Brand Marketing in London

Get in touch

Brand Advertising in London

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in SE2 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in London by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover London

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Leamouth Acton Green Pinnerwood Park Hanworth Covent Garden Bethnal Green Waddon Castelnau Blackwall North Sheen East Barnet Dollis Hill Hill End Colindale Hackney Wick Balham Hacton Unity Place Fortis Green Hackney Marsh Selsdon Barkingside Temple Harlington Brompton Wandsworth Common Dagenham Lessness Heath Burnt Oak Westcombe Park Southborough Lower Clapton Upper Walthamstow Hayes Lower Edmonton South Harrow Hackney Central Leyton Enfield Town Bromley Common Heston Keston Mark Clapham Park Lower Belvedere Romford Chislehurst West Brook Green Fitzrovia Hampstead Heath Edmonton Upper Ruxley Hadley Repton Park Shooters Hill Upper Elmers End Tufnell Park Stockwell Lower Feltham Haggerston Maypole Cranbrook Surbiton Ealing Collier Row Old Oak Common Old Malden Bromley South Harefield Yiewsley Streatham Hill Stoke Newington Harrow on the Hill Hoxton Church End North Acton Farnborough Belmont Crystal Palace South Acton Northwood Hills Blackfen North Woolwich Whitton Southbury Ladywell Hazelwood Tower Gardens Pinner Green Upton Park Tolworth Swiss Cottage Shadwell Manor House East Acton Fulham Gidea Park Soho Collier's Wood Barking Westbourne Green South Bromley Cockfosters Goddington Millbank Little Woodcote Charing Cross West Hackney Crooked Billet Maida Vale Horns Green North Southwark Chislehurst Goodmayes East Dulwich Hatch End Alderwood Terrace Friday Hill Kenton Angel Wallington Spitalfields St Luke's South Croydon Pratt's Bottom Aldwych Wandle Park Wanstead Flats Herne Hill Ramsden Barnet Coldfall Lower Morden Well Hall King's Cross Little Venice Peckham Orpington Rosehill Hockenden Edgware Brownswood Park Hitchin Square Locksbottom Hillingdon Heath Spring Grove Eden Park World's End Hayes Chinatown Beckton Rainham Abbey Wood Central Parade Hanwell Penge Newington Earlsfield Shirley Little Britain Avery Hill Maze Hill Biggin Hill Isle of Dogs West Norwood Woodlands Gospel Oak Brondesbury Park Tulse Hill Parsons Green Harefield Grove Coulsdon Noel Park Wennington Wimbledon Kenley Coombe Grove Park Sidcup Temple Mills Ratcliff Hyde Park Corner Norwood Green Camberwell Teddington Canary Wharf Enfield Lock Seven Sisters Newyears Green The Hale Stonebridge Hornchurch Little Stanmore Farringdon Wembley Park Ducks Island Dudden Hill Underhill St Margarets Arkley West Ruislip Bush Hill Park Hillingdon East Wickham West Kilburn West Heath Merton Park West Barnes Hadley Wood Ruislip Manor Petts Wood Loxford Malden Rushett Homerton Islington Kensal Town Forestdale Canonbury Aperfield North Harrow Bounds Green Lower Holloway Kennington Ruxley Camden Town Muswell Hill Purley Plaistow Tooting Graveney Harrow Weald Addiscombe Clapham Earl's Court Forty Hill Bexley The Hyde Rushmore Hill Beddington Morden Somers Town Parliament Hill Bickley Kilburn Nine Elms Ham Berrylands Royal Arsenal West Cann Hall Nash Blackheath Wimbledon Park Northolt Elmers End New Cross Gate North Feltham Shepherd's Bush Bermondsey North Hillingdon Coalmakers Wharf Edgware Bury Leyton Marshes Aldgate Horn Park Hampton Wick Eastcote Village Summerstown Fairlop Arpley Square North Cheam Broad Green Knight's Hill Downe Mortlake Barnes Cray Harold Park Upper Shirley Hither Green Grange Park Clapton Park Newbury Park St Johns Highlands Village Woolwich Tooting Bec Common North Cray Foxbury St Helier South Ruislip Tottenham Willesden Green West Wickham Kidbrooke Yeading Tooting Slade Green Tavern Quay Upminster Bridge Poynders Parade Isleworth Oval Eel Pie Island Plumstead Highgate Oakwood West Acton Trinity Buoy Wharf Oakleigh Park Norbury Upper Belvedere Putney Heath Fullwell Cross Hackney Notting Hill Harrow Cambridge Heath Bostall Heath Cowley Colney Hatch Putney Vale Mayfair East Ham Longlands Barnehurst Aldborough Hatch Frognal South Street Kingston upon Thames Stanmore Kingsbury Falconwood Chase Cross Kentish Town Limehouse Osterley Chingford Green College Park Enfield Highway Park Royal Carshalton Kingston Hill Chingford Hatch Bexleyheath Woodside Park Elmstead Custom House Mitcham Plashet Lower Sydenham Harefield New Barnet Snaresbrook Bloomsbury Worcester Park Hampstead Garden Suburb Grove Park Creekmouth Stratford New Town Southend Crouch End Erith Bromley Wallington Square Temple Fortune Spring Park Seven Kings Brentford Hampton Hill Elm Park Stratford Marsh Barnsbury Aldersbrook Pentonville Leytonstone Lea Bridge Enfield Honor Oak Belvedere Dulwich Finchley Shortlands West Dulwich Eastcote Vauxhall Upminster Bankside Tooting Bec Poplar Victoria Blendon Barking Wharf Square Botany Bay New Addington Keston Lamorbey Deptford Bullsmoor Wandsworth Chelsfield Raynes Park Sanderstead London Upper Sydenham Barnes North Ockendon New Malden Green Street Green Golders Green Nunhead Kew Upper Tooting Bandonhill Lesnes Abbey Knightsbridge Enfield Wash West Drayton New Charlton Petersham South Woodford Thornton Heath South Kensington Willesden Southwark Crofton Sydenham Hill Single Street Hounslow Heath Dalston Ilford Beddington Corner Union Mews Twickenham Greenwich Bayswater Rowley Green Ruislip Plumstead Common Bowes Park De Beauvoir Town Colham Green Belsize Park Ruislip Gardens Winchmore Hill Walham Green Craven Walk Selhurst Bell Green Welsh Harp Lambeth Leaves Green Poverest Hornsey Vale New Cross Cricklewood Richmond Fulwell Hendon Berry's Green Headstone Wormwood Scrubs Regent's Park Osidge Kingsland Monken Hadley Cowley Peachy Freezy Water Clayhall Westminster Grahame Park Hallsville Quarter Gunnersbury Colyers Eltham Paddington Old Coulsdon Gants Hill Sutton Norbiton Sudbury Woodside Honor Oak Park Welling Rush Green Monks Orchard Denmark Hill Highwood Hill Carshalton Beeches Hook Southall Holloway Park Langley Forest Hill St Giles Redbridge Highams Park Hayes End West Thamesmead The Burroughs Belgravia Hainault Woodford Bridge Lewisham Brimsdown Clapham Junction Cranford Ponders End Russell Hill Rayners Lane Harold Hill St John's Hackbridge Marylebone Dartmouth Park Upper Holloway Silvertown Becontree Brixton Becontree Heath Morden Park Upton Kensington Streatham Park Downham Stepney Bow Common Wanstead Vale of Health Finsbury Brockwell Park Uxbridge Emerson Park West Hampstead Cranley Gardens Plaistow Derry Downs Brondesbury Alperton Cheam Greenhill Preston Woodcote Green Bushey Mead Marks Gate Broom Hill Dormer's Wells Mill Hill Hampton Court Southgate Copse Hill Northumberland Heath Coldharbour Neasden Catford Rotherhithe Forest Gate Elephant and Castle Sands End East Sheen North Greenwich Cottenham Park Chinbrook Holders Hill Lisson Grove Roehampton Clapham Common Mottingham Enfield Island Village East Bedfont Riddlesdown Dulwich Village Coldblow Feltham Acton Globe Town Woodford North Finchley Thamesmead Hampstead Hammersmith West Hendon Pimlico Kevingtown Brockley St Paul's Cray Harlesden North Hyde Maitland Park Bostall Woods New Beckenham Shoreditch Wealdstone Fairlawn Cottage Tokyngton Motspur Park Furzedown Castle Green North Kensington Corbets Tey Hounslow West Childs Hill Bopeep Old Bexley Whitechapel Kensal Green Kingston Vale Higham Hill Benhilton Blackheath Park Tottenham Hale Stamford Hill St Mary Cray Shacklewell Walworth Charlton Wallend Beckenham East Finchley The Mews Carshalton on the Hill Widmore Merton Staples Corner South Beddington Cudham Old Ford Sydenham Chase Village Elstree Park Rise Park Crews Hill Barnet Gate Perivale Strand on the Green Harold Wood Lampton Crossness South Hampstead Docklands South Norwood Sipson Northwood Coney Hall Finsbury Park North End Wood Green Ardleigh Green Manor Park Southfields Risley Close Upper Clapton Sundridge Arnos Grove Clock House West Ham Norwood New Town Cubitt Town Gipsy Hill Bulls Cross Queensbury Brent Cross Noak Hill New Eltham Crayford Alexandra Park Anerley South Wimbledon Bromley Park Brent Park White City Turnpike Lane Canning Town St John's Wood Ruislip Common Crook Log Wapping Holborn Lee Ickenham West Harrow Brentford End Putney Southborough Highbury Canons Park Chessington Albany Park Chiswick Bedford Park Denham Blackheath Royal Standard Walthamstow Primrose Hill Addington Strawberry Hill Pinner Woodcote Brunswick Park Cyprus Totteridge Millwall South Lambeth Hatton Barking Riverside Farthing Street West Ealing West Brompton St Pancras Palmers Green Chelsfield Walthamstow Village West Kensington Chipping Barnet Foots Cray Walthamstow Forest Croydon Hale End Bow Upper Edmonton Chingford Stroud Green Kensal Rise Hornsey Cranham Chadwell Heath St George in the East Church End Clerkenwell Cole Park Little Heath Barbican Roundshaw Whitehall Uxbridge Moor Blackfriars Seething Wells Festubert Place Archway South Hornchurch Maryland Bellingham Queen's Park Frank Whipple Estate Streatham Greenford Holland Park Woodford Wells St James's North End Harmondsworth Tower Hill Crofton Park Middle Park New Southgate South Tottenham Harringay Cowley Peachey West Green The Borough Woodford Green Havering-atte-Bower Gallows Corner South Hackney The Wrythe North Wembley Streatham Vale Stratford Whetstone Surrey Quays Friern Barnet Tottenham Green Chalk Farm Hampton Chelsea Belmont Mill Meads Longford Wembley Luxted Lower Place Wimbledon Common Roxeth Battersea Hounslow Hayes Town Strand Upper Norwood Mile End Little Ilford