Brand Marketing in Wakeley

Get in touch

Brand Advertising in Wakeley

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in SG9 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Wakeley by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Wakeley (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Dane End Waterdale Thundridge Codicote Long Marston Daw's End Panshanger Chapel Croft Ashwell End Todd's Green Aldbury Chells Manor Kinsbourne Green Cuffley Temple Dinsley St Paul's Walden Bourne End Easthall Watton at Stone Venus Hill Aston Rush Green Mangrove Green Hudnall Loudwater Rooks Nest Colney Heath Dancers Hill Clay End Moor Green Frogmore Broadoak End Brent Pelham Northaw Valley Bramfield Lower Titmore Green Tringford Bengeo Shilley Green Tylers Causeway Holwell Nether Street The Heath Smith's End Church End Well End Bucks Hill Gilston Park The Swillett Rossway Park Damask Green Potten End Ayot St Lawrence Brickendon Munden Wheathampstead Chipping South Oxhey Old Bricket Wood Elstree Great Offley Old Hall Green Rableyheath Potters Crouch Stocking Pelham Wareside Weston Sandon Great Wymondley Wellpond Green Hadham Ford Marshalls Heath Bendish Codicote Bottom Little Almshoe Great Gaddesden Preston Leavesden Green Micklefield Green Little Heath Fields End Broad Colney Walnuttree Green Hemel Hempstead Green End Washall Green Garston St Julians Rickmansworth Haultwick Bromley Hitchin Roe End Bayford Moor Park Ayot Green Painter's Green South Hatfield Baldock Sarratt Ballingdon Bottom Hunton Bridge Hunsdon Nup End Green Shenley Shaw Green Belsize Darley Hall Cromer Hyde Bassus Green Hebing End Cheverell's Green Frogmore Coleman Green Borehamwood Chorleywood Bottom Bedmond Commonwood Hertford Harpenden Hexton Lower Green Flamstead End Shootersway Counters End High Wych Leasey Bridge Gadebridge St Ibbs Batlers Green Langley Bottom Cooper's Green St Albans Broxbourne Mardleybury Datchworth Green Cow Roast Sacombe Swanley Bar Church End Winkwell Old Hatfield North Watford Batchworth Furneux Pelham Shaftenhoe End Patient End Hockerill Warren's Green Two Waters Newhall Green Porter's End West Watford Bury Green Bushey Heath Wormleybury Colney Street East End Green Tolmers Burnham Green Napsbury Park Townsend Handside Wadesmill Kimpton Bricket Wood Clothall Common Ware Gorhambury Newsells Woodhall Wakeley Shephall Oakfield Upwick Green Green End Bushey Hatfield Bury End Tring Newnham Goff's Oak Napsbury Poynders End Youngsbury Widford Woodcock Hill Spitalbrook Dudswell Kettle Green The Folly Colliers End Barkway Royston Tonwell Cheapside Marshmoor Wigginton Ansells End Eastwick Thorley Wash Hunsdonbury Peartree Meriden Letchworth Birchwood Westland Green Buckland West End Deacons Hill Pin Green The Rookery Cadwell Lincoln Hill Puttenham Ganwick Corner Monks Green Westbrook Hay Bulbourne Cheshunt Shenleybury Welwyn Digswell Water Bamville Wood Adeyfield High Leigh Pouchen End Chandler's Cross Ridge Sherrardspark Hailey Chorleywood Aldenham Chells Berkhamsted Howe Green Little Tring Rye Park Breachwood Green Peters Green Hadham Cross Sawbridgeworth Poplars Presdales Turnford Gravesend Aspenden New Mill Bury Green Little Offley Puckeridge The Camp Burn's Green Wallington Tring Wharf Lemsford Bygrave Hall's Green Welham Green Woollensbrook Symonds Green Willian Lucas End Hogpits Bottom Hoddesdon Wandon End Nast Hyde King's Walden How Wood Stevenage Roe Green Nash Mills Babbs Green Southern Green Dassels Ayres End Kings Langley Harpenden Common Bragbury End Roestock Tea Green Ringshall Knebworth Grovehill Park Street Hertford Heath Pimlico Green Street Whippendell Bottom Ley Green Bulstrode Walsworth Brook End Little Gaddesden Clothall Bentley Heath North Mymms Thorley Charlton Welwyn Garden City Caldecote Hill Kitts End Perry Green Wyddial Church End Crabbs Green Bedwell Caldecote Chipperfield St Margarets Kelshall South Mimms Paradise Corner Hall Lower Woodside New Greens Churchgate Barley Northaw Patchetts Green Water End Heronsgate Gosmore Piper's End Piccotts End Rush Green Pottersheath Eastbury Rushden Whempstead Bovingdon Newgate Street Lilley Newtown Standon Markyate Bernards Heath Albury End Nuthampstead Friar's Wash Little Hormead Little Berkhamsted The Flints Green Tye Letty Green Bullen's Green Broadwater Westmill Smallford Astrope Pirton Titmore Green Haldens Rusling End Birch Green Green Street The Folly Park Corner Hatching Green Apsley Gubblecote Tewin Jockey End Tyttenhanger Luffenhall Leverstock Green Thorley Houses Hammerfield Fleetville Ellenbrook Cokenach Woolmer Green Oxlease Slip End Fiddler's Hill Hoo End Great Hormead Puttock's End Thorley Street Wilstone Green Smug Oak Epping Green Gustard Wood Amwell Stanborough Batford Radlett Oxhey Stanstead Abbotts Hartham Therfield Blackmore End Hatfield Hyde Walkern Braughing Friars London Colney Water End Great Amwell Barleycroft End Mill End Redhill Potters Bar Felden Batchworth Heath Frogmore End Bower Heath Paynes End Stapleford West Hyde Bennetts End Driver's End Patmore Heath Sopwell Sergehill Black Green South-end Sandridge High Cross Perry Green Gilston Hatfield Garden Village Redbourn Hare Street Croxley Green Datchworth Little Hadham Warners End Much Hadham Hertingfordbury Purwell Letchmore Heath Ardeley Digswell Park West Leith Wildhill Northchurch Temple End Langley Flamstead Bozen Green Hay Street Helham Green Wigginton Bottom Whitwell Cromer Cold Christmas Pine Hurst Boxmoor Anstey Mill Green Digswell Nettleden Lea Valley Chaulden Roe Green St Ippolyts Waterford Holywell Kemprow Appspond Little Wymondley Mackerye End Westmill East End Barwick Norton Broken Green Latchford Sarratt Bottom Redbournbury Oaklands Cupid Green St Stephens Great Munden Graveley Throcking Redcoats Green The Frythe Reed End Ashbrook Chorleywood West Upper Dunsley Trims Green Labby Green Wormley Hammond Street Childwick Green The Ryde Danesbury Fishers Green Staines Green Watford Rosedale Hay Green Jersey Farm Hall Grove Wood End Bull's Green Tewin Wood Flaunden Cradle End Sleapshyde Woodside Green End Tower Hill Hudnall Corner Hook's Cross Wormley West End Standon Green End Norcott Hill Maple Cross Green End Meesden Kingswood Harmer Green Levens Green Ickleford Holdbrook High Cross Childwick Bury Cherry Green Nasty Old Town Buntingford Ashwell Cole Green Green End Church End Broadgreen Wood Highfield Hickman's Hill Langley End Chapmore End Baker's End Rucklers Lane Barwick Ford Hare Street Watford Heath Hastoe Langleybury Snow End Round Bush Essendon Spellbrook New Town Old Knebworth Moneyhill Clapgate Sunnyside Radwell Albury Nomansland Chiswell Green Brookmans Park Trowley Bottom Aston End Nobland Green Marshalswick Lower Green Bell Bar Ayot St Peter Woodside The Willows Bishop's Stortford Hitchin Hill Mill End Cottered Sacombe Green Hinxworth Wymondley Bury Snailswell Reed New Ground Allen's Green Cockernhoe Braughing Cumberlow Green Westwick Row Benington The Node Carpenders Park Waltham Cross Abbots Langley Frithsden Burge End Wilstone