Brand Marketing in Old Hatfield

Get in touch

Brand Advertising in Old Hatfield

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in AL10 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Old Hatfield by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Old Hatfield (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Burge End Long Marston East End Bamville Wood Amwell Gravesend South Oxhey Westbrook Hay Nobland Green Hammond Street Cromer Hyde Bengeo Cupid Green Bragbury End Fleetville Barleycroft End Whitwell Green Tye Old Knebworth Smith's End Spitalbrook London Colney Wandon End Bramfield Sunnyside Woodhall Townsend Northaw Valley Driver's End Frogmore St Ippolyts Hatfield Garden Village Nether Street Brookmans Park Watton at Stone Danesbury Tringford Burnham Green Clothall Common Perry Green Slip End Epping Green Gorhambury Patchetts Green Helham Green Colliers End Langley End Ashwell Hall's Green Nuthampstead Chiswell Green Mill End Markyate Porter's End Ashwell End Brent Pelham Micklefield Green Walnuttree Green Lilley Wareside Tring Wharf Ashbrook Wilstone Cuffley Reed End Codicote Puckeridge Brook End New Greens Oaklands Dudswell Weston Youngsbury Frogmore Church End Shenleybury Roe Green Newsells Tyttenhanger Braughing South Mimms Holywell Furneux Pelham Friar's Wash West Leith St Ibbs Eastwick Colney Street Albury Rucklers Lane Bucks Hill Hoddesdon Sandridge Allen's Green Leasey Bridge The Camp Potters Bar Chorleywood Nasty Chapmore End Watford Peartree Haldens Flamstead End Poynders End Warners End Lower Woodside Green End Albury End Ayot St Lawrence New Town Wigginton Bottom Cooper's Green Gilston Park Northaw Sacombe Green The Swillett Meriden Roestock Kingswood Hay Street Wormley Lower Titmore Green Aspenden Ayres End Little Almshoe Babbs Green Gadebridge Panshanger Gustard Wood Napsbury Broadwater New Ground Felden The Flints Cradle End South Hatfield Hay Green Willian High Cross Hitchin Hill Kelshall Sarratt Bottom Wymondley Bury Great Gaddesden Hare Street Moor Green Bendish Poplars West End Pimlico Bushey Damask Green Digswell Park Cumberlow Green Park Street Redhill Dancers Hill West Hyde Kinsbourne Green Rooks Nest Birch Green Temple Dinsley The Node Piccotts End Sergehill Labby Green Hexton Symonds Green Woollensbrook Burn's Green Lucas End Berkhamsted Shaw Green Trims Green Carpenders Park Barwick Ford Benington Bourne End Meesden Flaunden Hastoe Bury End Buntingford Watford Heath Leavesden Green Newtown Norcott Hill Kemprow Waterdale Thorley Wash Welwyn Hall Grove Lemsford Welham Green Staines Green Shilley Green Green End Ley Green Blackmore End Ayot Green Hebing End Wellpond Green Batchworth Heath Southern Green Bozen Green Pottersheath Letchworth Hemel Hempstead Holwell The Heath Little Gaddesden Woodside Hatfield Hyde Cold Christmas Shootersway Trowley Bottom Wildhill Thorley Houses Digswell Water Therfield Old Town Water End Preston Buckland Hockerill New Mill Aston End Green Street Hudnall West Watford Stocking Pelham Widford Bricket Wood Tring Cottered Westmill Cherry Green Wadesmill Barley Chipping Sacombe Woolmer Green Pin Green Park Corner Croxley Green Wormley West End Bull's Green Ware Titmore Green St Stephens Pine Hurst Two Waters Royston Apsley Kimpton Pouchen End Clay End Hammerfield Ickleford Great Amwell Redcoats Green Newnham Newgate Street Baker's End Bury Green Rushden Maple Cross Well End Batlers Green Rusling End Purwell How Wood Nomansland Hare Street Munden Eastbury Hertford Heath Venus Hill Hadham Ford Elstree Harpenden Hunsdon Ardeley Cadwell Mardleybury Bennetts End The Frythe Woodside Astrope Radwell Hinxworth Norton Aldbury Painter's Green Lincoln Hill Frogmore End Turnford High Wych Patmore Heath Fiddler's Hill The Willows Childwick Bury Leverstock Green Monks Green Datchworth Hailey Bulstrode Adeyfield Graveley Hudnall Corner Marshalswick Old Hall Green Chandler's Cross Heronsgate Chorleywood West Flamstead Lower Green St Albans Ansells End Hertingfordbury Cromer Patient End Sarratt Gosmore Wallington Chaulden Bovingdon Deacons Hill Bentley Heath Darley Hall Stapleford Puttock's End Stevenage Wood End Dane End Coleman Green Cheshunt Old Bricket Wood Boxmoor Hatching Green Breachwood Green Whippendell Bottom Westwick Row Counters End Green End Presdales Kings Langley Great Wymondley Codicote Bottom King's Walden Westland Green Welwyn Garden City East End Green Todd's Green Tonwell Braughing Friars Church End Little Berkhamsted Woodcock Hill Shenley Sawbridgeworth Smug Oak Nast Hyde Chorleywood Bottom Spellbrook Batchworth Northchurch Rickmansworth Charlton Hertford Upper Dunsley Broadgreen Wood Radlett Paradise Wakeley Bayford Church End Cokenach Baldock Redbourn Green Street Hadham Cross Shaftenhoe End Dassels Warren's Green Childwick Green Cheverell's Green Washall Green Howe Green Cockernhoe Borehamwood Haultwick Letchmore Heath Upwick Green Water End Redbournbury Hogpits Bottom Chipperfield Black Green Bulbourne Hoo End Great Munden Oakfield Bishop's Stortford Colney Heath Tolmers Bury Green Latchford The Folly Ganwick Corner Barkway Round Bush Potten End Gilston High Leigh Tylers Causeway Moor Park Frithsden Handside Datchworth Green Wyddial Broken Green The Folly Anstey Much Hadham Stanborough Nettleden Tewin St Paul's Walden Little Wymondley Great Offley Cow Roast Peters Green Napsbury Park Commonwood Pirton Ridge Brickendon Bedmond Standon Green End Little Heath Langley Wheathampstead High Cross St Margarets Mackerye End Kitts End Garston Belsize Sandon Chapel Croft Stanstead Abbotts Broad Colney Lea Valley Levens Green Letty Green Sherrardspark Rosedale Oxlease Potters Crouch St Julians Oxhey Ballingdon Bottom Marshmoor Perry Green Ellenbrook Clapgate Moneyhill Green End Rush Green Corner Hall Piper's End Hunton Bridge Aston Bedwell Mill Green Wormleybury Little Hormead Broadoak End Newhall Green Winkwell Hickman's Hill Ringshall Langley Bottom Abbots Langley Wilstone Green Shephall Chells Manor Sleapshyde Fishers Green The Ryde Tea Green Churchgate Gubblecote Rush Green Bell Bar South-end Bernards Heath Walsworth Smallford Church End Harmer Green Bower Heath Bromley Hunsdonbury Bygrave Waterford Little Tring Little Offley North Watford Rableyheath Tewin Wood Jersey Farm Thundridge Holdbrook Wigginton Mill End Barwick Fields End Clothall Crabbs Green Kettle Green Swanley Bar Great Hormead Walkern Thorley Street Essendon Harpenden Common Bullen's Green Caldecote Batford Birchwood Knebworth Bassus Green Broxbourne Loudwater Waltham Cross Langleybury Cheapside Temple End Chells Appspond Nup End Green Roe End Roe Green Old Hatfield Green End Bushey Heath Luffenhall Daw's End Cole Green Goff's Oak Aldenham Hook's Cross Mangrove Green North Mymms Sopwell Paynes End Hitchin Hatfield Snailswell Marshalls Heath Nash Mills Ayot St Peter Whempstead Little Hadham Snow End Rye Park Lower Green Throcking Jockey End Tower Hill Westmill Standon Highfield Grovehill Thorley Reed Digswell The Rookery Easthall Puttenham Caldecote Hill Rossway Park Hartham