Brand Marketing in High Leigh

Get in touch

Brand Advertising in High Leigh

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in EN11 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in High Leigh by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover High Leigh (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Broken Green Hebing End Nuthampstead Pine Hurst Hunsdonbury Bassus Green Woodside Norcott Hill Tewin Wood Great Hormead Todd's Green Hertingfordbury Bozen Green Charlton Sunnyside Grovehill Westland Green Lemsford Gravesend Colney Heath Amwell Round Bush Two Waters Wormley Meesden Datchworth Ley Green Poplars East End Green Rucklers Lane Bull's Green Wildhill Little Berkhamsted South-end Long Marston St Ibbs Little Almshoe Barkway Bushey Heath Kelshall Holywell Marshmoor Aspenden Thorley Wash Sandon Frithsden Potten End Roe Green Well End Little Gaddesden Hemel Hempstead Carpenders Park Tring Markyate Barleycroft End South Hatfield Potters Bar Black Green Bishop's Stortford West End Hunsdon Rush Green Pottersheath Widford Langley Great Munden Hoddesdon The Node Childwick Green Hook's Cross Green End Church End Spitalbrook Wilstone Green Broadoak End Chapmore End Sopwell Reed Old Knebworth Oxhey Turnford Shaftenhoe End Adeyfield Hockerill Ridge Crabbs Green Upper Dunsley New Town High Cross Dane End Harmer Green Goff's Oak Bedwell Cupid Green Hogpits Bottom Ware Wareside Gilston Willian Smug Oak Wheathampstead The Ryde Knebworth Garston Woodcock Hill Washall Green Breachwood Green Bygrave Kitts End Chorleywood Dancers Hill Blackmore End Broad Colney Leavesden Green Hadham Ford Mill Green Oxlease The Flints Baldock Waterdale Digswell Furneux Pelham Rooks Nest Helham Green Fishers Green Snailswell Mackerye End Batford Moor Green Gustard Wood Little Heath Church End Bury Green Danesbury Trims Green Babbs Green Gadebridge The Camp Warren's Green Caldecote Cooper's Green Green Street Bramfield Fields End Hay Street Pirton Sacombe Green New Greens Roestock Mangrove Green Newnham Monks Green Harpenden Kingswood Youngsbury Little Hormead Thorley Appspond Tewin Panshanger Stanborough Standon Green End Rosedale Latchford Pin Green Nasty Potters Crouch Welham Green Walsworth Bell Bar Tea Green Woodhall The Folly Whippendell Bottom Little Hadham Patchetts Green Wadesmill Cottered Westwick Row Aston Perry Green Flamstead Hinxworth Cheapside Newtown Moor Park Aston End Weston Essendon Labby Green Park Street Gilston Park North Mymms High Cross Shilley Green Cuffley Ickleford New Ground Warners End Burn's Green Barwick Ford Clay End Ashwell End Wakeley The Rookery Green End St Julians Wood End Townsend Easthall Moneyhill Woodside Rableyheath Bushey Titmore Green Colney Street St Paul's Walden Ansells End Daw's End Chipperfield Poynders End Cockernhoe Kemprow Ashbrook Chorleywood West Shenleybury Frogmore Clothall Common Childwick Bury Piper's End Nash Mills Napsbury Shenley Smallford Hay Green Hatfield Garden Village Digswell Park Bucks Hill Hartham St Stephens Kings Langley Upwick Green Porter's End Bennetts End Tonwell Sleapshyde Levens Green Westmill Wallington Driver's End Temple End Cole Green Letty Green Tyttenhanger Peters Green Bragbury End West Watford High Leigh Gubblecote Park Corner The Frythe Wormley West End Waterford Oaklands Little Wymondley Cold Christmas Bayford Perry Green Water End Holdbrook Lower Woodside Broadwater Bernards Heath Sarratt Bottom Little Tring Puckeridge Rye Park Oakfield Shootersway Birchwood West Leith Patient End Stocking Pelham Nast Hyde Burge End Wormleybury Mill End Old Town Elstree Bedmond Brickendon Hall's Green Wymondley Bury Winkwell Walnuttree Green Bromley St Albans Stevenage Letchmore Heath Napsbury Park Tower Hill Buckland Ellenbrook Boxmoor The Willows Preston Mill End Watford Heath Therfield Digswell Water Bullen's Green Woolmer Green Green Tye Snow End Handside Bower Heath Chells Wandon End Chandler's Cross Chapel Croft Rusling End Bulbourne Lilley Trowley Bottom Shaw Green Painter's Green Tring Wharf Great Wymondley Codicote Bottom Ganwick Corner South Oxhey Roe End Allen's Green Hatfield Hyde Great Offley Redbournbury Chipping Chorleywood Bottom Wellpond Green Kinsbourne Green Bulstrode Whitwell Dudswell Luffenhall Churchgate Lucas End Ringshall Corner Hall Letchworth Marshalls Heath Loudwater Puttenham Brent Pelham Bury Green East End Sandridge Langley Bottom Ayot Green Batlers Green Mardleybury Aldenham Cromer Redhill Clapgate Haultwick Bentley Heath Cumberlow Green Cokenach Puttock's End Great Gaddesden Patmore Heath Hammerfield Hastoe Newgate Street Paradise Gosmore Jockey End Little Offley Lea Valley Cow Roast Cheverell's Green Temple Dinsley Brook End Borehamwood Howe Green Friar's Wash Hoo End Hunton Bridge Nettleden Chaulden Micklefield Green Redcoats Green Hailey Rush Green Maple Cross Eastbury Ballingdon Bottom Fiddler's Hill Wigginton Bottom Peartree Hertford Heath Datchworth Green Croxley Green The Heath Ardeley Leasey Bridge Hammond Street Apsley Nomansland Roe Green Hare Street Flaunden Tylers Causeway Darley Hall St Ippolyts Counters End Welwyn Cromer Hyde Cherry Green Astrope St Margarets Venus Hill Paynes End Eastwick Rickmansworth Thorley Houses Sergehill Wilstone Westmill Radwell Lower Green Felden Norton Jersey Farm Hudnall Old Hatfield Great Amwell Sacombe Sherrardspark Broadgreen Wood Presdales Brookmans Park Bricket Wood Pouchen End Bourne End Slip End Langleybury Lincoln Hill Codicote Broxbourne Fleetville Redbourn Northaw Valley Kimpton Rushden Green End Bovingdon Cadwell Hitchin Tringford Rossway Park Hadham Cross Water End Wyddial Braughing Friars Marshalswick Watton at Stone Baker's End Highfield Birch Green Staines Green Kettle Green Chiswell Green Shephall Graveley Swanley Bar Haldens Church End Ayres End Wigginton Welwyn Garden City The Swillett Purwell Heronsgate Cradle End Batchworth Heath Standon Newsells Royston Bamville Wood Gorhambury Hertford Dassels Reed End Nobland Green Sawbridgeworth Frogmore New Mill Nup End Green Throcking Harpenden Common Old Bricket Wood Thorley Street Southern Green Hickman's Hill Coleman Green Piccotts End Hare Street Old Hall Green Barley Benington Bury End Buntingford Aldbury Hatfield Munden Hudnall Corner Sarratt The Folly Stapleford Albury Leverstock Green West Hyde Deacons Hill Berkhamsted Chells Manor Commonwood Waltham Cross Anstey Hitchin Hill Smith's End London Colney Albury End Tolmers Clothall Holwell Nether Street Walkern Green Street Langley End Braughing Westbrook Hay Ashwell Pimlico Woollensbrook Lower Green King's Walden Colliers End Northchurch Flamstead End Barwick Lower Titmore Green Ayot St Peter High Wych Symonds Green Damask Green Stanstead Abbotts Frogmore End How Wood North Watford Bengeo Green End Meriden Northaw Ayot St Lawrence Cheshunt Hatching Green Whempstead Church End Batchworth Caldecote Hill Much Hadham Belsize Green End Bendish Abbots Langley Radlett Epping Green Spellbrook Burnham Green Newhall Green Hexton South Mimms Thundridge Hall Grove Watford