Brand Marketing in Crossway

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Brand Advertising in Crossway

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in NP25 5?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Crossway by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Rhiw Croes-y-mwyalch Glandwr Pen-yr-Heol West Pontnewydd Bettws Newydd Monmouth Cap Hendredenny Park Llangua Princetown Llanvair-Discoed Bute Town Brynglas Gwernesney / Gwernesni New Inn Nelson Blaenavon Junction Penyrheol Rock Llantarnam St Illtyd / Llanhiledd Five Locks Sebastopol Cwmavon Ynysddu Victoria Village Nantyglo Blaen-y-cwm Rudry / Rhydri Mamhilad Over Monnow Energlyn New-Mills Llanhennock Henllys Penmaen Maryland Deri Upper Cwmbran East Usk Ponthir Llandevaud Cwm Siôn Mathew Monkswood Bettws Stelvio Rogerstone Parc Mawr Bedwas Charlesville The Cot Allt-yr-yn Trinant Fairwater Croesyceiliog Penbidwal Lower Common Pwllmeyric / Pwllmeurig Cuckoo's Row Trethomas Tredomen Tredunnock Wattsville Gilwern Tirphil Skenfrith St Dials Ty Canol Llandogo Kymin Duffryn Snatchwood Coldra Llanfair Kilgeddin Gwehelog Pen-y-cae-mawr Llandenny Llechryd Southbrook Lower New Inn Great Oak Llanllowell / Llanllywel Croes-Hywel Llanellen Twyn Shôn-Ifan Penybryn Gelligaer Blaina / Y Blaenau Glenfield Estate Itton Common Newbridge / Trecceln Twyn Cynhordy Began Penrhos Cleppa Park Wyesham Abersychan Llanmartin Cwm Ffrwd-oer Blaenau Gwent Celynen Upper Common Two Locks Swffryd Cwmynyscoy Alway Waunllapria Brynithel Clydach Cwm Nant-gam Millbrook Pen-y-Bont Crossways Ebbw Vale / Glyn Ebwy Hardwick Trefil Llam-march Bulwark Pen-y-fan Cwm Gelli Lower Ochrwyth Old Cwmbran Llanvaches Coed-y-paen Beaufort Forge Hammer Brynawel Six Bells Melin Caiach Willowtown Brynmawr Tynewydd Phillip's Town Scwrfa Middle Coedcae Pandy Wern-y-cwrt Uskmouth Danygraig Troearhiwgwair Penyrheol Ty Coch Llanthony / Llanddewi Nant Hodni Pentwyn-mawr Pentre-waun Coed Morgan Twyn Wenallt Nash Hollybush Bishton Pengam Rhadyr Rassau Llanvihangel-Ystern-Llewern Cupid's Hill New Tredegar Llanddewi Skirrid Glasllwch Pant y Pwdyn Penllwyn Lydart Newtown Pen-y-bank Greenmeadow Pontnewydd Five Lanes Maes-glas Crosskeys Mitchel Troy Llanfach Llwyncelyn Raglan / Rhaglan Whitewall Common Pentrapeod 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Woodfieldside Gold Tops Thornhill Trostrey Common Llangwm Clytha Park Celtic Lakes St Bride's Netherwent Cwmtillery / Cwmtyleri Llanfihangel near Rogiet Victoria Pillgwenlly Penperlleni Caer-went / Caerwent Daren-felen Llansoy Llanfable / Llanvapley Dukestown Pen-y-lan Gwyddon Llanyrafon Newbridge on Usk Pantygasseg Tredegar Pontlottyn Broadstreet Common Briery Hill Abercarn Llandevenny Undy / Gwndy Gaer-fawr Underwood Northville Rhymney / Rhymni Gelligroes Ty Llwyn Llanbeder Lower Machen Worthybrook St Brides Wentlooge / Llansanffraid Gwynllŵg Pontywaun Wainfelin Llanddewi Rhydderch Penrhiwgarreg Goldcliff Ashvale Treadam Sudbrook Freehold Land The Narth Waundeg Penpedairheol Hendredenny Treowen Portskewett / Porthsgiwed Troedrhiwgwair / Troed Rhiw Gwair Mardy Rhiw-lâs Cefn Hengoed Brynygwenin Gwrhay Catbrook Chapel of Ease Caerwent Brook Summerleaze Llantilio Crossenny / Llandeilo Gresynni Upper Redbrook Hilltop Treworgan Common Liswerry Twyn-Allws Oakdale Pwllypant Pit Deepweir Bryngwyn Common-y-coed Coed-y-caerau Nant-y-ceisiad Garndiffaith Pen-pedair-heol Llanvetherine / Llanwytherin Cwmcarn Coedkernew / Coedcernyw Tirphill Bondfield Park Cwmyoy Ridgeway Pont-y-Gôf The Hendre Penallt Caerau Park Little Mill Bryngwyn Magor / Magwyr Werngifford Senghenydd Llangovan Markham Wilcrick The Village Bedwellty Pits Manorside Pencroesoped Llanvihangel Crucorney Norton Kemeys Commander Draethen Pen-y-bont Rhyd-y-meirch Pengam Knollbury Coalbrookvale Argoed Lower Race Berllan-gollen Penygarn Golynos Black Rock Broadstreet Common Talywain Aberbargoed / Aberbargod Ty-Sign Waterloo Abertillery / Abertyleri Parc Penallta Country Park Hengoed Pen-tŵyn Michaelston-y-Fedw Crick Caggle Street New Inn Walson Prospect Place Michaelstone Bridge Croes Llanfair Sirhowy / Sirhywi Baneswell Pont-y-felin Pen-yr-heol Manson British Tintern / Tyndyrn Abertridwr St Maughans / Llanfocha Bryn Churchill Park Shirenewton Tal-y-coed Tre-gagle Newton Green Goetre Saltmarsh Caerleon / Caerllion 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Coedcae The North Cwm-corrwg Hayes Gate Ty-fry Coed Eva Trellech Forge Side Gilfach Kilgwrrwg Llanishen Whitelye Upper Fedw Troedrhiwfuwch Malpas Mount Ballan High Cross Rockfield Caldicot / Cil-y-coed Newchurch Chepstow / Cas-Gwent Pantside Llanvihangel Pontymoel Cefn Golau Coed Cwnwr Merthyr Tewdrig Cleddon Rogiet Penpergwm Bishpool Cross Wonastow Aberbeeg / Aber-big West Side Llanteems Oakfield Llanbadoc Peterstone Wentlooge / Llanbedr Gwynllwg Botany Bay Monmouth / Trefynwy Whitson Gwehelog Common Black Vein Broadstone Slough Parc-Seymour St Woolos Castleton Cat's Ash Bassaleg St Arvans Onen Pontrhydyrun Somerton Griffithstown Hoop Buckholt Cefn Fforest Tai'r-heol Grosmont Llantilio Pertholey / Llandeilo Bertholau Upper Coedcae Mount Pleasant Panteg May Hill Pant-glas Llangibby / Llangybi Vinegar Hill Fochriw Pentref-y-groes Cwm Fields Pontnewynydd Llanfrechfa Earlswood Dixton Ringland Southville Gatlas Gelli-hâf Kilgwrrwg Common Upper Ochrwyth Cwm Glyn Etwy High Meadow Mountain Air Trevethin Coed-y-fedw Glenside Wolvesnewton / Llanwynell Pen-twyn Leechpool Chippenham Castle Park Cross Ash Craig-y-Rhacca St Julians Stow Park Common Cefn-llwyn Carmeltown Bullyhole Bottom Llwyn-du Trosnant Carrow Hill Castell-y-bŵch Llantrisant Gaer Garnlydan Cefn-y-Crib Watford Park Llanfoist / Llanffwyst Llanhilleth / Llanhiledd Cwmnantyrodyn Star Hill Machen Crindau