Brand Marketing in Frankfort

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Brand Advertising in Frankfort

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in NR12 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Frankfort by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Little Hale Crostwick Wighton Coxford Plumstead Green Queen's Hills West End Thorpe Gateley Silvergate Baynard's Green Hengrave Red Pits Sharp Street Richmond Hill Hanworth Wolterton Dickleburgh Moor Grimston Southwood Ashill Crossdale Street Plumstead Roydon Forncett St Mary Corpusty Little London Bittering Stoke Ferry Balsam Field St John's Highway Cangate Stoke Holy Cross Sedgeford Wiveton South End Mustard Hyrn Houghton St Giles Bawburgh Crabgate Brisley Thwaite St Mary New Rackheath West Runton Welborne Common Cromer Thelveton Lakes End Wymondham West Walton Toftwood Saham Waite Nethergate Stow Bardolph Great Fransham Broom Green Snetterton Brundall Ringland Mattishall Burgh Little Snoring Stokesby Chedgrave Cordwell Elsing Freeland Corner Swannington Shouldham Wellingham Cley next the Sea North Earlham Browston Green Boughton High Common Little Green Hockering Weybourne Low Street Guestwick Green Caistor St Edmund West Beckham Dowe Hill Brandon Parva Deopham Booton Jordan Green 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Paradise Blackwater Freethorpe Fordham Foxhole Runcton Bottom Stow Bridge Little London North Burlingham Attleborough Castle Acre South Green Sheringham Snetterton Heath Boyces Bridge Wood Norton Burgh Castle The Drove Didlington South Green Manson Green Bedingham Green Holkham Wood Dalling Shadwell Sloley Mile Cross Repps Ketteringham Suton Middleton Misery Corner Ridlington Alburgh Street Langmere West Newton Dersingham Stubbs Green Wicklewood Hingham Belton Chapelfield Grove North Lopham Garlic Street Scratby North Pickenham Lower Easton Lower Gresham Bellmount Toft Monks Northrepps Lushbush Woodbastwick Dockeney Thorpe Row Marham King Row Thurne Broadflash Haveringland Fiddler's Green Swanton Novers Witton Bridge Gissing Feltwell Whittington Primrose Green Hamrow Cockley Cley Happisburgh Marsham Briston Bacton North Green Badersfield Hardwick Scole Beckhithe Tilney High End Mount Pleasant Langley Street Horsham St Faith Burnham Overy Town Spooner Row Norton Subcourse Broomholm RAF 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Upton Green Little London Lessingham Lot's Bridge Edingthorpe Brandiston Great Hockham Stibbard Bush Estate Ashmanhaugh Letton Green Bridgham Newtown Stalland Common Great Massingham Stacksford Threehammer Common Scarning Welborne Kerdiston Hales Street Larling Walton Highway Beighton Westbrook Green Upton Cringleford Terrington St Clement Walpole Marsh Wash Dyke Methwold Woodgate Hemblington Corner Hawes' Green Blackwater Yaxham Church Field West Harling Thurgarton Cargate Common Carleton Forehoe Little Dunham Black Carr East Carleton Cockthorpe Threxton Hill West Winch Hellington Corner Oxnead South Green Beetley East Somerton Walpole Cross Keys Waterloo Coltishall Little Barwick Blickling Hethersett Saxlingham Thorpe Claxton East Barsham Damgate Tacolneston Colegate End Wortwell Tilney All Saints Copy's Green Southtown Wimbotsham North Green Heacham Newgate Stanfield Gayton Thorpe Newgate Corner Bunwell Topcroft Street Sustead Gaywood Hoe Tivetshall St Margaret Mill Green 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Peter Northwold Crowshill Westgate Street Lower Tasburgh Broadmoor Hardley Street Three Holes Sidestrand Glandford Thorpe St Andrew Bexfield Thorpe Hamlet Broome Tilney Fen End Flordon Fairstead Cantley Corner Heggatt Street Chequers Corner Hardingham Earlham Tasburgh Upper Stoke Gressenhall Bastwick Lower Thurlton Gresham Denton Saxlingham Bessingham Heydon Wereham Lower Stow Bedon Saxthorpe Swainsthorpe Hargate Hales Hillington Marshland St James Edgefield Street Weasenham All Saints Drabblegate North Runcton Wicken Green Village Stratton Strawless Newtown Hemsby Beckett End Lundy Green Titchwell Eau Brink Great Ryburgh Panxworth Horsey Leziate Morningthorpe Runham Southrepps Caudlesprings Upper Guist West Caister Cranwich Nogdam End Saham Toney Foulden Hevingham Fritton Ivy Todd Whitwell Street Great Cressingham West Dereham Southery Saham Hills Calthorpe Foulsham Griston Burgh St Margaret Lenwade New Costessey Blofield Heath Bagthorpe Gayton Paston Tottenhill Mill Common Walcott Green Eastgate Broomsthorpe Themelthorpe Hockering Heath Southburgh Morley St Botolph Garvestone Methwold Hythe Deopham Green Upper Brandon Parva Town Green Docking Holt Eaton Rise Ingoldisthorpe Colby Corner Bressingham Common Hungry Hill Thorpe End Hempnall Rockland St Mary Limpenhoe Bergh Apton Barroway Drove Salhouse Croxton Little Ellingham Flitcham Sco Ruston Brancaster Staithe Frogshall Upwell Old Beetley How Hill Loddon East Ruston Great Witchingham North Walsham Wroxham Low Common Stiffkey East Harling Shepherd's Port Dumpling Green Wolferton Haddiscoe Bawburgh Hill Marlingford Neaton Upgate Salthouse Kirby Green Downham Stratton St Michael Taverham South Raynham Gorleston-on-Sea Suspension Bridge Pentney Crimplesham Hockwold cum Wilton Deopham Stalland Brinton Lyon's Green Roydon Wattlefield Dam Green Redenhall Spa Common Upgate Street Mundford West End Southgate Frettenham Rougham Gasthorpe Sharrington New Sprowston Easton Waterden Catfield Binham Anchor Street Horningtoft 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Mundesley Tuckswood Pockthorpe East Bilney South Runcton Mundham Thetford Brampton Acle Piccadilly Corner Lower Street Needham Shereford Besthorpe Long Stratton Burlingham Green Alby Flaxlands Yelverton Bedingham Corner East Raynham Guilt Cross Thursford Old Catton Dunton Patch Wiggenhall St Mary the Virgin Anmer Fincham Tharston Pilson Green Great Green Hassingham Smallburgh Moulton St Mary Norton Corner Daffy Green Bradfield Irstead Aldeby Guestwick Withergate North Tuddenham Old Hall Street Bustard's Green Haverscroft Street Sprowston Heigham Grove Little Hautbois Syderstone New Hainford Geldeston Trowse Millgate Upper Street Trunch Honingham Felthorpe Meeting House Hill Stradsett Wacton Common Frenze Egmere Witton Clenchwarton Keswick Dam Brigg Dunton Fulmodeston Rushford Dunburgh South Denes Hempstead Shouldham Thorpe Beeston Regis Bull's Green The Lings Harpley Pollard Street Horsford Tilney St Lawrence Downham Market Framingham Pigot Pooley Street Blackmoor Row Darrow Green Narborough Pennygate The Green Sea Palling Tyby Surlingham Oby Filby Tungate Brundish Sparhamhill Guist West Rudham Puddledock Holly End Wiggenhall St Peter Garboldisham Great Walsingham East Lexham Hedenham Weston Green Silfield Alpington Horning Ditchingham Dam Craymere Beck Eccles on Sea Billingford Mount Pleasant Walton Warren Mill Street Trimingham Neatishead Burgh Stubbs Foundry Hill Hoveton Sutton Burgh St Peter Ashby St Mary Heartsease Shelton Felbrigg Thickthorn Hall Denver Potter Heigham Thurning Suton Street Hickling Swardeston Wacton Pulham Market Cat's Common Rush Green Burston Thorpe Marriott Cake Street Furze Green Weeting George Hill Breckles Suffield Sporle New Holkham Bale Earsham Butcher's Common Bramerton Suffield Park Waterloo Bridge Green Oxborough Gimingham Reymerston White Horse Common Burgh next Aylsham Norwich Browick Castle Rising Wiggenhall St Germans Morton Bradenham Dickleburgh Hellington Hardwick Briggate Gooderstone Crostwight St James Danemoor Green Little Melton Pulham St Mary Woodrising Crownthorpe Snettisham Brock's Watering Walpole St Andrew Bush Green Eccles Road Coslany Toftrees Wickhampton Brakefield Green Ranworth Bawdeswell Pockthorpe Etling Green Nordelph Corner Framingham Earl Brandon Bank St James' End Colton West End Fundenhall Street Tower End North Barningham Drayton Upper Hellesdon Bawsey Pedham Kirby Cane Runcton Holme Great Green Loddon Ingloss Ormesby St Michael Lower Street St John's Fen End Little Thornage North End The Heath Great Barwick Clippesby Little Witchingham Pristow Green Stanford Gunthorpe Tittleshall North Lynn Winfarthing