Brand Marketing in Leeds

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Brand Advertising in Leeds

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in ME17 1?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Leeds by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Woodlands Tong Green Kempe's Corner Edenbridge Yew Tree Green Frogham Leadingcross Green Pluckley Thorne Westwood Ottinge Felderland Herne Common Perry Hawley Priestwood Green Nonington Walmer Ripple Coxheath New House Lower Haysden Hothfield Chislet Hook Green Gravesend St Nicholas at Wade North Halling Harman's Corner Clapper Hill Clarendon Lower Island Kings Hill Sheldwich Lees Chesley Sandwich Trench Wood Wickhurst Denton Buckland Anvil Green Stelling Minnis Nelson Park Lower Luddesdown Chiddingstone Hoath Chalk Wolverton Woodland Stone in Oxney Hodsoll Street Lenham Westfield Sole Tonbridge Dunton Green St Peter's Claygate Lewson Street Minster Charing Nettlestead Green Sutton Valence Swattenden Waterham Grubb Street Haffenden Quarter Toy's Hill Kemsley Street Ightham Common Nevill Park Stanford Farthingloe Green Street Green Tylden Murston Lower Eythorne Bean Woodchurch East Malling Heath Capel Cross Meresborough Cheriton Standen Street Bramling Burmarsh Longfield Coppins Corner Hook Green Selling Stanhope Underling Green Preston Townland Green Bluetown French Street Cross-at-Hand Bullingstone Temple Ewell Payden Street Cage Green Woodchurch Brookfield Lower Rainham Palmstead Hunton Rolvenden Woodside Green Oad Street South Street Hosey Hill Pearson's Green Aylesham Littlebourne Rowling Chilton Lett's Green Newchurch Shuttlesfield Throwley Golford Field Green Otham Hole Rochester Key Street Isle of Wight Wateringbury Marine Town Milton Regis Etchinghill Stonecrouch Horselees Hoo St Werburgh Boughton Corner Leeds Chiddingstone Causeway Loose Hill Chart Hill Donkey Street Wingmore Hamptons Chalksole Green Broad Oak West Yoke Higham Wood Iden Green Well Street Park Side New Ash Green Heaverham Chillenden St Martin's Windmill Hill Smart's Hill Bayley's Hill Basted Ridge Row Offham Greatness Bessels Green Court-at-Street Hartley Hill St Mary Hoo West Court Culmers Shorne West Millhall Goose Green Hubbard's Hill East Studdal Littlestone-on-Sea Durlock Highgate Lenham Heath Howt Green Sholden Peening Quarter Orchard Valley Barden Park Chilham Wilmington Bishopsbourne Old Romney Four Oaks Durrant Green Horn Street Knockholt Pound New Pound Upper Eythorne Teynham Street Gover Hill Sutton North Lyminge Lashenden Maxted Street Appledore Heath Claygate Cross Woolpack Corner Dryhill Halfway Houses Stonehill Green Potten Street West Dumpton Milton Bethersden Hextable Teston Rodmersham Green Wittersham Benover Kemsley Dymchurch The Crook The Quarter Allington Barnsole Goudhurst Westwell Leacon Swingfield Street Broadstairs Grove Heronden Royal British Legion Village Ratling Stockbury Pegwell Peene Farleigh Green Seabrook Westwell Small Hythe Strood Tutt Hill Colt's Hill Fig Street Thurnham Boughton Malherbe Perry Street Exted Staplestreet Market Heath Barming Chillmill Cobham Sevenoaks Weald Ram Lane West Kingsdown Broomfield Park Wood The Brents Graveney Poundsbridge Ford Rooks Hill Crockhurst Street St Ann's Green Golden Green Marshside Cranbrook Common Cranbrook West Minster Cooling Street Pett Bottom Flishinghurst Lyminge Loose Cock Street Scrapsgate Swingfield Minnis Whatsole Street East Malling Northdown Petteridge North Foreland Snargate Winkhurst Green Luton Heath Side St Dunstan's Hill Street Beltinge Acrise Tanden Grafty Green Gushmere Lower Goldstone Sandling Stockland Green Red Hill Milstead Fawkham Green St Stephen's Benenden Sevington Burham Daniel's Water Pittswood Harbledown Culverstone Green Hunters Forstal Little Betteshanger Northfleet Green Hales Place Waltham White Oak Dargate Common Guston Riverhead Platt North Eastling Dungeness Westbere Cliftonville Kingswood Lidsing Seacox Heath Tonge Corner Cliffe Woods Hoath Church Street Ruckinge Kemsing Lynsore Bottom Eddington Hampton Potter's Forstal Folkestone Church Whitfield Peters Village Hucking Bottom Pond West Stourmouth Fosten Green Appledore Parrock Farm Northbourne Crabble Woolage Village Ileden Three Tees Pratling Street Farthing Green Uplees Copton 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Walmer Luddesdown Ulcombe Capstone New Street Westgate-on-Sea Ash Burlings Great Stonar Egerton Ringwould Teynham Westerham Chambers' Green Ashford Middle Deal East Barming Hinxhill Shepway Broom Street Northgate Lydden Wormshill Henhurst Chatham Dartford Marshes Queen Street Dingleden Hollow Street Ightham Salmans Willesborough Hungershall Park Finglesham Hawkenbury Troy Town Gold Street Newtown Bockhanger Elms Vale Ide Hill Newington Herne Pound Foord Walderslade South Stour Rushenden Waterman Quarter Chevening Lydden Yardhurst Swalecliffe Lamberhurst Windmill Hill Bilsington Breach Skeete Faversham Lakes Buckland Valley Tovil Hook Green Eynsford Camer Wingham Bekesbourne Hill Northwood Bearsted Willington Dover The Lees Reading Street Sibertswold Upper Hardres Court Gore Lower Green Lower Bitchet Ham Each End Well Head Bladbean Hammill Tudeley Lower Higham Brissenden Green Southernden Bateman Corner Bogle Pluckley Goat Lees Betsham Moorstock Shalmsford Street High Knocke Boughton 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Sharnal Street Whitfield Pineham Whitley Row Wainscott River Lower Upnor Grange St Augustine's Brattle Fenn Street Luddenham Barnes Street Coldharbour Peckham Bush Meopham Station Darenth Valley Tower Hill St Margarets Singleton Bridge Speed Gate Matfield Orlestone Lamberden South Willesborough Well Hill Mountain Street Alkham Chainhurst Wingham Well Hemsted Liverton Street Drellingore Keycol Kings Farm Cherry Orchard Bax Ashurst Womenswold East Hill Hartlip Stodmarsh Bossingham Studdal Priestwood Hollingbourne Weller's Town Otterham Quay Sandgate Wheelbarrow Town West Hougham Addlestead Oldbury Sevenoaks Goodley Stock Broad Oak Newenden Napchester Mockbeggar Wye The Leacon The Valley Broadstone Yopps Green Adisham Crundale Tubslake Wrotham Heath Tenterden Rhode Common Dungate Aylesford Highstreet Aldington Frith Hawkhurst Birchington Stowting Ashley Stowting Court Hocker Edge Clapham Hill St Margaret's at Cliffe Maypole Mile Town South Street Bullockstone Broomfield Hadlow Stair Allhallows-on-Sea Saltwood Barrow Green Cop Street Warehorne Boughton Lees Honey Hill Langley Snoll Hatch Hartley Hacklinge Markbeech Tyler Hill Selson Fleeden Elmsted Broad Ford Satmar Painter's Forstal Hockley Baker's Cross Silver Street Faversham Frogholt Warmlake Kingsnorth Henwood Green Newingreen Wetham Green Durlock Danaway Little Mill Bekesbourne Brooklands Fairseat Blue Town Longford Kingsnorth Lower Hartlip Great Cheveney Ickham Stone Bagham Rabbit's Cross Broad Tenterden Radfield Yewtree Cross Upchurch Brasted Gore Street Robhurst Chilmington Green Romford Mount Pleasant Naccolt Sturry Eastchurch Chislet Forstal Wanshurst Green North Elham Seasalter Sole Street Borough Green Headcorn Lower Heppington Iden Green Yewhedges Snoadhill Mockbeggar Pested Cold Harbour Tankerton Four Throws Sandhurst Cross Longfield Hill New Town The Forstal Brook Gosmere Dane Street Church Hougham Joyden's Wood Cooper's Corner South Alkham Selgrove West Street Ringlestone Biddenden Rosherville Wigmore Thong New Town Park Wood Egerton Forstal Great Bower High Halden Milebush West End Clement Street Goddard's Green Newington Davington Swanley Patrixbourne Hoo Cold Harbour Chitty Woodsden Otham Finberry Pembury Tickham Flete Ebbsfleet Valley Wayfield Deans Hill Herne Bay Beaver Farningham Boughton Aluph South Tankerton Otford Petham Little Chart Forstal Western Heights Haviker Street Bidborough Lower Halstow Upper Harbledown Ridley Chart Sutton The Stocks Hill Top Palmer's Green Highstead Burham Court Lower Herne Blean Lydd-on-Sea Ripper's Cross Ware Street East Street Addington Scragged Oak West End Buckhurst Charcott Upper Rodmersham Broad Street Penenden Heath Little Conghurst Moon's Green Pullington Grain Blue Bell Hill North Street Wilsley Green Ramslye Folly Town Maplescombe Snipeshill Crockham Hill Palmarsh Leysdown-on-Sea Sixmile Leigh Herne Chartway Street Brompton Radfall Bredhurst Bulleign Frith Upper Hardres Stonestreet Green Goodnestone Leaveland Hearts Delight Sole Street Ramsgate Pepper Hill Horsmonden Camden Hill Hernhill Brenzett Halstead Upper Deal Brabourne Lees Eastling North Street Hoath Corner Paramour Street Chartham Hatch Smallbridge Shorne Ridgeway Seal Paddock New Town Hearnden Green The Harbour Botolph's Bridge Martin Langley Heath Southborough Wilsley Pound Rooting Street Comp Roughway Bishopstone Bloodden Grove Green New Barn Timbold Hill Singlewell Shirkoak Knox Bridge Pean Hill Hildenborough Challock South Darenth Garlinge Green Linton Rough Common Hazel Street East End Shoreham Whetsted Sheerness Upper Walmer Martin Mill Upper Bush Winterbourne Meopham Sly Corner Halling Dean Street Hogben's Hill Deal Scarborough Upstreet Throwley Forstal East Peckham Out Elmstead Stiff Street Hawkinge Deerton Street Dunkirk High Brooms Tilmanstone Curteis' Corner Dunn Street Tower Hamlets Street End Shorne Shottenden Ewell Minnis Meopham Green Boughton under Blean Clap Hill Wingham Green Chartham Linkhill Woolage Green Badlesmere Coombe Bilting Plumtree Green Roseacre Ashbank Seaton West Cross Froghole Hale David Street Sevenoaks Common Wombwell Park Stansted Penshurst Plumford Warren Street Godden Green Yelsted Five Oak Green New Town Hoppers Corner New Hythe Smeeth Postling Green Stick Hill Thanington Istead Rise Cellarhill Shipbourne Hartley Great Buckland Deans Bottom Five Wents Stede Quarter Borden Little Mongeham Hanging Bank Hareplain Ash Printstile Mabledon Kippington Brandfold Great Pattenden Crowdleham Temple Hill Boyden Gate East Farleigh Rhodes Minnis Stocker's Head The Bridge Lodge Lees Fant Strood Borden Hill New Romney Otterden Place Coolinge Stone Street Whitehill Goose Green Timberden Bottom Sevenscore East End Rainham Brookland Maltman's Hill Goathurst Common Kennington Romney Street Friningham Hythe Congelow Crouch Boughton Green Powder Mills Laddingford Marsh Green Aycliff Allhallows West Peckham Hicks Forstal Chattenden Worms Hill Upper Fant Knockmill St Radigund's Upper Halling Little Chart Langton Green Great Job's Cross Postling Kettle Corner Haine Stoke Elvington Boxley Eyhorne Street Studd Hill Mundy Bois Coursehorn Frittenden Dunk's Green Frinsted Kingsdown Ospringe Leigh Green Thurston Park Sandhurst Kenardington Greenhithe Noah's Ark Foxendown Merryman's Hill Knowlton Denstroude Bexon Under the Wood Stowting Common Devil's Den Horseshoe Green Parkgate Knockhall Denton Lydd Bicknor Wissenden Bodsham Ridgeway Middle Quarter Maidstone Capel Swanley Village Sundridge Broadwater Down Hadlow Crossways Bybrook Glassenbury Gain Hill Lower Cox Street Westbrook Horton Kirby Underriver Ho Brook Street The Park Newland Green Shadoxhurst Tuesnoad Kent Street Burmarsh Grove Park Dunn Street Hill Hoath Nackington Southfleet Chestfield Marlpit Hamstreet Hulberry Perrywood Garlinge Kilndown Livesey Street Stocks Green Kit's Coty Curtisden Green Guilton Stubb's Cross Marden Beech High Street Snodland South Street Eastwood Halfway Street Chiddingstone Conyer Bedgebury Cross Norton Ash Molash Broad Street Staplehurst Forstal Mile Oak Elham Cheeseman's Green How Green Force Green Riverview Park Pye Corner Hoaden Worten Eastwell Park Snave Acton Chalksole Hickmans Green Hartlip Hill Cooling Broad Street Childsbridge Derringstone Lenham Forstal Stone Corner Highsted Hamlet of Shellness Elvington Sepham Heath Whitstable Hilden Park Walter's Green Reculver Lower Hardres Nash Slade Chipstead Marlpit Hill South Ashford Speldhurst Hastingleigh West Street Ryarsh Godmersham Knatts Valley Detling Stone Cross Caring Mill Hill Willesborough Lees Marshborough Stonewood Kingsgate Barfrestone Bitchet Green Lower Fant Tunbridge Hill Ham Green Wyebanks Troy Town Harbourland The Pinnock Greenhill Knave's Ash Bromstone Gibraltar Key's Green Fletcher's Green Rodmersham Morehall Monkton Bliby Stone Hill Hersden Harvel Larkfield St Leonard's Street Pedlinge Smarden Broomhill Chegworth Whitehill Hawkenbury Upper Hayesden Denny Bottom Capel-le-Ferne Pipsden Upper Upnor Burrswood Shelvin Old Cryals Medhurst Row Horsalls Charing Hill Dargate Withersdane Nash Street Worth Hassell Street Greet Sittingbourne Harrietsham Sandown Park Millbank Woodnesborough Minster West Street Vigo Village Breach Oakhurst Bapchild Wierton Bredgar Kearsney Erriottwood Coomb Hill Gun Green Hazel Street Scotland Hills Marden Seed Iwade Lords Wood Potters Corner Mersham Lamb's Cross Hall's Green Brook Street Mud Row Mystole Great Chart Shorncliffe Camp Parker's Green Fairbourne Heath Fir Toll Cooper Street Summerfield Lade Sellindge Royal Tunbridge Wells Whitehall Kingston Bogden Arpinge South Street Plucks Gutter Chequertree Long Reach Labour-in-vain Fostall Neames Forstal Leybourne Wootton Flemings Twenties Way South Green Chestnut Street Rolvenden Layne Sandway Hempstead St Mary's Bay West Langdon Tunstall Barham Swanton West Farleigh Hale Street Smarden Bell Northfleet Old Tree St George's Square Lympne Bonnington Mill Street Beltring Hever Preston Elmstone Canterbury Reading Street Calcott Beal's Green Lower Bush Warden Paddlesworth Coldred Church Street Rusthall Aldington Barrowhill Westwood Sissinghurst Sherwood Park St Michaels The Pound Cliffs End Swanton Street Shatterling Wildernesse Middle Stoke Platt's Heath Cuxton Barming Heath Badgers Mount Mereworth Sinkhurst Green Whiteacre Frindsbury Trottiscliffe Staple Wichling Yalding East Langdon Margate Ringlestone Hawthorn Corner Lymbridge Green Moor Street Chalkwell Bossington Goodnestone Biddenden Green Stalisfield Green Broomhill Bank Birling Westenhanger Snowdown Weavering Street Wouldham St John's