Brand Marketing in The Willows

Get in touch

Brand Advertising in The Willows

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in SG9 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in The Willows by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover The Willows (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Kimpton Hunton Bridge Ayres End Widford Cockernhoe Sandridge Poynders End High Cross Norton Rucklers Lane How Wood Oxhey The Swillett Oaklands Hertford Heath Deacons Hill Dancers Hill St Margarets Roe End Commonwood Youngsbury Shenleybury Tonwell Blackmore End Burnham Green Newtown Hogpits Bottom Broad Colney Thorley Houses Bricket Wood Eastbury Presdales Helham Green Appspond The Ryde Little Tring St Julians Ashwell End Hudnall Albury Bentley Heath Temple End Broxbourne Barwick Ford Aston End Welwyn Langley Bottom Heronsgate Albury End Cadwell Southern Green Adeyfield Berkhamsted Radlett Hitchin Little Berkhamsted Broadgreen Wood Hailey Peartree Carpenders Park Hare Street Wallington Loudwater Hadham Ford Purwell Newsells Chapel Croft Hay Green Counters End Clapgate Tringford Great Offley Redcoats Green Old Hatfield Kings Langley Slip End Abbots Langley Bendish Markyate Mill End Wheathampstead Gorhambury Westland Green Mardleybury Turnford Cherry Green Potters Crouch Potten End Green End Waterford Flaunden Felden Townsend Wellpond Green Hockerill Hebing End Boxmoor Ridge Rickmansworth Green End Northaw Valley Elstree Shenley The Node Haldens Holdbrook Snailswell Hickman's Hill Buntingford Wadesmill Little Hormead St Stephens Church End Colliers End Little Heath Tewin Puckeridge Piccotts End Bushey Heath South-end Hoo End St Albans Fields End Hall's Green Charlton Bushey Moor Park Green End Rushden Aldbury Borehamwood Wigginton Bottom Cokenach Fishers Green Cooper's Green Damask Green Frogmore Long Marston Westwick Row Micklefield Green Bernards Heath Wood End Piper's End Marshalls Heath Cradle End Old Town Letty Green Digswell Park Braughing Lincoln Hill Radwell Woodcock Hill Hunsdon Wigginton Cheshunt Great Gaddesden Therfield Ashbrook Much Hadham Bengeo Marshmoor Whitwell Tower Hill Hartham Church End Lower Titmore Green Langley Preston Driver's End Broadwater Eastwick Rosedale Furneux Pelham Braughing Friars Bury Green Ware Datchworth Knebworth South Oxhey Pimlico Batchworth Hudnall Corner Hare Street Jockey End Kettle Green Chaulden Sopwell Levens Green Letchworth Nast Hyde Woollensbrook Ringshall Tylers Causeway Broadoak End Little Offley Ganwick Corner Hammond Street Amwell Wildhill Nether Street Roe Green Pouchen End Bygrave Kitts End Stapleford The Folly Old Bricket Wood Allen's Green Two Waters Patmore Heath Black Green Hunsdonbury Rush Green Mill Green Watford Tring Wharf Watford Heath Smug Oak Sandon West Hyde Water End Bamville Wood Mangrove Green Bromley Little Wymondley Moneyhill The Frythe Codicote Great Wymondley Patchetts Green Poplars Hammerfield North Watford Astrope Sunnyside Walsworth Ayot St Lawrence Ellenbrook Great Munden Cumberlow Green Oxlease Tring Chells Barkway Lilley Letchmore Heath Pirton Apsley Todd's Green Labby Green Caldecote Swanley Bar Woodhall Danesbury Park Corner Whippendell Bottom Sacombe Batlers Green Broken Green Gilston Park Hatfield Garden Village Trowley Bottom Woodside Hatfield Hyde Colney Heath Lucas End Water End Handside Hook's Cross Lower Woodside Cold Christmas Kinsbourne Green Bury End Childwick Bury Westmill Bozen Green Ballingdon Bottom Flamstead Chells Manor Gubblecote Westbrook Hay Titmore Green Friar's Wash New Greens Napsbury Park Roestock Napsbury Northchurch Roe Green Wandon End Baker's End Babbs Green Bassus Green Gilston High Cross The Flints Tyttenhanger Dane End Upwick Green Graveley Bullen's Green Green Street Newgate Street Tea Green Burn's Green Hastoe Brook End Washall Green Puttock's End Panshanger Brookmans Park Nuthampstead Green End Great Amwell Hall Grove Smith's End Welham Green Nobland Green Pottersheath Chorleywood West Clothall Common Spellbrook Highfield Rossway Park Green End Brent Pelham Well End West End Ashwell Barleycroft End Thorley Little Gaddesden East End Hertingfordbury West Leith Thorley Street Dudswell Little Hadham Gosmore Clothall Pin Green Fleetville St Ibbs Ansells End Hatfield Frogmore End Hinxworth Shaw Green Langleybury Walkern Lemsford Harpenden Common Shaftenhoe End Digswell Water Essendon Sherrardspark Bayford King's Walden Upper Dunsley Perry Green Bell Bar Sleapshyde Wymondley Bury Epping Green Wakeley Redhill Darley Hall Westmill Paynes End Old Hall Green Green Street Great Hormead Gadebridge Chipperfield Cow Roast Cole Green Bucks Hill Aspenden Harmer Green Nasty Gustard Wood Wormleybury Church End Munden Kingswood Porter's End Frithsden Easthall Winkwell Tolmers Holwell London Colney West Watford Stanborough Howe Green East End Green Colney Street New Mill Wyddial Breachwood Green Hitchin Hill Cupid Green Wilstone Green Church End Goff's Oak Garston Green Tye Tewin Wood Patient End Cromer Nettleden Hoddesdon Birchwood Potters Bar Weston Thorley Wash Bedmond Flamstead End Ayot Green Langley End Stevenage Old Knebworth High Leigh Watton at Stone Temple Dinsley Sarratt Bottom Bury Green Park Street Waltham Cross Rableyheath Woolmer Green Perry Green Warners End Venus Hill Rye Park Walnuttree Green Chipping Brickendon Bedwell Reed Shephall Shilley Green Rusling End Bennetts End Daw's End Snow End St Ippolyts Mill End The Rookery Leverstock Green Staines Green The Folly Bower Heath Wormley Northaw Buckland Cuffley Hexton Standon Smallford Clay End Cromer Hyde Belsize Waterdale Marshalswick Aldenham Meriden Sawbridgeworth Sergehill Latchford Paradise Childwick Green Monks Green Hadham Cross Gravesend Chiswell Green Coleman Green Chorleywood Bottom Kemprow Throcking Croxley Green Newnham Crabbs Green St Paul's Walden Dassels Hatching Green Frogmore Ayot St Peter Holywell Jersey Farm Cheverell's Green South Hatfield Maple Cross Leavesden Green Newhall Green Hemel Hempstead Batford Chorleywood Hertford Lower Green The Heath Leasey Bridge Cheapside New Ground Standon Green End Digswell Luffenhall Codicote Bottom Caldecote Hill Bragbury End Birch Green Peters Green Reed End Chandler's Cross Spitalbrook Lea Valley Bulbourne Haultwick Pine Hurst Bishop's Stortford Hay Street Bovingdon Norcott Hill Ardeley Bull's Green Benington Harpenden Bourne End Nomansland Chapmore End Grovehill Burge End Meesden Nup End Green The Camp Wareside Datchworth Green Round Bush Corner Hall Wormley West End Wilstone Woodside Oakfield Fiddler's Hill Moor Green Churchgate The Willows Sacombe Green Kelshall New Town Ley Green Welwyn Garden City Redbourn Batchworth Heath Rooks Nest Painter's Green Nash Mills Sarratt Warren's Green High Wych Barwick Royston Barley Symonds Green Little Almshoe Anstey Whempstead South Mimms Lower Green Puttenham Ickleford Trims Green North Mymms Bramfield Bulstrode Shootersway Cottered Willian Stanstead Abbotts Stocking Pelham Redbournbury Thundridge Mackerye End Baldock Rush Green Aston