Brand Marketing in Duck Street

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Brand Advertising in Duck Street

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in SP11 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Duck Street by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Ramridge Park Earlstone Common Copythorne Leigh Park Landport St Denys Crawley Newbridge Blissford Sutton Scotney Wickham Common Griggs Green Ashley Drayton Upton Grey Standon Popham Wecock Avington Kingsmead Pamber Green Middleton Springvale Goose Hill Headley Bellevue North End Old Shirley Newgrounds Kilmeston Kent's Oak Furzey Lodge Cole Henley Horndean Bramley Sherborne St John Andwell Fleetend Penwood Pitt St Mary Bourne Freemantle Newtown Wootton Upper Bullington Outwick Newtown Boorley Green Pennington Axmansford Hatherden Hazeley Bottom Rowner Hursley Chawton Hillstreet Hensting Shipton Bellinger Little Holbury West End South Wonston Warnborough Green Hannington North Street Stoke Newtown Harefield Woodmancott Knights Enham North End Lower Exbury Warsash New Town Little Basing Upper Shirley Durley Durrants Langstone Greatham Danebury Bitterne Dilton Thorney Hill Duck Street Old Netley East Martin Hounsdown Holt Burghclere Common Fair Cross Hale Shirley Warren Netley Popley Lee Totford Weston Petersfield Ragged Appleshaw Forton Netherton Fair Oak Green Weston Colley Bunstead Monk Sherborne North Charford Lower Froyle Bank Chandlers Green Rye Common Foxcotte Shorley Adbury Meonstoke Liphook Itchen Abbas Foxhills Winsor Meon Hiltingbury Church End East Dean Axford Wildern Hythe Downend West End Green North Hayling Boldre Bashley Bransbury Three Ashes Hightown Little Somborne Avon Up Somborne Shalden Green Hambledon Southrope Colemore Wolverton Odiham Egbury Rockbourne Hatch Warren Park Gate Fleet Lower Green Longparish Bramshott Chase Gobley Hole Wharf Hill Horseport Buddle Anthill Common Park Sandleheath Shirley holms Titchfield Common Inhurst Catisfield Port Solent Stonehills Farnborough Green Woodington Lower Swanwick Bramshill Holybourne Isington Silkstead Minley Farlington Compton Mapledurwell Cricket Hill Gable Head Deane Quidhampton Holt End Setley Crosshouse Broad Oak Hook St Giles's Hill East Tisted Camdentown Lopcombe Pucknall Sholing Sholing Common Paulsgrove Bucklers Hard Allbrook Dibden Upper Pennington High Cross Redbrook Redlands Kingsland Place Stubbington Deadwater Mount Pleasant Bransgore New Cheriton Langrish Boarhunt Rotten Green Stonyford East Hill South Farnborough Merry Oak Bowling Alley East Aston Hordle South Town Eversley Cross Knowle Long Sutton Causeway Crux Easton Dummer Bedford Place Gilbury Hard Weston Corbett Bulbery Ashford Selborne Canada Oliver's Battery Bossington Stakes Bishop's Sutton South Baddesley Bashley Park Hook Park Newtown Mottisfont Beauworth Amport Tot Hill Nashes Green Stoke Common Newtown Common Hatchet Green Lower Pennington Foulford Fleet Polygon Grayshott Wadwick Ibsley Upper Burgate Shobley The Butts Southwick Headbourne Worthy Compton King's Somborne Rockford Lower Daggons Hill Grove Potbridge Rownhams Weeke New Milton Leckford Ashurst Lower Upham Empshott Green Woodfalls Liss Ashford Hill Winklebury Woodcott Hipley Chilworth Lord's Hill Cufaude Frogham Tye Northam Herriard Hilsea Martin Chilworth Old Village Phoenix Green Hartley Mauditt Kingston East Cholderton Gunville Norleywood The Holdings Hampton Park Kings Worthy Clayhall Upper Wootton Turkey Island Newtown Bar End Warren Corner Harefield Blounce Soake Kimpton Winnall Ashton Midanbury Applemore The Common Rake Common Foxdown Chilbolton Down South Warnborough Stockbridge Bishopstoke Highbury Malshanger Picket Hill Downton Bridgemary Hawthorn Sandy Balls Farnborough Street Goose Green Vernham Row Ramsdean Hollington Hatchet Gate Stony Heath Chilbolton Blashford South Gorley Shirrell Heath Baughurst Tapnage Drayton North Ripley Newtown Chilton Candover Whiteley Northfields Tiptoe Nutley Pheonix Green Wootton St Lawrence Funtley Roughdown Charlton Weavers Down Quarley Newton Stacey Kingsley Park Corner Itchen Gore End Newfound Grateley Ball Hill Upper Ratley Dibden Purlieu Sprat's Down Portchester Shootash Elvetham Heath Picket Post Portsmouth Nob's Crook Baffins Highfield Highclere Whale Island Cowplain Beech Hill Up Nately Portmore Redenham Hook Thorns Beach Northney Martin Drove End Bailey's Hard Ashurst Bridge Kingsclere Woodlands Mislingford Ashmansworth Hazeley Lea Faccombe Littleton Colden Common North Houghton Charlwood Hillyfields Elson Silchester Coombe Moulsham Green Botley Fairdown Butlocks Heath East Boldre Wellow Wood Upper Wield Froxfield Green Valley Park Heath End Worlds End Tadley Hill Ramsdell Lockerley Allum Green Lower Common Church Oakley Southampton Litchfield West Liss Alton Woodend Tadley Bottom Widley Brockhurst West Worldham Middle Wallop Newtown Barton on Sea Lynch Harbridge Upper Slackstead Lower Slackstead Northington Droxford Preston Candover Summerlug Pound Street Lower Canterton Burley Hawkley North Gorley Prince's Marsh Frithend Brook Belbins Michelmersh Forton Ridgeway Parade Ann's Hill North Boarhunt Hollywater Mellishes Bottom New Alresford Mullenspond Frenchmoor Cuckoo Bushes West Hill Brockenhurst Copnor Hound Hillhead Dipley Beckley Chilcomb Spearywell Hartley Wintney Hill Head Headley Down Testwood Dowd's Farm Burridge North Baddesley Linwood Hound Green Hartley Wespall Keyhaven Ridge Common Heckfield Burley Beacon Swanmore Waltham Chase Godshill West Town Little Ann Brook Hyde Dean Wonston Conford Smannell Ashe Warren Greywell West Heath Up Green Lee-on-the-Solent Bassett Green Goodworth Clatford Gosport Shedfield Plastow Green Pardown Purbrook Heath Bassett Burley Street Bailey Green Barton Stacey Wallington Pondtail Swanwick Old Basing Buckland Tichborne Arford Bedhampton West End Mengham Nether Wallop Ellingham Ripley Somers Town Canada Common The Hummicks Anstey St Mary's Havant Ashley Portsea Island Lower Green Chineham Mill Lane Vernham Dean Colbury Kitwood Bedenham Heathfield Brighton Hill Awbridge Cuckoo's Corner Breamore Blackfield Hammer Bottom Tinkers Cross Chalton Hazeley Heath Weyhill Lower Wield Mill Green Hill Top Catherington Bramley Green Court Corner Timsbury Headley Ewshot Keeping Colt Hill St Austins Owslebury St Cross Winchfield Hill Baughurst Common Eastney Wildmoor Bramshott Polhampton Spitalhatch Stratfield Turgis Upper Swanmore Powntley Copse Rotherwick Upper Enham Thornhill Park Anna Valley Fair Oak Whitenap Holt Pound Fullerton Medstead Linford Brokenford Stony Batter Fratton Sherfield English Sherfield on Loddon Curbridge Worting Shortheath Lower Turmer Southend Fair Oak Stoke Bull Hill Upham Fawley Lower Burgate Wittensford Lindford Balmerlawn Enham Alamein Ashlett Newton Valence Steep Whitchurch Bentworth Clarken Green West Wellow Tunworth Bradley Hill Brow Hunton North Town Harestock West Green Clanfield Sopley Warren Corner Hawley Itchen Stoke Twyford Cold Ash Hill Bleak Hill Thruxton Hurstbourne Priors Abbotts Ann Wickham Fox Lane Montgomery Lines Old Alresford Hungerford Woodside Lord's Wood Cottonworth Winslade Old Milton Hamble-le-Rice Hazeley Woodley The Hangers Wishanger Common Kentsboro Regents Park Hearn Pilley Dunley Broughton Hartfordbridge Damerham Holbury Sway Micheldever Woolston Hawley Lane Old Burghclere Langley Nutburn Ecchinswell Buttsash Durley Street Sea View Woodlands Lower Ratley Wimpson Daneshill Godwinscroft Hightown Oak Hill Fordingbridge Titchfield Ocean Village Basingstoke Boyatt Wood Everton Kent Tidpit West Meon Stroud Walhampton Kingsclere Compton End Buriton Salters Heath Abshot Heath End Cocksford Down Aldermoor Furzley Southwood Horris Hill Northbrook Steventon Fisher's Pond Blackwater Upper Common Picket Piece Waterditch Southington Newtown Binsted Warblington Street End East Stratton Finchdean Bitterne Manor The Mint Crampmoor Broadgate Over Wallop Emsworth Cupernham Clanville Forest Corner Lyde Green Stratfield Saye Bagnum Steep Marsh Lordswood Wilsom Hollington Cross Old Portsmouth Sleepers' Hill Golden Pot Newtown Lower Farringdon Horton Heath Denmead Peartree Green Shirley Crow Woodside Seafield Bucks Horn Oak Weston Patrick Broadmere Abbotts Barton Frost Hill Highways Palestine Lower Common Hedge End Tilly Down Halterworth Heathfield Abbotswood Frostlane Stoke Charity Netley Marsh South Hayling Stanswood Otterbourne Andover Sladen Green Baybridge Exbury Wheat Hold Hurstbourne Tarrant Tangley Pooksgreen Murrell Green Romsey Wymering Blackmoor North Fareham Criddlestyle Ibthorpe Newtown Portsea Dean Hyde Penton Mewsey Crookhorn Shirley Park Whitsbury Dunbridge Gundleton Oakhanger Ampfield Eastland Gate Bidden East Oakley Knapp Curdridge Pikeshill East Woodhay Pamber Heath Buckland Southsea Passfield Upper Farringdon Maybush Church Crookham Wimble Hill Ladwell Morestead Vernham Bank Calmore Totton Lepe Hardley North End Abbots Worthy Broad Layings Lymore Chapel Rafborough Bishop's Waltham Lyndhurst East End Standford Soberton Heath Chidden Bursledon Coxford Brockhampton Anmore Furze Hill Crondall Portswood Gilbert Street Bramshaw Hinton Ampner Great Shoddesden Lymington Mead End Lower Bordean Tote Hill Brock's Green West Tisted Hatch Bottom Upper Street Ringwood Lee Ground Glebe Four Marks Banister's Park Oakridge Little Shoddesden Beech Hammond's Green Bramdean West Stratton Lower Buckland Thornhill West Heath Gritnam Overton West Dean Ower Pilley Bailey Lower Bullington Westley The Soke Birchy Hill Eversley Centre Hundred Acres South View Wolverton Common West Common Ashe Fulflood Alverstoke Northbrook Fryern Hill North Street Weston Durns Town Newtown Clatford Oakcuts Cheriton Wintershill Brockbridge The Close Crookham Village Harbridge Green Lynch Hill Ropley Turgis Green Fleetlands Nichols Town Bighton Mount Pleasant Carter's Clay Godshill Wood Walton Heath Ogdens Shawford Penton Corner Flood Street Warborne Easton Townsend North Camp Darby Green Eling Binley Hatch Viables West Leigh Sandford Ropley Soke Little London Peel Common Locks Heath Woodlands Aldershot Westwood Park East Liss Corhampton Pamber End Hinton East End Liss Forest Andover Down Little Hoddington Otterwood Bisterne Penton Grafton Stoney Cross Red Rice Lasham Pound Green Empshott Charter Alley West Ham South Down Mockbeggar Buckskin Bartley Kempshott Hatt Hill Redbridge Highcliffe Denvilles Waterlooville Privett Ropley Dean Shamblehurst Lowford Upper Kingston Bowyer's Common Milford on Sea Hill Park Crowdhill Egypt Blackhill Racedown Kings Furlong Burgates Fareham East Anton Furzeley Corner Couch Green North Poulner Ibworth Tadley Appleshaw New Brighton Beaulieu Stoner Hill Dogmersfield Filmore Hill Ossemsley Sparsholt Wigley Burkham Anchorage Park West End Upton Little London Wyck Titchfield Park Yateley Turmer Stamshaw Bucket Corner Calshot Toothill Stockheath Little Posbrook East Wellow Bordon Upper Clatford Winchester Battramsley Mortimer West End East Tytherley Cliddesden Kimbridge The Withies Houndmills The Frenches Elvetham Black Dam Hoe Gate Newtown Exton Latchmere Green Houghton Sheet Abbotstone Warnford Frogmore Nursling Lovedean Badger Farm Soberton Poulner Bishop's Green Moortown Brambridge Upper Canterton Swampton Sarisbury Cadnam Stonymarsh St John's Church North Kingston Wherwell Bisterne Close Ashfield Nately Scures South Ham Braishfield Bickton London Minstead Barford Hillpound Woodcot Oakley Bevois Mount Frogmore Plaitford Green Shalden Longstock Farnborough Chandler's Ford Upton Burghclere Monxton North Waltham Bramley Corner Milton Hocombe Bagmore West Meon Woodlands Freefolk Worthy Down Furzedown Bentley Thedden Fritham Laverstoke Vernham Street Lane End Soldridge Hoe Privett North Stoneham Whitway Farleigh Wallop Marchwood Dundridge Ovington Sleaford Mattingley Brown Candover Bevois Town Farnborough Park Blacknest Custards Neacroft Blendworth North Warnborough North Sydmonton Water End North Weirs Spanish Green Sandy Down Sydmonton Swaythling Selsmore East Worldham Stone Browninghill Green Bevois Valley Wivelrod East Meon Crockerhill Burley Lawn Brickhill Stanmore Rushington Hook Park Estate Winchfield Hurst Ellisfield Brown Heath Heather Row Emery Down Hangersley Ower Minstead Tipner Swelling Hill Bitterne Park Woodgreen North End Woolton Hill Wildhern Cove Monkwood Oakshott North Oakley Foxhall West Tytherley Kingston Westfield Battramsley Cross Stuckton Brook Hill Row Ash Eastoke Netley Hill Neatham Whitehill Eastleigh Purbrook Tufton Ratlake Townhill Park Wheatley Highbridge Lower Brook Martyr Worthy Hattingley Newnham Upper Froyle Swarraton Dora's Green Segensworth South Weirs Linkenholt Rowlands Castle Cosham Millbrook Horsebridge Leagreen Eastrop Little Down Fyfield Well Critchell's Green