Brand Marketing in Hook Park

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Brand Advertising in Hook Park

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in SO31 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Hook Park by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Springvale Hyde Lord's Hill Ampfield Emsworth Lymington Critchell's Green Halterworth Holbury Andwell Woolston Odiham West Heath Egbury Steventon Liss Stoke West Dean Bevois Town Linkenholt Hursley Rotten Green Nutburn Ramridge Park Meon Shirley Warren Finchdean Kingston Brown Heath Bransbury Hill Grove Bartley Appleshaw Curdridge Ridgeway Parade Dummer Fair Oak Kent Overton Medstead Harbridge Picket Hill Bradley Camdentown Landport Lower Bullington Segensworth Farnborough Green Martin Kilmeston Houndmills North Warnborough Portmore Linwood Hound Green Penton Mewsey Street End Sparsholt Cadnam Hamble-le-Rice Hollywater Rotherwick Peel Common Portswood Brook Hill Clarken Green Church Crookham Old Basing Boarhunt South View Tadley Bishop's Sutton Applemore Beech Hill Merry Oak Lower Burgate Burghclere Common Blackwater Balmerlawn Buckland Hazeley Bottom Winchfield Red Rice Wyck Lockerley Hounsdown Ashlett Charlton Winchester Horsebridge Grayshott Oakley Fleetlands Thedden Tilly Down Oliver's Battery The Mint Axford Drayton Woodmancott Ball Hill Golden Pot Blackmoor Banister's Park Hensting Wolverton Ann's Hill Hillstreet Winsor Ecchinswell Farnborough Street Milford on Sea West Ham Bellevue Holybourne Newton Valence Preston Candover Ower North Charford Allum Green Crondall New Town Fleetend Powntley Copse Lower Slackstead Sarisbury Bishop's Waltham East Dean East End Soldridge Gilbury Hard Toothill Highbury Stanmore Polygon South Down Ragged Appleshaw Thornhill Park Hightown The Holdings Fair Cross Breamore Newfound South Hayling Wickham Stoney Cross Fratton Flood Street Chilcomb Warborne Church Oakley Salters Heath Whitchurch Sandy Down Upham Griggs Green Headley Brokenford Woodend Bar End St Giles's Hill Pamber Heath Broad Layings North Poulner Lower Common West Leigh Hatch Leigh Park Winchfield Hurst Sholing Common Weston Patrick Hurstbourne Tarrant Godshill Sutton Scotney Long Sutton Charter Alley Burkham Mockbeggar Mead End Bedenham Fleet Little Posbrook New Brighton Hoe Gate Old Milton Heckfield Lower Farringdon Gundleton Kimpton Latchmere Green Weston Wintershill Shobley Couch Green Newnham Browninghill Green Seafield Upper Enham Port Solent Burghclere Penton Grafton Glebe New Milton Midanbury Chandlers Green Wittensford Up Nately Up Green Criddlestyle Stratfield Turgis Abshot Burley Newtown Lower Green Townsend Waltham Chase Mount Pleasant Mislingford Farlington Goose Green Shawford Wigley Godshill Wood Colbury Nether Wallop Sandy Balls Stony Batter Hambledon Clanville Bowling Alley Hartley Mauditt Netley Marsh Bisterne Allbrook Blackfield Sydmonton Old Netley Wildern Lyde Green Prince's Marsh North Kingston Stoke Lindford Liphook Well Monk Sherborne Locks Heath Wilsom Lower Wield Tufton Whitsbury Downton Coxford Standford Kingsland Place Lower Bordean Neatham Spanish Green Water End Hinton Hill Head North Hayling Black Dam Ramsdell Cliddesden Oakshott Vernham Bank Wheatley Ashfield Furzeley Corner Horris Hill Shirley holms Southington East End Dora's Green Frostlane Moulsham Green Maybush Earlstone Common Brockhurst North Gorley Purbrook Fyfield Yateley Chilton Candover Portsmouth Headley Down Ewshot Bashley Cosham Polhampton Kingsclere Dowd's Farm Crow Lower Canterton Harefield Durley Middle Wallop Hoe Crampmoor Neacroft Upper Canterton Turgis Green North Waltham Ratlake Newtown Charlwood Rye Common Winnall Exton Lordswood Bank Swarraton Copnor Warblington The Common Redlands Hythe Rownhams Wimble Hill Ashley Vernham Street The Hummicks Mill Green Chineham Palestine Stratfield Saye Tinkers Cross Leagreen Lymore Newbridge Wymering Bishop's Green Lower Pennington Ropley Hammond's Green Goose Hill Longstock West End Fareham Grateley Soake Sway Hedge End Buttsash Bevois Valley Lee Ground Gritnam Gable Head Selsmore Hundred Acres Newton Stacey Ellisfield St Mary Bourne East Liss Dibden Clanfield Crookhorn Upper Froyle Lee Brockenhurst Waterlooville Mill Lane Wivelrod Darby Green Sholing Crookham Village Knowle Park Gate Frogmore King's Somborne Brockbridge Highcliffe Lower Froyle Nichols Town Linford Beckley Canada Foxhall Bashley Park Lower Daggons Compton Dogmersfield Horton Heath Furzley Pound Green Barton Stacey Copythorne Somers Town Highfield Forton West Worldham Elvetham Heath Liss Forest Blackhill Hilsea Compton End Hangersley Hungerford Upton Grey St Austins East Wellow Stoke Charity Cheriton Calmore Ossemsley Laverstoke Drayton Crux Easton Alverstoke Aldermoor South Farnborough Northfields Woodcot Sopley Ogdens Whitway Foxdown Pilley Bailey Freemantle Turmer St Mary's Abbotts Ann Tipner Weston Corbett Northbrook Lower Buckland Rowlands Castle Privett Old Shirley East Woodhay Buckskin Lyndhurst Swanwick Summerlug Stockheath Blendworth Lowford Adbury Netherton Upper Swanmore Brock's Green Michelmersh Upper Street Four Marks Elvetham Tadley Hill Shamblehurst Southwood Eversley Centre Nately Scures Horndean North Weirs Wonston Woolton Hill Portsea Island North Oakley Little London Pardown Chandler's Ford Kingston Newtown Row Ash Brambridge Stubbington Botley Littleton Beaulieu Popham Hocombe Northbrook Up Somborne Great Shoddesden Plastow Green Hannington Crockerhill Paulsgrove Cupernham Burridge Bridgemary Mengham Weeke Soberton Heath Fordingbridge Wheat Hold Droxford Hook Fulflood Shipton Bellinger Rushington Bailey Green Bucks Horn Oak Crowdhill East Meon Chilbolton Deane Hillyfields East Oakley Thruxton Ovington Pilley West Hill Ashe Warren Bassett Avon Leckford Keeping North Houghton Portchester North End Martyr Worthy Cuckoo's Corner Axmansford Hampton Park Battramsley Broad Oak Rockford Keyhaven Kitwood Hiltingbury Heathfield Norleywood Westley Warren Corner Hillhead Peartree Green Frost Hill Hartley Wespall Bishopstoke Shortheath Andover Down East Tytherley Church End Moortown Totford North Stoneham Enham Alamein Kempshott Blacknest Court Corner Greywell Bailey's Hard Murrell Green Lord's Wood Rake Common Pucknall Burley Beacon Otterwood Barton on Sea Chilbolton Down Anchorage Park Clayhall Dean Sherborne St John Nob's Crook Bramley Mapledurwell Buckland Kingsley Viables Southwick Hollington Easton Boyatt Wood Bramshott Chase Stoner Hill Upper Bullington Stakes Bunstead Ibsley Empshott Green Walhampton Cuckoo Bushes Racedown Foxcotte Shirley Heathfield Over Wallop Durns Town Hollington Cross Sea View Otterbourne Ashley Beauworth Northington Martin Drove End Avington Butlocks Heath Hazeley Lea Baybridge Monxton Baffins Sleepers' Hill Hatchet Green Bentworth Wildhern Farnborough Malshanger Owslebury Oak Hill Harefield Hillpound Stony Heath East Aston Hartfordbridge Lovedean Romsey Phoenix Green Colt Hill Fair Oak Wishanger Common Woodside Greatham Gobley Hole Hearn Ridge Common Lynch Wolverton Common Godwinscroft Eling Pitt Sleaford Stamshaw Cole Henley Eastney Ocean Village Eversley Cross Winklebury Bramshill Houghton Hazeley Heath Abbotstone Bassett Green Durrants Regents Park Park Eastoke Ringwood Setley Upper Clatford Nashes Green Woodside North Sydmonton Redbrook Tote Hill Standon Highbridge South Warnborough Forton Bentley North Boarhunt Kings Furlong South Wonston Brook Dunley Herriard Hordle Weston Colley Emery Down Beech Spearywell Bickton Shorley Nutley West Tytherley Blounce Everton Fair Oak Green Westwood Park North Ripley Townhill Park Eastleigh Ellingham Shalden Green Dilton Lower Turmer Canada Common Anmore Daneshill Dunbridge Newtown Tunworth Wadwick Picket Piece Faccombe Knapp Foxhills Lower Upham Widley Sheet Frenchmoor Tye Park Corner South Town Hipley Newtown Wickham Common Hawley Lane Heather Row Steep Whiteley Brook Bedhampton Lower Ratley Old Portsmouth Custards Woodlands Plaitford Green Whitenap The Soke Thornhill Penton Corner Inhurst Downend Chalton Mullenspond Battramsley Cross Newtown Pikeshill The Frenches Northney Buddle Bossington Little London Fawley North Street Exbury Lower Brook Anstey Hardley Calshot Lee-on-the-Solent Hightown Silchester Knights Enham East Stratton Hazeley Petersfield Little Shoddesden Stonyford Little Ann Boldre Colemore Wharf Hill Broughton Wecock Hurstbourne Priors North End South Weirs Ibthorpe Bransgore North End Turkey Island Farnborough Park Woodcott Southsea North Camp Brockhampton Crosshouse Bramley Corner Fullerton Mortimer West End Cricket Hill Ashe Little Somborne Aldershot Ramsdean Upper Ratley Cold Ash Hill Bleak Hill East Anton Tot Hill Frogham Langstone Abbotswood Durley Street Frithend Belbins Vernham Row East Tisted Sherfield English Swampton Abbots Worthy Soberton Hatch Bottom Swelling Hill Newtown Monkwood Bitterne Park West Town Woodgreen North Street Redbridge Vernham Dean West Stratton Awbridge Hawthorn East Boldre Rowner Ower Woodlands Ashurst Havant Selborne West Heath St Denys Titchfield Park Bagmore Frogmore Crawley Hammer Bottom Braishfield Ibworth Colden Common Mellishes Bottom Coombe Spitalhatch Montgomery Lines Egypt Hartley Wintney Baughurst Dibden Purlieu Stroud Ashurst Bridge Holt Pound Worting Timsbury Bitterne Manor Ripley Tadley Bottom Silkstead Mattingley Bisterne Close Horseport Millbrook Swaythling Forest Corner Westfield Rafborough Chapel Quarley Baughurst Common West Common Itchen Abbas Litchfield Titchfield Newtown Common Popley Highways Hound Clatford Oakcuts Sladen Green Wallington Upper Wootton Conford Upper Kingston Kent's Oak Wootton St Lawrence Cufaude Shirley Park St John's Church Bursledon Penwood Freefolk The Withies Weston Kingsmead Middleton Brickhill Netley Hill Milton Hawkley Kentsboro Newtown Ropley Soke Filmore Hill Walton Heath Titchfield Common Stonymarsh Stoke Common Hawley Pooksgreen Upper Wield Dean Upper Pennington Bramley Green Anthill Common Three Ashes Andover Lower Swanwick New Alresford Compton Cocksford Down Lane End Burley Street Pamber Green Fisher's Pond The Close Winslade Stonehills The Hangers Wimpson North Town Mount Pleasant Cottonworth Redenham Southampton Longparish Lynch Hill Bucket Corner Holt Tangley Ladwell Whitehill Shootash Chilworth Old Village Morestead Privett South Ham Hunton North Baddesley Worlds End Gilbert Street Warren Corner Bedford Place Foulford Furzey Lodge Furze Hill Hill Dipley Birchy Hill Sprat's Down Holt End Harestock Eastrop Stone Bowyer's Common Meonstoke Woodfalls Farleigh Wallop Pound Street Bramshott Hook Hook Park Estate Gosport Worthy Down Lasham Pondtail Old Alresford Potbridge East Cholderton Thorns Beach Langrish Lower Exbury Nursling Northam Shedfield Fryern Hill Langley Brighton Hill Mottisfont Upton Shirrell Heath Empshott Burley Lawn Minley Tichborne East Worldham Oakhanger West Liss Hill Park Shalden North Fareham Heath End West Green Upper Slackstead Denmead Curbridge Kimbridge Tapnage Corhampton Abbotts Barton Warnborough Green Valley Park Hook Park West Wellow Bull Hill Duck Street West End Hinton Ampner Dundridge Warsash High Cross Elson Eastland Gate North End Netley Old Burghclere Swanmore Kingsclere Woodlands Buriton Warnford Cove Danebury Picket Post Sandford East Martin Southrope West Meon Woodlands Pheonix Green Wellow Wood Passfield Gunville West Meon Fairdown Sherfield on Loddon Roughdown Causeway Newtown Basingstoke Fritham The Butts Amport Testwood Hyde Heath End Hattingley Lopcombe Hill Brow Hatch Warren Outwick Barford Bordon Deadwater London Minstead Stockbridge Bagnum Little Holbury Goodworth Clatford Chidden South Baddesley Kings Worthy Marchwood Purbrook Heath Oakridge Fleet Portsea Hatchet Gate Ashton Itchen Totton Bevois Mount Newgrounds Whale Island Stuckton Hatherden Rockbourne Micheldever Chilworth Froxfield Green Weavers Down New Cheriton West End Green Tidpit Itchen Stoke East Hill Hale Hatt Hill Broadgate Bidden Bucklers Hard Burgates Binsted Quidhampton Ropley Dean Damerham Pamber End Headbourne Worthy Alton Lepe Bulbery Twyford Bramdean Headley Highclere Carter's Clay West Tisted Blissford Harbridge Green Woodington Newtown Minstead Stanswood Isington Ashford Southend Catisfield Gore End St Cross Newtown Arford Bighton Furzedown Hill Top Catherington Binley Newtown Upper Burgate Boorley Green Ashmansworth Lower Common Wildmoor Steep Marsh Pennington Little Hoddington Upper Shirley Poulner Sandleheath Chawton Upper Farringdon Waterditch Tiptoe West End Upper Common Little Basing Cowplain Badger Farm Smannell Little Down Anna Valley Upton Thorney Hill Bitterne Lower Green Denvilles Blashford South Gorley Wherwell Bramshaw Funtley Broadmere Woodley Ashford Hill Brown Candover Wootton Fox Lane Weyhill