cock Marling Langney Denton Godleys Green West Hill Withyham Furner's Green Birchett's Green Upperton Wych Cross Robertsbridge Jury's Gap Coldean Broomgrove Mark Street Isfield Beckley Furnace Lower Horsebridge Glyne Gap Hollingrove Woodingdean Mount Pleasant Old Town Stone Cross Whitehill Bachelor's Bump Cogger's Cross Crowborough Warren Little London Sidley Tompset's Bank Roedean Red House Common Cottenden Fairlight Cove Dallington High Hurstwood Hollingbury Woolbridge Hellingly Plumpton Wellbrook Grisling Common Burnt Oak Sharpsbridge Town Littleworth Dale Hill Coggins Mill Waldron Down Hollingdean Cliffe Sutton Wickstreet Chalvington Golden Cross Eridge Green Duddleswell Ditchling Skippers Hill St Leonards-on-Sea Wadhurst Balls Green Stunts Green Fairlight Landport Silver Hill Five Ashes Northease Roser's Cross Ashton Green West Firle Jenkins' Green Argos Hill Pebsham Pevensey Green Street Lower Dicker Maresfield Park Chapel Row Quabrook Darwell Hole Highgate Whitehawk Vinehall Street Chiltington St Helen's Hove Budlett's Common Polegate Ringmer Rodmell Lower Cousley Wood Caldbec Hill Berner's Hill High Cross Withdean Wivelsfield Green Herstmonceux Heron's Ghyll