Brand Marketing in Sweethaws

Get in touch

Brand Advertising in Sweethaws

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in TN6 3?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Sweethaws by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Sweethaws (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Hammerwood Earl's Down Portslade-by-Sea Hove Peacehaven Bexhill-on-Sea Chilsham Duddleswell Kemp Town Ore Cliffe Blackham West Hill Lunsford's Cross Westdene Bulverhythe Rye Salehurst Hampden Park Preston Boreham Street Beachlands Iford Riseden Alciston South Malling Chapel Cross Baldslow Exceat Cock Marling Lions Green Harley Shute Cogger's Cross Union Street Muddles Green Mountfield Piltdown Southease Wilmington Green Bexhill Clive Vale Tilsmore Rye Harbour Rose Hill Golden Cross Collier's Green Bodle Street Green High Cross Glyndebourne Little London Hall's Close Hollingbury Barcombe Cross Fairlight Three Leg Cross Green Street Grisling Common Ratton Village Lower Willingdon Plumpton Green Bevendean Dale Hill Heathfield Pell Green Burwash Weald Whydown Darwell Hole Hailsham Coggins Mill Newick Telham West Blatchington Marsh Green St Leonards-on-Sea Horns Cross Hurst Green Burwash Sharp's Corner Kent Street Chailey Battle Westfield Marle Green Stone Cross Chuck Hatch Trull's Hatch Whitehawk Oxley's Green St Anne's Sparrow's Green Budlett's Common Chiltington Nutley Upper Hartfield Birchett's Green Alderbrook John's Cross Brede Hooe Common Upper Horsebridge Boarshead Sedlescombe Woolbridge Polegate St Leonards Green Swaile's Green Jarvis Brook Wilmington Cackle Street Mile Oak Caneheath Cowbeech Pestalozzi International Village Dukes Green Wivelsfield Green Piddinghoe Snagshall Groombridge Laughton Flowers Green Hamsey Vinehall Street Glyne Gap Mayfield Fisher's Gate Crowborough North Chailey East Guldeford Peasmarsh Folkington Lower Dicker Wallcrouch St Helen's Wood Northbridge Street North End Old Heathfield Teasley Mead Westmeston Sharpsbridge Poundfield Clayhill Buckham Hill Ovingdean East Chiltington Upper Wellingham Ditchling Streat Stonegate Peter's Green Lewes Rockrobin Eason's Green Bohemia Trolliloes Jenkins' Green Godleys Green Winton Moulsecomb Willingdon Ashburnham Forge Telscombe Cliffs Arlington Flimwell Netherfield Birling Gap Maresfield Park Horsted Green Lunce's Common Northease Vines Cross East Blatchington Robertsbridge Friday Street Ninfield Steel Cross Fairwarp Berner's Hill Chalvington Etchingwood Down Street Burwash Common Normans' Bay Northiam Woodingdean Fairlight Cove Ely Grange Founthill Chelwood Common Ridgewood New Town Uckfield Pevensey Stone Cross Norton Little Norlington Newbury's Berwick Steven's Crouch Ringles Cross Upperton Selmeston Broyle Side Withdean Beddingham Lyewood Common Little Horsted Rusher's Cross Chapel Row Heighton Street South Street Furner's Green Willard's Hill Hollington Park North Corner Thunder's Hill Milton Street Town Row Church Wood Horam Ewhurst Green East Dean Punnett's Town Marden's Hill Cooksbridge Tidebrook Staplecross Roser's Cross Skippers Hill Rushlake Green Canadia Fletching Brightling Whitehill Silverhill Jumper's Town Newbridge Wych Cross Newhaven Cliff End Cackle Street Norlington Barcombe Mills Rickney Broadland Row Rye Foreign Rodmell Holton Hill Rocks Park Blackness South Heighton Lower Cousley Wood Mount Pleasant Coldean Wallands Park Horney Common Bowlers Town Plumpton Hollington Henley's Down Great Maxfield West Marina Guestling Thorn Catsfield Stream Cowbeech Hill Round Hill Mill Corner Langney Village Herstmonceux Mott's Mill Sleeches Cross Forest Row East Saltdean Hastings Five Ash Down Balcombe Green Stunts Green Sidley Ponts Green Mark Cross Crowborough Warren Pounsley Falmer Portslade Village Harbour Heights Cross in Hand Hellingly Denton Holmes's Hill Poundford Ashton Green Shortbridge Blackboys Terrible Down Mark Street Broad Street Mount Ephraim Ginger's Green Danegate South Chailey Park Corner Hartwell Wickstreet Foulride Green Town Littleworth Pebsham Potter's Green Friar's Gate Churches Green Lidham Hill Westham St John's High Hurstwood Laughton Common Dallington Litlington Three Cups Corner Hadlow Down Hollingdean Chelwood Gate Russell's Green Blacklands Friar's Hill Broad Oak Watermill Gun Hill West Firle Burlow Eastbourne Broomham Meads Brighton Silver Hill Camber Kingston near Lewes Nash Street Spithurst Icklesham Dodd's Bottom Aldrington Cade Street Pevensey Bay Hollingrove Friston Sweethaws Maynard's Green Cottenden Shortgate Ripe Halton Holtye Stanmer Carter's Corner Mark Cross Butcher's Cross Jury's Gap Broadstreet Green Broad Oak Filching Whitesmith Barcombe Tarring Neville Pett Level Westdean Argos Hill Chapman's Town Pett Waldron Down Shover's Green Magham Down Starr's Green Ditchling Common Black Rock Etchingham The Platt Grove Hill Fletching Common Framfield Primmers Green Ticehurst Belmont Splayne's Green Bodiam Alfriston Chitcombe Broomgrove Landport Swiftsden Roselands Cooden Patcham Hazard's Green Mount Pleasant Southern Cross Little Bayham Langney Playden Sutton Wannock Three Oaks Eridge Green Frant Glynde Offham Ringmer Catsfield Castle Hill Hartfield Burgh Hill Dittons Bells Yew Green Lower Horsebridge Withyham Wadhurst Balls Green St Anthony's Hill Whatlington Heron's Ghyll Goatham Green Davis's Town Cripp's Corner Jevington Burnt Oak Tompset's Bank Iden Flackley Ash Cooper's Corner Wood's Green Wartling Tolhurst Beacon Down Hooe Foul Mile Cackle Street Cornwell's Bank Bachelor's Bump Udimore Winchelsea Pound Green Seaford Best Beech Hill Cousley Wood Downside Brownbread Street Birchden Hankham East Moulsecoomb Rotherfield Blackness Hawkhurst Common Firle Peacehaven Heights St Helen's Tile Hurst North Moulsecoomb Five Ashes Quabrook The America Ground Silverhill Park Hale Green Isfield Brighton and Hove Moulsecoomb Bishopstone Glenleigh Park Upper Dicker Poundgate Roedean Beckley Crowhurst Coleman's Hatch Winchelsea Beach Hangleton Bardown Maresfield Wivelsfield East Hoathly Southover Penhurst Little Common Caldbec Hill Guestling Green Durgates Crowlink Telscombe Old Town Foxhunt Green Gallypot Street Halland The Pound Broomsgrove Danehill Wood's Corner Chiddingly Dodd's Hill Red House Common Crumbles Honey's Green Twelve Oaks Buxted Witherenden Hill High Wickham Eckington Corner Highgate Houghton Green Old Town Mutton Hall Rushy Green Chilley Green Golden Cross Four Oaks Wellbrook Windmill Hill Sheffield Green Saltdean Cuilfail Palehouse Common Waldron Waterhall Rottingdean Warbleton Beckley Furnace Millbrook