Brand Marketing in Beauworth

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Brand Advertising in Beauworth

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in SO24 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Beauworth by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
West Leigh Lower Brook Westfield High Cross Bank Lord's Wood Roughdown Vernham Row Braishfield Clatford Oakcuts Twyford Kingston Hungerford Hilsea North End Wolverton Common Pheonix Green Upper Froyle Egypt Malshanger Anstey Newtown Lower Exbury Fordingbridge Bucklers Hard East Liss Steep Marsh South Wonston Sherfield on Loddon Church End Langrish The Hummicks Wimpson Titchfield Picket Post Ellisfield Warren Corner Hillstreet Kentsboro Picket Piece Highfield Nob's Crook Exton Ashe Warren Oliver's Battery The Withies Tinkers Cross Banister's Park Cold Ash Hill Littleton Mortimer West End Chalton Lower Daggons Ladwell Holt Buckskin Fleetlands Holbury Thornhill Park Egbury Goodworth Clatford Ewshot Froxfield Green Newtown Pikeshill Otterwood Shipton Bellinger Lymington Eastrop Stratfield Saye Chandler's Ford Balmerlawn Ampfield Turkey Island Wallington Locks Heath Sway Halterworth Catherington Purbrook Heath Meonstoke Old Burghclere Soake Heather Row Redenham Stonyford Minley East Stratton Whiteley Keeping Bunstead Stakes West Hill Hensting Corhampton Thorney Hill Ashton Swanmore Darby Green Middle Wallop Marchwood Holt End Pucknall Inhurst Wecock Timsbury Rowlands Castle Denvilles Southington Cocksford Down Landport Glebe Shamblehurst Titchfield Park Eversley Centre Fyfield Lopcombe Duck Street Bagnum Park Corner Fleet Mead End St Austins Fawley West Ham Warren Corner North Town Little Holbury West Tisted West Worldham Standon Hillpound Newfound Hook Rushington Cove Sandford Hillyfields Leckford Amport Wadwick West Wellow Pennington Hedge End Burgates Bitterne Manor Oak Hill Stanmore Brown Candover Hatchet Gate Penton Corner Tilly Down Rye Common Bossington Dunbridge Old Shirley Wheat Hold Ashe Portsea Toothill Abbotswood Frogham Baybridge Plaitford Green West End Green Abbotstone Hartfordbridge Stony Heath Durrants Fratton Walton Heath Silkstead Hightown West Common Lyndhurst Linford Pilley Stubbington Silchester Beaulieu Fryern Hill Turgis Green Bedford Place Long Sutton Butlocks Heath The Mint Norleywood Chidden Valley Park Horndean Bedhampton Warborne Upper Swanmore Baughurst Common Liss Chandlers Green Hundred Acres East Tisted Forton Furzedown Ringwood Chineham Lower Canterton Heckfield Hartley Wintney Minstead Farnborough Farnborough Green Langley Upper Wield Woodfalls Crux Easton Lower Green Shirley Rockbourne Hoe Gate Catisfield Empshott Waterditch Shirley Park Dibden North Waltham Testwood Monk Sherborne Hocombe North Ripley Black Dam Newbridge Soberton Old Portsmouth Townsend East Dean Upper Enham Waterlooville Emsworth Arford Newtown Drayton Forest Corner Three Ashes Woodcot Harefield Spanish Green Adbury Heath End Crowdhill Fair Cross Highclere Thedden Whitenap East Worldham Canada Redbridge Dowd's Farm Farleigh Wallop Row Ash Ovington Lower Pennington Crookhorn North Hayling South Down Newtown Buckland Ann's Hill Critchell's Green North Poulner Farnborough Street Tufton Northbrook Palestine Furzeley Corner Bentworth East Cholderton Upper Ratley Holt Pound Barton on Sea Lynch Hill Harefield The Butts Pound Street South View Abbots Worthy Headley Down Wildmoor North Street Lower Slackstead Chilbolton Prince's Marsh Vernham Bank Wonston Lower Wield Keyhaven Heathfield Penton Grafton Hawley Lane Lyde Green Newton Valence Frenchmoor Thornhill Somers Town East Meon Mullenspond Hook Park Estate Little Somborne Cuckoo Bushes Bridgemary Colbury Newtown Bassett East Anton Privett Sladen Green Boorley Green Faccombe Woolton Hill East Martin Brickhill Hardley Hill Grove Elvetham Dipley Kent's Oak Durley Street Bishop's Waltham East End Midanbury Hythe Barton Stacey Wigley Beech Hill Fairdown Steventon Danebury Ocean Village Pamber End Lovedean Burley Lawn Red Rice Stoke North Stoneham Bowyer's Common Brockenhurst Clayhall Phoenix Green Hammer Bottom Griggs Green Woodcott Lane End Hollington Cross Upham Worting Houndmills Martin Drove End Stanswood Ibthorpe Copnor Westwood Park Upper Kingston Cricket Hill Little 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West Meon Woodlands Baughurst Burley Beacon Hill Brow Tiptoe Farlington Lee-on-the-Solent Horseport North Gorley North Camp Pamber Heath Up Green Totton Eastland Gate Tunworth Harestock Privett Outwick Pooksgreen Boldre Middleton Stuckton Ropley Soke Daneshill Townhill Park Weeke Bordon Lordswood Lower Ratley Kingston Dundridge Brambridge Copythorne Petersfield Ibworth Cosham St Cross North End Pitt Godshill Woodley Seafield Langstone Wolverton Hatch Bottom Hinton Sleepers' Hill Rotten Green Lower Turmer Tadley Canada Common St Mary's Hounsdown Axford Portswood Pilley Bailey Blackhill Spitalhatch Little London Steep Bramshaw Isington Lower Upham Hound Green Burridge Oakhanger West Heath East Oakley Old Netley Aldermoor Finchdean Thruxton Mill Lane Portsmouth Appleshaw Ibsley Broadmere West Green Wilsom Hightown Woodlands Mapledurwell Hatch Fulflood South Hayling Deadwater Kent The Close Hillhead Wheatley Hook Weyhill Shalden Green Gable Head Flood Street Grayshott Bashley Brockhurst Calshot East Tytherley Exbury Wellow Wood Brockbridge Milford on Sea Kingsclere Sandleheath Netley Marsh Bramshill West End North Warnborough Hazeley Bottom Blendworth Penwood Buriton Eastoke Tadley Hill North Weirs Bisterne Dean Ashmansworth Chapel Northbrook Preston Candover Godshill Wood Frogmore Selborne Nutburn The Holdings Bulbery Mount Pleasant Purbrook Liss Forest Hatch Warren East Boldre Fullerton Warnborough Green Ashley Peartree Green Waltham Chase Ridge Common Bellevue Rotherwick Sparsholt Newtown East Wellow Houghton Headbourne Worthy Compton Mislingford Neatham Powntley Copse Hursley Woodside Brock's Green Well St Denys Curdridge Highways Broughton Dummer Bailey's Hard Crawley Pamber Green Broadgate Wymering Dibden Purlieu Hollington Upper Common Moulsham Green Breamore Sherfield English Oakshott East Aston St John's Church Heathfield Wootton St Lawrence Burley Street Northam North End Shirley Warren Frostlane Woodlands Headley Colt Hill Hazeley Heath Latchmere Green Crondall Woodside The Soke Bassett Green Whitway Nately Scures South Gorley Blounce South Warnborough Anna Valley Church Crookham Popham Goose Green Allum Green Bitterne Park Knowle Worthy Down Setley Chilworth Old Village Causeway Coxford Nashes Green Warblington Overton Pondtail Birchy Hill Fair Oak Liphook Spearywell Kitwood Stroud Hiltingbury Ashley Hampton Park Old Alresford Battramsley Ogdens Stamshaw Swanwick Up Nately Ramridge Park Rafborough Selsmore Hurstbourne Tarrant Hambledon Dogmersfield Cottonworth Ecchinswell Denmead Rowner Fisher's Pond Shirley holms Cuckoo's Corner Chilbolton Down Vernham Dean Oakley Ower Newgrounds Hurstbourne Priors Little London Bevois Valley East End Lower Froyle Worlds End Brook Hill Chilton Candover West End Charlton Wherwell Southampton North Sydmonton Anmore Gobley Hole Tangley Meon Longparish Fair Oak Green Kimpton Buttsash Filmore Hill Soberton Heath Micheldever Calmore Baffins Ramsdell Vernham Street Highbridge West Heath Hordle Avon 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Whitsbury Botley Northfields Sprat's Down Winklebury Swampton Over Wallop Crockerhill Sleaford Plastow Green Penton Mewsey Walhampton North Charford Sandy Balls West End Ashford Hill Hatherden Southwick Dora's Green Frogmore Rockford Gilbert Street Otterbourne Lower Green Woodmancott Viables Port Solent Northney Kings Worthy Wootton Longstock Lasham Romsey Moortown Tapnage Hangersley Leagreen Winchfield Mill Green Wickham Clanfield Shirrell Heath Bramshott Chase South Baddesley Dean Hyde Hawley Lower Buckland Fox Lane Bar End Gore End Highbury Ratlake Upper Shirley Hammond's Green Clarken Green Elvetham Heath Couch Green Eling Upper Farringdon Droxford New Cheriton Michelmersh Bramdean Hound Grateley North Fareham Damerham Mengham Broad Layings Whitchurch Weavers Down Little Posbrook Furzley Tipner Weston Patrick Knapp Martyr Worthy Swaythling Blashford Eastleigh Newnham Morestead Fritham Cole Henley Upton Hoe Compton Coombe Kingsley Forton Lower Burgate Cufaude Crow Buddle Old Milton Lower Farringdon Millbrook Holybourne Hartley Mauditt Applemore East Hill Winsor Foulford Lord's Hill Stoney Cross Freefolk Bartley Portchester Foxdown Bowling Alley West Liss Durley North Baddesley Lower Common North Oakley Wishanger Common Little Ann Charter Alley Poulner Sholing Common Newtown Newtown Common Newtown Itchen Stoke Bailey Green London Minstead Merry Oak Wivelrod Church Oakley Polhampton Frithend Winchester Ramsdean Great Shoddesden Herriard Nichols Town Bursledon Chilcomb