Brand Marketing in Leadhills

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Brand Advertising in Leadhills

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in ML12 6?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Leadhills by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Leadhills (Lanarkshire)

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Other locations available for brand marketing
Gartsherrie Hillhouse Calderwood Marnock Bonkle Greenfoot Swinhill Caldermill Rogerton Nerston Earnock Cleekhimin Uddington Shotts West End Harthill Midlock Libberton Airdriehill Lamington Meikle Earnock Whitlawburn Milton Moffat Mills Braehead Burnfoot Bargeddie Glengowan West Benhar Garnqueen Cadzow Newarthill New Stevenston West End Chantinghall Covington Golfhill Holytown Hamilton Millerston Hillend Bowhousebog / Liquo Biggar Road Draffan Boghead Ladygill Mossneuk Muirhead Whitehills West Crindledyke East Mains Mollinsburn Birkenshaw High Burnside Laighstonehall Gilmourton Coatbridge Allanbank Low Waters Oatlands Philipshill Wilsontown Wattston Strathaven Greenwall Jerviswood Parkside Hazelbank Marnoch Plains Riggend New Lanark Hyndford Bridge Flemington Forth Carluke Burnfoot Lindsayfield Burnside Greenhead Glenmavis Netherton Springhill Stand Dunsyre Kilncadzow Shawstonfoot Newmains Larkhall Abington Sandford Rutherglen Blairlinn Gartness Yieldshields Walston Morningside Coltness Carmichael Candy Mill Wandel Dyke Wishaw Cathkin Braidwood Stonebyres Holdings Auchinraith Kirkshaw Motherwell Drumgelloch Tarbrax Kirkshaws Craigneuk Greenhills Fernhill Bridgend Millheugh Fairhill Machan Gartcosh Shawfield North Motherwell Eastfield Carstairs Junction Chryston Rootpark Burnbrae Ashgill Douglas West Crawforddyke Udston Upperton Airdrie Calderhead Auchentibber Blantyre Rosehall Birkenshaw Greenhill Barncluith Stewartfield Auldhouse Kirk of Shotts Meadowhill Crawfordjohn Auchenheath Flemington Silvermuir Milnwood Stonehouse Clarkston Dunrobin Shawtonhill Holehills Shawton Carstairs Greenlees The Murray Petersburn Calderbank Hattonrigg Low Blantrye Chapelton Gartlea Woolfords Cotts Auchlochan Crawford Gallowflat Cartland Pather Nemphlar Law Bogside Limekilnburn Coatdyke Knownoble Newhouse Quarter Thrashbush Stane Rigside Kirkfieldbank Low Blantyre Spittal Sikeside High Crosshill Knowetop Hartwood Burnbank New Trows Symington Drumclog Leadhills Townhead Moodiesburn Cairns Forrestfield Silvertonhill Whitehill Thorntonhall Dimsdale New Monkland Birniehill Newlandsmuir Tannochside Kirkmuirhill Chapel Coulter Law Hill Calderbraes Torbothie Cliftonville Shawsburn Cambusnethan Waterloo Gowkthrapple West Mains Carfin Farm Cross Crosshouse Dundyvan Bothwell Caldercruix Annathill East Kilbride Chapelhall Edmonston Kingson's Knowe Bellside Dillarburn Blairhill Bankhead Strutherhill Salsburgh Orbiston Hairmyres Blackwood Braedale Ravenstruther Hirst Kaimend Allanton Burnhead Udstonhead Rosebank Auchinloch Saint Leonards Kirkwood Cleland Garnkirk Netherburn Wester Holytown Stobwood Douglas Haywood Viewpark Crossford Glenboig Little Earnock Craigneuk Yett Brocketsbrae High Blantyre Brownsburn Newbigging Carnbroe Nethanfoot Vicarland Newton Cairnhill Jackton Elsrickle Summerlee Peel Park Greenend Muirhouse Halfway Stepps Coalburn Ferniegair Greengairs Mossend Barrowfield Biggar Bellshill Eddlewood Tillietudlem Lanark Shieldmuir Forgewood Old Monkland Overtown Hareleeshill Glassford Rawyards Raploch Kelvin Wiston Mains Sunnyside Quothquan Heads Wildmanbridge Westburn Whinhall Dolphinton Thankerton Hallside Roughrigg Roadmeetings Douglas Water Auchengray Pettinain Spittal Dunbeth Devonburn Laigh Carnduff Shirrel Hareshaw Turfholm Climpy Cambuslang Kylepark Longriggend Greenhall Shawhead Fallside Elvanfoot Lesmahagow Roberton Allanton Carnwath Langloan Whifflet College Milton Wiston Dykehead Flemington Westwood Uddingston Dalton Glespin Dalserf Cleghorn Drumpellier Wester Auchinloch Springhall Crindledyke