Brand Marketing in Sparrow's Green

Get in touch

Brand Advertising in Sparrow's Green

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in TN5 6?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Sparrow's Green by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Sparrow's Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Netherfield Golden Cross East Moulsecoomb Windmill Hill Laughton Tompset's Bank St Leonards-on-Sea St Helen's Silverhill Park Mott's Mill Honey's Green Castle Hill Dittons Eastbourne Willingdon Cooksbridge South Malling Shover's Green Sleeches Cross Exceat Watermill Sparrow's Green Beddingham St Leonards Green Twelve Oaks Baldslow Jevington Peacehaven Cooper's Corner Upper Hartfield St John's Brightling Iford Upper Dicker Pett Level Chiltington Preston West Firle Caldbec Hill Telscombe Cliffs Wych Cross Broad Oak The Pound Upper Horsebridge Millbrook Wartling Sheffield Green Ditchling Seaford Roser's Cross Hollingdean Lunce's Common Willard's Hill Mountfield Cowbeech Church Wood Isfield Telham Vinehall Street East Blatchington Birchden Alderbrook Rushlake Green Mount Pleasant Carter's Corner Marsh Green St Anthony's Hill Whatlington Stunts Green Glyndebourne Broadstreet Green Peter's Green Godleys Green Laughton Common Rotherfield Friar's Hill Primmers Green Mark Cross Nutley Milton Street Four Oaks East Guldeford Cross in Hand Pell Green Salehurst Sweethaws Cornwell's Bank Burlow Wickstreet Newbury's Friston Witherenden Hill South Street Norlington Potter's Green Ratton Village Fairlight Cove Piddinghoe Frant Earl's Down Red House Common Foxhunt Green Gallypot Street Stanmer Wallands Park Alciston Tolhurst Hadlow Down Houghton Green Upperton Broomsgrove Jury's Gap The America Ground Chapman's Town Broomham Hammerwood Chalvington Piltdown Blackness Birchett's Green Eridge Green Rye Foreign Rocks Park Mayfield Park Corner Hangleton Old Heathfield Ringmer Ore Hollingbury High Hurstwood Duddleswell Beckley Furnace Mill Corner Dallington Cousley Wood Old Town Whitesmith Crowlink Rockrobin Terrible Down Hankham Northbridge Street Boreham Street Mount Ephraim Guestling Thorn Snagshall Polegate Woolbridge Three Cups Corner Cackle Street Three Leg Cross Chapel Cross Balls Green Plumpton Green Dukes Green Catsfield Stream Bells Yew Green Brighton and Hove Broomgrove Hamsey Southease Horney Common Town Littleworth Ninfield Firle Hawkhurst Common Down Street Offham Cooden Friar's Gate Hooe Coldean The Platt Southern Cross Lidham Hill Mile Oak Hellingly Glynde Nash Street Wood's Corner Crowborough Fletching Common Westdene Hazard's Green Hollington Grove Hill Selmeston Thunder's Hill Iden Fletching Arlington Wadhurst Roedean Westham Crowborough Warren Poundfield St Helen's Wood Swaile's Green Halland High Wickham Westmeston Pestalozzi International Village Davis's Town Coggins Mill Heighton Street Shortbridge Gun Hill Chitcombe Rodmell Newhaven Poundford Staplecross Plumpton South Chailey Jarvis Brook Withdean Northease Mark Cross East Dean Rickney Waterhall Fairlight Riseden Ditchling Common Brownbread Street Roselands Rottingdean Five Ash Down Etchingham Whitehawk Broad Street Bexhill-on-Sea Kent Street Eckington Corner Waldron Down Marle Green Wood's Green East Saltdean Ovingdean Cripp's Corner Hurst Green East Hoathly Pett Holton Hill Cliff End Pound Green Trull's Hatch Buckham Hill Barcombe Hartwell Trolliloes Golden Cross Harley Shute Coleman's Hatch North Chailey Portslade Village Bodle Street Green Danegate Steven's Crouch Holmes's Hill Founthill Ponts Green Burwash Sidley Wivelsfield Peasmarsh Eason's Green Beacon Down Lower Cousley Wood Chiddingly Alfriston Lions Green Ewhurst Green Blackboys Horns Cross Canadia Caneheath Moulsecomb Framfield Ashburnham Forge Steel Cross Spithurst Cliffe Broyle Side Flowers Green Forest Row John's Cross Glenleigh Park Bachelor's Bump Bohemia Belmont Collier's Green Cogger's Cross Lower Willingdon Goatham Green Battle Etchingwood Broadland Row Meads Uckfield Dodd's Hill Glyne Gap Whydown Maresfield Skippers Hill Muddles Green Hall's Close Quabrook Churches Green Henley's Down Lyewood Common Burnt Oak Punnett's Town Old Town Hartfield Winchelsea Withyham Newick Little London Bishopstone Ridgewood Playden Mutton Hall Westfield Swiftsden Chailey Southover Five Ashes Highgate Teasley Mead Ashton Green Warbleton Folkington Beachlands North Moulsecoomb Oxley's Green Barcombe Cross Three Oaks Great Maxfield High Cross Denton Boarshead Catsfield Harbour Heights Sharp's Corner Wallcrouch Fairwarp Butcher's Cross Best Beech Hill Little Norlington Winton Litlington Telscombe Silverhill Guestling Green Mount Pleasant Brighton East Chiltington Town Row Bodiam Magham Down Tarring Neville Tilsmore Lower Dicker Horam Pounsley Robertsbridge Dodd's Bottom Friday Street Stone Cross Rose Hill Waldron Crumbles Sedlescombe Chelwood Common Wannock Hollingrove Hollington Park Flimwell Tidebrook Bexhill Bowlers Town Marden's Hill Barcombe Mills Camber Furner's Green Vines Cross Union Street Hooe Common Bevendean Cackle Street Green Street St Anne's Cottenden Groombridge Patcham Lewes Burgh Hill Wilmington Mark Street Bardown Westdean Rye Cowbeech Hill Sharpsbridge Winchelsea Beach Starr's Green Little Bayham Wellbrook Horsted Green Wilmington Green Blacklands Hastings Beckley Clayhill Lunsford's Cross Splayne's Green Tile Hurst Jumper's Town Maresfield Park Buxted Falmer Moulsecoomb Grisling Common Woodingdean North Corner Argos Hill Halton Darwell Hole Silver Hill Hampden Park West Blatchington Little Horsted Stonegate South Heighton Hale Green Pevensey Little Common Downside Norton Cuilfail Newbridge Northiam Ringles Cross Portslade-by-Sea North End Chapel Row West Hill Hove Kemp Town Durgates Cock Marling New Town Ginger's Green Palehouse Common Ripe Rushy Green Shortgate Foulride Green Brede Russell's Green Kingston near Lewes Round Hill Cade Street Flackley Ash Maynard's Green Jenkins' Green Burwash Weald Clive Vale Birling Gap Bulverhythe Danehill Budlett's Common Blackham Black Rock Wivelsfield Green Berwick Fisher's Gate Herstmonceux Crowhurst Landport Burwash Common Hailsham Holtye Udimore Foul Mile Heathfield Streat Saltdean Chilley Green Berner's Hill Blackness Langney Pevensey Bay Peacehaven Heights Whitehill Ely Grange Cackle Street Rusher's Cross Filching Heron's Ghyll Lower Horsebridge Stone Cross Chelwood Gate Dale Hill Balcombe Green Langney Village Poundgate Pebsham Chilsham Upper Wellingham Sutton Broad Oak Icklesham Normans' Bay Chuck Hatch Ticehurst West Marina Penhurst Rye Harbour Aldrington