Brand Marketing in Evington

Get in touch

Brand Advertising in Evington

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in LE5 6?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Evington by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Evington (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Thurmaston Long Clawson Black Friars Loddington Long Whatton King's Norton Lockington Garthorpe Kirby Muxloe Oadby Markfield Sutton Cheney Illston on the Hill Swepstone Bringhurst Peggs Green Gelsmoor Stanton under Bardon Burton on the Wolds Fenny Drayton Loughborough Blackfordby Ashby Folville South Kilworth Botcheston Cosby Shenton Tur Langton Care Village Mountsorrel Lubenham Eyres Monsell Blaby Newton Burgoland Smockington Osbaston East Langton Horninghold Harby New Swannington Cotes Ashby Magna Kilby Burrough on the Hill Swithland Woodhouse John O'Gaunt Gilmorton Spinney Hills Normanton Medbourne Wymeswold Somerby Newton Harcourt Knossington Old Ingarsby Swannington Rothley Normanton Turville Catthorpe Great Glen Hollycroft Wigston Parva Shelthorpe Great Stretton South Croxton Whitwick Thurnby Ravenstone Copt Oak Upper Bruntingthorpe Cranoe Six Hills Thornton Sproxton Kegworth Barrow upon Soar Littlethorpe Laughton Great Easton Narborough Barsby Gartree Wellsborough Glooston Thrussington Walcote Donington le Heath Ashby Woulds Frog Island Boothorpe Thringstone Queensway Old Dalby Groby East Norton Lount Bilstone Church Town Frisby on the Wreake Nanpantan Lutterworth Diseworth Ratby Barlestone Moira Melton Mowbray Little Dalby Gumley Oaks in Charnwood Barwell Coleorton Newtown Unthank North Evington Foston Kibworth Beauchamp Great Dalby Appleby Magna Stonesby Scraptoft Wykin Braunstone Town Nether Broughton Upper End Leicester Forest West Frisby Ibstock Greenhill Belton Brascote Hemington West Knighton Birstall Higham on the Hill Tugby Peatling Magna Asfordby Southfields Orton-on-the-Hill Saltby Ashby Parva Branston Nevill Holt North Kilworth Brooksby Arnesby Thurcaston Hoby Frolesworth Castle Donington Newtown Linford Noseley Walton on the Wolds Atterton Far Coton Carlton Barton in the Beans Broughton Astley Wyfordby Heather Cotesbach Little Stretton Glenfield The Valley Harston Willoughby Waterleys Hose Prestwold The Brand Skeffington Kirkby Mallory Shawell Sketchley Sileby Coston Fosse Park Stretton en le Field Pinwall Newbold Verdon Beaumont Leys Croft Rotherby Appleby Parva Husbands Bosworth Rothley Plain Wilson Braunstone Frith Knighton Fields Farm Town South Knighton Twyford Wigston Magna Thorpe Langton Sharnford Scalford Launde Abbey Crown Hills Newbold Keyham Thorpe Satchville Ragdale Enderby Sulby Countesthorpe Measham Church Yard Glen Parva Isley Walton Western Park Primethorpe Sinope Drayton New Parks Hallaton Osgathorpe Newbold Withcote Belcher's Bar Carlton Curlieu Hoton Hills Knipton Snibston Dunton Bassett Ullesthorpe Bagworth Goadby Cold Newton Dadlington Sheepy Parva Hathern Shackerstone Eaton Waltham on the Wolds Elmesthorpe Witherley Tilton on the Hill Welby Bescaby Peckleton Common Queniborough Hoton Staunton Harold Shellbrook Asfordby Hill Aylestone Park Stoneygate Knighton Wartnaby Cropston Twycross Congerstone Shoby Peatling Parva Belgrave Burbage Humberstone Stoke Golding Billesdon High Cross Osbaston Hollow Shearsby Smeeton Westerby Allexton East Goscote Slawston Croxton Kerrial Grimston Acresford Market Harborough Woodthorpe Buckminster Anstey Stathern Shangton Thurnby Lodge Nailstone Hugglescote Donisthorpe Bondman Hays Barkestone-le-Vale Eastwell Wigston Packington Ratcliffe on the Wreake Kilby Bridge Sewstern Sheepy Magna Burton Overy Misterton Saxelbye Rowley Fields Edmondthorpe Ratcliffe Culey Redmile Merry Lees Leesthorpe Mowsley Wigston Harcourt Belvoir Outwoods Nether Hall Thorpe Acre Clarendon Park Cavendish Bridge Nether End Agar Nook Evington Ellistown Barkby Holwell Ab Kettleby Halstead Little Twycross Wanlip Aylestone Marefield Keythorpe Pickwell Gaulby Hungarton Albert Village Leire Ashby-de-la-Zouch Lowesby Knaptoft New Found Pool Desford Cold Overton Sketchley Old Village Boundary Newbold Heath Snarestone Easthorpe Dishley Tonge Old Dalby Kimcote Mowmacre Hill Bitteswell Potters Marston Ringing Hill Upton Bottesford King Street Buildings Stapleford Stapleton Hinckley Sibson Houghton on the Hill Plungar Broughton Lodges Rearsby Church Langton Stockerston Stoughton Peckleton Leicester Forest East Bardon Wycomb Saddington Coleorton Moor Potter Hill Wymondham Norton-Juxta-Twycross Sutton in the Elms Swinford Bufton Kirby Bellars Griffydam Seagrave Theddingworth South Wigston Burton Lazars Little Bowden Fleckney Highfields Goadby Marwood Coalville Huncote Thorpe Arnold Normanton le Heath Spring Cottage Stoney Stanton Odstone Three Gates Humberstone Garden Saxby Oakthorpe Stonton Wyville Muston Hunt's Lane Cossington Norris Hill Owston Kirby Fields Worthington Beeby Woolrooms Foxton Syston Barkby Thorpe Blaston Breedon on the Hill Welham Wistow Market Bosworth Rushey Mead Rolleston Shepshed Kibworth Harcourt Leicester Sapcote West Langton Walton Chilcote Aston Flamville Brentingby Woodhouse Eaves Great Bowden Claybrooke Parva Bushby Thurlaston Westcotes Gaddesby The Crescent Quorndon Earl Shilton Claybrooke Magna Chadwell Bruntingthorpe Whetstone Battram Cadeby Field Head Freeby