Brand Marketing in Frittenden

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Brand Advertising in Frittenden

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in TN17 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Frittenden by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Fleeden West Cliffe Woolage Village Dungeness Bicknor Lower Hardres Lower Hartlip Hicks Forstal Lower Halstow Ashley Boughton Corner Lower Green Basted Key's Green Broomhill Bank Knowlton Reculver Lower Green Willington Lower Haysden Kent Street The Freehold Waterman Quarter Staplestreet Faversham Westwell Leacon Higham Tovil Ridley Cliffe Woods Mabledon Hassell Street Ripper's Cross Sandown Park Curtisden Green Rochester Brook Street Cliffs End Lullingstone Newington Woodchurch Bean Folkestone Brook Street The Pinnock Cooling Beal's Green Broomfield Brookland Royal British Legion Village Broad Street South Green Great Buckland Boughton under Blean Upper Hardres Court Hoath Corner Bearsted Lower Luddesdown Yew Tree Green Stalisfield Green Southernden Sevenoaks Common Bay View Newnham Round Green Tubslake Lower Heppington Brenzett Staple Acton Hazel Street West Dumpton Challock Kearsney Harvel Edenbridge Blue Bell Hill The Pound Woolage Green Cliftonville Snave Hogben's Hill Vigo Village West Court Field Green Halfway Houses Bilsington Goose Green Yopps Green Willesborough Lees Chalksole Green Higham Wood Barham Burrswood Istead Rise St James Smallbridge Moor Street Street End Newenden Ditton Broomfield Westgate-on-Sea Park Side Chillenden Acrise Sandhurst Bredhurst New House Martin Mill Green Street Green Rhodes Minnis Cooper's Corner Stocks Green Glassenbury Watt's Cross Harrietsham Denny Bottom Newchurch Allington Pett Bottom Matfield Park Wood Swingfield Minnis Lodge Lees Parkgate Dunton Green Beaver Coldharbour Middle Deal Bridge Labour-in-vain Westmarsh Willesborough Ridge Row New Street Postling Goose Green Hythe Chiddingstone Hoath Four Throws New Town Golford Brissenden Green Denton Weavering Street Morehall Naccolt Frith Tenterden Dymchurch Boughton Green Grove Gold Street Hill Top Ashford Westenhanger Meopham Payden Street Tudeley Horsmonden Upton Fig Street St Martin's Lewson Street Fordwich Three Chimneys Old Wives Lees New Town Marley Etchinghill Ickham Kennington Lees Singleton Chatham Plumford Sutton at Hone Coxheath St Augustine's Elmstone Great Bower Lympne Adisham Priestwood Green Pullington Coolinge Hazel Street Goodnestone Stonestreet Green Frindsbury Chartham Hatch Ileden Bilting Shipbourne Boughton Malherbe Upper Halling Hillborough Longfield Hill Camden Hill Langley Potman's Heath Gun Green Fairseat Stone Cross Bekesbourne Hill St Margarets The Brents Nettlestead Kempe's Corner Lower Herne Hall's Green Brooklands Chevening Canterbury Timberden Bottom Brabourne The Quarter St Nicholas at Wade Upper Goldstone Lower Twydall Pineham Goodley Stock Sarre Buttsole Snoadhill New Hythe Tunstall Crowdleham Upstreet Sholden Loose Hill Roughway Yorkletts Lenham Heath Marshborough Cobham Wombwell Park West Yoke Stonehill Green Ashbank Hill Street Cherry Orchard Satmar Hulberry Fir Toll Maxted Street South Willesborough Mockbeggar Marden Thorn Kingsnorth Leeds Pipsden Chislet Forstal Loose Stonecrouch Graveney Chislet Chart Corner 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South Tankerton Printstile Palmer's Green Frogholt Eastwell Park Mountain Street Four Oaks Upper Postern Godmersham Borough Green Moon's Green West End Eyhorne Street Congelow East Peckham Wierton Swattenden Iden Green Stick Hill Broom Street Stede Quarter Broad Tenterden Bedgebury Cross Brookfield Sutton Lett's Green Worth Baker's Cross Highstead Gibraltar Elmsted Way Milebush Wateringbury Herne Farningham Charing Hill Otford Barnsole Shalmsford Street Borstal Cheriton Hickmans Green Throwley Orlestone Ide Hill Under the Wood Nackington Barrow Green Blean Stone Cross Froghole Thurnham Oad Street Fawkham Green Upper Rodmersham Fant Cowden Lamberhurst Quarter Lower Goldstone St Michaels Herne Pound St Leonard's Street Marshside Lunsford Branbridges Botolph's Bridge Joyden's Wood Hales Place Oakhurst Ratling Warren Street Paddock Wood Hawthorn Corner Horselees Clarendon Radfall Teynham Street Brandfold Dene Park Bogden Saint's Hill Marlpit Hill Hawkenbury Troy Town East Stourmouth 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Small Hythe St Peter's Ottinge Hubbard's Hill West End Ram Lane Guston Boughton Lees Upchurch Broad Oak New Town Folly Town Tower Hamlets Coppins Corner Stubb's Cross Radfield Pedlinge Doddington Sole Street Further Quarter Northdown West Peckham Little Betteshanger Tankerton Lenham Forstal Deal Aylesford South Darenth Holborough East Malling New Ash Green Shorne Linkhill Stone Corner Trench Wood Barming Heath Wingham Well Whitley Row Plaxtol Knockhall Blacketts West Kingsdown St Mary's Bay Snargate Goodnestone North Elham Stanford Littlestone-on-Sea Hucking Aycliff Ham Hill Elvington Farthingloe Millhall Lade Woodlands Exted Bromley Green Hollow Street Salmans Allhallows Headcorn Slutshole Honey Hill Fordcombe Westwood Gravesend Mile Oak Four Wents Coombe Marlpit Cooper Street Birchington Selling Bagham Nash Street Detling Bliby Grigg Greet Northgate Nonington Dartford Marshes Eastwood Gill's Green Wye Aldington Frith North Lyminge Rhode Common Daniel's Water West Hougham Pluckley 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Seal Anvil Green South Street Great Cheveney Bybrook Rooting Street Larkfield Walter's Green Ulcombe East End West Hythe Thanington West Stourmouth Tanden Westwood Pizien Well Henley Street Toy's Hill Clap Hill Wittersham The Quarter Lower Higham Devil's Den The Crook Paddlesworth Crundale Each End Bidborough Platt's Heath Grafty Green Shottenden Elms Vale Pean Hill Whitstable Calcott Hersden Colt's Hill Snipeshill Langton Green Maxton Richborough Port Swanton Street Swanton Tyler Hill Sutton Valence Bodsham New Pound Mill Street Oversland Eastling Flete Snoll Hatch Kings Hill Knave's Ash Well Head Warden Mersham Whetsted Penenden Heath Lydd-on-Sea Finglesham Chalksole Swanley Kit's Coty Standen Street Round Street West Langdon Tilmanstone The Harbour Lower Bush Luton Hoaden Postling Green Potten Street Shoreham Bessels Green Lower Stoke Hacklinge Goathurst Common Barrowhill Cliffe Chilton Lower Cox Street The Park Eccles Kettle Corner Tutt Hill Deans Bottom Isle of Wight Hawkhurst 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Common Little Chart Gillingham Kingsnorth Neames Forstal Selgrove Hawley Sheldwich Shorncliffe Camp Heaverham Gosmere Sepham Heath Eastchurch Wainscott Breach Woodland Red Hill Long Reach Ruckinge Hill Hoath Platt Kilndown Wrotham Buckland Whitehall Hampton Great Mongeham Brattle Little Frith Crouch Bonnington Sandling Medhurst Row Charing Hunters Forstal St George's Square Millbank Swalecliffe Sly Corner Allhallows-on-Sea Barming Deans Hill Scrapsgate Coomb Hill Paramour Street Knowles Hill Chartham Summerfield Knatts Valley St Dunstan's Erriottwood St Stephen's Culverstone Green Capel Hoo St Werburgh Robhurst Rosherville Nash Chegworth Sevington Eythorne Hildenborough Barden Park Chiddingstone Causeway Ightham Drellingore Sibertswold Modest Corner Broad Oak West Minster Hastingleigh Bax Standen Sevenoaks The Stocks Hadlow Bough Beech Styants Bottom Forstal Aylesham Twenties Sandling Brompton Grove Park Dover Sandwich Plucks Gutter Lymbridge Green Great Job's Cross Palmstead Pearson's Green Dartford Markbeech Goddard's Green Heronden Upper Eythorne Potters Corner Milton Regis Boughton Aluph Ware Cuxton East Barming Betteshanger Riseden Westbere Eynsford Whitfield Womenswold Maplescombe Mockbeggar Painter's Forstal Hartlip Greatstone-on-Sea Tonge Corner Chillmill Bockhanger Highgate Bapchild Dunn Street Gore Brabourne Lees Addington Romford Westbrook Speed Gate East Studdal Wetham Green Claygate Durlock Conyer Hamlet of Shellness Coursehorn Sherwood Park Kingston Bluetown Ightham Common Clapham Hill Noah's Ark Royal Tunbridge Wells Hinxhill Cold Harbour