Brand Marketing in Beckenham

Get in touch

Brand Advertising in Beckenham

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in BR3 1?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Beckenham by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Beckenham (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Regent's Park Finsbury Park Arnos Grove Brimsdown Gipsy Hill Walthamstow Village Anerley Highams Park Harrow North Cray Nunhead Northwood Hills Cockfosters Holders Hill St John's Wood New Addington Woodside Park North Ockendon Havering-atte-Bower Stanmore Putney Thamesmead North Hillingdon Northolt Little Britain Hacton Welsh Harp Woodford Bridge Charlton Cranley Gardens Crossness Sydenham Harefield Grove Newyears Green Friern Barnet Pimlico West Hendon South Hornchurch Wimbledon North End Teddington South Harefield Bayswater Higham Hill Northwood St Giles Walthamstow Forest Upper Shirley Newington Summerstown Arkley Avery Hill Harlesden Oval Friday Hill Hitchin Square Manor House Fortis Green Bexleyheath Bushey Mead Mottingham Fitzrovia Coulsdon Trinity Buoy Wharf Heston Upper Norwood East Barnet Addiscombe Colyers South Norwood Walthamstow Covent Garden North Sheen Wallend Brockwell Park Ealing Derry Downs St James's Tooting Barnehurst Peckham Cottenham Park St Mary Cray Barking Riverside Chislehurst Freezy Water Gallows Corner Upminster Bridge Bethnal Green Abbey Wood Globe Town Hayes End Gunnersbury Botany Bay Ratcliff South Ruislip Blackfriars Brondesbury Park Barnsbury Blendon Bromley Hayes Edmonton Greenwich Fairlop Plaistow Wimbledon Common North Acton South Croydon Kilburn South Hampstead Dalston Upminster Charing Cross Upper Belvedere Highwood Hill East Wickham Hook Barbican Strand Barnes Streatham Park Dudden Hill Corbets Tey Hainault Craven Walk North Hyde Streatham Frank Whipple Estate Harold Park Clapham Park Plumstead Canonbury Single Street Ickenham Redbridge Brook Green Shepherd's Bush Longlands Notting Hill Bopeep Woodford Green Hackbridge Wormwood Scrubs Upper Elmers End South Woodford Finchley Chessington Aldborough Hatch Merton Kenley Keston Bell Green Merton Park East Dulwich Hackney Central Greenhill Lower Belvedere The Borough Yiewsley Eel Pie Island Croydon Aldgate Catford Aperfield Festubert Place Slade Green Hayes Town Greenford Leamouth Hadley Crystal Palace Tavern Quay Coombe Ruislip Gardens St George in the East Hampton Woodcote Green North End Neasden Ham Leytonstone Cowley South Wimbledon Sidcup Cricklewood Chalk Farm Fullwell Cross Harlington Bromley Park Cranford Winchmore Hill East Bedfont Berrylands Holborn Kidbrooke Bromley Common Hornsey Maypole Lea Bridge Angel Barnet Gate Ramsden Spitalfields Enfield Lock Tolworth Hill End Acton Chelsea Coldblow Stonebridge Coldfall Crouch End Chingford Hatch Dulwich Village Bermondsey New Beckenham Emerson Park Alperton Camberwell Mill Hill Russell Hill Coalmakers Wharf Isle of Dogs Archway Grange Park Keston Mark Cheam Brunswick Park Bostall Woods North Cheam Perivale Southbury Tottenham Strawberry Hill Royal Arsenal West Leaves Green Hyde Park Corner Bandonhill Hounslow West West Acton St Margarets Monken Hadley Fairlawn Cottage Poverest Rise Park Upper Tooting Finsbury Barking Crook Log Hackney Marsh Tottenham Green Wandle Park Ruislip Manor Earlsfield Kensal Town West Norwood Tufnell Park De Beauvoir Town St Paul's Cray Farnborough Bromley Deptford Crofton Clayhall Tulse Hill Stepney South Tottenham Petersham Woodford Mill Meads Lampton Green Street Green South Street Shooters Hill Ducks Island Knight's Hill Pratt's Bottom Surrey Quays Cranham Enfield Wash Kew Kingsland Nash Hounslow Heath Hampton Hill Honor Oak Park Blackheath Royal Standard Berry's Green Clapton Park Elm Park Preston Manor Park Mile End Silvertown Monks Orchard Belgravia Collier Row North Southwark Underhill Tower Hill Risley Close Upper Clapton Rainham Tooting Graveney Chipping Barnet Soho Seething Wells Farringdon Maida Vale Middle Park Wembley Dagenham Childs Hill Upton Mitcham West Dulwich Furzedown Tokyngton Westbourne Green West Kensington Little Woodcote Gants Hill Chinatown Norbiton Grahame Park Union Mews Holland Park Paddington Hampton Wick Penge Lower Place Brentford East Acton Kingston Hill College Park Foots Cray Camden Town Old Ford Belvedere Blackheath Chislehurst West Enfield Town Clapham Common Wood Green Castelnau Barnes Cray Highgate Hatton Church End Brompton Richmond Elmers End Stratford New Town Lower Clapton South Bromley Hoxton South Acton North Greenwich West Ham Vale of Health South Lambeth Cubitt Town Sands End Woodside Little Venice Aldersbrook Poynders Parade King's Cross Bow Chelsfield The Hyde Stratford Upper Edmonton Herne Hill Upper Walthamstow Putney Vale Norbury Uxbridge Moor Brockley Cann Hall New Barnet Erith Dollis Hill Homerton Widmore Wallington Square St Luke's Carshalton on the Hill Staples Corner Enfield Bexley Cowley Peachy Brondesbury Parliament Hill Repton Park Clapham Junction Lesnes Abbey Becontree Highlands Village Albany Park Twickenham Broom Hill Stroud Green Coney Hall Hounslow Leyton Elstree Park Old Coulsdon Bush Hill Park Golders Green Roundshaw Hanworth Sutton Sudbury Chelsfield Whitton Putney Heath Swiss Cottage Isleworth Biggin Hill Somers Town Elmstead Hampstead Garden Suburb Belmont Muswell Hill Wimbledon Park Upper Holloway Kentish Town Coldharbour Hillingdon Heath Wanstead Flats New Southgate Rosehill Totteridge Tooting Bec Common Morden Park Oakleigh Park Church End Canary Wharf Norwood Green New Malden Clapham Well Hall Hackney Queen's Park St Johns Dartmouth Park Bowes Park Kenton Honor Oak Bulls Cross Clerkenwell Copse Hill Docklands Upton Park Forty Hill Longford Selhurst Seven Sisters Thornton Heath Foxbury Gospel Oak East Ham Goddington Park Royal Northumberland Heath St John's Ruislip Common Woodcote Maze Hill Old Malden Lewisham Walham Green New Eltham Ladywell Orpington Brentford End Tower Gardens North Feltham Marks Gate Crews Hill Beckenham Belmont Elephant and Castle Waddon Locksbottom Feltham Nine Elms Enfield Highway Fulwell Lower Edmonton Hampstead Enfield Island Village West Thamesmead Collier's Wood Cudham Rotherhithe Sanderstead Temple Barkingside East Finchley Uxbridge Kensal Rise Stockwell Shadwell Southborough Southfields Gidea Park Grove Park Blackwall Plumstead Common Southwark Wanstead Edgware St Helier Hornchurch West Barnes Southall Carshalton Beeches Oakwood Sydenham Hill Shacklewell Old Oak Common North Harrow Hazelwood Millbank Malden Rushett Dormer's Wells Rowley Green Lower Morden Crayford Selsdon Romford Hornsey Vale Canons Park Beddington Corner Colham Green Tottenham Hale Kensington Whitehall Turnpike Lane Upper Sydenham Poplar Castle Green Old Bexley Pentonville Kennington North Kensington Willesden Green Benhilton Harringay Wapping Barnet Knightsbridge Spring Grove Horns Green Bloomsbury Alderwood Terrace Harrow Weald Parsons Green Harefield Canning Town Hatch End West Ruislip Chase Village West Drayton Marylebone South Kensington Luxted Hockenden World's End Riddlesdown Seven Kings Blackheath Park Ponders End Earl's Court Plashet Westcombe Park Lisson Grove Blackfen Loxford Kingston Vale Surbiton New Cross Sipson Broad Green Leyton Marshes Hendon Falconwood Woodlands Dulwich Islington Yeading Brixton Hallsville Quarter Whitechapel Headstone Hampstead Heath Wallington North Wembley Brent Park Southgate Custom House Chiswick Bounds Green Bostall Heath Maitland Park Chase Cross Lower Feltham Tooting Bec Eastcote Village Little Ilford Woolwich Alexandra Park Ardleigh Green Strand on the Green Sundridge Shoreditch Clock House Queensbury Hither Green West Hackney Woodford Wells Park Langley Primrose Hill Belsize Park Barking Wharf Square Snaresbrook Hampton Court Palmers Green Pinner West Ealing Spring Park Grove Park Southend Petts Wood Lessness Heath Worcester Park Bankside Brent Cross Chinbrook Arpley Square The Wrythe Goodmayes Lamorbey Eden Park Edgware Bury Victoria The Hale St Pancras Wembley Park Willesden Plaistow Forestdale West Kilburn Rushmore Hill Cowley Peachey Vauxhall Stoke Newington Bellingham Kevingtown The Mews West Green Harold Wood South Harrow Noel Park Denmark Hill Crooked Billet Fulham Hayes Horn Park West Hampstead Hale End Cambridge Heath North Finchley Downham Cole Park Beddington Hammersmith Beckton Hillingdon Becontree Heath Rayners Lane Upper Ruxley Roxeth Unity Place Walworth Pinner Green Lee Aldwych Mayfair London Limehouse The Burroughs Millwall South Hackney Purley Forest Gate Chingford Battersea Stamford Hill Bedford Park Ruxley Highbury Ruislip Eastcote West Harrow Colindale Balham Maryland Wandsworth Common New Charlton Southborough Shortlands Lambeth Mortlake North Woolwich Hadley Wood Central Parade Whetstone Bullsmoor Streatham Hill Creekmouth Morden Cyprus Wealdstone Holloway Welling Noak Hill Harmondsworth Cranbrook Newbury Park Hanwell Carshalton Forest Hill West Heath Kensal Green Pinnerwood Park Harrow on the Hill Osidge Bickley Farthing Street Raynes Park Brownswood Park Acton Green Wennington Eltham Rush Green Little Stanmore West Wickham Ilford Westminster Denham Norwood New Town New Cross Gate Roehampton Stratford Marsh Crofton Park Motspur Park Wandsworth East Sheen Kingsbury Temple Fortune Burnt Oak Shirley Little Heath Downe South Beddington West Brompton Bow Common Haggerston Chingford Green Osterley Temple Mills White City Lower Sydenham Addington Colney Hatch Streatham Vale Kingston upon Thames Harold Hill Frognal Hackney Wick Lower Holloway Chadwell Heath