Brand Marketing in Nomansland

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Brand Advertising in Nomansland

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in AL4 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Nomansland by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Gilston Astrope Bullen's Green Northaw Stocking Pelham Newnham Rusling End Church End Hook's Cross Cradle End Letchmore Heath Hammond Street Sarratt Bottom Clothall Common Green Tye Temple End Cooper's Green Wareside Bozen Green New Town Ridge Thundridge Cromer Hyde Hitchin Hill Charlton Potters Bar The Swillett Potten End Hockerill Park Street Green End Letchworth Counters End Darley Hall Potters Crouch Newtown Bromley Bury Green Belsize Rush Green Marshalls Heath Napsbury Kettle Green Winkwell Hunton Bridge Anstey Datchworth Green Chapmore End High Cross Cheverell's Green Hoo End Barleycroft End Temple Dinsley Norton Roe Green Trowley Bottom Hoddesdon Latchford Bengeo Kimpton Bulbourne Bedwell Puttenham Walkern Nup End Green Leavesden Green Hudnall Shaftenhoe End Rucklers Lane South-end Frogmore Redcoats Green Dassels Highfield The Node Harmer Green Whempstead Radwell Ayot Green Benington Holywell Thorley Buckland Tea Green Norcott Hill Letty Green Pottersheath Mill End Townsend St Julians St Albans Two Waters Sandridge The Ryde West End Hatching Green Woodside Gilston Park Pirton Ley Green Painter's Green Woodhall Moor Green New Greens Bassus Green Hailey Wymondley Bury Snailswell Essendon Little Hormead West Hyde Munden Barwick Shephall Albury End Oxlease Symonds Green Haldens Hunsdon Woollensbrook Aldenham Childwick Bury Hare Street Digswell Kinsbourne Green Redbourn Little Heath Nettleden Broadgreen Wood Gosmore Wormley Little Gaddesden Mackerye End Wigginton Bottom Hadham Ford Purwell Leasey Bridge Handside Oakfield Patmore Heath Whippendell Bottom Cold Christmas Cockernhoe Green Street Smith's End Codicote Spellbrook Grovehill King's Walden Aspenden The Rookery Bell Bar Shenley Garston Church End Bury End Panshanger Tyttenhanger Sopwell Little Offley Broadoak End Aston End Brookmans Park Wildhill Stanstead Abbotts Babbs Green Oaklands Markyate Old Knebworth Tring The Folly Hertford Standon Old Town Cadwell Gubblecote Reed Colliers End Kings Langley Bushey Heath Nash Mills Ickleford Amwell Green End Nuthampstead Slip End Meriden Cole Green Tring Wharf Barkway Sunnyside Shaw Green Clay End Burnham Green Batlers Green Redhill St Paul's Walden Hertingfordbury Weston Hexton Breachwood Green Hunsdonbury Chipping South Hatfield Warren's Green Welham Green Heronsgate Tylers Causeway Hare Street Damask Green Hogpits Bottom Flamstead Upper Dunsley Helham Green Epping Green Hitchin Aldbury Baldock Throcking Friar's Wash Royston North Mymms Cuffley Newgate Street Boxmoor Jersey Farm London Colney Wallington Wakeley Hatfield High Leigh Little Wymondley Lilley Pin Green Moneyhill Smug Oak Deacons Hill Marshalswick Chandler's Cross Broxbourne Kemprow Kingswood Bamville Wood Little Berkhamsted Shenleybury Well End Bennetts End Barley Bury Green Newsells Borehamwood Staines Green Lincoln Hill Hatfield Garden Village Perry Green High Cross Cheapside Ashbrook Preston Roestock Green Street Blackmore End Sandon North Watford Waterford Hertford Heath Bendish Perry Green Thorley Street Chells Buntingford Newhall Green Chapel Croft Burn's Green Shilley Green Great Amwell Water End Waltham Cross Ware Eastwick Ardeley Harpenden Common Wormleybury Youngsbury Nasty Rushden Nast Hyde Turnford Dane End Pimlico Haultwick Green End Fields End Green End Hemel Hempstead Datchworth Westland Green Presdales Sarratt Flaunden Hall Grove Bucks Hill Tolmers Ashwell End Hay Street Bulstrode Braughing Church End The Camp South Mimms Holdbrook Lucas End Welwyn Garden City Reed End Bricket Wood Frithsden Park Corner Langleybury Cherry Green Rye Park Holwell Frogmore Woodside Elstree Westbrook Hay Bayford High Wych Trims Green Rosedale Piccotts End Codicote Bottom Stanborough Waterdale Sawbridgeworth Westmill Northaw Valley Church End South Oxhey Harpenden Roe End Furneux Pelham Cow Roast The Frythe Appspond Chipperfield Braughing Friars Woolmer Green Patchetts Green Round Bush Nomansland Bovingdon Birchwood Hay Green East End Green Woodcock Hill Walnuttree Green Clothall Hinxworth Ansells End Ayres End Peartree Great Wymondley Abbots Langley Oxhey Pouchen End Bower Heath Water End Bentley Heath St Ippolyts Rableyheath Apsley Swanley Bar The Flints Langley Bottom Wigginton The Folly Spitalbrook The Willows Hartham Smallford Wormley West End Loudwater Baker's End Levens Green Kelshall Sacombe Widford Batchworth Ayot St Lawrence St Stephens Mill End Bramfield St Ibbs Lemsford Piper's End Poynders End Monks Green Great Hormead Warners End Hadham Cross Sacombe Green Croxley Green Hickman's Hill Brook End Great Offley Clapgate Welwyn Bernards Heath Napsbury Park Danesbury Bull's Green Churchgate Batford Puckeridge East End Porter's End Gustard Wood Rickmansworth Washall Green Micklefield Green Therfield Old Hatfield Chorleywood Bottom Birch Green Old Bricket Wood Batchworth Heath Cheshunt Langley End Bishop's Stortford Burge End Willian Southern Green Dudswell Roe Green Tower Hill Crabbs Green Broadwater Bedmond Adeyfield Lower Titmore Green Sergehill Gorhambury Long Marston Barwick Ford Ashwell Redbournbury Commonwood Luffenhall Peters Green Bourne End Venus Hill Mill Green Pine Hurst Wandon End Snow End Thorley Houses Fleetville Hebing End Howe Green Corner Hall Watton at Stone Old Hall Green Ellenbrook Puttock's End Wood End Ganwick Corner Wheathampstead Patient End New Ground Tewin Radlett Cromer Mardleybury Northchurch Great Gaddesden Sherrardspark Cumberlow Green Aston Hastoe Wilstone Fiddler's Hill Wyddial Westmill Leverstock Green Marshmoor Rush Green Gravesend Standon Green End Watford Chorleywood West Tringford Poplars Childwick Green Rossway Park Little Tring Bygrave Easthall Carpenders Park Tonwell Walsworth Goff's Oak Coleman Green Broken Green West Leith Watford Heath New Mill Paynes End Shootersway Paradise Cottered Felden Whitwell Hall's Green Albury How Wood Langley Todd's Green St Margarets Brickendon Chaulden Gadebridge Ballingdon Bottom Wilstone Green Driver's End Moor Park Stevenage Graveley Bushey Dancers Hill Hudnall Corner Berkhamsted Flamstead End Ayot St Peter Maple Cross Digswell Park Ringshall Kitts End Nobland Green Daw's End Mangrove Green Black Green Little Almshoe Nether Street Digswell Water Colney Street Hammerfield Lower Green Wadesmill Bragbury End Chorleywood Great Munden Knebworth Labby Green Thorley Wash Hatfield Hyde Caldecote Hill Westwick Row Lower Woodside Stapleford Jockey End Cupid Green Meesden Broad Colney Fishers Green The Heath Colney Heath Lea Valley Caldecote Upwick Green Rooks Nest Lower Green Chells Manor Green End Wellpond Green Brent Pelham Cokenach Much Hadham Tewin Wood Eastbury Frogmore End Sleapshyde Titmore Green Little Hadham West Watford Allen's Green Chiswell Green