Brand Marketing in Sileby

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Brand Advertising in Sileby

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in LE12 7?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Sileby by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
New Found Pool Peckleton Common Orton-on-the-Hill Twycross Hollycroft Kibworth Beauchamp Belgrave Hugglescote Foxton Elmesthorpe Western Park Snarestone Greenhill Stoney Stanton Pinwall Shearsby Asfordby Botcheston Donington le Heath Sutton Cheney Redmile Southfields Walton on the Wolds Gilmorton Thorpe Acre Farm Town Whitwick Bottesford Knighton Fields Gaddesby Stockerston Ravenstone Newtown Linford Claybrooke Parva Hoton Hills Muston Slawston Loughborough Illston on the Hill Kegworth Glooston Shepshed Kimcote King's Norton Sapcote Griffydam Barwell Lount Barsby Arnesby Carlton Shangton Barkestone-le-Vale Allexton Rothley Heather Albert Village Kilby Bridge Hallaton South Kilworth Noseley Diseworth Kirby Muxloe Normanton Turville Donisthorpe Horninghold Osgathorpe Ashby Magna Braunstone Town Oadby Thurmaston Ashby Woulds Eyres Monsell Great Easton Fenny Drayton Old Dalby Potters Marston Agar Nook Little Dalby Sewstern Newton Harcourt Boundary Belvoir Glen Parva South Wigston Kirkby Mallory Ashby-de-la-Zouch Peckleton Great Bowden Copt Oak King Street Buildings Wigston Parva Frog Island Thorpe Arnold Medbourne Care Village Anstey Westcotes Barlestone Saltby Sibson Keythorpe Billesdon Ab Kettleby Narborough Mowsley Lowesby Eaton The Valley Houghton on the Hill Staunton Harold Newton Burgoland Wymeswold Nanpantan Barkby Sproxton Glenfield Spring Cottage Cotesbach Claybrooke Magna Bruntingthorpe Pickwell Sulby Ringing Hill Barton in the Beans Little Bowden Brooksby Newbold Shelthorpe Rolleston Chilcote Higham on the Hill Plungar Melton Mowbray Sinope Humberstone Littlethorpe Market Harborough Syston Stonton Wyville Osbaston Nether Broughton Hemington Smeeton Westerby Church Langton Ashby Folville Wellsborough Oakthorpe Great Stretton Thornton Oaks in Charnwood Castle Donington Coston Evington Spinney Hills Queensway Old Dalby Sketchley Old Village Sutton in the Elms Kibworth Harcourt Burton on the Wolds New Swannington Gartree Chadwell Woodthorpe West Langton The Brand Sheepy Magna Long Clawson Thringstone Stathern Goadby Marwood Smockington Coleorton Ullesthorpe Tugby Potter Hill Thurnby Lodge Mountsorrel Normanton le Heath Primethorpe Leire Grimston Clarendon Park Foston Waltham on the Wolds Belton Whetstone Wigston Magna Hinckley Tur Langton Norris Hill Long Whatton Aylestone Park Peggs Green Burbage Swinford Moira Hoby Bilstone Cold Newton Congerstone Somerby Hungarton Knaptoft Bufton Croft West Knighton Frisby on the Wreake High Cross Aylestone Humberstone Garden Norton-Juxta-Twycross Brentingby Bondman Hays Cosby Newbold Heath South Knighton Bardon Black Friars Shackerstone Wymondham Stanton under Bardon Nevill Holt Swepstone East Norton Frolesworth Belcher's Bar Tonge Dunton Bassett Coalville Crown Hills Bescaby Six Hills Stoughton Queniborough Burton Overy Launde Abbey Ratcliffe on the Wreake Bringhurst Peatling Magna Great Glen Acresford Stoke Golding Wyfordby Ratcliffe Culey Stapleton Sketchley Prestwold Knipton Highfields Braunstone Frith Shenton Lockington Drayton Wykin Rotherby Shawell Huncote Stoneygate Cropston Leicester Forest West Withcote Blaston Packington Rowley Fields Wanlip Theddingworth Osbaston Hollow Aston Flamville East Langton Holwell Cadeby Odstone Misterton Thorpe Satchville Field Head Hunt's Lane Rearsby Battram Blackfordby Bushby Thurlaston Stonesby Buckminster Three Gates Saddington Gelsmoor Wigston Harcourt Willoughby Waterleys Atterton Birstall Kirby Bellars Twyford Quorndon Lutterworth Dishley Branston Appleby Magna Mowmacre Hill Keyham Shoby South Croxton Nailstone Rushey Mead Far Coton Newbold Verdon Little Twycross Hoton Garthorpe Boothorpe Ashby Parva Thurcaston Fosse Park Swannington Fleckney Witherley Worthington Ellistown Coleorton Moor Knossington Swithland Great Dalby Barrow upon Soar Countesthorpe Frisby Broughton Astley Hathern Tilton on the Hill Wycomb Wilson Freeby Upper End Gaulby Husbands Bosworth Ragdale Cold Overton Eastwell Burton Lazars Seagrave Markfield Thurnby Walcote Bagworth Ratby Wistow Barkby Thorpe Stretton en le Field Rothley Plain Church Town North Kilworth Marefield Upton Sheepy Parva Hose North Evington Burrough on the Hill Stapleford Loddington Welham Saxby Owston Appleby Parva Woodhouse Kirby Fields Newtown Unthank Isley Walton Groby Skeffington Thorpe Langton Kilby Outwoods Halstead Asfordby Hill Cavendish Bridge Cotes Walton New Parks Ibstock Easthorpe Leicester Forest East Lubenham Saxelbye Enderby Harston Beeby Edmondthorpe Harby Nether Hall Old Ingarsby Scraptoft Measham Knighton Earl Shilton Broughton Lodges Scalford Merry Lees Snibston Croxton Kerrial East Goscote Leesthorpe John O'Gaunt Leicester Blaby Brascote Gumley Goadby Carlton Curlieu Welby Market Bosworth Dadlington Cranoe Shellbrook The Crescent Laughton Wartnaby Little Stretton Church Yard Wigston Beaumont Leys Peatling Parva Newbold Woolrooms Nether End Woodhouse Eaves Cossington Thrussington Sharnford Normanton Catthorpe Sileby Breedon on the Hill Bitteswell Desford Upper Bruntingthorpe